---
title: "Commercial & Brand Campaign Photography by Vikram Bawa"
description: "Build high-impact brand visuals with commercial photography by Vikram Bawa. Expert advertising campaigns, production-grade sets, and cinematic brand storytelling."
canonical: https://mytribe.in/vikram_bawa/fashion-commercial-photography/commercial-brand-campaigns
last_updated: 2025-09-26
---

# Commercial & Brand Campaign Photography

Tribe Verified · 350+ magazine covers and counting.

By [Vikram Bawa](https://mytribe.in/vikram_bawa) · Studio in Tardeo, Mumbai; Travels across India for shoots · ₹1.3L per shoot (estimate)

Part of [Fashion & Commercial Photography](https://mytribe.in/vikram_bawa/fashion-commercial-photography). [View full gallery](https://mytribe.in/vikram_bawa/fashion-commercial-photography/gallery)

I don't just take pictures. My team and I build full-scale cinematic worlds to tell your brand's story. From studio-built gardens to high-energy sports campaigns, we create visuals that drive results.

## Photos and videos

- [Video: This is how we shoot in Thailand. Or do we? This fun behind the scenes video shows how we created a Thai beach in India for a Raheja Universal campaign, because we believe in Make in India!](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4321427d-a196-4d92-bfec-cda1164a7259)
- [Video: A look back at our award-winning advertising campaign for The Leela Goa from the early 2000s. This was one of the first hotel campaigns of its kind, telling a romantic story through a series of beautiful, cinematic moments.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/59df9dbc-6162-4d69-af14-8d0ffad54b55)
- [Video: The original supermodel, Milind Soman, for a Jaihind Retail campaign. This video showcases the dramatic, spotlight-style lighting we used to create a powerful and classy look for their ethnic wear collection.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/704a0d46-47dd-4e22-a6d3-83bdb8214610)
- ![Chilling in the lap of nature. A fun, outdoor lifestyle shot from my campaign for the Mumbai Indians lifestyle store, capturing a sense of friendship and adventure.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6a218ae5-4737-4860-ae0d-abbd071164fa)
- ![Slam dunking trends one shot at a time. A dramatic, wide-angle shot for the Mumbai Indians sportswear campaign, using the sun and sky to create a heroic mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3659499c-b21f-4e65-84de-3b2041f35568)
- ![Game, set, match. A sunny, high-energy shot from the Mumbai Indians campaign, showcasing their women's sportswear line in a dynamic tennis court setting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2633b204-f59b-4554-a783-c94dc1e9b36a)
- ![When we get to work with lovely people like Kristina Akheeva for a Silvostyle jewelry campaign. The bokeh and black and white treatment add a timeless, glamorous feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d9042bd9-9657-41f8-8fd7-9429909dd1fd)
- ![Royalty redefined with jewels from TBZ - The Original. This portrait of Vipasha Agarwal captures a classic, timeless bridal look with a focus on exquisite craftsmanship.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/047487c5-0cfe-4318-bef4-760c08405175)
- ![Where timeless beauty meets exquisite craftsmanship. Another sepia-toned shot for the TBZ campaign, blending traditional Indian attire with a vintage photographic style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9aa89ca5-0fc7-4e34-a69a-e6e939a7d336)
- ![Graceful living, elevated. This shot for a Raheja Universal real estate campaign was created entirely inside a studio, showcasing our ability to build beautiful, convincing worlds.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a862acba-e20b-4c0e-bc18-8c3e310c33af)
- ![Grace in every stride. Can you believe this stunning garden maze was built and shot in a studio? This was one of my most interesting and fun productions for Raheja Universal.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b4e6e748-bed4-42d1-ac04-ca897a2dbaf6)
- ![Serenity in style. A lifestyle shot for Raheja Universal, creating an atmosphere of calm, luxurious living for their real estate advertising campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0308c1bb-d53c-4ecc-af01-e32ef9e29f8f)
- ![Styled to stand out. A fun and quirky shot of Anusha Dandekar for the clothing brand Rouge, playing with an unconventional setting to create a memorable image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f470aa99-bec0-4fc9-9392-0d9b1d06c817)
- ![In the dust of hard work, our Olympians win our hearts. A powerful action shot of the Indian relay team for the JSW Paris Olympics campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5ca16f71-5bae-472b-9b8a-d07ee47e6c3b)
- [Video: Proudly shooting with our Olympic legends like Neeraj Chopra and Preeti Sai Pawar for the JSW Sports campaign. It's an honor to capture the strength of these champions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6a9461c1-9789-4a3a-8d6a-bede470e3dc0)
- [Video: So excited to share the final campaign for JSW Group celebrating our Indian Olympians. This video shows the newspaper ad featuring the incredible athletes we photographed.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e6feec0d-715a-459a-9aee-c3205df7f348)
- [Video: A look at the final film for the Silvostyle jewelry campaign for PNG Jewellers. We focused on creating a glamorous, celebratory mood with beautiful bokeh and elegant motion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/281d6dc1-b5c5-4ce7-badd-f25c07bca42c)

