--- title: "Fashion Campaign and Editorial Photography in Mumbai" description: "Expert fashion photography and creative direction for brands. Specializing in cinematic narratives, couture campaigns, and editorial covers by Victoria Krundysheva." canonical: https://mytribe.in/victoriakrundysheva/creative-consulting-education/brand-campaigns-magazine-features last_updated: 2025-09-26 --- # Fashion Campaign and Editorial Photography Tribe Verified · Featured in Elle India, Vaishali S campaigns. By [Victoria Krundysheva](https://mytribe.in/victoriakrundysheva) · Available online; travels across India for in-person workshops and consulting · ₹1,800 Per Session (estimate) Part of [Creative Consulting & Education](https://mytribe.in/victoriakrundysheva/creative-consulting-education). [View full gallery](https://mytribe.in/victoriakrundysheva/creative-consulting-education/gallery) I translate brand identities into visual stories, blending narrative-first creative direction with cinematic fashion photography. ## Photos and videos - ![The hero shot from my campaign for couture designer Vaishali S. This image, capturing a model in a red gown floating in water, was designed to be visually arresting and embody the collection's surreal, nature-inspired theme.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e0d81f7a-27ab-4384-b427-eabb868f7eac) - ![A striking image from the Vaishali S campaign. The garment, shaped like a giant red flower, is the clear focus. My lighting and composition are designed to highlight the incredible craftsmanship of the couture piece.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8ef2887a-9b93-4bf9-9c05-9516f424184a) - ![Using mirrors and reflection to create a kaleidoscopic effect for the Vaishali S campaign. This technique adds depth and visual interest, turning a fashion photograph into a piece of art.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fc9d921b-05fb-42c0-a78b-dfbec20cbbfb) - ![This image from the Vaishali S campaign showcases a sculptural, gold-toned gown. The dramatic, upward-looking pose and chiaroscuro lighting create a sense of power and divinity, elevating the brand's image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ef2f37a3-30b5-48df-8b89-3e97527da181) - ![A portrait from the Vaishali S campaign featuring a green, shell-like garment. The reflective floor and ethereal background create an underwater feeling, perfectly matching the collection's narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/03607fe8-7cc9-4d5b-9994-627dfd226e60) - ![A high-contrast, artistic shot for Vaishali S. The play of light and shadow almost abstracts the model's form, focusing entirely on the unique, flowing lines of the white couture gown.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/651df712-0b61-4c74-96bb-2fd99c6ddfda) - ![My cover shoot for Elle Magazine with Masoom Minawala. A magazine cover needs to be instantly iconic. This image combines elegant styling, a powerful pose, and clean graphic design to command attention.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e099b57e-4ca8-4758-9621-c854baae948d) - ![An alternate shot from the Elle Magazine cover story. The movement in the dress and the dramatic lighting showcase a different energy, demonstrating the variety I aim to capture during a single editorial shoot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f21b107b-0542-4e0e-b86a-f598f10bd259) - ![Another look from the Elle digital cover feature. Here, I used a red-toned light and motion blur to create a fiery, passionate mood that contrasts with the other, more serene images in the set.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/aec2edd2-e07e-46af-9899-dc1c7de03188) - ![An unpublished photo from an Elle India editorial. This shot demonstrates my ability to direct and shoot on location, using the natural environment to create a compelling fashion narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1d616ee7-0f20-43a7-a61e-ddfc59b53f10) - ![An artistic outtake from the Elle digital cover shoot. This black and white close-up focuses on texture and light, showing a more abstract and intimate side of the story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c35b3afb-5075-48f2-9113-fca30f8d3488) - ![A wide shot from the Vaishali S campaign, establishing the ethereal, dreamlike set design. The flowing white gown and its reflection create a ghostly, beautiful symmetry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3bb2e980-503b-4e01-9f07-73bafcaa3985) - ![A detailed close-up of a textured white garment from the Vaishali S campaign. This type of shot is crucial for showcasing the intricate handiwork that defines couture fashion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5f5c9128-bf3b-41fa-a774-a98b02b267c5) - ![A powerful close-up portrait from the Vaishali S campaign. The model's direct gaze, combined with the dramatic red headpiece and garment, creates an image that is both beautiful and intense.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a541d80e-a4e4-41c4-b56a-e9f87db2264b) - ![This shot highlights the sculptural quality of a pleated white gown from the Vaishali S collection. The lighting is carefully placed to carve out the garment's unique shape.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5b960f5d-43f2-44a8-a2d0-9dbda255f8e3) - ![A profile shot emphasizing the silhouette of a Vaishali S couture piece. The dramatic side lighting creates a high-contrast image that feels both classic and modern.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5b35c4b2-07ce-49fb-b4fb-a4ce1dc3f320) - ![Another angle of the pleated white gown, showing the detail on the back. For brand campaigns, it's important to capture the garment from multiple viewpoints to tell its full story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/af899a68-e1e2-472c-b7b3-1f8ebdb87314) - ![A dark and moody shot from the Vaishali S campaign. The low-key lighting creates a sense of mystery, drawing the viewer in to look closer at the garment's form.