--- title: "Behind the Scenes: Editorial Fashion Styling & Creative Direction" description: "See my behind the scenes work in fashion styling and creative direction in Delhi. Discover the professional process behind my editorial campaigns and projects." canonical: https://mytribe.in/vikramsethstylist/wedding-trousseau-styling/behind-the-scenes last_updated: 2025-09-22 --- # Behind the Scenes: My Editorial & Campaign Process Tribe Verified · Professional styling for editorial campaigns in Delhi. By [Vikram Seth](https://mytribe.in/vikramsethstylist) · Online consultations; Travels pan-India for destination weddings · ₹45K per wedding (estimate) Part of [Wedding & Trousseau Styling](https://mytribe.in/vikramsethstylist/wedding-trousseau-styling). [View full gallery](https://mytribe.in/vikramsethstylist/wedding-trousseau-styling/gallery) Great fashion is rarely spontaneous. Get a glimpse into the creative process—from the initial mood board and set direction to the final frame. ## Photos and videos - [Video: A special moment on set with the legendary photographer Tarun Khiwal. Collaborating with industry masters is a privilege and constantly inspires my own creative process.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2de946d8-ff65-4057-8826-e6a653249e9f) - [Video: A walkthrough of the new House of Masaba store in Delhi. I am constantly scouting new collections and designers to bring the best and most unique options to my clients.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b592e723-b8e1-4176-a75c-d4c535396272) - [Video: At the launch of Apala Jewellery's new store. Attending these events allows me to build relationships with top jewellery houses, giving my clients exclusive access.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b69ace54-fde9-450c-8811-074a9941e102) - [Video: A collage of moments from various shoots and projects. This shows the incredible people I get to work with and the fun we have creating beautiful images.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2a1253f9-7294-422e-8fe4-ef08ffe39052) - ![A vibrant shot from a linen brand campaign I styled. This shows my work in a more casual, resort-wear space, which is perfect for destination weddings.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5833625c-d69e-4f5d-b549-c14a53e0621f) ## About Behind The Scenes Behind every polished image lies a sequence of technical decisions. Whether I am directing a fashion campaign or curating a store launch, my process begins with deep pre-production. I align with the photographer, the makeup artists, and the designers to ensure that every texture, light, and shadow serves the story we are trying to tell. My practice goes beyond just picking clothes. It is about holding the frame together. In this gallery, you will see snippets of my work that do not always make it to the final portfolio: the on-set coordination, the store launches for brands like House of Masaba and Apala Jewellery, and the collaborative energy of working with industry veterans like photographer Tarun Khiwal. Fashion is a collaborative art form. When I am on set, my role is to act as the bridge between the designer’s intent and the photographer’s lens. I handle the logistics, ensuring the garments are steamed, the accessories are placed, and the team is synchronized before the first shot is taken. From managing runway shows to directing brand campaigns, the goal is always a seamless aesthetic narrative. If you are a brand looking for creative direction or an individual planning a destination wedding, this is the level of detail I apply to your project. It is not just about the final look, but the intentionality of how we get there. ## About Vikram Seth I am Vikram. I approach styling as a visual storyteller, blending modern aesthetics with our rich artisanal heritage. Whether we are directing a high-fashion campaign or curating your bridal trousseau, my focus remains on building a coherent and personal narrative that feels like you. [See all of Vikram Seth's services](https://mytribe.in/vikramsethstylist) ## More from Wedding & Trousseau Styling by Vikram Seth - [Featured](https://mytribe.in/vikramsethstylist/wedding-trousseau-styling/featured) - [Regal Bridal Ensembles](https://mytribe.in/vikramsethstylist/wedding-trousseau-styling/regal-bridal-ensembles) - [Contemporary Cocktail & Reception](https://mytribe.in/vikramsethstylist/wedding-trousseau-styling/contemporary-cocktail-reception) - [The Art of the Saree](https://mytribe.in/vikramsethstylist/wedding-trousseau-styling/the-art-of-the-saree) - [Groom & Menswear Styling](https://mytribe.in/vikramsethstylist/wedding-trousseau-styling/groom-menswear-styling) - [Jewellery & Accessory Curation](https://mytribe.in/vikramsethstylist/wedding-trousseau-styling/jewellery-accessory-curation) - [Trousseau & Festive Traditions](https://mytribe.in/vikramsethstylist/wedding-trousseau-styling/trousseau-festive-traditions) - [Creative Direction & Campaigns](https://mytribe.in/vikramsethstylist/wedding-trousseau-styling/creative-direction-campaigns) ## More services by Vikram Seth - [Runway & Fashion Show Styling](https://mytribe.in/vikramsethstylist/runway-fashion-show-styling) - [Personal Styling & Image Consulting](https://mytribe.in/vikramsethstylist/personal-styling-image-consulting) - [Commercial & Advertising Styling](https://mytribe.in/vikramsethstylist/commercial-advertising-styling) ## Similar work from other experts - [Behind the Scenes of Creative Fashion Campaigns](https://mytribe.in/gauravbhatiaa/creative-direction-styling/behind-the-scenes-creative-process) by Gaurav Bhatia · Creative Direction & Styling · Travels pan-India for styling and creative direction projects - [Behind the Scenes: My Fashion Styling Process](https://mytribe.in/stylist_jessicajain/creative-direction-casting/behind-the-scenes) by Jessica Jain · Creative Direction & Casting · Available for shoots across Delhi NCR - [Behind the Scenes: My Styling Process](https://mytribe.in/stylist_enna/commercial-editorial-styling/the-creative-process-behind-the-scenes) by Enna Bhalla · Commercial & Editorial Styling · Travels across Delhi NCR and India for shoots - [Behind The Scenes: The Process of Cinematic Styling](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/behind-the-scenes) by Devanshi Tuli · Brand Campaign Creative Direction & Styling · Takes campaigns in Delhi NCR, Mumbai, and across India - [Behind the Scenes of My Photo & Film Shoots](https://mytribe.in/vikyyclicks/commercial-fashion-photography/behind-the-scenes) by VikyyClicks · Commercial & Fashion Photography · Based in Delhi NCR; Travels across India for shoots - [Behind the Scenes: The Professional Styling Process](https://mytribe.in/mitsamby/commercial-editorial-styling/behind-the-scenes-the-creative-process) by Mitali Ambekar · Commercial & Editorial Styling · Based in Mumbai, travels across India for shoots ## Book To book Vikram Seth, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Wedding%20%26%20Trousseau%20Styling%20by%20Vikram%20Seth.) 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