---
title: "Branding & Graphic Design for a Powerful Visual Identity - mytribe"
description: "Need impactful Branding & Graphic Design? Our creative design studio builds a powerful visual identity through storytelling, logo design, and publications. Let's create a brand that connects. Hire an expert on Tribe today!"
canonical: https://mytribe.in/wari-watai-design-studio/branding-graphic-design
last_updated: 2025-09-12
---

# Branding & Graphic Design in Bengaluru

By [Wari Watai](https://mytribe.in/wari-watai-design-studio) · We design brand identities and graphics that combine storytelling with material details like texture, print, and fabric, so your brand feels real and memorable.

## Locations

Available Online & at Studio in Koramangala; Serves clients across India

### Travels to

- Serves clients across India (India, India)

### Visit at

- Visit Design Studio in Koramangala, Bengaluru (close to Nexus Mall, BTM Layout, HSR Layout, Adugodi, Jayanagar, Madiwala)

Also available online.

## Pricing guide (estimates)

These are indicative prices based on provider's past work. Enquire now to find out final quote.

### Premium Editorial & Publication Design

High-end layout design for reports or coffee-table books (40+ pages) featuring custom grids, narrative pacing, and detailed print production support.

Typically ₹3,000-5,500 per page (estimate)

#### Art Direction & Layout
*   **Narrative Flow Design:** Structuring visual rhythm and story arc including chapter openers and pacing.
*   **Custom Grid Systems:** Creation of flexible typographic grids to handle text, quotes, data, and imagery.
*   **Typesetting:** Detailed font selection, kerning, leading, and paragraph composition for maximum readability.

#### Visual Integration
*   **Image Curation:** Editing and color-correcting photographs for consistent visual mood.
*   **Infographics:** Design of clean, minimalist charts or diagrams for data representation.
*   **Material Simulation:** Layout techniques designed to mimic textures or layering.

#### Production Support
*   **Print Specifications:** Consultation on paper quality, binding styles, and special finishes like Spot UV or embossing.
*   **Pre-Press:** Preparation of print-ready files and review of printer proofs for color accuracy.
*   **Cover Design:** Conceptual design of front, back, and spine with material recommendations.

### Campaign Visual Narrative & Illustration

Creation of 3-5 high-fidelity hero illustrations and digital assets based on a central visual metaphor for brand campaigns.

Typically ₹2-3.5L per campaign (estimate)

#### Creative Direction
*   **Thematic Concepting:** Developing a central visual metaphor aligning with campaign messaging.
*   **Artist Direction:** Selection and art direction of specific illustration styles (3D, vector, or hand-drawn).

#### Asset Creation
*   **Key Visuals:** Creation of 3 to 5 complex hero illustrations for large-format print or web banners.
*   **Digital Elements:** Breakdown of hero visuals into adaptable components for digital use.
*   **Motion Readiness:** Layered source files prepared with separate background and foreground layers for animation.

#### Usage & Handoff
*   **Rights & Licensing:** Full commercial usage rights for the created artwork.
*   **High-Res Export:** Delivery in formats suitable for both print (CMYK 300 DPI) and digital (RGB 72 DPI) mediums.

### Strategic Brand Identity System

Complete visual identity package including brand narrative, logo suite, custom typography, color palettes, and design of 4-5 key business collaterals.

Typically ₹3.5-5.5L per project (estimate)

#### Core Identity Development
*   **Conceptual Strategy:** Development of brand narrative based on data analysis and cultural context.
*   **Logo Design:** Creation of primary logo unit, secondary marks, and responsive variations in minimalist or typographic styles.
*   **Typography System:** Curation of primary and secondary typefaces with usage hierarchy.
*   **Color Palette:** Researched trend-forward color codes (Pantone/CMYK/RGB) with psychological rationale.

#### Visual Language & Application
*   **Graphic Devices:** Creation of supporting patterns, icons, or textural elements.
*   **Brand Collateral Design:** Design of 4-5 key touchpoints like letterheads, business cards, folders, or packaging labels.
*   **Materiality Advice:** Consultation on paper stock, printing techniques, and premium finishes.

#### Handover Documentation
*   **Brand Guidelines Book:** PDF document detailing usage rules, clear space, and visual tone of voice.
*   **Source Files:** Open editable vector files (AI, EPS) and high-res exports (PNG, JPG, PDF).

