--- title: "Modern Menswear Styling | Professional Brand & Celebrity Shoots" description: "Looking for expert modern menswear styling in Chennai? We specialize in celebrity photoshoot styling and commercial brand campaigns. Let’s create your next look." canonical: https://mytribe.in/studio.9696/commercial-editorial-styling/modern-menswear last_updated: 2025-09-22 --- # Modern Menswear Styling for Brands and Celebrities Tribe Verified · Styling for brands like Otto and Basics By [Studio9696](https://mytribe.in/studio.9696) · Studio in T. Nagar, Chennai; Available for projects across India and the US · ₹12K per look (estimate) Part of [Commercial & Editorial Styling](https://mytribe.in/studio.9696/commercial-editorial-styling). [View full gallery](https://mytribe.in/studio.9696/commercial-editorial-styling/gallery) From high-energy brand campaigns to sophisticated celebrity looks, we create menswear stories that feel sharp, authentic, and perfectly put-together. ## Photos and videos - ![A classic look for Dulquer Salmaan from the Otto campaign. We styled him in a timeless plaid shirt, white tee, and khaki trousers for this shot with a Harley Davidson, creating an effortlessly cool and rugged menswear look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f3bccf61-3143-4d83-8398-58cf991ba1bc) - ![A sleek, monochromatic look for a Basics Life studio shoot. This all-black ensemble, featuring a denim shirt and slim-fit jeans, is a perfect example of minimalist and modern men's fashion styling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e68aad55-aac1-422c-8ca7-66a2e836c9fb) - ![Emmy award winner Vir Das in a striking blue and purple silk kurta by Mandira Bansal. We styled this look for his show in Chennai, creating an outfit that was both comfortable for the stage and visually captivating.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c4af79d3-2b18-498c-a69a-fe5afc7bd8b6) - ![Styling a classic casual look for Basics Life. A red plaid shirt layered over a white t-shirt and paired with dark wash denim is a versatile and essential combination for any man's wardrobe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a1713180-7243-4dc3-acb8-2d33191661b9) - ![A relaxed and stylish look for the Basics Life campaign. This blue chambray shirt, worn open over a white tee and paired with jeans and white sneakers, is the definition of smart casual menswear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/10a4988a-52ae-4f80-b109-f126490636e0) - ![Capturing a moment of pure relaxation with Dulquer Salmaan for Otto. This light blue patterned shirt and jeans create a comfortable and stylish weekend look, perfect for the brand's casual menswear collection.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c97a7acd-469b-4211-ba5a-501f83c095ec) - ![A smart, layered look we put together for the Basics Life campaign. The striped maroon jacket over a grey t-shirt and black trousers creates a polished yet approachable style, perfect for a weekend getaway.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/96437e4f-72cf-4e11-aa68-88c1d6baee51) - ![A full-length shot of the casual plaid shirt and denim look for Basics Life. The colorful sneakers add a modern, playful touch to the classic outfit, showing how we use accessories to complete a look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c4b6dc25-f342-4310-9184-3b6a8f362925) - ![A fresh and clean look for Basics Life. We paired crisp white jeans with a light yellow striped shirt and an off-white bomber jacket. This is a great example of styling lighter colors for a sophisticated menswear look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/35d9b53c-8676-4a05-a2c6-683bce76602e) - ![A full-length shot of Vir Das in the beautiful silk kurta by Mandira Bansal. The relaxed fit and rich color were perfect for his stage presence, combining traditional fabric with a modern silhouette.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1b6cec49-cd8e-485c-ad9f-080d2d8047f3) - ![Another look we styled for Vir Das. This shot captures him in a thoughtful pose, wearing a unique color-blocked shirt from Maison Tai that perfectly matches his creative and intellectual vibe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/172148aa-9a9e-4ce4-ad90-27ac80c1c43e) - ![A full-body look at the Maison Tai color-blocked shirt on Vir Das. Paired with relaxed black trousers and stylish sneakers, this outfit is a great example of contemporary smart-casual styling for an artist.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1fe55117-d1d4-49a1-868f-91533e849572) - ![A close-up portrait from a Basics Life shoot. The simple white long-sleeve tee with striped collar detail is a subtle but stylish piece that shows how we focus on small details to elevate a look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1952c0b3-69ea-4712-a529-b3c761436b42) - ![A great portrait from the Basics Life campaign. The off-white bomber jacket with striped collar detail, layered over a yellow shirt, creates a clean and modern aesthetic that is both stylish and commercially appealing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c7db2551-6d5e-4e76-a890-0d386e5d8310) - ![A fun, relaxed pose from the Basics Life shoot. This image shows how the styling works in a more natural, candid setting, highlighting the comfort and wearability of the clothes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/36f1147a-1f4f-4915-8d32-5e8e23429293) - ![Another strong portrait from the Basics Life campaign. This close-up highlights the clean lines and modern details of the bomber jacket, showcasing our focus on creating sharp, appealing commercial imagery.