--- title: "Minimalist Luxury Interior Design for Entisi Store in Pune" description: "Explore our minimalist luxury design for the Entisi Chocolatier flagship in Pune. We create functional retail interiors using custom furniture and brass details." canonical: https://mytribe.in/stand.design/retail-hospitality-design/minimalist-luxury-the-entisi-chocolatier-project last_updated: 2025-08-20 --- # Minimalist Luxury: Design for Entisi Chocolatier Tribe Verified · Flagship retail design in Pune By [STaND](https://mytribe.in/stand.design) · Takes projects across India & the UAE; Visit studio in Chembur, Mumbai · ₹350 ₹ per sq. ft. (estimate) Part of [Retail & Hospitality Design](https://mytribe.in/stand.design/retail-hospitality-design). [View full gallery](https://mytribe.in/stand.design/retail-hospitality-design/gallery) We designed this flagship retail space in Pune to prioritize the product, using clean lines and custom furniture to create a premium brand experience. ## Photos and videos - ![The central display pods at Entisi were custom-designed to be movable, allowing for flexible merchandising of seasonal products. Their tiered, cylindrical form, combining wood and a terrazzo-like finish, creates a focal point that draws customers into the heart of the store.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/29ea6357-e57e-4e85-a867-9e3d168f8223) - [Video: This walkthrough of the Entisi store highlights the key design features. We discuss the intent behind the sleek metal shelving, the interactive chocolate-on-tap counter, the movable display pods, and the dramatic curved ceilings that define the space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5993ac79-630e-426c-80aa-9a0c1ed678d7) - ![The reception counter at Entisi combines a terrazzo-finish body with a warm wood top and a brushed brass base, establishing the store's material language right at the entrance. The double-height ceiling and minimalist pendant lights create a sense of scale and elegance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6fbbb00a-0e97-4070-ac1c-7dadf5b462d2) - ![An overhead view of the lounge area at Entisi, showing how we used custom flooring to demarcate zones. The terrazzo-style tile with brass inlay creates a visual 'rug' for the seating arrangement, adding a layer of detail to the minimal design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/34f4a761-da9b-48f0-98b6-5b45160dea4c) - [Video: The beauty of minimalist design is in the details. This video shows the intricately crafted ceilings at Entisi, with scooped-out coves and curved edges highlighted by concealed lighting, creating a seamless and sophisticated look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/08427ecc-b655-48ee-ac42-9c39a5679471) - ![This render illustrates our vision for the seating area at Entisi. The design uses light shelving made of thin metal and marble, along with a mix of ambient and focused lighting, to create a space that feels open, calm, and allows the brand's products to shine.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/38754ec1-1793-4c16-a046-e57985b2df01) - ![The execution of our custom flooring design required precision. We created full-scale plywood stencils on-site to test the accuracy of our CAD drawings before the tiles were cut and laid with brass inlays, ensuring a flawless finish.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/959602b3-8bea-4976-9d5a-b90318badf6a) - ![This CAD drawing shows the technical detail behind the flooring design at Entisi. We use precise CNC routing plans to cut and combine different materials, creating patterns that guide customer flow and highlight key experiential zones within the store.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3e1e9b0d-6d96-4e6d-a7a7-4b6fc390ba52) - ![We believe furniture should be integral to the architecture. This custom-designed table at Entisi features a marble top and fluted wooden legs, serving as a functional display while echoing the store's language of clean lines and premium materials.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4e05f643-2974-404c-b11f-d3efd0e7ce22) - ![A 3D render of the custom-designed gifting and ribbon station for Entisi. The piece combines a marble top with a fluted wood base, providing a functional and elegant workspace that is consistent with the store's overall aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3b661cbd-005b-4835-89af-2ea844bd12a4) - ![A close-up of the custom-designed ribbon display at the Entisi gift-wrapping station. The detail shows our commitment to creating bespoke furniture solutions that are not only beautiful but also perfectly aligned with the brand's operational needs.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/60a26b1f-714b-4ae2-ae85-8c3736847e70) - ![A behind-the-scenes look at the Entisi reception counter being fabricated in the workshop. This shows the solid construction and form before the final finishes of paint, brass, and wood were applied.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6b719dff-9eae-4f7e-a5eb-a9256e6b22fa) - ![An in-progress shot from the Entisi site, showing the plywood templates for the custom flooring design. This step is crucial for ensuring our intricate patterns are executed perfectly on the ground.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fe0455d4-b726-4b98-bd12-b47118b912e6) - ![The interactive 'Nostimo' counter at Entisi allows customers to engage directly with the product. We designed this feature with wall-mounted dispensers and a minimal brass and wood counter to create a hands-on, memorable brand experience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/412149d9-6e64-40f0-a44e-f6c7cbff7e4c) - [Video: A close-up of the sleek, custom-designed shelving at Entisi. The combination of thin marble shelves, integrated LED lighting, and vertical brass supports creates a display system that feels light and elegant, keeping the focus on the products.