---
title: "Fashion & Brand Consulting to Define Your Visual Identity - mytribe"
description: "Need expert Fashion & Brand Consulting? Hire a top celebrity stylist in Mumbai to craft a powerful visual identity strategy for your campaign or brand. Let's create an unforgettable look that tells your story and captivates your audience. Book a consultation today."
canonical: https://mytribe.in/stylebykayal/fashion-brand-consulting
last_updated: 2026-02-05
---

# Fashion & Brand Consulting in Mumbai

By [Kayal](https://mytribe.in/stylebykayal) · I help you shape your brand’s visual identity by handling everything from concept to final look, covering styling, creative direction, and sourcing to make sure your brand story comes through in every detail.

## Locations

Online consulting available; Travels across India & Studio in Santacruz West, Mumbai

### Travels to

- On-location across Mumbai (Mumbai Metropolitan Area, Mumbai Metropolitan Area, Maharashtra)
- Travels across India for projects (India, India)

### Visit at

- Studio in Santacruz West, Mumbai (consults near Khar West, Juhu, Bandra West, Vile Parle, Bandra Kurla Complex)

Also available online.

## Pricing guide (estimates)

These are indicative prices based on provider's past work. Enquire now to find out final quote.

### Executive Image Strategy & Styling

Covers strategy, physical sourcing, studio fittings, and 8 hours of on-set styling for up to 4 looks.

Typically ₹55-85K per project (up to 4 looks) (estimate)

#### Strategic Consultation
*   **Brand Alignment Audit:** A 60-minute deep-dive session to align your personal brand with your company identity.
*   **Concept Boards:** Delivery of 2 distinct visual routes (e.g., Modern Heritage vs. Corporate Sharp) with camera-ready color palettes.

#### Sourcing & Curation
*   **The High-Low Mix:** Sourcing from a blend of high-end Indian designers and accessible high-street brands.
*   **Customization Liaison:** Coordination with designers for made-to-measure outfits or specific off-the-rack customization.
*   **Physical Sourcing:** 2-3 days of groundwork to physically pull garments, shoes, and jewelry.

#### Fittings & Execution
*   **Studio Fitting Session:** A private 3-hour trial session at the Mumbai studio to lock in fits.
*   **Tailoring Management:** Handling of all necessary pin-ups and alterations (hemlines, sleeves) for the perfect fit.
*   **Shoot Day Styling:** On-site presence (up to 8 hours) including a professional kit (steamer, lint rollers, emergency sewing kit).

### Commercial Campaign Creative Direction

Complete visual identity creation and wardrobe management for up to 6 cast members, including assistant team and logistics.

Typically ₹1.1-1.6L per campaign (up to 6 cast members) (estimate)

#### Visual Identity Strategy
*   **Creative Direction:** Development of specific character aesthetics and visual language for the campaign.
*   **Detailed Moodboards:** Scene-by-scene wardrobe breakdown matching the script and storyboard.
*   **Technical Analysis:** Selection of fabric textures and colors suited for specific lighting and color grading.

#### Comprehensive Sourcing
*   **Vendor Network Access:** Sourcing props and wardrobe from niche designers, vintage stores, and rental houses.
*   **Custom Fabrication:** Overseeing design and stitching of unique pieces if required (labor/material costs billed at actuals).
*   **Accessory Curation:** Detailed sourcing of jewelry, footwear, and eyewear to complete character arcs.

#### On-Set Management
*   **Department Lead:** Kayal acts as Head of Department with a team of 1-2 assistants included in the cost.
*   **Operations:** Management of steaming, continuity, and quick changes during the shoot.
*   **Post-Shoot Logistics:** Handling packing, reconciliation, and return of sourced merchandise to vendors.

## About Fashion & Brand Consulting

### Daydreams, Deadlines, and the Real Work

My days swing between wild ideas and tight timelines. Sometimes it’s all glitz at a shoot, sometimes it’s just me, chai, and a moodboard. But when a vision clicks, that’s the magic I chase.

