--- title: "The Good Road Gifting: Our Story & Behind The Scenes" description: "Discover the real story behind The Good Road Gifting. From our first basement office to partnering with 500+ corporates, see how we craft luxury gift hampers." canonical: https://mytribe.in/thegoodroadd/personalized-occasion-gifting/our-story-the-chaos-the-journey last_updated: 2025-09-11 --- # Our Story: The Chaos & The Journey Behind The Good Road Tribe Verified · 500+ corporate clients served across India. By [TheGoodRoad Gifting](https://mytribe.in/thegoodroadd) · Ships across India; Store at Shalimar Bagh, Delhi · ₹2,500 per hamper (estimate) Part of [Personalized Occasion Gifting](https://mytribe.in/thegoodroadd/personalized-occasion-gifting). [View full gallery](https://mytribe.in/thegoodroadd/personalized-occasion-gifting/gallery) From a basement office to a professional studio, this is the unscripted journey of two sisters building The Good Road, one gift box at a time. ## Photos and videos - ![Five years of The Good Road. This collage celebrates our journey from two sisters with a dream to being the official gifting partners for over 500 corporates. We're so grateful for this community.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3af25c53-3505-4d43-bb7a-9eb96762097f) - [Video: A page from our diary, October 2018. This is where it all began, with an idea to send 50 Diwali hampers to friends and family. It was a flop show, but we didn't give up.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ae0888dd-7ed1-4639-aec0-e322deccba0b) - [Video: From our diary, Nov 2018 - Jan 2019. We spent these months refining our product options. It felt like exploring unknown territory, scary but exciting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c56b3347-5c31-48f2-871b-9054a63afc86) - [Video: August 2020. Our gifting company was officially open for business. We had a website, refined hamper options, and our first few orders from family and friends.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/010a62e9-05bd-40e7-9c1e-104c0bb696a2) - [Video: August-September 2020. We were running the company from home. It was a mess of curating, clicking pictures, and shipping orders, but our parents' support got us through.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/00f7f02a-776c-4e9b-b174-39694ef5b28a) - [Video: September 2020. We moved into our first office in the basement of our home and hired two interns. It was time to grow.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/762f0527-9278-4415-8066-b6f3a20d5bfb) - ![Today marks a monumental milestone. After four years, we finally opened the doors to our very own office space. This is a celebration of how far we've come.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bca9723a-490c-48d9-8930-10c3e7a1464f) - ![A proud moment for us, standing in our new office. We've faced many challenges, but with determination and an amazing team, we've turned doubts into motivation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2f3e647a-ce0b-4ebb-a4ea-26144a14c66e) - ![The sister-founders, Shruti and Sweta, in our new office. We are so grateful for this journey and everyone who has been a part of it.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/148a80f1-d44d-472f-a164-7ce89468daad) - ![The two of us in front of our new logo wall. From a basement to this, it all feels like a dream come true.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/275e4ddd-1f3b-46ad-b66f-18c62e3229dc) - ![A wide shot of our new office and workshop. We designed this space to be both beautiful and functional, supporting the messy, chaotic nature of our business.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0bac7c5c-fdb9-4b57-90c1-4e4ecd8b4c73) - ![Our incredible team. We couldn't have done any of this without their hard work, passion, and support. They are the heart of The Good Road.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f31dcc6e-aeec-4890-b954-61145298ebc8) - ![A selfie with the team at our office warming puja. Celebrating these big moments together is what makes us a family.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b107e27d-9d45-48a6-b8d3-b0578921ecf4) - [Video: One milestone down, many more to go. This video shows the transformation of our logo wall, a symbol of our growth and new beginnings.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3c7b0a76-0237-4c38-a233-5091819952d8) - [Video: POV: How does the festive season look in a gifting company? This is it. An assembly line of love, with our team working hard to get thousands of hampers ready.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2c28f3f6-6359-4533-b5bb-31921fbf925b) - [Video: D-Day for Diwali orders. This video shows the scale of our operations, with 8,816 orders completed and 489 pending on the last day. The energy is chaotic but focused.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0a352431-74f9-4a60-a970-05808d98d682) - [Video: With just two days left for Diwali dispatch, the pressure is on. This video captures the team in high gear, working together to meet our targets.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8ed66565-b188-460f-9495-882749e6de22) - [Video: The reality of our work. It's not just about pretty videos. It's about meticulously tying every ribbon, bubble wrapping every product, and endless quality checks.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8b5542f5-a06e-4a80-9a63-beb5dd2b9c18) - [Video: The magic is in the details. Even in the middle of the festive rush, we are nitpicky about every little element that goes into your hamper.