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5ebaeb3f-da31-4db3-a65a-06f76922d0f3) - ![This detail shot of the shelving at Entisi highlights the clean joinery between the brass supports and the marble shelves. Such subtle details are what contribute to the overall feeling of refined minimalism in the space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e8c5bb5a-4b08-40eb-86d5-22fe0ffc7cf7) - ![A render of the Entisi reception area, showcasing the interplay of light and texture. The design uses a double-height space, minimalist branding, and a custom chandelier to create a grand yet welcoming entrance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8197e1cd-2344-463f-8ac7-bb84fe19cd47) ## About Minimalist Luxury: The Entisi Chocolatier Project Achieving this minimalist look required more than just selecting simple materials. For the Entisi flagship, we coordinated precise CNC routing for the flooring and created plywood stencils on-site to ensure the brass inlays aligned perfectly with the curved design. It is the kind of hidden technical work that turns a standard retail space into a cohesive, premium experience. Designing a flagship retail space means making the product the hero while ensuring the environment feels intentional. For Entisi in Pune, we started with a core philosophy of minimalist luxury. This meant moving away from visual clutter and focusing on a palette of neutral tones, warm woods, and seamless finishes that allow the chocolate packaging to stand out. We view furniture as an extension of the architecture, not just an addition. Every piece in this store, from the custom display pods to the interactive 'Nostimo' counter, was developed to serve a specific operational need while maintaining the visual language of the shop. By using materials like thin metal shelving, marble, and brushed brass, we created a display system that feels light and elegant. The real work happened in the technical details. We integrated curved ceilings with concealed cove lighting to soften the space and used specialized flooring patterns to guide customers naturally through the store. By utilizing CNC routing and brass inlays, we defined specific experiential zones without needing physical walls. We believe that if a space is designed well, it should intuitively tell the customer where to look and how to move. Whether you are planning a new retail outlet or revamping an existing cafe, we approach every project with this same focus on process, technical precision, and storytelling. ## About STaND We are Sid and Nik, the founders of STaND. We treat every project like a diary entry, translating your brand story into functional, emotive spaces that feel like home. If you are looking for a design partner who obsesses over details like lighting, joinery, and floor patterns, we should talk. [See all of STaND's services](https://mytribe.in/stand.design) ## More from Retail & Hospitality Design by STaND - [Featured](https://mytribe.in/stand.design/retail-hospitality-design/featured) - [Vibrant & Playful: The Beanly Cafe Experience](https://mytribe.in/stand.design/retail-hospitality-design/vibrant-playful-the-beanly-cafe-experience) - [Heritage & Craft: The Eka Fashion Boutique](https://mytribe.in/stand.design/retail-hospitality-design/heritage-craft-the-eka-fashion-boutique) - [Our Design & Build Process](https://mytribe.in/stand.design/retail-hospitality-design/our-design-build-process) - [The Art of Materiality](https://mytribe.in/stand.design/retail-hospitality-design/the-art-of-materiality) - [Our Studio, Team & Story](https://mytribe.in/stand.design/retail-hospitality-design/our-studio-team-story) ## More services by STaND - [Commercial & Office Interior Design](https://mytribe.in/stand.design/commercial-office-interior-design) - [Residential Architecture & Interior Design](https://mytribe.in/stand.design/residential-architecture-interior-design) ## Similar work from other experts - [Retail & Experience Center Design](https://mytribe.in/spectrearchitects/commercial-interior-design/retail-experience-centers) by Spectre Architects · Commercial Interior Design · Takes projects across India; Studio in Greater Kailash 2, New Delhi - [Luxury and Boutique Retail Interior Design](https://mytribe.in/design_by_meta/retail-design/luxury-boutique-retail) by Design By Meta · Retail Design · Takes projects across India; Visit studio at Safdarjung Enclave, New Delhi - [Our Featured Work: Quiet Luxury and Bespoke Interiors](https://mytribe.in/ftsbysharmilee/turnkey-interior-design/featured) by FTS by Sharmilee · Turnkey Interior Design · Takes projects across Delhi NCR & Mumbai; Visit studio in Gurugram - [Designing Luxury Jewellery Retail Experiences](https://mytribe.in/studio.8.designs/commercial-interior-design/luxury-retail-showcasing-brilliance) by Studio 8 Designs · Commercial Interior Design · Projects across India; Visit Design Studio in HSR Layout, Bengaluru - [Commercial Eyewear Store Interior Design](https://mytribe.in/sochdesignstudio/architecture-interior-design-build/commercial-interiors-eye-2-eye-luxe) by Soch Design Studio · Architecture, Interior Design & Build · Takes interior design and build projects across India - [Modern Minimalism: Product-Focused Retail Design](https://mytribe.in/studio.ruh/retail-interior-design/modern-minimalism-product-focused-design) by Studio Ruh · Retail Interior Design · Based in Halasuru; Takes projects across Bengaluru & India ## Book To book STaND, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Sid%20and%20Nik%2C%20I%20saw%20your%20Entisi%20Chocolatier%20project%20and%20would%20like%20to%20discuss%20a%20retail%20design%20for%20my%20space.)