## About Branding & Graphic Design

### How I Think About Design

For me, design isn’t just making things look nice. It’s about finding that sweet spot where art meets life, and using that to create visual identity design that genuinely feels like home. I like to dig into details and let small discoveries guide me. Sometimes things come together by chance, sometimes by planning - both are good.

### What I Work On

- I’ve worked on long-term brand evolution, like shaping the yearly look and feel for Asian Paints’ ColourNext. That means everything from fresh logos to new ways of using colour and type.
- I’ve built minimalist corporate logo creation for global companies, like drawing from real heritage to create something simple but strong.
- Narrative brand storytelling is a big part of what I do, especially for big projects like Wipro’s 75th anniversary book - from structuring the story to the packaging.

### Print & Digital Stories

I design publications and reports that feel as good as they look. Whether it’s complex print layouts, selecting paper or adding textures, everything is about telling a story you can see and touch. For digital, illustration for brands is my go-to tool for making themes like mental health or digital culture pop.

### Why Details Matter

I care about the tactile side - fabric, print, colour, texture. These aren’t just extras. They bring depth and make the work feel real, not just digital.

If you want design that feels layered, lived-in, and tells your story, that’s what I do.

## Highlights

Browse through Wari Watai's best work.

### [Featured](https://mytribe.in/wari-watai-design-studio/branding-graphic-design/featured)

- ![Our interpretation of 'Gothilicious' for Asian Paints ColourNext, a spatial experience designed to evoke powerful emotions. We used woven fabric surfaces, stylized tattoo art, and a moody palette to translate the complex, sensual, and confident persona of contemporary Goth culture into a tangible narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1924b244-65df-49d9-b7a7-6391af81cb13)
- [Video: This animated narrative explores 'Z Futures,' a trend forecast for Asian Paints ColourNext capturing the fearless spirit of GenZ. Through dynamic illustration and motion, we visualized the themes of digital activism, authenticity, and social consciousness that define this generation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/28e978f4-c21f-4a60-8883-00b6f8ca7ac1)
- [Video: We were entrusted with designing the 75th-anniversary book for Wipro, a project that involved structuring a complex historical narrative. This video offers a glimpse into the final publication, a testament to our ability to handle large-scale narrative design, from content architecture to final packaging.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/efaac686-ef71-45b2-be7f-189c8e79c4a3)
- ![The design of a forecast report requires a delicate balance between conveying dense information and creating a compelling visual journey. This spread from the Asian Paints ColourNext 2025 report showcases our approach to publication design, using clean typography and a thoughtful layout to guide the reader.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/79813655-f60a-47f8-92e8-ec9ca804bd64)
- ![For the 'Indofuturism' theme, we created a gallery of the surreal. This installation juxtaposes traditional Indian motifs with retro-futuristic imagery, using backlit portraits and layered materials to build a unique visual culture. It demonstrates our process of creating hybrid narratives through spatial design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/683f467e-eede-488d-964f-fd25315e6020)
- ![A brand's identity is its most distilled story. For EpDeSa, a global oil trading company, we created a minimalist corporate logo rooted in heritage. The design draws from the 'Sword of Saladin,' creating a mark that is both simple and strong, suitable for a global stage.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/29360658-36f3-4b43-9605-6b800a7d0d6e)
- ![We believe material is a medium for storytelling. This close-up of our 'Soil' installation for ColourNext reveals text debossed into an earthen texture. It highlights our focus on the tactile and sensorial, transforming a raw material into an artistic and communicative surface.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/21f2e47b-1fc3-4c4c-81b0-7d831a062286)
- [Video: Design is born from understanding. In this short film, our founder discusses the philosophy that guides our studio, explaining how we translate abstract trends into concrete narratives across exhibition, print, and digital mediums. It is a look into the 'why' behind our work.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6bd57090-1580-4358-9c16-15e5783b5cca)

### [Immersive Exhibition & Spatial Design](https://mytribe.in/wari-watai-design-studio/branding-graphic-design/immersive-exhibition-spatial-design)