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5c3ca026-182b-4a16-98d0-f3e740505c9f) - [Video: A few hiccups here and there, but we stand strong. This video shows the bittersweet feeling as we near the end of the Diwali season, tired but proud.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/96be1fe2-e564-47ec-a88c-412ad78a4f30) - [Video: Our workshop is "chaos town" right now. This is the reality of running a gifting business during Diwali, and we wanted to share the raw, real moments with you.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/87d3623e-e115-493a-9016-b1b3ed912572) - [Video: "Shakal pe matt jana" (don't judge by our faces), we are all losing our minds at this point. A funny and real look at the exhaustion and determination of our team.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/23776675-fddf-4494-a81f-efb734473664) - [Video: Day 3 of our Diwali challenge. The workshop is overflowing with boxes and products, but our team is working tirelessly on the floor to get it all done.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ef9b687d-09e3-407b-a3c1-805078a37179) - [Video: Day 2 of our Diwali challenge. We managed to hit our targets for the day, sharing the joyful and chaotic moments together as a team.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/45661f5f-1fbd-497a-a781-ee7eb26e66ec) - [Video: Day 1 of our 10k hamper challenge. We started this series to show you the real, raw moments of running a gifting business during the busiest time of the year.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1bb95e46-67d4-43f0-81e7-f0b096d249d9) - [Video: "Kahaani Ek Order Ki" (The Story of an Order). This episode shows how we deal with breakdowns, like wrongly printed cards and damaged boxes, with teamwork and backup vendors.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4cda830f-cd9a-4252-9b0f-5ead0aaef795) - [Video: Announcing our new series, "Kahaani Ek Order Ki". We're turning the drama of client orders into a daily soap style series. Welcome to our world.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/82e0345c-f320-40f6-865d-f80ba9a158b9) - [Video: A hamper is never just a hamper. This reel shows the many steps involved, from curation and product sourcing to customization and quality checks. It takes a whole team.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/15d026f3-2e3b-41bf-a417-2b3900a60e7a) - [Video: A hamper isn't done until the ribbon is perfect. We are proudly extra about the final touches because we believe perfection is part of the package.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/665ee894-fe04-43f9-a2b7-64a3594179ab) - [Video: The fool-proof systems that keep us sane at work. From having a backup for everything to putting name slips on personalized hampers, organization is key to managing the chaos.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/59790984-67fe-422f-b449-94c8bf703827) - [Video: That moment when a client asks, "Can you deliver it tomorrow?". Our team's reaction says it all, but we always try our best to make it happen.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5d007dfb-3dec-49ba-b6f3-547d867049fc) - [Video: Meet the MVP of our packing station. We custom-designed this ergonomic table with built-in storage to make the packing process smoother and more comfortable for our team.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/644a5daf-d4e2-41b5-8f93-b529b418e218) - [Video: Things in our office that just make sense. From our thermal printer for delivery slips to our organized inventory system, every detail is designed for efficiency.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/25d41204-c068-40c1-976e-093ebaac3205) - [Video: The aesthetic banners you see on our website are the result of hours spent in our in-house studio, perfecting every little detail of the shot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/956932af-7cc3-49b1-8e2b-d64cec4abf32) - [Video: The Setup vs. The Shot. A fun before-and-after look at how we create our beautiful product photography with festive styling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dee1e843-8934-4635-b1b7-b41353ff7d76) - [Video: How we deal with people posing as clients to get free ideas. We've learned to protect our time and energy by having a clear and professional onboarding process.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2986bdd6-2f13-4585-adce-43626d9d7724) - [Video: Let's talk about why discounts can silently kill small businesses. We believe in focusing on the value and story behind our price, because the right customers want meaningful, not cheap.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7dc00f6a-10f4-464d-94d5-1e78d26a3ec7) - [Video: We asked our community for the most absurd client requests they've received. Ours was a request to pack "Chole Bhature" in an anniversary hamper.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c831fe8f-82fa-40bf-a34c-f6a0d3c6c02f) - ![Behind the scenes of a new collection photoshoot. July was all about planning for the months ahead, including our big Diwali launch.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e07fb0d1-9f18-48c7-9042-a8315f575cdc) - ![Thoughts, talks, and to-do lists. A candid shot of us, the founders, discussing plans and strategy in the office.