---
title: "Conceptual & Beauty Editorial Styling in Pune & Mumbai"
description: "Looking for bold editorial styling for your brand? I create conceptual mood boards and high-fashion looks for ad films and campaigns. Let's collaborate."
canonical: https://mytribe.in/styleebyapurrva/commercial-campaign-styling/conceptual-beauty-editorials
last_updated: 2025-09-21
---

# Conceptual & Beauty Editorial Styling

Tribe Verified · Professional styling for Pune and Mumbai campaigns

By [Apurva Gujarathi](https://mytribe.in/styleebyapurrva) · Available for shoots across Pune & Mumbai · ₹18K Per Look (Min 2 Looks) (estimate)

Part of [Commercial & Campaign Styling](https://mytribe.in/styleebyapurrva/commercial-campaign-styling). [View full gallery](https://mytribe.in/styleebyapurrva/commercial-campaign-styling/gallery)

I believe every image should tell a story. Whether it is an ethereal, traditional-modern fusion or a bold, high-fashion campaign, I style to create a mood that lingers.

## Photos and videos

- ![The opening shot from my conceptual series 'सुवर्ण कांता'. The styling uses a golden tissue saree, earthy makeup with touches of blue, and heavy jewelry to portray a powerful, goddess-like figure.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1bf4bf52-75bd-43e7-ad4b-06b1d5138331)
- ![A close-up on the artistic makeup and adornments. The red feather, gold leaf on the forehead, and raw jewelry are all part of the conceptual styling to create a non-traditional, powerful look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8a71db60-26ad-435b-8e31-4fce7991a732)
- ![This pose highlights the statement rings and the contrast of the blue paint on the model's hands against the golden theme. Every detail in the styling adds to the narrative of strength.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/12793933-12e2-4cf6-b8db-a4a3173a1bb8)
- ![A wider shot showing the model seated on rocks, grounding the divine styling in an earthy, raw environment. The flowing tissue saree contrasts with the rugged setting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/be2a2bc0-dde4-4cc4-93a8-74320130c712)
- ![This image captures a moment of powerful stillness. The styling, combined with the smoky, atmospheric background, creates a sense of ancient strength and mystique.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3e8af823-b652-4592-a423-fdae117545f9)
- ![A portrait focusing on the expression and the hand-painted details. The styling here is about telling a story through texture, color, and adornment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c24ac0d6-41d7-448f-8268-6e9af80e8eab)
- ![The full look, showing the powerful stance and the complete styling from head to toe. The emeralds in the jewelry provide a striking contrast to the golden saree.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1772e483-9d05-41cd-b487-38996234125e)
- ![A softer, more introspective moment from the series. The styling remains powerful, but the pose suggests a different facet of this character's story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dd941c57-8502-4ac7-8533-4beaf6323783)
- ![This final shot from the 'सुवर्ण कांता' series is about embracing the self. The styling, with the long braid and earthy elements, speaks of a deep connection to one's roots and power.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/09890a86-3d1d-4c19-be8b-d95b84a173bf)
- ![A close-up from a jungle-themed beauty editorial. The styling combines a wet hair look, dramatic smokey eyes, and dazzling diamond and emerald jewelry for a wild, high-fashion aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fc1bf506-4486-42a9-be71-f23bfa179f2b)
- ![This shot focuses on the bold, colorful eye makeup. The styling choice was to pair this intense makeup with equally stunning diamond jewelry to create a look of untamed glamour.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b7cf3fcf-7fc1-413b-9976-fe2544744ba2)
- ![Peeking through leaves, this image adds to the mysterious and wild narrative of the editorial. The styling is about the interplay between natural elements and high glamour.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/19e98695-5175-451e-83c1-8c053f281b3c)
- ![A powerful pose that showcases the full set of diamond and emerald jewelry. The styling is bold and confident, perfect for a high-end jewelry campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/21327c8e-36c3-4cbe-8167-c69ce5f503d0)
- ![Another artistic shot using leaves to frame the face. The focus remains on the intense gaze and the sparkling jewelry, creating a captivating beauty portrait.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4aeb86c1-d9a5-41d3-a94a-56593d0a3b20)
- ![This image brings all the elements together: the wet look, the dramatic makeup, the lush green leaves, and the statement diamond jewelry. It’s a complete story of wild elegance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/03f0ed34-c4df-4c94-b98b-1dd5b76b8b35)
