---
title: "Experiential Retail Design for an Immersive Boutique Experience - mytribe"
description: "Transform your commercial space with experiential retail design. Studio Ipsa creates immersive, narrative-driven interiors and custom retail solutions that turn your boutique into an unforgettable brand story. Ready to captivate your customers?"
canonical: https://mytribe.in/studioipsa/experiential-retail-boutique-design
last_updated: 2025-09-13
---

# Experiential Retail & Boutique Design in Bengaluru

By [Studio Ipsa](https://mytribe.in/studioipsa) · We design retail and boutique spaces where every detail, from layout to materials, is custom-made to reflect your brand’s story and create a memorable experience for your customers.

## Locations

Takes projects in Bengaluru, Mumbai & Hyderabad; Visit Design Studio in Kumara Park West

### Travels to

- Takes projects across Bengaluru (Bengaluru, Bengaluru, Karnataka, India)
- Takes projects across Hyderabad (Hyderabad, Hyderabad, Telangana, India)
- Takes projects across Mumbai (Mumbai Metropolitan Area, Mumbai Metropolitan Area, Maharashtra)

### Visit at

- Visit Design Studio at Kumara Park West, Bengaluru (designs spaces near Malleshwaram, Sadashivanagar, Vasanth Nagar, Mantri Square Mall, Palace Grounds, Cunningham Road)

## Pricing guide (estimates)

These are indicative prices based on provider's past work. Enquire now to find out final quote.

### Signature Design & Narrative Consultancy

Comprehensive conceptualization fee covering spatial zoning, 3D visualizations, and detailed technical drawings for bespoke execution.

Typically ₹400-650 Per Sq. Ft. (estimate)

#### Concept & Storytelling
* Narrative development to create specific brand stories and mood zones.
* Physical and digital mood boards featuring fabric swatches, veneers, and color palettes.

#### Visualization & Documentation
* High-quality 3D renders of key areas including entrance and experience zones.
* 2D technical drawings covering layouts, ceiling plans, and electrical grids.
* Bespoke joinery details for complex items like fabric-wrapped doors.

#### Curation & Supervision
* Accompanied sourcing trips to vendor showrooms for materials like quartz and cane.
* Periodic site visits by the design team to ensure construction matches the narrative intent.

### Bespoke Furniture & Decor Styling

Manufacturing and procurement of loose items including custom sofas, sculptural chairs, rugs, and soft furnishings.

Typically ₹1,000-1,800 Per Sq. Ft. (estimate)

#### Custom Loose Furniture
* Sculptural armchairs, curved sofas, and swivel chairs with fringe detailing.
* Client interaction tables featuring stone tops and fabric-clad bases.
* Freestanding display units and art-deco inspired bar cabinets.

#### Decor & Mirrors
* Bespoke mirrors framed in pleated fabrics with hand-stitched details.
* Wall-mounted textile art and custom-tufted area rugs.

#### Soft Furnishings
* Floor-to-ceiling drapes and valances for changing rooms or dividers.
* Monogrammed and embroidered scatter cushions.

### Turnkey Experiential Fit-Out

End-to-end execution costs for civil work, architectural joinery, electricals, and installation of complex finishes like fabric-clad arches.

Typically ₹4,800-7,200 Per Sq. Ft. (estimate)

#### Civil, Flooring & Ceiling
* Premium flooring options including Udaipur Green Marble, Terrazzo, or engineered wood.
* False ceiling designs featuring custom cornices and bespoke wallpaper borders.
* Plywood framework for non-linear walls and curved coves.

#### Architectural Joinery
* Custom plywood arches fully upholstered in hand-embroidered fabric.
* Statement entrance doors featuring 3D floral motifs and brass handles.
* Partition walls clad in fabric with layered embroidery and prints.

#### Finishes & Electricals
* Installation of heavy, hand-embroidered wallpapers and custom fabric murals.
* Architectural lighting using magnetic tracks or recessed spots.
* Installation of decorative chandeliers and fabric-shaded sconces.
* Dedicated site supervision for timeline and labor management.

