--- title: "Production Studio in Delhi | Behind the Scenes at Studio AIR" description: "Explore the production process at Studio AIR, your Delhi-based partner for fashion campaigns and commercial shoots. See how we manage end-to-end production." canonical: https://mytribe.in/studioairdelhi/full-service-production/the-production-process-behind-the-scenes last_updated: 2025-09-15 --- # Behind the Scenes at Studio AIR Delhi Tribe Verified · Trusted by leading Indian fashion brands. By [Studio AIR](https://mytribe.in/studioairdelhi) · On-location shoots across Delhi NCR; Studio at Ghitorni · ₹90K Per Day (8 Hours) (estimate) Part of [Full-Service Production](https://mytribe.in/studioairdelhi/full-service-production). [View full gallery](https://mytribe.in/studioairdelhi/full-service-production/gallery) We operate as a collaborative production partner, not just a rental space. Get an inside look at how we manage set construction, lighting, and team coordination to deliver seamless campaign results. ## Photos and videos - ![A behind-the-scenes look at the Qala Clothing shoot, showing the set construction and lighting equipment used to create the final look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e48970ad-e4fa-4cea-8889-ead4ab739f30) - [Video: A quick behind-the-scenes reel from the Struct AW'24 lookbook shoot, showing the transition from file selection to the final animated post.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c5d7bb51-1692-4586-a4c5-3b848dbf4045) - ![A candid moment on the set of the Struct AW'24 shoot, with the model relaxing on the couch against the branded backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c8b82b73-6dfd-40f0-af07-af030e8dba4d) - [Video: A "shoot vs. final result" video, giving a peek into the process of a model portfolio shoot at our studio.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/81983fc7-76ab-46eb-a486-85f4f3e97e77) - ![A final shot from a model's portfolio session at Studio Air, showcasing our ability to produce high-quality images for talent.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/060d9b08-a99c-4a75-9b0d-85dc78b009f1) - [Video: Behind the scenes of a production for VLCC Clinic, showing our crew and the camera setup used for the ad film.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/eb0c8f27-2758-43a1-b92d-81e84fd62bc4) - [Video: A behind-the-scenes glimpse of a shoot day with Ogaan, showing the styling, lighting, and on-screen monitoring process.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4fa3979a-426b-4998-95b1-4a528795fe3e) - [Video: The launch video for fashion brand Lauren & Ethan, showcasing the edgy and sophisticated visuals produced in our studio.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/58d23ea2-5981-4de7-b24f-066755997336) - [Video: Behind the scenes of the Lauren & Ethan shoot, showing the team collaboration, lighting setup, and on-set energy.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/262fb10f-8cbb-424b-a883-db1d3a045082) - [Video: A look at the model auditions hosted at our studio for top agencies Anima Creatives and Establishment NY, demonstrating our role as a hub for the fashion industry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/79922ff3-97c8-48e3-9b90-659cbd751c88) - [Video: Part 1 of the behind-the-scenes series for the Lauren & Ethan campaign, teasing the creative process and mood boards.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e900f9cb-429b-4a36-aee1-0afe140d643c) - [Video: A high-energy behind-the-scenes video from The Arch Club's streetwear shoot, capturing the fun and collaborative atmosphere on set.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1d79a7c4-81a3-4364-aded-f2b394f133da) - [Video: A look behind the scenes of the Arata campaign shoot with photographer Jigar Dholakia, showing the team at work.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/702a172e-6281-481d-b597-0d30c1e0d500) - [Video: A recap video of our projects from 2023, showcasing the variety of fashion, beauty, and product shoots we hosted.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8ee55cc6-c1b9-41d3-a640-ecef2d8af264) - [Video: A "coming soon" teaser video for the brand Sonyachaa, showing glimpses of the jewelry and ethnic wear shoot at our studio.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/70356ebe-629c-4735-a13a-5a26d2f70ec4) - [Video: Behind the scenes of the HRX Sprint watch campaign for Noise, showing the model working with resistance bands on our white cyclorama.