- ![From a diamond jewelry editorial, this look is sleek and sophisticated. I styled a simple black satin shirt with a statement beaded necklace and diamond bracelet for a touch of classic Hollywood glamour.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8aefc604-26d3-43b9-b170-0851a5972300)
- ![A serene, eyes-closed shot that highlights the elegance of the jewelry. The styling is minimal to let the diamonds and the bold red lip be the heroes of the image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5d810441-a249-413d-90d5-7c5d81887842)
- ![A close-up on the intricate diamond and bead work of the necklace and bracelet. This type of detail-oriented styling is crucial for jewelry campaigns.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/aa48863e-4a41-48a6-a49c-65daf32216f2)
- ![The play of light and shadow adds drama to this shot. The styling, with the sleek hair and sharp makeup, creates a look of modern, confident femininity.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/88af1ca2-1e43-48d7-b85c-c1b2c37e4d07)
- ![A full portrait showcasing the complete evening wear look. The styling is powerful and glamorous, perfect for a red carpet or a high-fashion event.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ec981d68-3f9e-4553-9510-59cb34c0931b)
- ![A beauty shot with a classic, elegant theme. I styled this look with a large white Panama hat, bold red lips, and a simple pearl set, using flowers as a soft prop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/483bb4c1-48f1-4463-878d-3980f4355c8c)
- ![A close-up on the pearl jewelry. The styling is clean and timeless, evoking a sense of vintage grace and sophistication.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/23667e8d-cac7-4100-9140-6b9a301775f8)
- ![This portrait captures the confidence of the look. The combination of the wide-brimmed hat and red lipstick is a classic styling choice that never fails to make a statement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2144bbd1-ec53-4c34-897c-ff0c0a78880e)
- ![A profile shot that highlights the elegant silhouette created by the hat. This kind of beauty styling is perfect for cosmetic or accessory brand campaigns.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0da05684-b22c-4885-a85a-bd44bbcde5d0)
- ![A minimalist beauty concept. Here, I used a printed silk scarf as a head wrap and fresh flowers, styling them with clean makeup and a pop of magenta on the lips for a fresh, artistic look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d6b601e7-e54b-4372-9909-c7989c9bde5a)
- ![Another angle of the head wrap styling. This showcases how accessories can be used creatively in beauty editorials to add color, texture, and interest.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f11a1798-c28b-4727-8ad0-d5adaaf22880)
- ![A soft and serene portrait. The styling is meant to feel gentle and connected to nature, with the model holding a bouquet of fresh carnations.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f1ddf709-9105-40e1-a8b8-182d39f6d068)
- ![This beauty shoot focuses on celebrating natural Indian skin tones. I used minimal styling with delicate gold jewelry to enhance the model's glow and create a warm, approachable look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bf3e54f8-70d7-426d-9c58-ca01d8287123)
- ![A close-up on the layered gold necklaces, rings, and earrings. The styling is on-trend, showing how to layer delicate jewelry for a modern, personalized look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7b039a2c-2ba5-47e5-9e4d-7af10fc84412)
- ![This portrait highlights the clean makeup and sleek hair, which provides a perfect canvas for the gold accessories. The styling is all about understated elegance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e70fdd55-1e00-41d9-9a18-60b2bbfc5ab0)
- ![Showcasing a delicate evil-eye bracelet as part of the layered look. This kind of product-focused styling is key for e-commerce and brand lookbooks.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5acca990-6ec9-4d3f-8240-85f7fae8f65c)
- ![Styling actress Shruti Marathe in a modern lehenga. I paired a lime green embroidered outfit with a ruffled dupatta and traditional jewelry for a unique fusion look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b5f53966-a9ca-4819-b85e-d9e6dfbc41ac)

## About Conceptual & Beauty Editorials

Behind these images is a tight collaboration between my team and the photographer. I handle the minutiae—the fabric drape, jewelry placement, and skin textures—so the final shot is technically perfect and atmospherically rich. I don't just style the outfit; I work with the production team to ensure the wardrobe enhances the character and holds its own under studio or natural light.

Conceptual styling goes beyond picking clothes. It is about building a visual language that speaks before the viewer even reads a caption. When I approach an editorial or beauty campaign, I start with a narrative. Is the mood 'raw and earthy' or 'high-fashion and sharp'? 

My process for these shoots involves a deep dive into the concept. I work closely with your creative team to ensure the styling—from the fabric texture to the jewelry choice—supports the camera angle and lighting plan. 