## About Experiential Retail & Boutique Design

Step inside a store and actually feel what the brand stands for - that’s what I love doing most. I’m not just about arranging shelves or picking out trendy wallpaper. When I design a boutique, I want you to walk in and sense a story, touch textures, and move through moods. Nothing cookie-cutter here, because every brand’s got its own vibe.

### How I Design Spaces That Tell Stories

- It always starts with your story, not a Pinterest board. I break the shop into zones, each with its own feel - maybe cosy here, a little bold there.
- I’m big on material-driven store experience. If you’re a fabric brand, your textiles aren’t just products - they’re the walls, the arches, the entire journey.
- Immersive retail design is my jam. I play with shadows, textures, and even unexpected details like arched doors wrapped in embroidery or lighting that highlights every fold.

### Details That Make All the Difference

- Every chair, table, even the partitions – custom, not off-the-shelf.
- Love handiwork. You’ll see hand-embroidery, zari, appliqué, and furniture that’s got real craft behind it.
- Lighting’s never an afterthought - it’s woven in, soft, and makes your stuff look amazing.

If you want a boutique that feels like a world, not just a shop, and you care about the small things, we’ll get along. I’ll be honest: it’s a detailed process and can take time, but the result is a place your customers remember.

## Highlights

Browse through Studio Ipsa's best work.

### [Featured](https://mytribe.in/studioipsa/experiential-retail-boutique-design/featured)

- ![This is the heart of the Moire studio, a series of fabric-wrapped arches that create a visual rhythm, drawing you deeper into the space. We designed these not just as passageways, but as architectural moments that make the journey through the boutique an experience in itself.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/92c2a2f9-7b73-43c0-9414-ad1dd9be54b3)
- [Video: We believe the journey is as beautiful as the destination. This film shows the complete transformation of the Moire studio, from a narrow, empty shell to a layered, story-rich space, giving you a glimpse into our meticulous design and execution process.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5040fbec-5769-4fe2-8f4a-b8126cb421b4)
- ![In this zone, we brought together soft mauve, rich mustard, and deep midnight blue to create a feeling of quiet opulence. The custom-designed curved sofa and the intricately embroidered fabric partition are bespoke pieces that define the character of this intimate lounge area within the retail space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7f0b3bca-7321-4aee-ae0a-4fcc5a05124e)
- ![The entrance sets the tone for the entire experience. We designed this arched door to be a statement of intent, wrapping it in a custom-embellished fabric with a 3D floral motif. It’s a tactile invitation that signals this is no ordinary boutique.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/386a3c6a-2b9d-4144-a3d1-bc9ea6e4daa2)
- ![We love creating distinct moods within a single space. This corner of the studio was designed to be bold and expressive, with a maximalist approach that layers rich colors, dramatic lighting, and custom furniture to create an immersive and memorable client interaction zone.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/077e7e79-0051-4a82-bd04-f3d837efadfa)
- ![This quiet corner is our nod to the Art Deco era, featuring custom-designed bar chairs and a striking fabric-wrapped wall panel. It demonstrates how we integrate different design languages to create varied, yet cohesive, experiences within a retail environment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1d1408d3-d05a-409e-93d9-d2b6a364a86c)
- ![Inspired by the intimacy of a boudoir, this zone is all about softness and intricate detail. The mirror, framed in pleated fabric and adorned with hand-stitched raffia blooms, is a centerpiece that showcases our passion for delicate, couture-like craftsmanship in interiors.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c2e78358-b66f-4e21-8e02-2bedf29a8f14)
- [Video: This is how fabric becomes architecture. We're sharing the process behind our signature arches, from the structural framework and precise templates to the hand-embroidery and final fabric wrapping. It’s a look at the intense craftsmanship that goes into creating these seamless, couture details.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c4bd687d-dacd-4e18-ad25-4afc55d40287)
- ![We were so grateful to see our vision for the Moire boutique celebrated on the pages of Livingetc India. This feature, titled "The Woven Room," beautifully captured our philosophy of letting textiles evolve beyond ornamentation to become architecture itself.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/285cdde9-9658-45e6-b713-ff965f6486ff)
- ![We are Sonal and Aniketh, the partners behind Studio Ipsa. Our design is a collaborative process, built on a shared passion for creating spaces that have soul and tell meaningful stories. This project was a milestone for us, bringing together everything we value in design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/52d07859-74e4-4e2b-bca2-91f8f6786cf7)

