--- title: "Fashion Styling by Abhilasha – Creative Direction for Gen-Z Trends - mytribe" description: "Book Fashion Styling and Creative Direction with Abhilasha. Elevate your brand with unique looks, trendy content creation, and vintage vibes. Stand out with Gen-Z fashion expertise—let’s create something cool together!" canonical: https://mytribe.in/styling_abhilasha last_updated: 2024-05-28 --- # Abhilasha I specialize in fashion styling, creative direction, and content creation for brands. My focus is on crafting unique visual vibes, drawing inspiration from 90s nostalgia, K-pop, and current Gen-Z aesthetics. ## Services ### [Fashion Styling & Creative Direction](https://mytribe.in/styling_abhilasha/fashion-styling-creative-direction) Available for projects in Bengaluru Typically ₹12-35K per day (estimate) - ![This Barbiecore campaign for Tokyo Talkies was a dream project. My team and I built this life-sized doll box set to create a playful, high-impact visual that captures the trend's energy, perfect for brand campaigns that need to make a statement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/55b1f799-1ae3-4a75-a4fa-f09586b97d42) - ![For this Metaverse-themed shoot with Highlander, I focused on creating a futuristic, cyberpunk vibe. The styling uses oversized graphic tees and sleek, sci-fi inspired eyewear to build a distinct, gender-neutral look for a modern audience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/52b2f995-561d-4463-a605-1f4a1a2b5d23) - [Video: I love bringing a party to life on set. This reel shows my creative direction for a glam disco theme, using dynamic lighting, a classic disco ball prop, and high-energy model direction to create visuals that are perfect for social media campaigns.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6af58004-ef7d-4abc-94e2-dd0d5cfac825) - ![This is my take on K-pop inspired streetwear. The look combines layered casuals like a crop top and cargo pants with a bold jacket and high-top sneakers, creating a complete outfit that feels authentic to the genre and ready for an e-commerce lookbook.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0e17ec0c-1943-4d56-8b90-bc6012cdfd6c) - ![Creating a whole mood is my favorite part of styling. For this cottagecore concept, I directed the set design with a picnic scene against a rustic backdrop, styling a floral top and simple shorts to tell a complete, aspirational story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/607f6685-5608-4e4c-b7a5-2c3435e6b61d) - ![My work also includes modern ethnic wear. Here, I styled a vibrant yellow co-ord set with a delicate floral headband and contemporary jewelry, creating a fresh, festive look that feels both traditional and current.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/03e94ffd-bed5-4803-b8ee-920bfec02a38) - ![This shot is all about editorial vibes. I used motion blur and dramatic, focused lighting on a disco ball to create an artistic, moody image for a party wear campaign, showing how styling can create a feeling, not just an outfit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2c437097-3b13-4a8e-88c7-6ab283c4ffbd) - ![Here’s an example of my clean, commercial menswear styling for Highlander. The focus is on a classic denim-on-denim look, styled with a simple white turtleneck and beanie for a timeless winter catalog shot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/29e5498b-e5a9-40cf-bb1b-f435490cc2b8) ### [Social Media Video Content](https://mytribe.in/styling_abhilasha/social-media-video-content) Shoots across Bengaluru Typically ₹8-20K per reel (estimate) - [Video: This is what I love to create. A super colorful, high-energy reel with a Y2K vibe that’s made to stop the scroll. I styled these fun floral and checkerboard sweaters against bold, contrasting backgrounds to make the content pop on any social media feed.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ebf579cd-238b-4f7b-bdf7-a699b6dc494d) - [Video: Creating a whole mood is my jam. For this party wear video, we used a giant disco ball and vibrant pink lighting to get that perfect glam, night-out feeling. I directed the model to interact with the props to create a dynamic and visually rich reel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6af58004-ef7d-4abc-94e2-dd0d5cfac825) - [Video: I love bringing fun and energy to the set. This reel for a unisex shirt collection was all about capturing spontaneous movement and genuine smiles. My direction focuses on making models feel comfortable so we can create content that feels authentic and full of life.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3b1f01fb-6ee6-4224-b1b1-db25072348b3) - [Video: I also create more elegant and atmospheric videos for brands. For this "Mughal Velvets" collection, I used dramatic, shadowy lighting and a simple moon prop to highlight the rich texture of the velvet and the intricate embroidery on these beautiful ethnic kurtas.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2e0a6bbd-4cc9-42af-a41e-e5f89d95328f) - [Video: I’m not just a studio person. I love shooting outdoors to match a brand's aesthetic. For these tie-dye co-ord sets, we used the bright blue sky as a natural backdrop to create a fresh, free-spirited video that feels like summer.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dc27a6c5-acb0-429f-9471-75782b596015) - [Video: Quick, snappy transitions are key for engaging Instagram Reels. In this video, I directed and edited multiple fast-paced outfit changes to showcase a variety of glittery party dresses, keeping the energy high and the visuals constantly changing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6a453608-f9a7-4637-a7cd-bedfe39a1e86) - [Video: Here’s a little peek behind the scenes. A typical shoot day involves working with a great team, experimenting with different backdrops like brick walls or green screens, and keeping the energy up to create amazing content for menswear brands.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/eb846323-a087-4e85-a380-fe8189d0265d) ## Meet your expert ### My story Hey! I’m Abhilasha, the NIFT grad who’s stuck in a 90s time warp (my Insta’s @the90s_cassette, so you know I mean it). Bangalore’s my jam – rainy days, slow Sundays, all that city buzz. Art and people are my thing, you’ll see it in everything I do. Fashion isn’t just clothes for me, it’s mood, stories, total nostalgia. Been at it since 2017 and honestly, I’m still having fun. ### My work - **Fashion Styling & Creative Direction**: I handle concept, styling, and creative direction for fashion brands – e-comm shoots, campaigns, lookbooks. - **Content Creation & Reel Direction**: I make cool content and direct reels for brands, always keeping things fresh and fun. - **Style Vibes**: Vintage to Cyberpunk: From K-pop inspired styling to cyberpunk fashion shoot, I mix streetwear, glam, ethnic, and more. - **Teamwork on Set**: Never solo! I work closely with photographers, MUAs, models – good energy, good people. - **Trend Playgrounds**: I love exploring Gen-Z fashion trends, Barbiecore, denims, unisex shirts, and everything in between.