### What I Actually Do

Fashion & Brand Consulting isn’t just about picking clothes. I help you shape how people see your brand. I get into the nitty-gritty of your story and turn it into a look that sticks.

- I’ve styled execs for Fortune covers (Netflix India, for example) and built campaign looks from scratch, like Zeenat Aman’s disco vibe for Mia by Tanishq.
- I work on visual brand storytelling, making sure your brand’s style isn’t just cool but actually says something.
- Sometimes the brief is thoda hatke (a little different). Like, I once styled a Cannes look inspired by an iced cortado for Nespresso. It’s about connecting the dots between your product and your vibe.
- I handle creative direction for photoshoots, from mood to final shot. If the right outfit doesn’t exist, we make it. I’ve got a solid network for sourcing, from Anita Dongre to indie labels, and I lead the team when things get big.

### Why I Do It

When everything comes together and the story feels right, that’s the best part. Fits? Checked. Bas (that’s it).

## Highlights

Browse through Kayal's best work.

### [Featured](https://mytribe.in/stylebykayal/fashion-brand-consulting/featured)

- ![Styling the cover of Fortune India with the incredible leaders of Netflix India was a career milestone. I crafted these powerful, coordinated red and maroon pantsuits to reflect their authority and the bold impact of their brand. This is what corporate power-dressing looks like.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/56a3ebe7-7a21-4750-8820-852ec14802e2)
- [Video: Bringing back the disco era with the one and only Zeenat Aman for a Mia by Tanishq campaign. This video captures the magic on set as she moves in the custom-designed shimmering red gown, a look we created from scratch to honor her legendary status.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/be69083b-67c2-44eb-a171-000250e0377f)
- ![A close-up of the look I created for Anushka Sen at the Cannes Film Festival. The concept was inspired by an iced cortado for a Nespresso event, blending earthy tones with intricate details like these statement floral earrings and a sleek ponytail for a chic, international red carpet appearance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7699cf9f-b8db-4db6-b634-ca4de0a28e3a)
- ![A heartwarming moment from the Tanishq Valentine's campaign featuring soulmates Rajkummar Rao and Patralekhaa. I styled them in comfortable, elegant loungewear to create a feeling of authentic connection, letting their chemistry and the beautiful jewelry shine.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e6793bde-26bd-4b93-a527-82f2313f5902)
- ![A shot from a campaign where I served as the creative director and stylist for Studio Nirjara. I used the golden hour light and soft textures to build a scene of quiet intimacy, telling a visual story that is both artistic and deeply emotional.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2023cea1-9652-48dd-9264-ad732fb38bcc)
- ![The reality of my studio days often involves me, a cup of chai, and my laptop. Here I am, deep in the creative process, planning looks and building mood boards in a comfortable yet stylish outfit that keeps the ideas flowing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a16a60f7-2dd7-45f9-8d52-cc3318805035)
- ![A moment I'll never forget: putting up the nameplate on my new studio. Seeing 'Style by Kayal' in both English and Hindi finally made this dream feel real. This space is where all the creative chaos is channeled into beautiful results.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6f16e254-e465-4057-aa77-c1734367ab43)

### [Brand Campaigns & Commercials](https://mytribe.in/stylebykayal/fashion-brand-consulting/brand-campaigns-commercials)