- ![Our interpretation of 'Gothilicious' for Asian Paints ColourNext, a spatial experience designed to evoke powerful emotions. We used woven fabric surfaces, stylized tattoo art, and a moody palette to translate the complex, sensual, and confident persona of contemporary Goth culture into a tangible narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1924b244-65df-49d9-b7a7-6391af81cb13)
- ![For the 'Indofuturism' theme, we created a gallery of the surreal. This installation juxtaposes traditional Indian motifs with retro-futuristic imagery, using backlit portraits and layered materials to build a unique visual culture. It demonstrates our process of creating hybrid narratives through spatial design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/683f467e-eede-488d-964f-fd25315e6020)
- ![An installation for the 'Artify' trend, exploring the metaverse and digital art consumption. We designed a forest of screens, each displaying a unique NFT, creating an overwhelming and immersive experience that questions the nature of a gallery in the digital age.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cf7f263d-0693-4664-82c6-a78922afd330)
- ![This installation for the 'Solo Commerce' trend visualizes the interconnected yet fragmented nature of the gig economy. We used suspended, puzzle-like blocks with vibrant illustrations to represent the freedom, flexibility, and network-driven lifestyle of modern entrepreneurs.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a92289bb-2432-4bcd-b7dd-e9f99982e4df)
- ![To represent the 'Goblin Mode' trend, we designed a space that celebrates informal indulgence. Split screens show characters in relaxed, authentic moments, while hand-tufted textures and crochet installations in the physical space create a whimsical, cocooned sense of comfort.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d257e110-a20d-49a4-8ae0-45f16523c30f)
- ![This walkthrough experience for 'Silver Escapade' blurs time. By mixing ornate, period-inspired columns with sparse modern forms and reflective surfaces, we created a dream-like colonnade that places the viewer at the intersection of past, present, and future.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5f4b0a6b-f3f4-417c-9a50-e4674ac35d60)
- ![An immersive sonic and visual experience capturing the mystery of the sea. We used custom-woven textile panels, light, and sound to create an abstracted, poetic expression of the deep, inviting viewers to feel the awe and vulnerability of the underwater realm.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/127faedb-d64c-425e-bce6-5b4191841044)
- ![A detail of the 'Soil' installation, where the texture itself becomes the narrative. The debossed text and raw, earthy surface are designed to be a sensorial experience, communicating the theme's essence through touch and sight before it is even read.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dcdcbd88-15c0-4659-9028-84d8d7a2ad2e)
- ![A mood board for the 'We/Us' trend, focusing on ungendering spaces. The collection of bold fabrics, playful objects, and an eye motif with a mirrored center reflects a confident, liberated, and adventurous spirit, showing our process of material curation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/33fa8c8f-8b69-4a82-9545-e29f0c6f6bdf)
- ![This material board for the 'Hope You're Well' trend explores empathy and wellbeing through sensory objects. Soft textures, knitted forms, and organic shapes come together to communicate a feeling of comfort and emotional healing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a0e3dd0b-1f49-40ed-b75b-f6a7849e95c4)
- ![A material and trend board for 'Artify,' showcasing the eclectic mix of digital patterns, sequined fabrics, and metaverse-inspired objects. This is a glimpse into how we build a visual and tactile language for a complex theme.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/001a2ead-5923-4f53-ace9-e68f5e1382df)
- ![A display for the 'Solo Commerce' trend, featuring eclectic, inspiring objects and a 'Good Vibes' neon sign. This setup captures the spirit of a gig-entrepreneur's workspace, blending personal style with professional tools.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4c95512d-1d0e-4e79-b565-3320dcfd016c)
- ![Another view of the 'Solo Commerce' installation, highlighting versatile and handcrafted items like macrame and woven textiles. This curation reflects the modern worker's desire for a personalized and adaptable environment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9f195e05-4c8d-4d6d-ad83-8fe71bf10bf9)
- ![A detail from the 'Hope You're Well' installation, focusing on acceptance and empathy. The arrangement includes handwritten notes, soft sculptures, and ceramic pieces that evoke a sense of calm and gentle introspection.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dfe56a3e-e6ff-4394-8068-1c22060193e2)
