--- title: "E-Commerce & Lookbook Styling for Fashion Brands in Mumbai" description: "Professional e-commerce and lookbook styling for fashion brands. I handle creative direction, sourcing, and on-set management to bring your collection to life." canonical: https://mytribe.in/stylebykayal/commercial-styling/e-commerce-lookbook-styling last_updated: 2026-02-05 --- # E-Commerce & Lookbook Styling for Fashion Brands Tribe Verified · Trusted by brands like Myntra. By [Kayal](https://mytribe.in/stylebykayal) · Travels across India for shoots; Studio in Santacruz West, Mumbai · ₹50K per day (8 hours) (estimate) Part of [Commercial Styling](https://mytribe.in/stylebykayal/commercial-styling). [View full gallery](https://mytribe.in/stylebykayal/commercial-styling/gallery) I create visuals that make your brand stand out. Whether it is a seasonal catalog or a digital ad campaign, my team handles the creative direction, sourcing, and on-set styling to ensure your collection shines. ## Photos and videos - ![A full-length shot of this beautiful ethnic wear for a Myntra lookbook. The styling focuses on creating a powerful silhouette with the sharara pants and embroidered jacket, perfect for their festive collection campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ea67ac1b-6a14-4de1-8686-48949f437c51) - ![Movement and flow were key for this shot. I styled the dupatta to create a sense of grace and motion, making the outfit look dynamic and appealing for online shoppers on Myntra.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/33115a5d-a479-4a83-a275-243b26bba727) - ![A candid, happy moment from the Myntra festive shoot. The styling here is all about showing how the outfit can be worn comfortably while still looking incredibly elegant.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/20f8e2ab-38fe-43fd-9d0f-43cab5450bf1) - ![A soft and gentle portrait from the same Myntra series. The close-up allows the details of the embroidered jacket and the statement earrings to become the focus of the shot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8c37529a-d468-4464-81fb-1ca5a2f8a8be) - ![For this second look for Myntra, I paired a heavily embroidered vest with a draped satin skirt in a rich purple. This full-length shot showcases the modern-ethnic fusion concept of the collection.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cf26bf1a-091a-4f42-856e-5ee61bbf1d9b) - ![Highlighting the accessories is crucial in lookbook styling. Here, Ahsaas Channa playfully shows off the statement earrings that complete this contemporary festive outfit for Myntra.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fc60dc8b-e655-453f-ab2d-f0fd272589c1) - ![A close-up focusing on the beauty and accessory styling for the Myntra shoot. The makeup, statement ring, and intricate earrings work together to complement the rich tones of the outfit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d60dbefd-1d09-4123-88d1-2b385c0c2da0) - ![A poised, elegant shot that highlights the structure and fit of the embroidered vest. This angle provides a clear view of the garment's silhouette for the e-commerce listing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6513158e-45ef-46bd-89da-dc19ebe2b22b) - ![Another expressive portrait that brings personality to the lookbook. The styling feels alive and engaging, helping customers connect with the outfit on an emotional level.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fcbf697f-2cfe-4d12-ac9f-dd1813c1092b) - ![A classic denim-on-denim look styled for Ahsaas Channa. This black and white shot emphasizes the texture and structure of the denim corset top and cargo jeans.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4a6cdd1f-edd8-4e8f-9a8c-a2f263a90163) - ![The same all-denim look in color. This styling is perfect for a youth-focused brand, showing how to create a trendy and cohesive outfit with modern denim pieces.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9afd5cbd-bb43-425f-8c25-68a24ee8570d) - ![A fun and playful look I styled for Ahsaas Channa's 'Half CA' promotions. The daisy-embroidered co-ord set against a blue backdrop creates a fresh, summery, and cheerful vibe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/83d2c55c-63f5-453e-aa66-8207b6abc18e) - ![A different angle of the daisy co-ord set. This shot highlights the back and the half-up hairstyle, showing the complete look I put together for the promotional screening.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f966c9e5-7820-45c3-891c-a024288c49c3) - ![A glimpse into the creative direction and styling I did for the brand Studio Nirjara. This intimate, sunlit shot focuses on creating a mood of quiet connection and timeless elegance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/92b5d291-9a04-4114-b27d-560b52decd8e) - ![Another frame from the Studio Nirjara lookbook. The interplay of light and shadow, combined with the soft textures of the ethnic wear, creates a deeply romantic and artistic narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8f48abf7-f951-460e-9605-92b5d5ed7382) - ![This shot from the Studio Nirjara campaign uses props like the gajra to add a layer of traditional storytelling to the modern, minimalist clothing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/08e72dba-abe8-42c1-b068-a4380dc2900b) - ![An overhead shot that captures a tender moment. My role here was to ensure the clothing draped beautifully and naturally, contributing to the scene's intimate feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/04fa320b-eb93-4b3a-9d60-157d27a86ab5) - ![A close-up on touch and texture. The styling in this Studio Nirjara lookbook was designed to feel personal and sensory, highlighting the fine details of the fabric and embroidery.