--- title: "Custom Brand Identity Design Process | Bengaluru Based Studio" description: "I transform business stories into authentic visual identities. See my design process from geometric sketches to full brand systems and sustainable packaging." canonical: https://mytribe.in/travisdesigns_india/brand-identity-design/from-concept-to-creation-the-process last_updated: 2025-09-06 --- # My Design Process From Concept to Creation Tribe Verified · Architectural branding process for Bengaluru businesses. By [Travis Designs](https://mytribe.in/travisdesigns_india) · Available Online; In-person meetings in Bengaluru & Karnataka · ₹35K per project (estimate) Part of [Brand Identity Design](https://mytribe.in/travisdesigns_india/brand-identity-design). [View full gallery](https://mytribe.in/travisdesigns_india/brand-identity-design/gallery) I do not start with software. I start with pencil, paper, and a deep dive into the story behind your business. Here is how I build brand identities from the ground up. ## Photos and videos - ![A look at my workbench during the logo development for Gwel Tech. You can see the progression from initial sketches and lettering ideas to a geometrically refined mark, complete with color palette considerations and notes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/973c7478-2b3c-48b6-8de6-2085ff218201) - ![These are the initial concept sketches for the Telen Tech brand identity. This stage is about exploring the core idea, in this case, representing "talent meets technology" through circuit-like forms, and defining the visual language before any digital work begins.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/75fddd24-e6f8-4ae5-84c0-22007f086a58) - ![The Bhoomi Pooja ceremony marks the start of a new project. For me, this represents the essential first step of any brand collaboration: honoring the foundation and story of the business to ensure we build something meaningful together.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/118d94a1-8fc8-4870-ba0d-957599290af9) ## About From Concept to Creation: The Process I don't open any software until I understand the foundation of your business. That is why you will see my workbench covered in pencil sketches and geometric studies before we even talk about vector formats. I treat every brand identity like an architectural project, building it from a solid core so it remains relevant for years, not just trends. My process is divided into three distinct phases. It begins with narrative research where I dig into your brand etymology to find the core idea. I believe a strong brand identity must be authentic, much like the Bhoomi Pooja I perform before starting any architectural project to honor the foundation. Next is the geometric sketching phase. I use rulers, grids, and pencils to explore forms. This is where I tested the circuit-like shapes for Telen Tech and refined the projector-inspired 'G' for Gwel Tech. We do not jump to digital until the concept feels right on paper. Finally, we move to digital execution. I manually trace these sketches into high-fidelity vectors. I define your primary and secondary color palettes using specific RGB, CMYK, and Hex codes. If we are doing a full system, I also generate brand patterns based on the logo geometry and provide a brand book. This document outlines exactly how to use your logo, clear space requirements, and color hierarchy to keep your identity consistent across all platforms. ## About Travis Designs I treat brand identities like the spaces I design. It starts with deep research and raw sketches, not quick digital fixes. If you want a visual identity that is built from the ground up rather than off-the-shelf, we should talk. [See all of Travis Designs's services](https://mytribe.in/travisdesigns_india) ## More from Brand Identity Design by Travis Designs - [Featured](https://mytribe.in/travisdesigns_india/brand-identity-design/featured) - [Logo & Brand Mark Systems](https://mytribe.in/travisdesigns_india/brand-identity-design/logo-brand-mark-systems) - [Sustainable Brand Packaging](https://mytribe.in/travisdesigns_india/brand-identity-design/sustainable-brand-packaging) - [Inspired by Nature](https://mytribe.in/travisdesigns_india/brand-identity-design/inspired-by-nature) ## More services by Travis Designs - [Interior Design](https://mytribe.in/travisdesigns_india/interior-design) - [Product Design](https://mytribe.in/travisdesigns_india/product-design) - [Architectural Design](https://mytribe.in/travisdesigns_india/architectural-design) ## Similar work from other experts - [Behind The Scenes: My Creative Process](https://mytribe.in/shraddhadoodles/branding-graphic-design/my-creative-process) by Shraddhadoodles · Branding & Graphic Design · Design services available online and across India - [Our Design Process: From Sketch to Real Home](https://mytribe.in/ocd.designbuild/residential-architecture-interior-design/our-process-from-sketch-to-site) by Office of Cognitive Design · Residential Architecture & Interior Design · Takes projects across Bengaluru; Visit Design Studio at Lavelle Road - [Our Architecture Design Process: From Sketch to Built Reality](https://mytribe.in/tallstoreys/commercial-interiors/from-sketch-to-structure) by Tall Storeys Collaborative · Commercial Interiors · Visit Design Studio in Koramangala; Projects across India - [From Sketch to Visualization: The Architectural Design Process](https://mytribe.in/ochrearchitects/architectural-design-master-planning/from-sketch-to-visualization) by Ochre Architects · Architectural Design & Master Planning · Projects across India; Studio in Banashankari 3rd Stage - [Our Architectural Design Process: From Sketch to Structure](https://mytribe.in/collage_architecture_studio/architectural-design/our-design-process-from-sketch-to-structure) by Collage Architecture Studio · Architectural Design · Visit Studio in Kasturi Nagar; Projects across Bengaluru, Hyderabad, Pune & Goa - [Architectural Design Process: From Idea to Form](https://mytribe.in/studio_thirdspace/architectural-design/from-idea-to-form) by Thirdspace · Architectural Design · Studios in Pune & Belagavi; Projects across India ## Book To book Travis Designs, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I%20saw%20your%20design%20process%20for%20brand%20identities%20and%20would%20like%20to%20discuss%20my%20project.)