- ![A wider view of the 'Artify' trend board, showing how we mix democratic products like sneakers with digital art patterns and iridescent materials. This composition tells a story about the collision of physical and digital realities.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5e226129-8ee2-4312-be92-92b9ae3420a6)
- ![A corner of the 'Solo Commerce' installation, where illustrated blocks seem to float within a network of lines. This design choice visualizes the digital connections that underpin the life of an independent worker.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c22e60a7-fb42-4c48-9d71-7c5973db3784)
- ![A wide shot of the 'Solo Commerce' installation, showing the full effect of the suspended, Tetris-like blocks. The entire space is designed as a physical metaphor for a dynamic, ever-shifting digital network.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c2447d44-cd7c-4913-a88c-ae6399c6edca)
- ![Another perspective of the 'Solo Commerce' exhibit, demonstrating how the illustrated pieces interact with the background grid. The design creates a sense of organized chaos, reflecting the life of a modern gig worker.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/da99acf3-7f8a-4eff-bc62-d43b8c387050)
- ![A close-up view of the illustrated blocks in the 'Solo Commerce' space. Each block is a small narrative, and together they form a larger picture of a decentralized, creative, and independent workforce.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e1528f1a-015a-4ad1-afee-6b810a21f062)
- ![The 'Solo Commerce' installation, viewed from a different angle, highlights the interplay of light and shadow on the three-dimensional illustrated forms. This adds depth and dynamism to the overall spatial narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/eeb001b0-3eef-4210-a1db-ed59c907a11b)
- ![A detailed shot of the 'Artify' NFT gallery. The density of the screens and the variety of digital art styles create a visual cacophony, representing the endless stream of content in our digital lives.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d7fa0ad7-d0a1-4d73-b40d-e1207abc3995)
- ![The 'Gothilicious' installation, showcasing the large-scale woven panels that define the space. The design uses darkness and intricate detail to create an atmosphere that is both moody and sensual.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ded49626-8618-46e1-9f55-a0ce5d8e39fd)
- ![A different angle of the 'Gothilicious' fabric panels. The lighting catches the varied textures of the weave, revealing the complexity and craftsmanship involved in creating this immersive textile environment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/722d7c19-1569-43ca-a550-01379569a1ff)
- ![A close-up of the 'Gothilicious' woven fabric. This detail shows the fusion of floral motifs, abstract lines, and digital glitch patterns, all rendered in thread to create a rich, tactile surface.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/325b5517-0383-449f-9222-1a89039a2ca2)
- ![A macro shot of the 'Gothilicious' textile, where the stylized tattoo art is clearly visible. The red thread acts as a suture, adding a layer of vulnerability to the dark and powerful aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6a8e81ec-1ce3-4cbf-b207-3935f964382e)
- ![Another detailed view of the 'Gothilicious' woven surface. This image highlights the interplay between different weaving techniques to create depth and shadow within the fabric itself.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b370afae-f11c-4536-8120-3100d87448a8)
- ![The exterior of the Asian Paints ColourNext exhibition space. The large-scale graphic application of the brand identity transforms the physical structure into a bold statement, setting the stage for the experiences within.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/535efcca-6254-45ae-bd66-7773724161e0)
- ![A duplicate of the exterior shot of the ColourNext exhibition, emphasizing the powerful first impression created by the branding. The design acts as a beacon, drawing visitors into the world of color and material intelligence.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ae1b1441-dac4-445f-8fe8-10ff61112381)
- ![The exterior of the ColourNext 2025 exhibition. The facade features the mystical and pensive visual identity for the year, using large-scale illustration to communicate the theme before visitors even enter.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b30d02c6-3f4e-4baa-9582-d526147f1e7a)
- ![A close-up of the 'underwater realm' installation, where light passes through a textured surface with engraved text. This technique creates a dynamic interplay of words and water-like patterns, fully immersing the viewer.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4d7819d3-ebe5-4a60-8529-0b38c28d2d0f)