- ![On set with the legendary Zeenat Aman, making final adjustments to the custom red disco gown for the Mia by Tanishq campaign. It was an honor to work so closely with an icon to bring this vibrant, retro-inspired vision to life.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8721ea50-4f97-4e9a-86c9-e01d11bf0367)
- [Video: Bringing back the disco era with the one and only Zeenat Aman for a Mia by Tanishq campaign. This video captures the magic on set as she moves in the custom-designed shimmering red gown, a look we created from scratch to honor her legendary status.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/be69083b-67c2-44eb-a171-000250e0377f)
- ![A peek at the monitor during the Mia by Tanishq shoot. This behind-the-scenes view shows the iconic vanity mirror setup as we filmed Zeenat Aman, capturing the glamorous, high-energy disco vibe of the campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/aa705f1c-bfed-46af-9b51-cd65fc0602bb)
- ![A mood board moment, connecting the past and present. On the left, an original photo of Zeenat Aman in her element, and on the right, our modern reinterpretation for the Mia by Tanishq disco campaign. This project was all about honoring her timeless style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/81bd61d1-9b09-4b97-a6ec-0342be4649c0)
- [Video: From fabric swatches to the final shot on the monitor. This collage shows the creation process of the custom gown for Zeenat Aman, including the pleated fuchsia fabric, sequin details, and a glimpse of the on-set magic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cce37bc4-d18a-4b73-8853-5820decac5e5)
- ![A heartwarming moment from the Tanishq Valentine's campaign featuring soulmates Rajkummar Rao and Patralekhaa. I styled them in comfortable, elegant loungewear to create a feeling of authentic connection, letting their chemistry and the beautiful jewelry shine.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e6793bde-26bd-4b93-a527-82f2313f5902)
- ![A close-up detail from the Tanishq 'A Soulmate Story' campaign. The focus here is on the elegant 'Soulmate Diamond Pair' ring, styled to look natural and effortless as part of a quiet, intimate moment at home.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/23fdecb9-ee7d-4271-8363-4a04b600e872)
- ![Actor Rajkummar Rao in a candid moment during the Tanishq commercial shoot. I chose a simple, soft-toned t-shirt for him to create a relaxed and approachable feel that felt true to the campaign's story of love and companionship.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a21b92bc-7ec7-4ca7-9dcd-c7f9290e6163)
- ![Another beautiful detail shot of the Tanishq diamond ring. My goal in styling for jewelry campaigns is to create a scene where the product feels like a natural part of a personal story, not just an accessory.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3eb8d629-8c81-42fb-a213-591e341cebc2)
- ![The final shot of connection. For this Tanishq campaign, I styled both Rajkummar Rao and Patralekhaa in complementary neutral tones to ensure the emotional focus remained on their interaction and the symbolism of the soulmate rings.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7c73a22a-93d1-48ff-a101-d661fd902a12)
- [Video: This video reel captures the essence of the Tanishq 'Soulmate' campaign. It showcases the playful and tender moments between the couple, with close-ups of the matching diamond rings that I styled to be central to their story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4a9ae950-04f5-44b3-a6ac-8e4fdeea294f)
- ![Styling the iconic Zeenat Aman for a 'Next on Netflix' event. I chose a regal, layered ensemble from Anita Dongre, pairing a printed tunic with flowing pants and statement jewelry to create a look that was both majestic and modern.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6b01f013-d165-41e5-b513-c12d0d569af2)
- ![A black and white shot of Anushka Sen's full look for the Nespresso event at Cannes. The structured coat dress with its unique pattern and sequin details creates a powerful silhouette against the night lights.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ed2cf10b-9c47-4eb1-87d6-f76f34839ffb)
- ![The 'iced cortado' inspired look in full color. Here you can see how the warm, coffee-like tones of the Duchess Kumari coat dress come alive against the backdrop of the Cannes harbor at dusk. This was all about creative brand storytelling through fashion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bef5fdd3-9570-47d2-a228-3ef0d11192f7)
- ![A close-up of the look I created for Anushka Sen at the Cannes Film Festival. The concept was inspired by an iced cortado for a Nespresso event, blending earthy tones with intricate details like these statement floral earrings and a sleek ponytail for a chic, international red carpet appearance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7699cf9f-b8db-4db6-b634-ca4de0a28e3a)
- ![A three-quarter view of Anushka Sen's Cannes outfit. This angle highlights the unique bell sleeves and the subtle cut-out details at the waist, adding a modern twist to the elegant coat dress.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e4c28e66-6391-4814-bfe7-d29b8009cf97)
- ![A side profile of the Nespresso event look. The sleek, high ponytail was a key part of the styling, creating a clean line that balanced the intricate pattern and texture of the outfit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f713ea5b-f455-4a6a-9262-4d1d9977be70)
- ![A candid moment en route to the Nespresso event in Cannes. The styling holds up even in a spontaneous shot, showing the complete look from the detailed outfit to the confident attitude it inspires.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d35b3a42-a322-4b0c-93ba-642d1069f8f4)