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/abd9c0a8-7dff-4301-b2aa-89c9333397aa) ## About E-Commerce & Lookbook Styling Lookbook styling is about more than just the outfit. It is about how the fabric moves on camera and how the accessories pull the whole story together. That attention to detail is the difference between a standard catalog shot and imagery that actually drives sales. Building a lookbook requires a clear vision, but the execution happens in the details. When I style for e-commerce, I look at how garments perform under studio lights and how they fit real models in motion. My process goes beyond just picking clothes. ### My Approach * **Creative Direction:** We start by defining the brand identity. If it is a Gen-Z youth brand, we look at current trends and styling hacks. If it is a premium ethnic label, we focus on heritage and fabric fall. * **Sourcing & Logistics:** From scouring local markets for the perfect jewelry to coordinating rentals for high-end pieces, I handle the logistics so you do not have to. I also bring a full kit including industrial steamers and fashion tape to every shoot. * **On-Set Execution:** My team manages the continuity, steaming, and adjustments in real-time. We ensure that every button is placed correctly and every pleat sits right, so you spend less time in post-production edits. ### Why it Matters I have styled campaigns for brands like Myntra and worked on diverse projects ranging from denim-on-denim streetwear to soft, romantic ethnic wear. Each project has a different energy. My goal is to make sure your collection does not just look good—it looks like it belongs to the story you are trying to tell your customers. ## About Kayal I am Kayal. My studio in Santacruz is where the chaos of mood boards and fabric swatches turns into polished brand stories. I love working with brands that want a clear, creative identity. [See all of Kayal's services](https://mytribe.in/stylebykayal) ## More from Commercial Styling by Kayal - [Featured](https://mytribe.in/stylebykayal/commercial-styling/featured) - [Styling an Icon: Zeenat Aman](https://mytribe.in/stylebykayal/commercial-styling/styling-an-icon-zeenat-aman) - [Digital & TV Ad Campaigns](https://mytribe.in/stylebykayal/commercial-styling/digital-tv-ad-campaigns) - [Jewelry & Accessory Campaigns](https://mytribe.in/stylebykayal/commercial-styling/jewelry-accessory-campaigns) - [Behind the Magic: My Studio & Process](https://mytribe.in/stylebykayal/commercial-styling/behind-the-magic-my-studio-process) ## More services by Kayal - [Editorial Styling](https://mytribe.in/stylebykayal/editorial-styling) - [Celebrity & Personal Styling](https://mytribe.in/stylebykayal/celebrity-personal-styling) - [Fashion & Brand Consulting](https://mytribe.in/stylebykayal/fashion-brand-consulting) ## Similar work from other experts - [Commercial Styling and Brand Lookbooks](https://mytribe.in/rahulsingh_styling/campaign-editorial-styling/brand-lookbooks-commercial-styling) by Rahul Singh · Campaign & Editorial Styling · Studio in Mehrauli, New Delhi; Takes projects across Delhi NCR and Mumbai - [Commercial & Campaign Styling](https://mytribe.in/styledbyzoya_/personal-celebrity-styling/commercial-campaign-styling) by Zoya Joy · Personal & Celebrity Styling · Available in Bengaluru, Mumbai & Kerala - [Designer Campaigns & Lookbooks](https://mytribe.in/devampandeyofficial/commercial-editorial-styling/designer-campaigns-lookbooks) by Devam Pandey · Commercial & Editorial Styling · Travels across India and UAE for shoots - [Creative Direction and Fashion Campaign Styling](https://mytribe.in/vikramsethstylist/personal-styling-image-consulting/brand-campaigns-creative-direction) by Vikram Seth · Personal Styling & Image Consulting · Online consultations; In-person sessions across Delhi - [Womenswear High Fashion Styling & Lookbooks](https://mytribe.in/gauravbhatiaa/creative-direction-styling/womenswear-high-fashion-lookbooks) by Gaurav Bhatia · Creative Direction & Styling · Travels pan-India for styling and creative direction projects - [Brand Campaigns & Lookbook Styling](https://mytribe.in/tanishaguptastyles/commercial-editorial-styling/brand-campaigns-lookbooks) by Tanisha Gupta · Commercial & Editorial Styling · Travels for shoots across Delhi NCR and India ## Book To book Kayal, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hey%20Kayal%2C%20I%20saw%20your%20work%20on%20mytribe.%20I%20am%20interested%20in%20your%20E-Commerce%20%26%20Lookbook%20Styling%20services%20for%20my%20brand.%20Can%20we%20discuss%20this%3F)