--- title: "Conceptual Worlds & Immersive Spatial Design by Wari Watai" description: "We translate abstract trends into immersive spatial design. Discover our narrative-driven approach to conceptual worlds, exhibition spaces, and brand experiences." canonical: https://mytribe.in/wari-watai-design-studio/experiential-spatial-design/conceptual-worlds last_updated: 2025-09-12 --- # Narrative Environments & Conceptual Spatial Design Tribe Verified · 10 years of immersive spatial design By [Wari Watai](https://mytribe.in/wari-watai-design-studio) · Studio in Koramangala; Travels across Bengaluru & India · ₹3,000 per sq. ft. (estimate) Part of [Experiential & Spatial Design](https://mytribe.in/wari-watai-design-studio/experiential-spatial-design). [View full gallery](https://mytribe.in/wari-watai-design-studio/experiential-spatial-design/gallery) We translate abstract trends and intangible ideas into immersive, tactile worlds. Explore how we turn concepts into environments you can inhabit, touch, and feel. ## Photos and videos - ![Our design interpretation of 'Gothilicious' for ColourNext23, a contemporary take on Goth culture. The space uses large, curved panels with woven tattoo-style art to project a bold, sensual, and glamorous persona, exploring darker colors and edgy, scarred surface textures.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1924b244-65df-49d9-b7a7-6391af81cb13) - ![For the 'Goblin Mode' theme, we designed a space that rejects perfectionism in favor of informal comfort. The room features hand-tufted textures, crochet forms, and even an installation of socks to create a tactile, sensorial landscape for self-indulgence and imagination.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/058d3692-ab82-4ee2-aaa0-53ff070c4ba1) - ![We challenge conventional notions of taste by curating audacious and expressive environments. The 'Bad Taste?' installation is a deliberate counter to quiet luxury, embracing louder forms, colors, and objects. Through over-the-top decadent textiles and playful juxtapositions, we explore an alternate visual sensibility that is unified in its maximalist vision.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/548a81a4-68f5-4be5-b51f-2f0fedf5bc1c) - ![This installation for the 'Hope You're Well' trend uses soft, crocheted forms to create a comforting, gentle landscape. The tree-like sculptures and pebble-like poufs, all rendered in soothing colors, build a space that speaks of empathy, acceptance, and wellbeing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/06518c23-2d1d-4f48-b37b-c98dd5d47a37) - ![For the 'We/Us' trend, which explores the ungendering of spaces, we created a dynamic installation of dancing figures and butterflies. The piece is a celebration of boldness, confidence, and liberation, using vibrant red and paper craft to express a sense of adventurous movement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3d2c69fa-293b-4998-9660-97ce90433b8d) - ![A detail of the woven panels from the 'Gothilicious' installation. The visual language of stylized tattoo art meanders across the surface, creating a sense of mystery, complexity, and beauty that defines the new Goth culture.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/606c4486-602b-4227-94ea-ebc79f0057f5) - ![A wider view of the 'Goblin Mode' installation, showing how we created a narrative of informal indulgence. The space is filled with rich, inviting textures and soft forms, from crochet pillars to a messy, comfortable bed, all designed to feel like a whimsical, cozy cocoon.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/15418dac-e224-4ed5-9eac-afa097308b61) - ![A key figure in our 'Bad Taste?' installation is this sheep wearing VR goggles, a playful and audacious expression that breaks from quiet luxury. The space is a curated experience that counters established definitions of taste with bold, over-the-top forms and objects.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ec315fae-aaa3-4475-9227-2ad5c1e3857b) - ![A closer look at the crocheted tree-like forms in our 'Hope You're Well' installation. The use of handcraft and soft, striped patterns emphasizes a message of empathy and wellbeing, creating a tactile and visually gentle environment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ab5611bb-f722-474f-8121-c50f21304a3e) - ![A repeat of image 14, a wider view of the 'Goblin Mode' installation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1a227649-c31a-4b54-ae00-475df87dda3f) - ![A material and mood board for the 'We/Us' trend, showcasing our process of translating a concept into a physical palette. The collection of bold, playful, and tactile items guided our design for a space that celebrates ungendered expression and confidence.