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5df796a6-ed29-448b-a0a0-5ddfcc7206e3) ## About The Production Process: Behind The Scenes A successful campaign shoot relies on more than just high-end equipment; it depends on the flow of the set. When we host a project, I act as the central point of contact for your entire production team. Whether we are executing a custom cyclorama paint job or managing the logistics for a multi-camera film shoot, my goal is to eliminate typical production bottlenecks so your creative crew can focus entirely on the final image. ### Beyond the Studio Walls At Studio AIR, our definition of a 'studio' extends well beyond the physical dimensions of our floor space. We approach every booking as a production management challenge. From our location in Ghitorni, Delhi, we cater to brands that require a reliable, high-spec environment for everything from fashion lookbooks to digital ad films. ### The Production Advantage - **Customization:** Our paintable sets allow you to alter the environment to match your campaign mood board. We handle the technical labor of set modification so you don't have to scramble on the day of the shoot. - **Technical Consistency:** With a standard 3-point lighting setup and full-frame tethered systems, we ensure your post-production workflow starts the moment the shutter fires. - **Logistical Support:** We manage the moving parts, including crew coordination and set execution. This reduces the administrative load for creative directors, allowing you to focus on the narrative rather than the nuts and bolts of studio logistics. ### Our Process We don't just provide square footage. We facilitate a workspace where fashion brands, product companies, and agencies can iterate quickly. By maintaining a clean, adaptable, and professional environment, we ensure that your creative process remains uninterrupted. Our team is equipped to support high-pressure, tight-turnaround fashion shoots, ensuring that every asset—from your hero campaign images to social media cutdowns—meets professional broadcast and publication standards. ## About Studio AIR I founded Studio AIR to be the partner I wish I had when I was starting out. I don't just hand over a key and walk away; I am on the floor with your team, ensuring the lighting is spot-on and the set stays pristine throughout your shoot. [See all of Studio AIR's services](https://mytribe.in/studioairdelhi) ## More from Full-Service Production by Studio AIR - [Featured](https://mytribe.in/studioairdelhi/full-service-production/featured) - [High-Impact Fashion Campaigns](https://mytribe.in/studioairdelhi/full-service-production/high-impact-fashion-campaigns) - [Exquisite Jewelry & Accessory Shoots](https://mytribe.in/studioairdelhi/full-service-production/exquisite-jewelry-accessory-shoots) - [Dynamic Eyewear Campaigns](https://mytribe.in/studioairdelhi/full-service-production/dynamic-eyewear-campaigns) - [Beauty, Health & Wellness Production](https://mytribe.in/studioairdelhi/full-service-production/beauty-health-wellness-production) - [Automotive & Product Photography](https://mytribe.in/studioairdelhi/full-service-production/automotive-product-photography) - [Media Production & Celebrity Interviews](https://mytribe.in/studioairdelhi/full-service-production/media-production-celebrity-interviews) ## More services by Studio AIR - [Creative Studio Rental](https://mytribe.in/studioairdelhi/creative-studio-rental) ## Similar work from other experts - [Behind the Scenes: Our Photography Process](https://mytribe.in/wall_of_images/fashion-portfolio-photography/behind-the-scenes) by Wall of Images · Fashion & Portfolio Photography · Studio in Sector 4, Gurugram; Travels across Delhi-NCR for shoots - [Behind the Scenes: Creative Production & Styling](https://mytribe.in/aanchalrai.1/campaign-creative-direction-production/the-process-behind-the-scenes) by Aanchal Rai · Campaign Creative Direction & Production · Takes projects across India; Studio in Lado Sarai, New Delhi - [Behind the Scenes of My Photo & Film Shoots](https://mytribe.in/vikyyclicks/commercial-fashion-photography/behind-the-scenes) by VikyyClicks · Commercial & Fashion Photography · Based in Delhi NCR; Travels across India for shoots - [Behind the Scenes of Fashion Shoots](https://mytribe.in/atulguptaaaaaa/fashion-commercial-photography/behind-the-scenes) by Atul Gupta · Fashion & Commercial Photography · Shoots across Delhi NCR; travels pan-India for projects - [Behind The Scenes: Our Creative Process](https://mytribe.in/the.aesthetic.grid/lifestyle-product-photography-videography/behind-the-scenes-our-process) by Brite Shot Studio · Lifestyle Product Photography & Videography · Studio in East of Kailash, New Delhi; Available for shoots across India - [Behind the Scenes: My Fashion Styling Process](https://mytribe.in/stylist_jessicajain/creative-direction-casting/behind-the-scenes) by Jessica Jain · Creative Direction & Casting · Available for shoots across Delhi NCR ## Book To book Studio AIR, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I%20am%20interested%20in%20booking%20a%20shoot%20at%20Studio%20AIR.%20I%20would%20like%20to%20discuss%20the%20production%20process%20for%20my%20upcoming%20campaign.)