## About Commercial & Brand Campaigns

For my Raheja Universal campaigns, we constructed entire garden mazes from scratch right inside the studio rather than scouting locations. This gave us total control over the lighting and set geometry, allowing us to maintain a consistent, cinematic atmosphere. This level of production preparation is how we ensure your campaign visuals are intentional, impactful, and ready for print or digital media.

### Building a World for Your Brand
Commercial photography is rarely a solo act. When you hire me for a brand campaign, you are working with a production unit. My crew—including stylists, makeup artists, lighting technicians, and digital assistants—operates as a single entity to ensure the final image matches the vision we discussed during our concept consultation.

### My Approach to Commercial Shoots
Whether we are shooting a luxury real estate project or a high-octane sportswear campaign like my work for JSW Sports and Mumbai Indians, I focus on specific technical pillars:

*   **Controlled Lighting:** I use dramatic lighting techniques to sculpt the subject and the environment. This is why you will see cinematic shadows even in studio settings.
*   **Full-Scale Production:** We do not rely on post-production fixes. We build the set, manage the wardrobe, and direct the action on-set. This ensures the raw images require minimal retouching.
*   **Technical Precision:** We use medium format or high-resolution full-frame camera systems. We maintain a tethering station on-set so you can see exactly what the shot looks like in real-time on a large monitor.

### What to Expect
My process is collaborative. Before the camera comes out, we spend time on the concept. This ensures that the aesthetic we create aligns with your brand's voice. We have handled everything from shooting Olympian athletes for JSW to creating editorial visuals for brands like TBZ and The Leela. My goal is to make sure the final output feels authentic to your brand while carrying my signature style of storytelling.

## About Vikram Bawa

I’m Vikram. For me, a brand campaign is a team sport. I bring together the best stylists, makeup artists, and lighting technicians to build a scene that captures exactly what your brand stands for. We don’t just shoot; we craft the visual language of your campaign together.

[See all of Vikram Bawa's services](https://mytribe.in/vikram_bawa)

## More from Fashion & Commercial Photography by Vikram Bawa

- [Featured](https://mytribe.in/vikram_bawa/fashion-commercial-photography/featured)
- [Icons & Celebrities](https://mytribe.in/vikram_bawa/fashion-commercial-photography/icons-celebrities)
- [Magazine Covers & Editorials](https://mytribe.in/vikram_bawa/fashion-commercial-photography/magazine-covers-editorials)
- [Studio Glamour & Beauty](https://mytribe.in/vikram_bawa/fashion-commercial-photography/studio-glamour-beauty)
- [Intimate & Lifestyle Portraits](https://mytribe.in/vikram_bawa/fashion-commercial-photography/intimate-lifestyle-portraits)
- [The Art of Black & White](https://mytribe.in/vikram_bawa/fashion-commercial-photography/the-art-of-black-white)
- [Automotive Fashion](https://mytribe.in/vikram_bawa/fashion-commercial-photography/automotive-fashion)
- [Artistic & Conceptual Projects](https://mytribe.in/vikram_bawa/fashion-commercial-photography/artistic-conceptual-projects)
- [Behind the Scenes](https://mytribe.in/vikram_bawa/fashion-commercial-photography/behind-the-scenes)

## More services by Vikram Bawa

- [Film & Video Production](https://mytribe.in/vikram_bawa/film-video-production)

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## Book

To book Vikram Bawa, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Vikram%2C%20I%20saw%20your%20commercial%20campaign%20work%20on%20mytribe.%20I%20would%20like%20to%20discuss%20a%20project%20for%20my%20brand.)