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/33fa8c8f-8b69-4a82-9545-e29f0c6f6bdf) - ![A cloud of colorful butterflies from our 'We/Us' installation, which explores the theme of ungendering spaces. The butterflies symbolize liberation and transformation, creating a vibrant and adventurous atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3ab914dc-fbf9-490f-ab65-2bf5601fd9c4) - ![A detail of a dancing figure from the 'We/Us' installation. The figure's form is abstracted and adorned with paper craft, expressing a sense of bold, liberated movement that is central to the theme of ungendered spaces.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/596fa5a6-8371-43dd-bc1f-d119b2526c14) - ![A repeat of image 135, showing the 'Goblin Mode' installation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5dafdf95-b1e2-4e24-bdaf-3232cb7114ad) - ![The 'Gothilicious' installation juxtaposes intricately woven panels with a stark, scarred wooden structure. This contrast between sensual detail and raw texture is central to our exploration of the darker, more complex parts of self-expression.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6688d292-3e9d-461e-9bca-4b3bd9f6e242) - ![The 'Goblin Mode' installation uses split screens to create a dynamic backdrop for the physical space. The still photographs of characters indulging in informal activities reinforce the narrative of rejecting productivity culture for comfort and self-care.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/67fcb4f0-c369-4f7c-a32b-38bcfc31c877) - ![Visitors interacting with the 'Goblin Mode' installation. The space is designed to be a tactile and sensorial landscape, where hand-tufted textures and soft crochet forms invite imagination and a sense of whimsical, cocooned coziness.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/68638816-26e0-4d71-a4a3-2b067b9f187e) - ![A curated collection of objects in the 'Bad Taste?' installation, where a decadent blue armchair sits against a textured red wall. The space captures an alternate visual sensibility, using audacious forms and over-the-top artworks to challenge accepted notions of taste.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/71c33020-25dc-4587-b226-31cdeaf60335) - ![A repeat of image 80, a detail of the 'Gothilicious' woven panels.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/722d7c19-1569-43ca-a550-01379569a1ff) - ![A repeat of image 83, showing the juxtaposition of woven and wooden panels in the 'Gothilicious' installation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/729c4734-e21c-41f8-b4da-05d8cf18b3cb) - [Video: A video walkthrough of the 'Bad Taste?' installation, showcasing its maximalist and audacious design. The video captures the vibrant colors, over-the-top objects, and playful juxtapositions that define this challenge to conventional aesthetics.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/74a9b008-7f93-4c4d-bf59-59819001f560) - ![Another angle of the dancing figures from the 'We/Us' installation. The use of paper craft to create flowing, dynamic skirts on the figures adds to the sense of liberation and adventurous self-expression.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/86517d45-066b-440e-aff4-4b64bca27f9a) - ![A close-up of a dancing figure from the 'We/Us' installation, surrounded by butterflies. The piece is a bold and confident statement on ungendering spaces, using fashion and movement as its primary language.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8ef84217-ae50-42c4-a58b-0fd6c616923d) - ![The 'Goblin Mode' installation is a celebration of comfortable chaos. This view shows the curated clutter of the space, where a mix of textures, personal items, and soft furnishings creates an inviting and informal sanctuary.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a0a522e2-4e4c-41c9-9f3f-a3e3e7079beb) - ![A large, ornate textile medallion from the 'Bad Taste?' installation. This piece, with its bold colors and intricate patterns, is a centerpiece of the exhibit, embodying the audacious and over-the-top aesthetic that challenges quiet luxury.