### [Editorial & Corporate Power-Dressing](https://mytribe.in/stylebykayal/fashion-brand-consulting/editorial-corporate-power-dressing)

- [Video: This video shows the build-up to the final Fortune India cover. From an empty director's chair to the final composition, it reveals the process of styling Netflix's top executives for a powerful and polished editorial statement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4e6d450c-b36c-4b7e-b520-c9d53155ab93)
- ![Styling the cover of Fortune India with the incredible leaders of Netflix India was a career milestone. I crafted these powerful, coordinated red and maroon pantsuits to reflect their authority and the bold impact of their brand. This is what corporate power-dressing looks like.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/56a3ebe7-7a21-4750-8820-852ec14802e2)

### [Creative Direction & Visual Storytelling](https://mytribe.in/stylebykayal/fashion-brand-consulting/creative-direction-visual-storytelling)

- ![A tender moment from the Studio Nirjara campaign, where I provided creative direction and styling. The soft lighting and intimate composition were designed to evoke a sense of warmth and connection, telling a story through the visuals.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8f48abf7-f951-460e-9605-92b5d5ed7382)
- ![Another scene from the Studio Nirjara story. The use of traditional elements like the jasmine flower garland, paired with modern silhouettes, was a deliberate choice to blend heritage with contemporary style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/08e72dba-abe8-42c1-b068-a4380dc2900b)
- ![A shot from a campaign where I served as the creative director and stylist for Studio Nirjara. I used the golden hour light and soft textures to build a scene of quiet intimacy, telling a visual story that is both artistic and deeply emotional.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2023cea1-9652-48dd-9264-ad732fb38bcc)
- ![An overhead shot capturing a quiet, reflective moment. As creative director, I guide the composition to create frames that feel like stills from a film, focusing on emotion and atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/04fa320b-eb93-4b3a-9d60-157d27a86ab5)
- ![The play of light and shadow was essential to the mood of this campaign. Here, the warm sunlight highlights the texture of the fabric and the thoughtful expression of the model, adding depth to the brand's story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/92b5d291-9a04-4114-b27d-560b52decd8e)
- ![A close-up on a gesture of care. Every detail in this frame, from the touch on the shoulder to the soft drape of the clothing, was part of the visual narrative I directed to convey intimacy and grace for the Studio Nirjara brand.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/abd9c0a8-7dff-4301-b2aa-89c9333397aa)

### [The Making Of: A Look Behind the Scenes](https://mytribe.in/stylebykayal/fashion-brand-consulting/the-making-of-a-look-behind-the-scenes)

- [Video: A candid moment from a photoshoot. This is the on-set reality: checking looks, making adjustments, and collaborating with the team to get the perfect shot. The energy is always high.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c8438eb9-e40b-442b-a875-2c35fe7f0db3)
- ![The clothing rack is my canvas. Here's a glimpse of the curated selection for a shoot, with a palette of pinks, yellows, and greens ready to be mixed and matched to create different looks.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bff1f74e-cb30-477d-b238-da1734b02494)
- ![The finishing touches are everything. A look inside my accessory kit on a shoot day, filled with a variety of gold chains, statement rings, and bold earrings to complete each outfit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1639852b-8e13-43d3-8297-264956733272)
- ![The not-so-glamorous but very real side of a stylist's life. My car often doubles as a mobile wardrobe, packed with shopping bags, clothing options, and of course, coffee to fuel a busy shoot day.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0e4108b2-3afd-46f3-b24c-ced256b15428)
- [Video: From a fitting in my studio to the streets of Times Square. This video shows the journey of a single outfit, a vibrant multi-panel dress, as it goes from a trial with Anushka Sen to its debut at a major event.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5d3b4644-1c42-46c9-bfd9-c4e1f2785d92)
- ![The reality of my studio days often involves me, a cup of chai, and my laptop. Here I am, deep in the creative process, planning looks and building mood boards in a comfortable yet stylish outfit that keeps the ideas flowing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a16a60f7-2dd7-45f9-8d52-cc3318805035)
- ![My creative process isn't always at a desk. Sometimes the best ideas come from lounging on the sofa, flipping through reference books and magazines to find that spark of inspiration for the next project.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/059a58b6-c5d6-43f9-b9f3-87879a9c478f)