### [From Shell to Story: The Transformation](https://mytribe.in/studioipsa/experiential-retail-boutique-design/from-shell-to-story-the-transformation)

- [Video: This is how a design story begins. We started with a narrow, characterless space and envisioned a journey through distinct zones. By introducing partitions and soft arches, we turned a structural challenge into the very foundation of our narrative-driven design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c065e935-e6c5-4e43-8db2-fde43fcf72a2)
- ![A side-by-side look at the power of transformation. What was once a bare construction site with raw plywood arches became a warm, inviting passage, where fabric-wrapped structures and soft lighting guide you through the store's unfolding story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4458a1b8-c50a-4c60-97e2-304dd52ad446)
- [Video: Watch as a simple corner evolves from a blank canvas into a fully realized, intimate zone. This short clip reveals the layering process, from the initial structure to the final placement of bespoke furniture, wallpaper, and our custom-designed flowing wall rug.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/660cfc65-fde3-4c52-8307-eff7a609c38a)
- ![The journey from a raw plywood frame to a finished, fabric-wrapped archway. This before-and-after view highlights the structural planning and meticulous craftsmanship required to create the soft, transitional moments that define the Moire studio.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/494412cf-e4b7-4f6b-898e-f8ed71c997c7)
- ![Before the layers of texture and color, there was a simple wooden skeleton. This image shows the initial framework we built to divide the long, narrow space, creating the intimate zones that would later each get their own unique personality.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8fa167c4-eca1-4a96-aace-f73b45a5ef9d)
- ![Here you can see the foundational woodwork for one of the boutique's key zones. Every partition was carefully planned and constructed on-site to ensure the spatial flow and proportions were perfect before any finishing materials were applied.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0d948a53-8c4d-48dd-8d70-35913e821bfe)
- ![This is the very beginning of the entrance experience. The raw plywood structure shows the creation of the nested arches that would eventually become the dramatic, fabric-wrapped doorway and entryway, setting the stage for the entire boutique.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/54754608-e8b5-4213-aff9-ed5756acab89)

### [The Art of the Arch: Fabric as Architecture](https://mytribe.in/studioipsa/experiential-retail-boutique-design/the-art-of-the-arch-fabric-as-architecture)

- ![A work-in-progress view of the arches that became the boutique's signature feature. Even in their raw plywood state, the repeating curves begin to create the sense of depth and fluid movement that we envisioned for the space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d45beffb-5149-4b41-8271-2fb62ab73240)
- ![The initial framing stage for one of the interior arches. We meticulously planned the dimensions and curves to create a seamless transition between zones, ensuring the structure was perfect before the delicate process of fabric wrapping began.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0edb7e53-91d2-4238-8984-8a5ab92ef7e4)
- ![A behind-the-scenes shot from our photoshoot, capturing the iconic arches on camera. This view from the monitor shows how we worked to get the perfect angle, highlighting the layered perspective and the warm, inviting glow of the integrated lighting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/43d2dbf8-4994-4aac-a7ad-778c0a501d9d)
- ![A close-up of the hand-embroidered fabric used to wrap the arches. This level of 3D appliqué and detailed threadwork turns a simple architectural element into a piece of textile art, meant to be appreciated up close as you walk through.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/50627453-db85-4fb2-abec-ad965c166ca5)

### [Curated Zones, Distinct Moods](https://mytribe.in/studioipsa/experiential-retail-boutique-design/curated-zones-distinct-moods)