### How I Approach Editorial Styling

*   **Concept Development:** I don't just source; I build a lookboard. Whether it is a 'Saree एस्थेटीक्स' (Saree Aesthetics) theme or a modern resort-wear editorial, I ensure the silhouettes and colors are grounded in your brand identity.
*   **On-Set Collaboration:** I am present for the shoot to monitor every micro-detail. If a drape needs to be adjusted for a specific pose or jewelry needs to be repositioned to catch the light, I am there to fix it. This is why I include assistant support in my editorial packages.
*   **Technical Precision:** Styling for print ads or high-definition hoardings requires a different level of detail compared to daily wear. I focus on fit correction, garment steaming, and ensuring that no pin or clamp is visible, leaving you with clean, high-impact visuals.

I love working on projects that push boundaries. If you are looking to create imagery that stops the scroll, let’s talk about your concept.

## About Apurva Gujarathi

I’m Apurva. For me, styling is where art meets narrative. I love the chaos of a shoot day—getting the perfect pin, matching jewelry to an emotion, and watching a brand concept come to life. Let’s make your next campaign stand out.

[See all of Apurva Gujarathi's services](https://mytribe.in/styleebyapurrva)

## More from Commercial & Campaign Styling by Apurva Gujarathi

- [Featured](https://mytribe.in/styleebyapurrva/commercial-campaign-styling/featured)
- [Grand Festive & Bridal Campaigns](https://mytribe.in/styleebyapurrva/commercial-campaign-styling/grand-festive-bridal-campaigns)
- [Chic Resort & Vacation Wear](https://mytribe.in/styleebyapurrva/commercial-campaign-styling/chic-resort-vacation-wear)
- [Styling for Celebrities & Artists](https://mytribe.in/styleebyapurrva/commercial-campaign-styling/styling-for-celebrities-artists)
- [Modern Ethnic Lookbooks](https://mytribe.in/styleebyapurrva/commercial-campaign-styling/modern-ethnic-lookbooks)
- [Sharp Menswear Styling](https://mytribe.in/styleebyapurrva/commercial-campaign-styling/sharp-menswear-styling)
- [Ad Film & Music Video Wardrobe](https://mytribe.in/styleebyapurrva/commercial-campaign-styling/ad-film-music-video-wardrobe)
- [As Seen In The Press](https://mytribe.in/styleebyapurrva/commercial-campaign-styling/as-seen-in-the-press)

## More services by Apurva Gujarathi

- [Personal Styling](https://mytribe.in/styleebyapurrva/personal-styling)
- [Wedding Styling](https://mytribe.in/styleebyapurrva/wedding-styling)
- [Celebrity & Event Styling](https://mytribe.in/styleebyapurrva/celebrity-event-styling)

## Similar work from other experts

- [High-Concept Editorial Styling](https://mytribe.in/rahulsingh_styling/creative-direction-production/high-concept-editorials) by Rahul Singh · Creative Direction & Production · Studio in Mehrauli, New Delhi; Takes projects across Delhi NCR and Mumbai
- [High-Fashion and Conceptual Styling](https://mytribe.in/varuneshpal/commercial-advertising-styling/high-fashion-conceptual) by Varunesh Pal · Commercial & Advertising Styling · Based in Mumbai; travels across India for shoots and projects
- [High Fashion Editorial Styling](https://mytribe.in/styledbyzoya_/personal-celebrity-styling/editorial-conceptual-shoots) by Zoya Joy · Personal & Celebrity Styling · Available in Bengaluru, Mumbai & Kerala
- [Modern Editorial & High-Concept Fashion Styling](https://mytribe.in/stylingbykhushi/commercial-brand-styling/modern-editorial-high-concept-shoots) by Khushi Karwa · Commercial & Brand Styling · Available for shoots in Mumbai, Jaipur, and Delhi NCR
- [Creative Fashion & Editorial Styling](https://mytribe.in/aadityawalia/creative-direction-fashion-styling/conceptual-editorial-styling) by Aaditya Walia · Creative Direction & Fashion Styling · Studio in New Delhi; Available for shoots across India
- [High-Fashion & Editorial Photography](https://mytribe.in/shreyansdungarwal/jewellery-accessory-photography/high-fashion-editorial) by Shreyans Dungarwal · Jewellery & Accessory Photography · Shoots at studio in Mumbai; travels pan-India

## Book

To book Apurva Gujarathi, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Apurva%2C%20I%20saw%20your%20Conceptual%20%26%20Beauty%20Editorial%20work%20and%20would%20love%20to%20discuss%20a%20styling%20project%20for%20my%20upcoming%20shoot.%20Are%20you%20available%3F)