### [Brand Identity & Publication Design](https://mytribe.in/wari-watai-design-studio/branding-graphic-design/brand-identity-publication-design)

- [Video: We were entrusted with designing the 75th-anniversary book for Wipro, a project that involved structuring a complex historical narrative. This video offers a glimpse into the final publication, a testament to our ability to handle large-scale narrative design, from content architecture to final packaging.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/efaac686-ef71-45b2-be7f-189c8e79c4a3)
- ![A brand's identity is its most distilled story. For EpDeSa, a global oil trading company, we created a minimalist corporate logo rooted in heritage. The design draws from the 'Sword of Saladin,' creating a mark that is both simple and strong, suitable for a global stage.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/29360658-36f3-4b43-9605-6b800a7d0d6e)
- ![The revitalized identity for Asian Paints ColourNext. The bold, modular typography and dynamic tagline reflect the brand's role in intelligently reading an ever-evolving data landscape to forecast future trends.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/207d0e5b-8ed0-4aa0-9e42-87e57c06d228)
- ![A clean presentation of the ColourNext logo. The vibrant color and strong geometric forms are designed to convey the fresh, bold feel of the rebranding initiative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4b847a6b-f801-4c7e-9cc4-4031fef70a69)
- ![The adaptive logo system for ColourNext 23. The identity is designed to be dynamic, with the year integrated into the mark, showing how a brand system can evolve while maintaining its core seriousness and sense of play.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/53f58876-a3fd-4cef-bf5b-5fba464a618e)
- ![The adaptive logo system for ColourNext 23. The identity is designed to be dynamic, with the year integrated into the mark, showing how a brand system can evolve while maintaining its core seriousness and sense of play.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5aaf371c-96fe-4dfa-9148-a54db2d85aeb)
- ![The cover design for the Asian Paints ColourNext Forecast Report. The artwork alludes to the theme of the year, while the clean typography and silver foil finish establish the publication as a premium, authoritative piece of material intelligence.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/07846148-115e-4303-9c9c-ff5f2262700f)
- ![Another view of the ColourNext Forecast Report cover. This image shows the relationship between the illustrative cover and the overall brand identity, creating a cohesive visual language.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4a0c62cb-d63c-4980-9d1c-8c7047a4afc8)
- ![An inside spread of the ColourNext Forecast Report. This demonstrates our approach to information design, using a clean grid, clear color palettes, and ample white space to present the colour forecast in an accessible and elegant way.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0f793144-2cfe-449c-99d0-ee1d281e454f)
- ![A duplicate of an interior spread from the ColourNext report. The layout is designed for clarity, allowing the color palettes and their corresponding narratives to be the heroes of the page.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6a2f6e32-e632-413b-9298-4372dc70a4e5)
- ![A spread from the ColourNext report introducing the 'Gothilicious' theme. We pair a moody interior photograph with a bold typographic treatment, using a quote from H.P. Lovecraft to set an intellectual and atmospheric tone.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bd79e9b9-d115-4022-8ef8-4356e62b7d1f)
- ![A duplicate of the 'Gothilicious' spread, emphasizing the power of typography and imagery to define a theme. The design choice creates a sense of fascination with the 'black abyss' before delving into the details.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c76d1eee-1a86-4af2-85c8-7815fcea22eb)
- ![The visual identity for ColourNext 2025, featuring the Colour of the Year, 'Cardinal.' The illustration is mystical and immersive, designed to evoke a spectrum of feelings from vitality to contemplation, setting the tone for the entire forecast.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6c233440-2b99-4fdd-9822-78aebd3329db)
- ![Another illustrative piece for the ColourNext 2025 identity. This artwork explores the theme through a landscape of abstract, organic forms, rendered in a pensive and emotional palette.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e2b41afc-4c81-4d88-8baf-1bdbc89ec54a)
- ![Interior spreads from the ColourNext 2025 report. The top image shows a clean, minimalist approach to the color forecast, while the bottom 'Contents' page uses elegant typography to structure the publication.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/79813655-f60a-47f8-92e8-ec9ca804bd64)
- ![Spreads from the 2025 report showcasing material textures and the 'India Everywhere' theme. The layout juxtaposes high-resolution imagery with clear, concise text, making the forecast both visually rich and easy to navigate.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/84d75ea6-51c7-4dc8-8a3e-2fa80c793813)
- ![This layout from the 2025 report focuses on the Wallpaper & Texture Forecast. The design frames product applications alongside cultural narratives, demonstrating how we integrate commercial offerings into a broader story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a2977ddd-6ff4-415a-b557-0cd362860687)
- ![The digital identity we designed for the ColourNext 21 website. The logo is rendered in a pixelated, multi-color format, reflecting the digital-first experience and the diverse themes of the forecast.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ab6aa040-352b-4a1c-84ef-db9e6b5f5211)