- ![This is Zone One, the quiet invitation into the world of Moire. We designed this space to feel warm and layered, with a custom fabric mural featuring an embossed bird, a sculptural armchair, and a bespoke rug that together set a thoughtful, personal tone.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/35fe1f20-9c45-4f29-9cef-f88e893202f3)
- [Video: A final look at Zone One, the soft landing at the entrance of the boutique. This video captures the interplay of the sculptural chair, the layered fabric art on the wall, and the view through the arches, all designed to make you feel welcome.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/292c807b-0f5d-4c76-a57e-0dd853f130e8)
- ![A detail of the custom fabric mural in Zone One. This composition of three circular panels includes an embossed bird, floral embroidery, and sheer fabric, all backlit to create a soft glow. It’s a piece of art that tells the brand's story through texture.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7cbe187e-cf35-4a05-abf2-f5971c49aef1)
- ![Every detail is considered, right down to the feet of the furniture. Here, the custom-printed fabric of the sculptural armchair meets a solid wood bun foot, resting on a plush, textured rug. This interplay of materials is central to our design approach.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/26f20817-e34b-4345-b001-ec6fe773746b)
- ![Welcome to Zone Two, a space inspired by the softness and intricacy of a boudoir. Here, a custom mirror with an embroidered panel sits beside a striped chair and a unique wall rug that appears to spill onto the floor, creating a sense of movement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/70e8f95e-7dd2-4b25-b073-ecd6f336ef58)
- ![A glimpse into the romantic and detailed world of Zone Two. A custom-designed chair in a rich red velvet sits in a corner defined by floral wallpaper and a unique, fabric-wrapped archway, creating an intimate and immersive atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b0a216d2-ec08-4134-836f-40bddf20e487)
- ![The beginning of Zone Two, where the mood shifts to something more delicate and romantic. This image shows the space after the wallpaper and paint were applied, with the clean, lit archway ready for the layers of bespoke furniture and decor.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0010e943-a117-4549-ac16-d5be035b03ce)
- ![This is Zone Three, where the mood becomes bold, expressive, and maximalist. It’s the heart of the studio, designed for conversation with its deep colors, rich materials like Udaipur green marble, and dramatic, custom-designed furniture.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5fa6bd93-8b96-481b-9a26-e858fda95506)
- ![A view of the client interaction table in Zone Three. The custom table is topped with green marble and surrounded by bold red chairs, set against a backdrop of textured wallpaper panels and heavy drapes, creating a rich, layered look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/85039744-fd45-4611-a619-7d149de97efc)
- ![The lighting in Zone Three was designed to be as dramatic as the decor. A custom fabric-wrapped chandelier hangs above the client table, complemented by modern track lighting and layered, floor-to-ceiling drapes that add a theatrical touch.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0936ea79-cb4f-4577-a025-853c96a15c1c)
- [Video: Zone Four is a celebration of quiet opulence. Here, a custom mauve sofa, a mustard rug, and a midnight-blue embroidered partition come together. The space is layered with texture and color, all carefully balanced to feel luxurious yet calm.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6700f24f-d3e9-4ec5-93b1-fd5424e5f0e1)
- ![Another view of the lounge area in Zone Four, showcasing the elegant curves of the custom sofa and the hand-embroidered partition screen. The design plays with a sophisticated palette of mauve, mustard, and deep blue to create a calm yet characterful space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1aaa5fb7-91f7-4204-b66d-fa96ec80ed1e)
- ![This corner of Zone Four has a subtle Art Deco influence. We custom-designed the bar chairs and wrapped a cabinet in a rich, textured fabric to create a moody and sophisticated nook, perfect for quieter moments within the bustling studio.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c1face8f-0c5a-41ac-9f81-28bd69fc7235)
- ![As featured in Livingetc India, this spread showcases the fabric-wrapped entrance door and the Art Deco-inspired bar area. The article highlights our experimental approach to using textiles and creating distinct zones with unique personalities.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f1ad410c-f45f-4f9b-af16-05c325288862)
- ![This magazine feature captures the essence of Zone Four, highlighting the custom-embroidered partition screen, the mauve sofa, and the dramatic chandelier. It speaks to our method of layering pattern, texture, and bespoke furniture to create a cohesive mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0b161917-071a-4a58-a5a3-c7af23d9b7a5)
- ![A look at the maximalist design of Zone Three as seen in Livingetc India. The feature showcases the custom client table, rich velvet chairs, and the moody, textured wall treatments that define this bold and expressive area of the boutique.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/09614b38-ba89-44dd-9e85-27ed8f753151)