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a140ffab-f66d-42b6-93c0-73f9b82f8d11) - ![A repeat of image 5, a split view of the 'Goblin Mode' installation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a52cda5a-b175-49d6-9a56-8620d9838513) - ![An installation made from colorful socks, created for the 'Goblin Mode' theme. This piece is an expression of whimsical, cocooned coziness, using an everyday object to build a tactile and imaginative landscape.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a64c486d-a340-4fc2-b05e-7b138c5f869a) - ![The 'We/Us' installation features multiple dancing figures in a cloud of butterflies. The entire scene is a dynamic and bold expression of liberation, confidence, and the joy of uninhibited movement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b01a84a6-ef85-4bb7-af17-2ce0f8e5b394) - ![A repeat of image 214, showing a visitor exploring the 'Goblin Mode' installation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b284aa38-cfb4-4926-b210-678daa171e1e) - ![A close-up of the butterfly swarm from the 'We/Us' installation. The varied colors and patterns of the butterflies create a rich, multi-layered visual that speaks to diversity and adventurous self-expression.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/beb46097-a49e-461e-b123-bb794e3bbba7) - ![A repeat of image 86, showing visitors interacting with the 'Goblin Mode' installation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c955ee1e-9102-4a35-8650-53e35f76ef07) - ![A curated corner of the 'Gothilicious' installation, where a bold red panel contrasts with dark, textured objects. The space is designed to be absorbing and moody, using scarred surfaces and evocative finishes to explore complex emotions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cf3d264a-543b-43bb-bea1-2946f2f066f1) - ![A mood board from the 'We/Us' trend, showing how we gather inspiration for our conceptual worlds. The mirror reflects the final installation, connecting the process to the result in a narrative of bold, confident, and ungendered design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d184462f-739b-460f-b6e4-022e6fa12b57) - ![A repeat of image 84, showing the split-screen backdrop of the 'Goblin Mode' installation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d257e110-a20d-49a4-8ae0-45f16523c30f) - ![A repeat of image 7, a view of the 'Hope You're Well' installation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d912cfdf-17b4-4e42-9474-25e0c9b416c5) - ![A visitor observes the curated eclecticism of the 'Bad Taste?' installation. The space combines a zebra-print rug, a gold-leafed screen, and a classic blue armchair to create a unified whole from seemingly disparate, audacious elements.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/de83db6a-9433-47a6-810d-37e589fe388d) - ![A repeat of image 17, a wide view of the 'Gothilicious' installation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ded49626-8618-46e1-9f55-a0ce5d8e39fd) - ![A material board for the 'Hope You're Well' trend, focusing on empathy, acceptance, and wellbeing. The collection of soft textiles, gentle forms, and calming objects guided our creation of a space designed for emotional comfort.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dfe56a3e-e6ff-4394-8068-1c22060193e2) - ![A colorful, kinetic sculpture from the 'Bad Taste?' installation. This piece embodies the audacious and playful spirit of the theme, challenging understated aesthetics with a vibrant and dynamic form.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e51464f2-67a5-4b7c-83c1-c2e311dcc8f4) - ![A visitor explores the 'Goblin Mode' installation, a space designed for comfort and self-indulgence. The environment is a tactile and sensorial landscape, filled with hand-tufted textures, crochet forms, and personal objects.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f6c3ae2f-755d-4707-a553-0548ca1a566f) - ![A repeat of image 187, a curated corner of the 'Gothilicious' installation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f9107334-3337-4d88-838a-94753d0e0d5f) ## About Conceptual Worlds We move past static decor to create living, breathing spaces. Every installation is a material exploration, using hand-tufted textiles for comfort or rugged metallic forms for drama, ensuring the environment does not just house an event but actively tells your brand’s specific story. ### Our Design Philosophy: From Idea to Environment We do not begin with blueprints. We begin with a philosophy. Whether the brief calls for the defiant nature of ‘Gothilicious’ or the cozy