--- title: "Professional Brand Campaign Styling & Commercial Styling by Kayal" description: "Expert brand campaign styling and creative direction by Kayal. From commercial ad films to celebrity-led brand shoots in Mumbai, I bring your visual stories to life." canonical: https://mytribe.in/stylebykayal/fashion-brand-consulting/brand-campaigns-commercials last_updated: 2026-02-05 --- # Brand Campaigns and Commercial Styling by Kayal Tribe Verified · Styled campaigns for Tanishq and Netflix. By [Kayal](https://mytribe.in/stylebykayal) · Online consulting available; Travels across India & Studio in Santacruz West, Mumbai · ₹55K per project (up to 4 looks) (estimate) Part of [Fashion & Brand Consulting](https://mytribe.in/stylebykayal/fashion-brand-consulting). [View full gallery](https://mytribe.in/stylebykayal/fashion-brand-consulting/gallery) I help brands translate their identity into visuals that stick. From celebrity-led ad campaigns to creative direction for commercial films, I make sure the styling speaks as loudly as your story. ## Photos and videos - ![On set with the legendary Zeenat Aman, making final adjustments to the custom red disco gown for the Mia by Tanishq campaign. It was an honor to work so closely with an icon to bring this vibrant, retro-inspired vision to life.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8721ea50-4f97-4e9a-86c9-e01d11bf0367) - [Video: Bringing back the disco era with the one and only Zeenat Aman for a Mia by Tanishq campaign. This video captures the magic on set as she moves in the custom-designed shimmering red gown, a look we created from scratch to honor her legendary status.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/be69083b-67c2-44eb-a171-000250e0377f) - ![A peek at the monitor during the Mia by Tanishq shoot. This behind-the-scenes view shows the iconic vanity mirror setup as we filmed Zeenat Aman, capturing the glamorous, high-energy disco vibe of the campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/aa705f1c-bfed-46af-9b51-cd65fc0602bb) - ![A mood board moment, connecting the past and present. On the left, an original photo of Zeenat Aman in her element, and on the right, our modern reinterpretation for the Mia by Tanishq disco campaign. This project was all about honoring her timeless style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/81bd61d1-9b09-4b97-a6ec-0342be4649c0) - [Video: From fabric swatches to the final shot on the monitor. This collage shows the creation process of the custom gown for Zeenat Aman, including the pleated fuchsia fabric, sequin details, and a glimpse of the on-set magic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cce37bc4-d18a-4b73-8853-5820decac5e5) - ![A heartwarming moment from the Tanishq Valentine's campaign featuring soulmates Rajkummar Rao and Patralekhaa. I styled them in comfortable, elegant loungewear to create a feeling of authentic connection, letting their chemistry and the beautiful jewelry shine.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e6793bde-26bd-4b93-a527-82f2313f5902) - ![A close-up detail from the Tanishq 'A Soulmate Story' campaign. The focus here is on the elegant 'Soulmate Diamond Pair' ring, styled to look natural and effortless as part of a quiet, intimate moment at home.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/23fdecb9-ee7d-4271-8363-4a04b600e872) - ![Actor Rajkummar Rao in a candid moment during the Tanishq commercial shoot. I chose a simple, soft-toned t-shirt for him to create a relaxed and approachable feel that felt true to the campaign's story of love and companionship.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a21b92bc-7ec7-4ca7-9dcd-c7f9290e6163) - ![Another beautiful detail shot of the Tanishq diamond ring. My goal in styling for jewelry campaigns is to create a scene where the product feels like a natural part of a personal story, not just an accessory.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3eb8d629-8c81-42fb-a213-591e341cebc2) - ![The final shot of connection. For this Tanishq campaign, I styled both Rajkummar Rao and Patralekhaa in complementary neutral tones to ensure the emotional focus remained on their interaction and the symbolism of the soulmate rings.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7c73a22a-93d1-48ff-a101-d661fd902a12) - [Video: This video reel captures the essence of the Tanishq 'Soulmate' campaign. It showcases the playful and tender moments between the couple, with close-ups of the matching diamond rings that I styled to be central to their story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4a9ae950-04f5-44b3-a6ac-8e4fdeea294f) - ![Styling the iconic Zeenat Aman for a 'Next on Netflix' event. I chose a regal, layered ensemble from Anita Dongre, pairing a printed tunic with flowing pants and statement jewelry to create a look that was both majestic and modern.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6b01f013-d165-41e5-b513-c12d0d569af2) - ![A black and white shot of Anushka Sen's full look for the Nespresso event at Cannes. The structured coat dress with its unique pattern and sequin details creates a powerful silhouette against the night lights.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ed2cf10b-9c47-4eb1-87d6-f76f34839ffb) - ![The 'iced cortado' inspired look in full color. Here you can see how the warm, coffee-like tones of the Duchess Kumari coat dress come alive against the backdrop of the Cannes harbor at dusk. This was all about creative brand storytelling through fashion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bef5fdd3-9570-47d2-a228-3ef0d11192f7) - ![A close-up of the look I created for Anushka Sen at the Cannes Film Festival. The concept was inspired by an iced cortado for a Nespresso event, blending earthy tones with intricate details like these statement floral earrings and a sleek ponytail for a chic, international red carpet appearance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7699cf9f-b8db-4db6-b634-ca4de0a28e3a) - ![A three-quarter view of Anushka Sen's Cannes outfit. This angle highlights the unique bell sleeves and the subtle cut-out details at the waist, adding a modern twist to the elegant coat dress.