### [Bespoke Craftsmanship: The Soul in the Details](https://mytribe.in/studioipsa/experiential-retail-boutique-design/bespoke-craftsmanship-the-soul-in-the-details)

- ![A close-up of the custom-designed door handle and the 3D embellished fabric of the entrance. The half-round brass handles meet at the center of the floral motif, anchoring the piece with a detail that is both functional and symbolic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a0c8f1a9-2ed0-4c8a-97d2-228368fcd436)
- ![The finished fabric-wrapped entrance door, a testament to our material-driven design approach. The custom 3D floral motif, crafted from embellished fabric, makes a powerful first impression and sets the tone for the tactile experience within.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ed23719f-c8fa-4c5d-875f-0b2caa3b99b8)
- ![The making of our bespoke entrance door. This image shows the raw MDF and plywood structure, meticulously templated to create the perfect arched form that would later be wrapped in a custom-designed, embellished fabric skin.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0b88d393-3f48-4afd-bd0e-bfa7b4f111e9)
- [Video: This video details the creation of the fabric-clad partition in Zone Four. We started with a midnight blue fabric, layered it with print, embroidery, and zari, and paneled it onto a custom frame to become the quiet hero of the space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b4b6cd62-df67-463e-a10b-cd89cd3aaa8b)
- ![This is not just wallpaper; it is artwork in thread. Our custom-designed embroidered wallpaper, seen here framed and backlit, was created by master artisans. It brings texture, warmth, and quiet drama to the boutique's most indulgent zone.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8643ee57-d904-4846-a353-279ded06c7cb)
- ![A close-up of the handcrafted embroidered wallpaper. Every inch is detailed with floral motifs, delicate beading, and intricate stitching, showcasing the level of artisanal craft we integrate into our projects to create truly unique surfaces.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0f83468d-b8f8-4562-9fea-b8855bdcc6f0)
- ![The process of creating our bespoke embroidered wallpaper. Here, you can see an artisan meticulously working on the floral pattern, a testament to the weeks of handwork that go into producing these exquisite, large-scale textile art pieces.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/552bf94e-14aa-47bd-93c6-acc8ec4ca6ed)
- ![The texture of the embroidered wallpaper comes to life in this detailed shot. The combination of threadwork and beading creates a rich, tactile surface that changes with the light, adding a layer of soft opulence to the space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3d172e62-89a2-40c7-af2f-69c9a6a73bb2)
- ![The corner detail of our framed and backlit embroidered wallpaper. The warm light catches the intricate threadwork, highlighting the craftsmanship and turning the wall into a focal point that is both refined and rooted in craft.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f4bcc20d-fd96-4d1c-ba53-d25d0dc78c34)
- ![The finished custom cornice in Zone Three. We designed a bespoke wallpaper border with a floral motif to wrap around the cornice, creating a bold, continuous edge that frames the maximalist space and ties the color palette together.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1a30e006-77d1-465a-b079-830197c8b6a7)
- [Video: A look at the installation process for the custom cornice band in Zone Three. This detail, often overlooked, became a statement piece, requiring precise cutting and seamless wrapping of a bespoke wallpaper border onto the MDF frame.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fccb3400-376d-4347-9412-f75b70ccc648)
- ![A sample of the custom-molded MDF cornice before installation. We designed the profile to be bold and structural, providing the perfect base for the decorative wallpaper border that would ultimately give it a unique, layered finish.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/43976d7f-f432-4975-97bc-3ad971cbe10f)
- ![The custom cornice detail in its final context, sitting above a textured wallpaper panel. The integrated picture light illuminates the wall below, while the cornice itself acts as a decorative crown, finishing the room with intention and elegance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2fb155b3-0f52-4b4c-91f6-9e3b2bcc5e47)
