--- title: "Behind the Scenes: Expert Fashion Campaign Styling by Vikram Seth" description: "Discover the creative direction and on-set styling expertise of Vikram Seth. From moodboarding to final campaign execution, see how I bring brand stories to life." canonical: https://mytribe.in/vikramsethstylist/commercial-advertising-styling/behind-the-scenes last_updated: 2025-09-22 --- # The creative process behind my fashion campaigns Tribe Verified · Trusted by Taj Palace and Samsung. By [Vikram Seth](https://mytribe.in/vikramsethstylist) · On-set styling in Delhi; Travels across India for campaigns · ₹50K per campaign (1 day shoot) (estimate) Part of [Commercial & Advertising Styling](https://mytribe.in/vikramsethstylist/commercial-advertising-styling). [View full gallery](https://mytribe.in/vikramsethstylist/commercial-advertising-styling/gallery) Fashion is more than what meets the eye; it is the orchestration of a vision. Take a peek into my process, where concept meets execution on set. ## Photos and videos - [Video: A quick look behind the scenes of a campaign shoot for the luxurious Taj Palace hotel in New Delhi. This video shows me making final styling adjustments on the model, ensuring every detail is perfect before the camera rolls.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e588a63b-1668-41c0-afc7-dfa88fb92eb7) - [Video: On set with the legendary photographer Tarun Khiwal. This video captures the collaborative process of reviewing shots on the monitor, a crucial part of my role as a creative director and stylist to ensure the vision is being realized.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2de946d8-ff65-4057-8826-e6a653249e9f) - [Video: Behind the scenes from a high-energy shoot with professional MMA fighters for a watch brand campaign. This video shows my hands-on approach to styling, directing poses, and working with the talent to get powerful and authentic shots.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/187962f8-fb38-407e-a68b-024ec0b8074b) ## About Behind The Scenes On-set styling is rarely about just the clothes. It is about constant vigilance—steaming, pinning, and adjusting fabric fall between every single take. When we shoot, I am right there beside the lens, ensuring the silhouette holds its shape and the narrative remains coherent, whether we are shooting a luxury hotel campaign or a high-energy TVC. The images you see here are a glimpse into the labour and strategy behind a successful campaign. A shoot is a living organism; it requires a blend of creative direction and logistical precision. From the moment I start moodboarding with color palettes and lighting references to the final selection of hero shots, my role is to ensure the vision is realized without compromise. ### The Art of Continuity Most viewers see the final, polished campaign image. They do not see the assistant standing just out of frame, holding a steamer, or the constant checks to ensure the jewelry is sitting exactly right. Managing wardrobe continuity across two shoot days is a massive task, especially when shooting large-format commercials or editorial print campaigns. My team and I focus heavily on these invisible details, as a single crease or misplaced accessory can break the illusion of the story we are building. ### Why Collaboration is Key Great campaigns are never the work of one person. In the video clips above, you will see me working closely with industry legends like Tarun Khiwal. My process relies on clear communication between the photographer, the models, and the production crew. Whether we are directing professional MMA fighters for a watch brand or styling a high-end luxury campaign at the Taj Palace, my job is to facilitate that collaboration. I bring in talent, scout locations, and manage the wardrobe logistics so that everyone on set can focus on their craft. If you are looking for someone to lead the creative direction of your next commercial or editorial shoot, I am here to help translate your brand message into a powerful visual identity. ## About Vikram Seth I am Vikram, and I treat every campaign like a story waiting to be told. Whether I am directing a brand launch or styling an editorial shoot, my goal is to blend modern style with raw, honest craft. Let us build a visual narrative that speaks for your brand. [See all of Vikram Seth's services](https://mytribe.in/vikramsethstylist) ## More from Commercial & Advertising Styling by Vikram Seth - [Featured](https://mytribe.in/vikramsethstylist/commercial-advertising-styling/featured) - [Avant-Garde & Editorial Concepts](https://mytribe.in/vikramsethstylist/commercial-advertising-styling/avant-garde-editorial-concepts) - [Luxury Bridal & Ethnic Couture](https://mytribe.in/vikramsethstylist/commercial-advertising-styling/luxury-bridal-ethnic-couture) - [Contemporary & Resort Wear](https://mytribe.in/vikramsethstylist/commercial-advertising-styling/contemporary-resort-wear) - [Sartorial Menswear](https://mytribe.in/vikramsethstylist/commercial-advertising-styling/sartorial-menswear) - [Brand Advertising Campaigns](https://mytribe.in/vikramsethstylist/commercial-advertising-styling/brand-advertising-campaigns) - [Jewelry & Accessory Styling](https://mytribe.in/vikramsethstylist/commercial-advertising-styling/jewelry-accessory-styling) - [Additional Work](https://mytribe.in/vikramsethstylist/commercial-advertising-styling/additional-work) ## More services by Vikram Seth - [Wedding & Trousseau Styling](https://mytribe.in/vikramsethstylist/wedding-trousseau-styling) - [Personal Styling & Image Consulting](https://mytribe.in/vikramsethstylist/personal-styling-image-consulting) - [Runway & Fashion Show Styling](https://mytribe.in/vikramsethstylist/runway-fashion-show-styling) ## Similar work from other experts - [Behind the Scenes of Creative Fashion Campaigns](https://mytribe.in/gauravbhatiaa/creative-direction-styling/behind-the-scenes-creative-process) by Gaurav Bhatia · Creative Direction & Styling · Travels pan-India for styling and creative direction projects - [Behind The Scenes: The Process of Cinematic Styling](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/behind-the-scenes) by Devanshi Tuli · Brand Campaign Creative Direction & Styling · Takes campaigns in Delhi NCR, Mumbai, and across India - [Behind the Scenes: My Fashion Styling Process](https://mytribe.in/stylist_jessicajain/creative-direction-casting/behind-the-scenes) by Jessica Jain · Creative Direction & Casting · Available for shoots across Delhi NCR - [Behind the Scenes: The Professional Styling Process](https://mytribe.in/mitsamby/commercial-editorial-styling/behind-the-scenes-the-creative-process) by Mitali Ambekar · Commercial & Editorial Styling · Based in Mumbai, travels across India for shoots - [Behind the Scenes of Fashion Shoots](https://mytribe.in/atulguptaaaaaa/fashion-commercial-photography/behind-the-scenes) by Atul Gupta · Fashion & Commercial Photography · Shoots across Delhi NCR; travels pan-India for projects - [Behind the Scenes: My Styling Process for Campaigns & Events](https://mytribe.in/nidhijeswani/personal-occasion-styling/behind-the-scenes-campaigns) by Nidhi Jeswani · Personal & Occasion Styling · Available across Mumbai; Travels pan-India for weddings & events ## Book To book Vikram Seth, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Vikram%2C%20I%20saw%20your%20Behind%20the%20Scenes%20work%20and%20would%20love%20to%20discuss%20a%20styling%20project%20for%20my%20upcoming%20campaign.)