rebellion of ‘Goblin Mode’, we deconstruct the core trend into its sensorial components. Our process is a continuous loop of discovery where we map out circulation, light, and texture to ensure the user’s journey through the space feels intentional. ### Materiality as Language We treat materials as words. A copper sculpture acts as a sentence, while a woven panel functions as a stanza. We blend high-tactility elements like hemp, silk, and raw metal with subtle tech integration to ensure the final space feels grounded yet otherworldly. We are not interested in perfect finishes; we are interested in finishes that feel alive. ### Scaling Your Narrative Our practice adapts to the needs of the space. From intimate conceptual zones in our Koramangala studio to large-scale exhibition pavilions across India, we maintain a consistent focus on the visitor experience. We manage structural fabrication, lighting design, and complex geometry to ensure that your conceptual world is not just visible, but fully realized. Whether you are planning a brand launch, an exhibition, or an immersive retail experience, we work to ensure your vision is translated into a physical reality that resonates on an emotional level. ## About Wari Watai We are Wari Watai, a Bangalore-based studio obsessed with the intersection of art and spatial design. For ten years, we have found deep joy in experimenting with materials—copper, fiber, even soil—to build environments that feel like a homecoming. We are here to help you turn your next project into a multi-sensory story. [See all of Wari Watai's services](https://mytribe.in/wari-watai-design-studio) ## More from Experiential & Spatial Design by Wari Watai - [Featured](https://mytribe.in/wari-watai-design-studio/experiential-spatial-design/featured) - [Sculptural Weaving & Fiber Art](https://mytribe.in/wari-watai-design-studio/experiential-spatial-design/sculptural-weaving-fiber-art) - [Elemental Installations: Earth, Water & Light](https://mytribe.in/wari-watai-design-studio/experiential-spatial-design/elemental-installations-earth-water-light) - [Sensory Environments](https://mytribe.in/wari-watai-design-studio/experiential-spatial-design/sensory-environments) - [Digital & Hybrid Experiences](https://mytribe.in/wari-watai-design-studio/experiential-spatial-design/digital-hybrid-experiences) - [Our Studio & Process](https://mytribe.in/wari-watai-design-studio/experiential-spatial-design/our-studio-process) ## More services by Wari Watai - [Art Installations & Sculpture](https://mytribe.in/wari-watai-design-studio/art-installations-sculpture) - [Branding & Graphic Design](https://mytribe.in/wari-watai-design-studio/branding-graphic-design) ## Similar work from other experts - [Design Concepts & Architectural Storytelling](https://mytribe.in/studionishitakamdar/interior-design/design-concepts-exhibitions) by Studio Nishita Kamdar · Interior Design · Takes projects across India - [Our Featured Exhibition and Spatial Design Installations](https://mytribe.in/designdoodle.in/exhibition-installation-design/featured) by Design Doodle · Exhibition & Installation Design · Installations across India; Visit Design Studio in Ghitorni, New Delhi - [Immersive Retail Design and Spatial Narratives](https://mytribe.in/renesa.architects/commercial-architectural-design/bespoke-retail-environments) by Renesa · Commercial Architectural Design · Takes projects across India; Visit studio in Vasant Vihar, New Delhi - [Conceptual Installations and Pop-Up Design](https://mytribe.in/faddstudio/hospitality-commercial-interior-design/conceptual-installations-pop-ups) by Fadd Studio · Hospitality & Commercial Interior Design · Studio in Richmond Town; Projects across India - [Immersive Brand World Designs](https://mytribe.in/doitup.today/corporate-brand-event-styling/immersive-brand-worlds) by Do It Up · Corporate & Brand Event Styling · Travels across India for events; Visit studio in Navi Mumbai - [Narrative-Driven Exhibition and Event Design](https://mytribe.in/design_untitled/art-curation-integration/exhibition-event-curation) by Untitled Design · Art Curation & Integration · Takes projects across India; Visit studio in South Extension II, New Delhi ## Book To book Wari Watai, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Wari%20Watai%2C%20I%20loved%20your%20Conceptual%20Worlds%20portfolio.%20I%20am%20looking%20to%20create%20an%20immersive%20experience%20for%20my%20upcoming%20event%20and%20would%20like%20to%20discuss%20a%20concept.)