- ![A close-up of the Art Deco-inspired fabric wall panel. This piece is a complex puzzle of different fabrics, textures, and shapes, all meticulously wrapped and assembled to create a single, dramatic piece of wall art that defines this corner.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5e302313-ecb4-4384-80f8-8c9e3f673c68)
- ![The very beginning of our custom Art Deco wall panel. Here, Sonal is on-site, marking out the geometric layout directly on the wall. This hands-on approach ensures every line and curve is perfectly placed before fabrication begins.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c7732994-8a81-4e18-98f4-dc1007e99b2d)
- [Video: A glimpse into the precision required for our fabric-wrapped wall panels. The geometric patterns are carefully grooved into the base material, creating channels that allow for the seamless tucking and wrapping of different fabrics.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e7375962-e0ca-44e4-bb82-15c46e906ced)
- ![The final touches are always the most important. Here, Sonal is personally adjusting the handcrafted raffia and net florals on the pleated fabric frame of the mirror in Zone Two, ensuring every detail is perfectly placed.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8601b03d-8495-4c24-9273-29fe7b30edd1)
- [Video: We experimented with different handcrafted elements to adorn the pleated mirror frame. These delicate, twig-like branches made of raffia and netted blooms were the chosen detail, adding an organic, whimsical touch to the structured frame.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/967532ee-2c73-49a9-bffe-c70674108e46)
- ![A work-in-progress shot of the pleated mirror from Zone Two. Before the mirror was installed, the custom-built frame was meticulously wrapped in pleated fabric, a challenging process that gives the final piece its soft, sculptural quality.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8b3368fc-237b-4ad9-a734-0282291eb566)
- [Video: A macro shot of the handcrafted raffia and net flowers that were hand-stitched onto the pleated mirror frame. This level of intricate, couture-like detail is what gives our bespoke pieces their unique soul and character.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0389f2ce-1210-409c-995e-43e4c0256bf2)
- ![The reflection in the pleated mirror shows the layers of design in the boutique. The floral wallpaper, fabric-wrapped arch, and warm sconce lighting all contribute to the soft, boudoir-inspired mood of this intimate corner.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f2535be1-aa03-4544-872d-f8f9f27f1374)
- [Video: A close-up of the embroidered art panel that sits atop the mirror in Zone Two. The delicate, hand-stitched floral motif adds another layer of craft and femininity to this carefully composed and detailed corner of the boutique.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/39d345ef-e87a-4fee-b106-4246bb7bba09)
- ![The pleated mirror in its full context. Framed by floral wallpaper and flanked by soft wall sconces, its unique fabric-wrapped frame becomes a central art piece, reflecting the room's romantic and layered aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ccd0eedd-27e8-427a-9fec-71cf8995503b)
- [Video: A close-up showing the texture of the pleated fabric on the mirror frame. This detail, requiring immense skill to execute, transforms a simple mirror into a tactile, sculptural object that invites a closer look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/61d7a257-f58f-4b1a-9f8c-42594f2ec6ba)
- [Video: We take our details very seriously. This reel shows close-ups of some of the intricate elements in the final stages of the project, from the custom-studded door frame to the hand-embroidered appliqué and floral wallpaper.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/41469629-bf4c-4e10-888e-30559a9f3747)
- ![This corner perfectly captures our love for layering textures and moods. The perforated door detail, the rich velvet chair, the floral ottoman, and the delicate wallpaper all come together to create a space that feels curated and full of stories.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2d9c0717-f13c-46e7-a1d3-6971b0bc0d9b)
- ![A moody, atmospheric shot of the client interaction zone. The custom daybed, upholstered in a rich botanical print, sits opposite the curved desk, creating a luxurious yet comfortable space for conversation and collaboration.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1290beb4-6201-43f0-9011-6629a33d262b)
- ![A view through the fabric-wrapped arches, showing how we layer spaces to create intriguing vignettes. The striped chair and flowing wall rug in the foreground lead the eye towards the client discussion table in the background, creating depth and interest.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4108cd68-6de5-41a0-bca6-633dc9dd1177)