### [Digital Narratives & Illustration](https://mytribe.in/wari-watai-design-studio/branding-graphic-design/digital-narratives-illustration)

- [Video: This animated narrative explores 'Z Futures,' a trend forecast for Asian Paints ColourNext capturing the fearless spirit of GenZ. Through dynamic illustration and motion, we visualized the themes of digital activism, authenticity, and social consciousness that define this generation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/28e978f4-c21f-4a60-8883-00b6f8ca7ac1)
- [Video: An animation for the 'A Home New World' theme, illustrating the collision of work, life, and leisure in our homes. The fluid transitions and block-color style depict how our spaces have become multifunctional, adaptable, and convenient.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/34aebaec-7980-49f2-b7a1-9161e989a57c)
- [Video: This animation for the theme 'Felicity' reflects a shift towards conscious consumption. The illustration style is clean and meaningful, focusing on the quiet beauty of well-designed objects and the choice to value quality over quantity.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bbf18a72-fdbd-494c-b889-7b37be26762d)
- [Video: An animation for the 'Habitat' trend, a story of coexistence and humility. The artwork visualizes a systemic rethink of our relationship with nature, using organic forms and a compassionate tone to convey a message of balance and restoration.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d371d19d-ce1b-4c4a-8650-365280df8a38)
- ![A key illustration from the 'Habitat' theme, where human lungs are reimagined as a tree. This powerful visual metaphor speaks to our symbiotic relationship with nature and the importance of balance for survival.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/36f5a654-e1e7-4f23-82c6-2cc1734cbb9d)
- ![This illustration for 'Habitat' shows hands gently holding a harvest, symbolizing humility and responsible consumption. The paper-cut style adds a tactile, crafted feel to the digital artwork.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6038e756-9982-4f5c-ac68-a03c777509d5)
- ![An illustration capturing the spirit of 'Z Futures.' The image of diverse individuals dancing together in a field represents the generation's embrace of inclusivity, activism, and collective joy.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/eb3fb66c-b02c-41a3-9093-8c3075d58875)
- ![Another piece from the 'Z Futures' series, this illustration depicts a young activist, reminiscent of Greta Thunberg. It visualizes the theme of youth-led movements and the power of a single voice to inspire change.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f313d24b-38f6-484c-995b-3e8465b7dd55)
- ![A scene from the 'A Home New World' animation, showing a family sharing a space for different activities like gardening and music. The faceless characters allow viewers to project themselves into this new concept of living.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2e66b0ce-bb19-49ac-888b-2fee8d0594bd)
- ![An isometric illustration for 'A Home New World,' showing different life activities contained within the transparent walls of a home. This visual concept clearly communicates the theme of colliding, overlapping worlds.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/de1ffd2f-8443-4bba-9cdf-379f74e45786)
- ![An illustration for the 'Felicity' theme, depicting a mindful tea ceremony. The calm, composed scene and simple color palette reflect a conscious choice to find value in quiet, meaningful moments.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/be1998a5-4f3b-4318-a143-9ae990e46a09)
- ![A close-up of the tea ceremony illustration for 'Felicity.' The focus on the simple act of pouring tea emphasizes the trend's core idea: finding happiness in well-considered actions and objects.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ed1fa21d-3580-4136-aa62-b673de624864)
- ![A graphic from the 'Felicity' digital experience, with the call to action 'Buy Less, Choose Well.' This simple but powerful message, paired with an illustration of a classic chair, encapsulates the theme of conscious consumption.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e3c30222-eee0-43f8-adef-3faaf269723a)
- ![An illustration for the 'We/Us' theme, which explores the ungendering of identity and style. The flamboyant, confident figures and bold patterns celebrate freedom of expression and a departure from traditional norms.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cbaf9a10-d012-4369-b672-5dccccde5ac8)
- ![This surreal illustration was created for the 'Artify' theme, visualizing a bizarre and democratic metaverse. The fluid, iridescent forms and whimsical characters create a dreamscape where the rules of the physical world no longer apply.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e456b003-7035-4c1e-adc6-5f4ffaac2d6e)
- ![An illustration for the 'Hope You’re Well' theme, focusing on mental health and empathy. The soft, layered figures in a gentle embrace convey a message of support, acceptance, and the importance of emotional wellbeing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e74d6a3c-a1d4-4b5f-bdd0-e39bcba26070)
- ![This illustration for 'Solo Commerce' depicts a gig worker at the center of their global, digital network. The artwork visualizes a life of flexibility, remote collaboration, and a personalized work-life blend.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/76b7e60f-b8a9-4de5-bdfa-fea0345f22bb)