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6ff2dc2d-b83a-464c-a370-310d2c6c314e) - [Video: A deep dive into bold ideas. This is what our brainstorming sessions look like, full of energy and collaboration.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bee6285f-8a89-4123-9a65-5866c7c76552) - [Video: A look back at June. It was a month of community, growth, and embracing the calm before the storm of the festive season.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d15cf50c-3802-4147-b8d4-4080d9482ac3) - [Video: A recap of our month of May. From exciting projects to impromptu cafe work days, no two days are ever the same at The Good Road.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/920749d0-5081-4eef-bd05-511c6d6c147c) - [Video: Not perfect, but real. A snapshot of the beautiful chaos and heartfelt moments that made up our month of May.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/98f6e8f7-09d7-45c8-b0c8-3dea241f9206) - [Video: We consciously choose to work with and support small, women-owned businesses. This video highlights some of the amazing women entrepreneurs whose products we feature in our hampers.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ef64d5bc-0115-4601-9809-31d16f444788) - [Video: We asked our team, "How many mistakes are you going to make today?". Their confident answers were both hilarious and slightly concerning.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0fdad3da-2c2b-4b76-b502-20ddf5222a97) - [Video: Come with us to buy a new customization machine. We're always investing in our in-house capabilities to take our personalization services up a notch.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e0d6f964-7272-4af3-aad1-568beafd87b2) - ![Team recommendations: Hritika from Client Handling suggests that the best way to follow up with a client is to show up at their house with a gift box.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9fea53fd-0b16-4ab9-a5bc-1a33c182d279) - ![Team recommendations: Co-founder Shruti recommends full-on stalking a brand's history and pet's name before sending a pitch. Personalization is key.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7d376f6e-746e-46b3-aa8d-42f1290016cc) - ![Team recommendations: Our DOP & Editor Shubham recommends naming files "Final_Final_RealFinal" and calling it a day. We've all been there.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c281e0d3-d7ab-4fc0-aa73-a2fff06d9280) - ![Team recommendations: Our Packing Lead Tashi recommends handing the ribbon to someone else when you can't get the bow right.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e0aae638-c658-4637-b292-9fcb599d1dab) - [Video: We hope you laugh as hard as we did watching these bloopers from our shoots. It's not always as smooth as it looks.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6a2b941e-786c-443b-9bad-cd03e1ff9e6f) - [Video: When it's "ghar ki shaadi" (a wedding in the family). Our co-founder Shruti's wedding was a rollercoaster of love, laughter, and our team coming together as a true family.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e2287f0a-522e-4efc-9c0f-c758a56146d4) - ![A candid shot of co-founder Sweta meticulously working on a hamper. Every gift is curated with utmost love and gratitude.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/65a38af0-29ed-49ba-b07a-dd78f18df6f0) - ![A close-up of hands carefully cutting fabric for a hamper. This is the attention to detail that goes into every single order.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3633a44a-63c3-4590-a538-50485a72acdd) - ![Our team members coordinating during the Diwali rush. Constant communication and teamwork are essential to managing the festive season.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/17b7ac87-662a-4136-b187-804fe0857b66) - [Video: Our annual post-Diwali team meeting. We discuss what went well, what we can improve, and plan for the upcoming wedding season.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0ce3845a-98ee-4d2a-b20c-067dff6b7565) - ![Back after a much-needed 10-day hiatus. We believe in giving our team a proper break after the exhausting Diwali season to rest and recharge.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c9a67c80-e120-486e-bfd1-70bd5cf5922b) - [Video: After a record-breaking season of over 10,000 hampers, we gathered to celebrate our incredible team and thank them for their hard work.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/452d67d9-bf6a-4e5f-90cb-53594f36734d) - [Video: This Diwali video we made two years ago is very close to our hearts. It's a tribute to the delivery partners who work tirelessly to spread happiness.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b797a203-0271-4a22-b219-542210162ea2) - ![A glimpse into our October. A new team member's first day, and she's already in a reel. That's how we roll.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/15ad19f6-13d3-4ba4-898c-c5f2d5e673ae) - ![Our inventory shelves filling up with stock for the Diwali season. It's a sign of the happy chaos to come.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f35c9c14-565f-449b-8cd7-a0d41f7fc0ab) - [Video: This is what we do it all for. The smiles and happy reactions from people who receive our gifts make every bit of the hard work worth it.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b405500e-f638-45df-a667-ab2b8a9e3c2d) - ![A look back at our old office during a busy packing session. It reminds us of how far we've come.