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e4c28e66-6391-4814-bfe7-d29b8009cf97) - ![A side profile of the Nespresso event look. The sleek, high ponytail was a key part of the styling, creating a clean line that balanced the intricate pattern and texture of the outfit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f713ea5b-f455-4a6a-9262-4d1d9977be70) - ![A candid moment en route to the Nespresso event in Cannes. The styling holds up even in a spontaneous shot, showing the complete look from the detailed outfit to the confident attitude it inspires.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d35b3a42-a322-4b0c-93ba-642d1069f8f4) ## About Brand Campaigns & Commercials Whether I am directing a campaign or styling a hero character, my focus is technical accuracy meeting visual appeal. For the Mia by Tanishq project, we went from initial fabric swatches to a finished custom gown in just 36 hours. I don't just pick clothes; I manage the technical side—ensuring fabrics hold up under harsh studio lighting, colors grade well on camera, and character arcs remain consistent with the script. My approach to commercial styling goes beyond just making things look pretty. It starts with a 60-minute deep-dive strategy session to align your brand identity with the visual route. ### The Creative Process - **Technical Analysis:** I analyze fabric textures against the specific lighting and color grading of your shoot to ensure the wardrobe enhances the frame rather than fighting it. - **Moodboards:** I build scene-by-scene wardrobe breakdowns that match your script, ensuring every look serves the narrative. - **Sourcing & Fabrication:** My network spans indie labels to high-end designers. If the right outfit doesn't exist, I manage the design and stitching process from scratch. ### On-Set Management On the day of the shoot, I lead as the Head of Department. My role includes everything from managing quick changes and continuity to ensuring the steamer is always ready. I provide a professional kit—including emergency sewing supplies—to keep the production moving without delays. Whether it is a Valentine's campaign with Rajkummar Rao and Patralekhaa or a high-impact Netflix project, I take care of the heavy lifting so you can focus on the performance. My studio in Santacruz West, Mumbai, acts as our base camp for fittings and sourcing reconciliation, making the entire process seamless from pre-production to the final wrap. ## About Kayal I live for the moment a visual concept finally clicks. I’m a fashion stylist and creative director based in Mumbai, and I treat every campaign like a new story waiting to be told. Whether we're on a massive set or in my studio, I'm here to make sure your brand's style is as sharp as your strategy. [See all of Kayal's services](https://mytribe.in/stylebykayal) ## More from Fashion & Brand Consulting by Kayal - [Featured](https://mytribe.in/stylebykayal/fashion-brand-consulting/featured) - [Editorial & Corporate Power-Dressing](https://mytribe.in/stylebykayal/fashion-brand-consulting/editorial-corporate-power-dressing) - [Creative Direction & Visual Storytelling](https://mytribe.in/stylebykayal/fashion-brand-consulting/creative-direction-visual-storytelling) - [The Making Of: A Look Behind the Scenes](https://mytribe.in/stylebykayal/fashion-brand-consulting/the-making-of-a-look-behind-the-scenes) - [My Studio & I](https://mytribe.in/stylebykayal/fashion-brand-consulting/my-studio-i) ## More services by Kayal - [Commercial Styling](https://mytribe.in/stylebykayal/commercial-styling) - [Editorial Styling](https://mytribe.in/stylebykayal/editorial-styling) - [Celebrity & Personal Styling](https://mytribe.in/stylebykayal/celebrity-personal-styling) ## Similar work from other experts - [Commercial Campaign Styling & Brand Creative Direction](https://mytribe.in/styledbyzoya_/creative-direction-production-styling/brand-storytelling-commercial-campaigns) by Zoya Joy · Creative Direction & Production Styling · Available in Bengaluru, Mumbai & Kerala - [Brand Advertising Campaigns & Commercial Styling](https://mytribe.in/vikramsethstylist/commercial-advertising-styling/brand-advertising-campaigns) by Vikram Seth · Commercial & Advertising Styling · On-set styling in Delhi; Travels across India for campaigns - [Commercial & Ad Film Styling](https://mytribe.in/stylist_manya/commercial-editorial-styling/commercial-ad-film-styling) by Manya Aggarwal · Commercial & Editorial Styling · Available for shoots across Delhi NCR and travels pan-India - [Commercial Styling for Brands, Films, and Campaigns](https://mytribe.in/madhurisinghhhh/commercial-editorial-styling/brand-commercial-styling) by Madhuri · Commercial & Editorial Styling · Available for shoots across Mumbai, Delhi NCR, and pan-India - [Fashion Styling for Ad Campaigns & Brand Films](https://mytribe.in/rheasstylecloset/fashion-commercial-styling/ad-campaign-styling) by Rhea Jain · Fashion & Commercial Styling · Travels to shoot locations across Mumbai and pan-India - [Commercial and Celebrity Styling Projects](https://mytribe.in/mitsamby/wedding-personal-styling/commercial-celebrity-projects) by Mitali Ambekar · Wedding & Personal Styling · Based in Mumbai, travels across India for styling ## Book To book Kayal, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Kayal%2C%20I%20saw%20your%20work%20on%20the%20Brand%20Campaigns%20cluster%20and%20would%20love%20to%20chat%20about%20styling%20requirements%20for%20an%20upcoming%20project.)