### [The Art of Material & Detail](https://mytribe.in/wari-watai-design-studio/branding-graphic-design/the-art-of-material-detail)

- ![We believe material is a medium for storytelling. This close-up of our 'Soil' installation for ColourNext reveals text debossed into an earthen texture. It highlights our focus on the tactile and sensorial, transforming a raw material into an artistic and communicative surface.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/21f2e47b-1fc3-4c4c-81b0-7d831a062286)
- ![A close-up of fabric from our 'Cherish' installation. The image shows the raw, frayed edge of the textile and the interaction between a printed pattern and the weave of the cloth, demonstrating our attention to the finer details of material expression.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/04b94c4d-0623-487b-b35f-e245499f8226)
- ![Typography printed on layered, semi-translucent fabric for the 'Cherish' theme. This technique creates a sense of depth and softness, allowing the words to feel like a gentle, integrated part of the material itself.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3cd07034-1cf8-4e13-88ff-9636df622386)
- ![A macro view of the layered fabric from the 'Cherish' installation. The focus on the edge of the material reveals the subtle texture of the weave and the precise application of typography, showing how every tiny aspect adds to the narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7e8cea44-e58a-42ae-92bc-063ff47f031e)

### [Curation & Thought Leadership](https://mytribe.in/wari-watai-design-studio/branding-graphic-design/curation-thought-leadership)

- [Video: Design is born from understanding. In this short film, our founder discusses the philosophy that guides our studio, explaining how we translate abstract trends into concrete narratives across exhibition, print, and digital mediums. It is a look into the 'why' behind our work.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6bd57090-1580-4358-9c16-15e5783b5cca)
- ![We were honored to have our founder, Ram Sinam, act as guest curator for the 'Intersection' gallery at Raw Collaborative. This role allowed us to explore the confluence of traditional and modern, handmade and industrial, and to nudge new possibilities in Indian design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/67a776d4-ecdd-4c43-9c86-56f5fdda6038)
- ![A portrait of our founder, Ram Sinam. Our studio's work is a collaborative effort, but it is guided by a singular vision and a deep-seated passion for design collaboration and pushing creative boundaries.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/de736e11-6feb-4a7c-bdb2-f8f22839f2e3)

## Meet your expert

[Wari Watai](https://mytribe.in/wari-watai-design-studio)

### My story

We’re Wari Watai, a small design studio from Bangalore—been at this for 10 years now. Honestly, we get a kick out of messing with materials, finding stories in copper, salt, even plain old soil. Our team’s more like a family, always poking around, discovering bits of magic in the process. For us, design’s about feeling—like walking on crunchy leaves, or that rush of coming home. Right now, we’re dreaming up new ways to make these moments even richer, maybe with tech too.

### My work

- **What We Do**: We design sensorial installations, immersive spatial design, art pieces, copper sculpture, visual identity, and narrative experience design.
- **How We Work**: It’s all about playing with materials—no fixed plan. We let each project unfold, guided by small discoveries.
- **Material Exploration**: We’re obsessed with materials—soil, salt, copper. Mixing craft with tech to find new ways of expression.
- **Our Approach**: We want our work to feel like visual poetry, wrapping people in comfort and emotion, a bit like coming home.
- **Experience**: Over 10 years, we’ve built immersive spaces and installations—recently bagged a Blue Elephant at Kyoorius Design Awards.

## More services from Wari Watai

- [Art Installations & Sculpture](https://mytribe.in/wari-watai-design-studio/art-installations-sculpture) · ₹60K-8L per installation (estimate)
- [Experiential & Spatial Design](https://mytribe.in/wari-watai-design-studio/experiential-spatial-design) · ₹1,500-6,000 per sq. ft. (estimate)

## Book

To book Wari Watai, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Branding%20%26%20Graphic%20Design%20by%20Wari%20Watai.)