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dbd6d186-7b00-4303-81ea-e5adf000ca28) - ![A full-length profile shot showing a model in motion. Capturing movement is key to bringing life and energy to a fashion campaign, making the clothes feel dynamic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1ef2befc-3a7d-41f9-afc2-4561aaba05e0) - ![The back of a stunning blue, feather-like gown from the Vaishali S campaign. The hand-drawn lines on the backdrop were part of the set design, adding another layer of artistry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d67d29ed-f5f3-417a-8d8d-65d787e13b39) - ![A beautifully tailored jacket from the Vaishali S collection. The warm lighting and confident pose give this shot a sophisticated and powerful commercial appeal.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/653259c5-d9fd-491f-8acf-76a6ea5e2a50) - ![This image frames the model's face within the swirling form of a purple couture garment. This composition creates a sense of intimacy and mystery, perfect for a high-fashion brand.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d93cb428-f164-4afd-a587-dbf5b2e9f251) - ![A profile shot of the same purple garment, showing how the light catches the delicate, sheer fabric. This highlights the material and craftsmanship of the piece.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/85fac1da-a755-4b23-9e74-67680cb0b7ec) - ![A full-body shot where the model's pose echoes the dramatic, flowing shape of the couture piece. This synergy between model and garment is something I focus on in my creative direction.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f40b4947-55ec-404e-9657-58df2f87a450) - ![A close-up portrait from the Vaishali S campaign. The framing through abstract foreground elements adds depth and a sense of being immersed in a magical, natural world.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e062016a-127c-4e96-bbd0-18fff33d2edc) ## About Brand Campaigns & Magazine Features When I prep for a campaign, I do not just pick a location. We build a comprehensive Creative Direction deck first, detailing every moodboard, light texture, and narrative hook, so the final shoot is as deliberate as it is striking. My work is defined by the tension between concept and execution. For a couture brand like Vaishali S, we moved beyond standard catalog shots, using mirrors, water, and dramatic chiaroscuro lighting to reflect the surreal nature of the collection. It is about understanding the garment's language, the pleats, the volume, and the flow, then building a set that allows that craftsmanship to breathe. Whether I am working on an Elle India cover or a local fashion campaign, the process remains the same. I start by breaking down the core narrative. We define the visual hook. What is the story we are telling? Is it the raw texture of a fabric, or the cinematic emotion of a model in motion? I handle the creative direction, from moodboarding and team selection to the final edit, ensuring the imagery commands attention. If you are looking to move your brand beyond generic visuals, let's talk. I specialize in conceptual storytelling that bridges the gap between high fashion and visual art. ## About Victoria Krundysheva I am Victoria. I live in the space between the lens and the narrative, constantly chasing textures and shadow play. My work is less about taking photos and more about constructing a visual world where your brand can actually live. [See all of Victoria Krundysheva's services](https://mytribe.in/victoriakrundysheva) ## More from Creative Consulting & Education by Victoria Krundysheva - [Featured](https://mytribe.in/victoriakrundysheva/creative-consulting-education/featured) - [Conceptual Storytelling: Fashion Editorials](https://mytribe.in/victoriakrundysheva/creative-consulting-education/conceptual-storytelling-fashion-editorials) - [Portraits & Beauty](https://mytribe.in/victoriakrundysheva/creative-consulting-education/portraits-beauty) - [Behind the Lens: The Process & Education](https://mytribe.in/victoriakrundysheva/creative-consulting-education/behind-the-lens-the-process-education) - [Press, Philosophy & Collaborations](https://mytribe.in/victoriakrundysheva/creative-consulting-education/press-philosophy-collaborations) ## More services by Victoria Krundysheva - [Creative Direction & Fashion Photography](https://mytribe.in/victoriakrundysheva/creative-direction-fashion-photography) - [Fashion Styling](https://mytribe.in/victoriakrundysheva/fashion-styling) ## Similar work from other experts - [Featured Fashion & Editorial Photography](https://mytribe.in/librastudio__/fashion-editorial-photography/featured) by Libra · Fashion & Editorial Photography · Shoots across Mumbai, Delhi NCR, and Ahmedabad - [Editorial and Magazine Feature Photography](https://mytribe.in/miteshsphotography/celebrity-portrait-photography/editorial-magazine-features) by Mitesh Punjabi · Celebrity & Portrait Photography · Shoots in Mumbai & Jaipur; Travels across India for projects - [Artistic & Editorial Fashion Photography Concepts](https://mytribe.in/popliphotography/commercial-fashion-photography/artistic-editorial-concepts) by Popli Photography · Commercial & Fashion Photography · Shoots across Delhi NCR & travels pan-India - [Creative Direction and Fashion Campaign Styling](https://mytribe.in/vikramsethstylist/personal-styling-image-consulting/brand-campaigns-creative-direction) by Vikram Seth · Personal Styling & Image Consulting · Online consultations; In-person sessions across Delhi - [Fashion and editorial photography that tells your brand story](https://mytribe.in/ashishgurbani/advertising-campaign-photography/storytelling-through-style-fashion-editorial) by Ashish Gurbani · Advertising & Campaign Photography · Studio in Pune; Travels across India for shoots - [Conceptual & Editorial Campaign Styling](https://mytribe.in/rahulsingh_styling/fashion-brand-consulting/conceptual-editorial-campaigns) by Rahul Singh · Fashion Brand Consulting · Available online; Studio in Mehrauli, New Delhi & takes projects across Delhi NCR and Mumbai ## Book To book Victoria Krundysheva, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hey%20Victoria%2C%20I%20saw%20your%20work%20on%20the%20Brand%20Campaigns%20%26%20Magazine%20Features%20page%20and%20would%20love%20to%20discuss%20a%20project.)