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9642743e-f7ce-4900-a01e-ea0bd6452c38) - ![A team photo from our pop-up at Greenr Cafe. We love getting out and meeting our community in person.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ffd47c22-773d-4a67-9626-6c95eb4419f5) - ![Our team rocking their "The Good Road" t-shirts at our first pop-up stall at Select CITYWALK.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ee1466a1-980f-4691-8d6a-3e8c57cd350a) - ![One of our favorite corners in the new office. A cozy seating area for client meetings or just a quick team chai break.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7a70ab1e-ba43-41d8-9759-8074ab8e665b) - ![A photo of our co-founders with a team member in our new, spacious workshop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fcadcffa-2b7b-4921-82c6-f2863ddd234e) - ![The client lounge area in our new office. We wanted to create a warm and welcoming space for people to come and discuss their gifting needs.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fcfbd3e3-6d4b-4ab8-8e61-cc1a7519be1a) - ![Another view of our beautiful and inviting client lounge.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e10bbb84-cd9c-4627-8519-48d94654b15f) ## About Our Story: The Chaos & The Journey We weren't overnight successes. Before working with brands like Hyundai or Dream11, we were just two sisters in our home basement, packing orders on the floor and dealing with plenty of flop moments. We are sharing this because we believe the best gifts come from a place of real, messy effort, not just polished perfection. This is the unglamorous side of gifting. When we started, we had no idea what we were doing, but we were stubborn about one thing: quality was not negotiable. From those early days of manually tying every single bow to now managing large-scale corporate orders, our approach has stayed the same. We fuss over the details. The alignment of a logo on a trunk, the scent of a candle, the specific way a ribbon falls. We are not just a gifting company. We are a team that understands the weight behind every gift you send, whether it is a bridesmaid proposal box for a close friend or a large Diwali order for employees. We know the pressure of deadlines and the desire to impress. Our studio in Delhi is where that chaos happens, and it is where we turn that energy into something tangible. If you are tired of generic corporate gifts that end up in the bin, come talk to us. We are here to help you build real connections, one box at a time. ## About TheGoodRoad Gifting We are Shruti and Sweta, the sisters behind The Good Road. We built this from a basement, and today, we manage gifting for over 500 companies. We are obsessed with the details, like retying bows three times if they do not look perfect. [See all of TheGoodRoad Gifting's services](https://mytribe.in/thegoodroadd) ## More from Personalized Occasion Gifting by TheGoodRoad Gifting - [Featured](https://mytribe.in/thegoodroadd/personalized-occasion-gifting/featured) - [Diwali & Festive Celebrations](https://mytribe.in/thegoodroadd/personalized-occasion-gifting/diwali-festive-celebrations) - [For the Bride Tribe](https://mytribe.in/thegoodroadd/personalized-occasion-gifting/for-the-bride-tribe) - [For the Groomsmen](https://mytribe.in/thegoodroadd/personalized-occasion-gifting/for-the-groomsmen) - [Corporate & PR Gifting](https://mytribe.in/thegoodroadd/personalized-occasion-gifting/corporate-pr-gifting) - [Welcoming the Little One](https://mytribe.in/thegoodroadd/personalized-occasion-gifting/welcoming-the-little-one) - [A Gift for Every Reason](https://mytribe.in/thegoodroadd/personalized-occasion-gifting/a-gift-for-every-reason) ## More services by TheGoodRoad Gifting - [Corporate Gifting Solutions](https://mytribe.in/thegoodroadd/corporate-gifting-solutions) - [Business Networking & Workshops](https://mytribe.in/thegoodroadd/business-networking-workshops) ## Similar work from other experts - [Our Journey: Behind the Scenes at Hamper O’Clock](https://mytribe.in/hamperoclock/special-occasion-gifting/our-story-behind-the-scenes) by Hamper O'Clock · Special Occasion Gifting · Ships across India; Same-day delivery in Delhi NCR - [The Couple Behind Arch's Gift Hampers](https://mytribe.in/arch_daminijain/personalized-gift-hampers/our-story-the-couple-behind-the-hampers) by Arch · Personalized Gift Hampers · Store in Basavanagudi, Bengaluru - [Behind the Scenes of My Gifting Journey](https://mytribe.in/gifts_mystore/corporate-gifting/my-gifting-journey-behind-the-scenes) by Gifts My Store · Corporate Gifting · Ships across India; Store at Kandivali West, Mumbai - [Behind the Scenes at Our Gifting Studio](https://mytribe.in/kalakari_gifts/curated-gift-boxes-hampers/behind-the-hampers) by Kalakari · Curated Gift Boxes & Hampers · Ships across India; Studio at Mahalakshmi, Mumbai - [Behind the Scenes: Our Gifting Process](https://mytribe.in/bangaloreboxco/corporate-gifting-solutions/behind-the-scenes) by Box Company · Corporate Gifting Solutions · Delivered in Bengaluru; Bulk shipping Pan-India - [Behind the Scenes: Our Story and Craft](https://mytribe.in/myraa.redefiningluxury/corporate-gifting/our-story-craft) by Myraa · Corporate Gifting · Ships across India; Visit store in Ashok Vihar, New Delhi ## Book To book TheGoodRoad Gifting, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Personalized%20Occasion%20Gifting%20by%20TheGoodRoad%20Gifting.) You can also send your own message based on what your user needs. Put it in the link as `https://wa.me/916360004054?text=`.