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f24e80a3-869e-46fe-965a-6ec89e1386f4) - [Video: A glimpse into the dynamic video campaign we styled for Basics Life. The video showcases a variety of looks, from sporty to casual, all designed to reflect the active and modern lifestyle of the brand's customer.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/33a51981-d73e-4bc9-89c0-11ca0c11f154) ## About Modern Menswear When we style menswear, it is rarely just about the clothes. Whether we are prepping for a commercial campaign like Basics Life or a stage look for someone like Vir Das, we focus heavily on the fit and the movement. If you are planning a shoot, ask us about how we handle rapid outfit changes; we have a specific system for steaming, pinning, and quick-change management to keep the set moving fast so the photographer can capture more looks in less time. We approach menswear with a mix of technical precision and creative freedom. Our goal is to make the talent look comfortable and confident, whether they are wearing a casual weekend look or a structured silk kurta. ### Our Process We don’t just dress the model; we manage the set. That means heavy steaming, using clamps to get that perfect slim-fit silhouette, and keeping strict continuity for multi-day TVC shoots. For our work with celebrities, we prioritize aligning the outfit with the artist’s unique vibe while ensuring they are comfortable under studio lights. ### Commercial & Catalog Work For e-commerce and catalog styling, efficiency is the name of the game. We are equipped to handle 20-30 looks per shift, ensuring every collar is crisp and every thread is in place. We work closely with the photographer, MUA, and production team to ensure the lighting and the fabric play well together. ### Why Work With Us We are a tight-knit crew, from our base at Studio 9696 in Chennai to our collaborations across India and the US. If you have a brand story to tell or a campaign that needs a distinct visual identity, we are ready to help you nail that aesthetic. We handle the sourcing, the logistics, and the last-minute fixes so you can focus on the final shot. ## About Studio9696 We are Studio 9696, and we live for the madness of a busy set. We love making sure every detail, from the collar fall to the right sneakers, is spot on. [See all of Studio9696's services](https://mytribe.in/studio.9696) ## More from Commercial & Editorial Styling by Studio9696 - [Featured](https://mytribe.in/studio.9696/commercial-editorial-styling/featured) - [Editorial & High Fashion](https://mytribe.in/studio.9696/commercial-editorial-styling/editorial-high-fashion) - [Commercial & Ad Campaigns](https://mytribe.in/studio.9696/commercial-editorial-styling/commercial-ad-campaigns) - [Fine Jewellery & Contemporary Ethnic Wear](https://mytribe.in/studio.9696/commercial-editorial-styling/fine-jewellery-contemporary-ethnic-wear) - [Behind The Scenes](https://mytribe.in/studio.9696/commercial-editorial-styling/behind-the-scenes) ## More services by Studio9696 - [Wedding Styling](https://mytribe.in/studio.9696/wedding-styling) - [Personal Styling](https://mytribe.in/studio.9696/personal-styling) ## Similar work from other experts - [Modern Menswear Styling for Editorial and Campaigns](https://mytribe.in/varuneshpal/editorial-fashion-styling/modern-menswear) by Varunesh Pal · Editorial Fashion Styling · Based in Mumbai; travels across India for shoots and projects - [Modern Menswear Creative Direction & Styling](https://mytribe.in/aadityawalia/creative-direction-fashion-styling/modern-menswear) by Aaditya Walia · Creative Direction & Fashion Styling · Studio in New Delhi; Available for shoots across India - [Modern Men’s Styling for Shoots and Events](https://mytribe.in/stylebykayal/celebrity-personal-styling/men-s-styling) by Kayal · Celebrity & Personal Styling · Travels across India for shoots; Studio in Santacruz West, Mumbai - [Menswear Editorial and Commercial Fashion Styling](https://mytribe.in/gauravbhatiaa/creative-direction-styling/menswear-editorial-commercial) by Gaurav Bhatia · Creative Direction & Styling · Travels pan-India for styling and creative direction projects - [Commercial Styling for Brands, Films, and Campaigns](https://mytribe.in/madhurisinghhhh/commercial-editorial-styling/brand-commercial-styling) by Madhuri · Commercial & Editorial Styling · Available for shoots across Mumbai, Delhi NCR, and pan-India - [Sartorial Menswear Styling for Campaigns and Editorial Shoots](https://mytribe.in/vikramsethstylist/commercial-advertising-styling/sartorial-menswear) by Vikram Seth · Commercial & Advertising Styling · On-set styling in Delhi; Travels across India for campaigns ## Book To book Studio9696, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I%20saw%20your%20Modern%20Menswear%20work%20and%20would%20like%20to%20discuss%20styling%20for%20my%20upcoming%20project.)