- ![This composition highlights the interplay of different shapes and textures. The arched mirror, framed in pleated fabric, contrasts with the curved velvet chair and the floral ottoman, all set against a backdrop of delicate wallpaper.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/645f0154-5fe1-4503-9cf2-371d8846357d)
- ![A detail of the client interaction zone, focusing on the custom red chairs and the layered drapery. The light from the bespoke chandelier catches the texture of the curtains, adding warmth and drama to the space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c15ad62f-df8c-4a54-add5-c5a09e4a51bf)
- ![The custom-designed head chair for the client table, a swivel piece upholstered in detailed embroidery and finished with a fringe. It sits against a backdrop of heavy, layered drapes that enhance the room's maximalist and opulent feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a1898926-82d4-46d9-bc7f-d005e852f605)
- ![A close-up of the custom swivel chair and the fabric-paneled client table. The rich, embroidered fabric of the chair complements the alternating red and teal panels of the table, showcasing our bold use of color and pattern.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cec44522-20b0-4a2d-9602-e9951bd3b720)
- ![The custom chandelier, with its fabric-wrapped canopy, hangs above the client table, casting a warm glow. This shot highlights the layered drapery and the valance, which add a classic, theatrical element to this dramatic zone.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3aebc89c-ba7b-4bbd-a8b8-961575910344)
- ![A view from the side, showing the striped red velvet chairs at the client interaction table. The embroidered fabric on the archway frames the scene, demonstrating how every surface is an opportunity for detailed, narrative-driven design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dcbc91ee-3e84-40fd-bea3-91bb4ae81545)
- ![The curved client table is clad in alternating panels of rich red and deep teal fabric, creating a bold statement. The custom-embroidered swivel chair adds another layer of texture and craft, completing this maximalist composition.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6b8d3e91-f151-459a-8dd6-81e3c4ae2cab)
- [Video: A teaser video showcasing macro details of the boutique's design. From the sparkle of zari embroidery to the texture of woven fabrics and the flight of an embroidered crane, this clip hints at the rich, tactile world we created.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e8cc5fdc-9d55-41d5-b68b-56ea99f2b2cc)
- ![The process of design often involves waiting for the perfect moment. Here, a roll of custom embroidered fabric for the arches sits patiently by the window, its intricate details catching the light before its final installation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6c71be2b-57dd-43dd-b96a-df8d98d5efcc)
- ![A candid moment of Sonal perfecting the details on the pleated mirror. This hands-on involvement is crucial to our process, ensuring that the final execution perfectly matches our creative vision.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a5ca9b65-9e98-4213-b423-b0df02299160)
- ![A sample board showing the handcrafted raffia and net florals. We create and review these detailed samples to perfect the color, scale, and texture before applying them to the final piece, ensuring every element is just right.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/be92925f-8956-4f0a-82b3-991956c3f91b)
- ![A work-in-progress shot of the pleated mirror frame being prepared against the backdrop of the newly installed wallpaper. This image captures the moment where different handcrafted layers start coming together to form a cohesive whole.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f1119f53-d883-4052-9cf1-8e6171b23168)
- ![The process of creating a bespoke design element. These are 3D printed samples for a custom Mandir door, showing how we use technology to refine and perfect intricate patterns before committing to the final material.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/146ef6f3-91c5-4a15-8069-38e744c2bffe)
- [Video: We are always looking for ways to perfect our craft. This video shares a practical hack we use for laying mosaic tiles, ensuring a perfectly seamless and level finish, especially around tricky corners. It's this attention to detail that defines our work.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/97e97974-29b3-4eb5-aa92-6b56871f872c)