### [My Studio & I](https://mytribe.in/stylebykayal/fashion-brand-consulting/my-studio-i)

- ![A quiet corner of my new studio. I wanted to create a space that felt both inspiring and comfortable, with cozy nooks like this one for brainstorming or taking a moment to breathe between projects.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a1edd1ed-1dde-4f8f-817c-6c86310a12eb)
- ![A moment I'll never forget: putting up the nameplate on my new studio. Seeing 'Style by Kayal' in both English and Hindi finally made this dream feel real. This space is where all the creative chaos is channeled into beautiful results.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6f16e254-e465-4057-aa77-c1734367ab43)
- ![Finding my spot in the new studio. Building this space has been a labor of love, and I'm so excited to fill these shelves and rooms with creativity, collaboration, and beautiful clothes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e01b0fe3-df60-4f3e-b4f5-a86a5594e520)
- ![A personal portrait session in a quiet corner. This black and white shot captures a moment of calm and reflection, styled in a simple white dress that feels timeless and elegant.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/09eed34c-1a6d-4274-88e6-2a2d662c4638)
- ![A candid shot from a personal photoshoot. My own style is a mix of classic and contemporary, and I love how this black and white photo captures a sense of movement and ease.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/98b1f83c-9b36-4d5f-a02d-3be9c893b724)
- ![Another moment from my 'Mademoiselle Kay' series. The soft lighting and simple styling in this portrait are a reflection of my belief that true style is often understated and confident.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a985c8e1-d21a-44c8-9f10-f0780bfd0ebd)
- ![A close-up portrait showing my hair in a simple bun and statement floral earrings. Even in my personal style, I focus on how small details can elevate a simple look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3d1c9bff-cda9-4c49-9225-7d80997a3ac2)

## Meet your expert

[Kayal](https://mytribe.in/stylebykayal)

### My story

Sometimes I still can’t believe it, yaar. Was just a girl talking to the stars, now my work’s on the Cannes red carpet. Watching Anushka Sen shine there? Pure magic. This year, I finally opened my studio, Style by Kayal - A-505, right here in Mumbai. My heart’s in this studio, between crazy deadlines and silly mirror selfies. Whether I’m styling legends or just myself, it’s about that ‘just right’ feeling.

### My work

- **What I Do**: I’m a freelance fashion stylist and brand consultant - red carpet celebrity styling, editorial fashion shoots, commercial campaign styling, magazine covers.
- **How I Work**: It’s all about collaboration. I want to create core memory outfit moments, not just pretty looks.
- **Who I Click With**: Best work happens with people who trust the process and want to make something special together.
- **The Real Studio Life**: Not always glam. Lots of coffee, comfy clothes, chaos, and hours of planning behind every look.

## More services from Kayal

- [Commercial Styling](https://mytribe.in/stylebykayal/commercial-styling) · ₹15-60K per day (estimate)
- [Editorial Styling](https://mytribe.in/stylebykayal/editorial-styling) · ₹15-50K per shoot (estimate)
- [Celebrity & Personal Styling](https://mytribe.in/stylebykayal/celebrity-personal-styling) · ₹18-55K per look/event (estimate)

## Book

To book Kayal, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Fashion%20%26%20Brand%20Consulting%20by%20Kayal.)