### [Our Process & People](https://mytribe.in/studioipsa/experiential-retail-boutique-design/our-process-people)

- ![A new year and a new chapter for us at Studio Ipsa. We are always looking forward, excited to design more fantastic spaces and share more of our passion with the world. This is us, Sonal and Aniketh, in a recently completed home.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/682fb240-c0bd-4223-88ff-096d4735feaa)
- ![This is us in our element, surrounded by the textures and materials of a recently completed project. We believe in creating spaces that are different yet deeply rooted in a story, and we're excited to share this home with you soon.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6328d4fa-6a59-4300-b91f-c15c5303a758)
- ![A project is never the work of just two people. This is our incredible team of designers, site supervisors, and craftsmen who helped bring the 'Prangan' project to life. Their dedication and skill are the backbone of everything we do.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0438aea1-3bd1-478b-bab1-cfc43f2d88d1)
- ![It's been a while, so we just wanted to say hello. This is us, Sonal and Aniketh, at a recently completed project site. We are the founders and lead designers at Studio Ipsa, and we pour our hearts into every space we create.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/61a2a126-6214-446b-a8da-3c4c8bb3ac2c)
- ![Every great design starts with a simple sketch. Our process always involves brainstorming and sketching out ideas, whether on paper or a tablet, to resolve details and explore possibilities before moving forward.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/74ae1191-1b6f-45c8-9490-53c7eab468d1)
- ![Details matter, even for a door frame. For a weekend home project, we went through a process of brainstorming, sketching, and sampling different profiles for the door frames to find the one that was perfectly satisfying.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5f11165c-29a9-4289-bf22-f388aec2dbed)
- [Video: Our design process is highly collaborative, especially with our clients. This video shows a material selection session with clients who flew in for the day, where we explored veneers, fabric laminates, and woven cane to define the palette for their home.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/01873f29-b14b-4fc2-9d9c-17d4b7a2cc12)
- ![We were incredibly humbled and motivated to receive the "Crusader of Indian Design" award from GoodHomes Magazine. It is an honor to be recognized for our commitment to creating designs that are both contemporary and rooted in Indian craftsmanship.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/455bca03-ef75-4e65-a60d-4624d43f4794)
- ![Presenting our project 'Kābu' at the WADE ASIA awards. We submitted this minimalist, texture-focused home for the "Best Use of Colour" category, confident that our nuanced and pure approach to a muted palette would be understood and appreciated.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/21d185ba-bd58-406f-a1dc-920ab4963f1c)
- ![We won Gold! Sonal holding our WADE ASIA award for 'Kābu'. We are so happy and grateful to the jury for recognizing the quiet confidence and subtle beauty of this home's color story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/21cd63ec-9765-4ba2-8b51-05e92c0bdf68)
- ![A feature on our 'Prangan' project, an ancestral home we redesigned. The article highlights our experimental approach, using a fresh color palette, intricate patterns, and repurposed vintage furniture to elevate the home's vernacular style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c5aba945-cebe-4e07-bd2d-06a91bae996e)
- [Video: A teaser for our residential project, 'Kābu'. This home was designed with a Japandi aesthetic, focusing on warmth, gentle curves, and a muted palette where texture and form take center stage. It is a serene escape from the bustle of city life.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/675162e3-5116-4557-96be-58a057fe22b4)

## Meet your expert

[Studio Ipsa](https://mytribe.in/studioipsa)

### My story

Nine years back, we were just two folks with a camera, clueless and excited. Still a bit clueless, but way more ourselves now! This ride’s been messy, full of proud wins, tough days, and some truly amazing people who trusted us. Winning ‘The Crusader of Indian Designs’—that hit different. Every project, like KAIA or Anayasa, gets all our heart. If you’ve been with us, you’re part of our story, always.

### My work

- **Bespoke Interior Design & Execution**: We do soulful luxury homes, apartments, retail boutiques, and studios. Narrative-driven interior design is our thing.
- **Obsessed with Details**: Every piece has a reason. We believe interiors should feel, not just look. Custom artisanal furniture? Always.
- **Signature Style**: Mixing modern minimalism with warmth. Think fabric arches, embroidered panels, playful tiles—spaces that actually talk.
- **How We Work**: You’re with us from bare shell to home. We share all the hacks, the mess, the magic—full process, no filters.

## More services from Studio Ipsa

- [Residential Interior Design & Execution](https://mytribe.in/studioipsa/residential-interior-design-execution) · ₹400-1,000 per sq ft (estimate)

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## Book

To book Studio Ipsa, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Experiential%20Retail%20%26%20Boutique%20Design%20by%20Studio%20Ipsa.)