---
title: "Relatable Everyday Characters: Authentic Ad Styling by Shreya"
description: "Looking for authentic, relatable character styling for your next commercial? I create realistic, lived-in wardrobes for brands like Swiggy and Zomato. Let's work together!"
canonical: https://mytribe.in/shreyastyless/advertising-commercial-styling/relatable-everyday-characters
last_updated: 2026-02-05
---

# Relatable Everyday Characters Styling

Tribe Verified · Stylist for Swiggy, Zomato, and Urban Company

By [Shreya Singh](https://mytribe.in/shreyastyless) · Travels to sets across Delhi NCR, Mumbai, and pan-India · ₹25K Per Shoot Day (estimate)

Part of [Advertising & Commercial Styling](https://mytribe.in/shreyastyless/advertising-commercial-styling). [View full gallery](https://mytribe.in/shreyastyless/advertising-commercial-styling/gallery)

I help brands tell authentic stories by styling characters that feel like people you actually know. From school uniforms to everyday home-wear, it is all about the details. ✨

## Photos and videos

- [Video: This heartwarming Mother's Day film for Swiggy Instamart involved styling a variety of everyday characters. My goal was to make each person, from the daughter to the people she meets, feel completely real and authentic through their clothing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6e3bf4f8-bf36-44c2-92b2-94f9cfb32466)
- ![A still from the Swiggy ad showing the father and son preparing for a celebration. Their simple, slightly worn-in clothes were chosen to create a sense of realism and warmth.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8c790580-be40-4acf-bdf7-f729bbab74ee)
- ![A surreal and funny shot from the Swiggy ad. I styled the actress in a simple tank top and jeans, a very relatable outfit for being at home, which makes the giant Instamart bag even funnier.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ada8d3c5-4ab1-4f8a-9081-b953d120912f)
- ![This scene is set in a classic Indian barbershop. I styled the characters in outfits that felt completely natural for that environment, like the striped shirt and the barber's simple attire.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9ffc3504-449c-48d2-bbc6-d207557d56d8)
- ![The main character in a simple, casual outfit, reflecting a typical day at home. This realistic styling helps the audience connect with her story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/83dc5880-ac15-4d91-8ce5-42a14878d0f8)
- ![I love creating authentic character looks, like this policeman's uniform for the Swiggy ad. Getting the details right is key to making a scene believable.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8ed52d44-3ae2-473f-9b07-3fbb6f02e917)
- ![The final scene of the Swiggy ad, where the daughter is "delivered" to her mother. The contrast between her casual home clothes and the delivery partner's uniform makes the moment sweet and funny.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6d86b7b8-b223-4d17-b3c9-3aa6b2d2e743)
- ![For this Zomato and Feeding India campaign, I styled all the children in simple, realistic school uniforms. The focus was on authenticity to tell a heartfelt story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6771eaf7-192f-4383-938a-1fd5e787774f)
- ![A beautiful, candid moment from the Zomato film. The little boy's school uniform, complete with a turban, was styled to look natural and lived-in.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/85400b6a-f6a2-4b06-9c4e-e79432a1779c)
- ![Two boys in their school uniforms, sharing a moment in a playground tunnel. The styling is simple and doesn't distract from the emotional core of the scene.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8fdce1d3-77b7-4f76-99f2-428b2b91cd47)
- ![A close-up of one of the young actors. His classic school uniform with a white shirt and vest helps build a nostalgic and innocent character.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0e5f088c-ed97-4936-a103-0e428b7322fb)
- ![I styled the teacher in this Zomato film in a simple, elegant printed saree, giving her a look of warmth, grace, and authority.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7167495d-34df-402c-a288-b6aecbe36808)
- ![Another touching close-up of a student. The slightly mismatched collar and simple shirt were intentional choices to make the character feel more real and relatable.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/36054a33-e736-413d-87db-1b709a7a8ad5)
- [Video: This ad for Urban Company in the UAE shows a mother overwhelmed by household chores. I styled her in casual, comfortable home clothes to make her situation instantly relatable to the audience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/afb04baf-3ecd-4089-af5d-def83a1495fe)
- ![A close-up of the main character from the Urban Company ad. Her simple striped shirt and stressed expression tell the story of a tired mom who needs a break.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/15e99be3-65e0-4117-83c7-13ddd095ebbd)
- ![A wider shot showing the chaotic home environment. The mother's simple, practical outfit contrasts with the mess, highlighting her need for help.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dfbc2678-fbae-420d-980f-baf13a2dea7f)
- ![Another expressive shot of the actress. The neutral-toned, casual styling ensures the focus remains on her performance and the story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/019e4175-b206-408c-8eef-8bde4ec2484c)
- ![The full picture of the messy living room. I dressed the actress in comfortable trousers and a t-shirt, the universal uniform for a busy day at home.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3976027d-be03-4b3a-814f-7ad0e4c689f3)
- ![The moment of relief and joy. Her simple outfit remains the same, but her expression changes everything, showing the service's impact.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3ddddd90-fad8-48a1-b9eb-bd9e885e3409)
- ![The "before and after" moment. I styled the Urban Company professional in a clean, smart uniform to contrast with the homeowner's casual attire, visually representing the solution.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c5a52785-ad50-458a-9c35-4c6b7967bce0)
- [Video: The full ad for Flipkart featuring RD Sharma. I styled him and the entire class, creating a humorous contrast between a traditional classroom setting and a fun, energetic dance sequence.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2e48018a-7318-4fcc-a2d2-c0f4349a26f7)
- ![A cool, stylized shot from the Flipkart ad. I gave the students and RD Sharma sunglasses to create a fun, "too cool for school" vibe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ca4c0d57-c881-4c38-8ca6-519fd0c768ae)
- ![The classic professor look for RD Sharma, featuring a distinguished plaid blazer, yellow tie, and a confident stance in front of the blackboard.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0fa1dc27-ec45-4d12-9e34-31b25b86d7e7)
- ![A typical classroom scene from the Flipkart ad. I styled the students and teachers in realistic school uniforms and everyday wear to set the stage for the humorous twist.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/88e3c34f-1508-4e63-8fc6-7d7ef1a9e864)
- ![A close-up of RD Sharma in his professor attire. The styling was key to building this iconic and memorable character for the campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/480b8888-c6cc-4723-9016-73e689414b50)
- ![The grand finale dance number! I kept the cast in their school uniforms but added sunglasses and fun lighting to transform the scene.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5a4afb1b-427b-46c5-bf40-9a7609f8aeac)
- [Video: This ad for the financial app Dezerv uses humor to talk about market confusion. I styled the characters in various scenarios, from a confused tennis player to a baffled diner, to illustrate the theme.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cd164384-a8b0-44fe-b0c6-8f68f87466eb)
- ![For the Dezerv ad, I created this nerdy, old-school tennis player look with a polo shirt, wristbands, and high socks to add to the comedic effect.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5285952f-23c9-49c6-93a0-518e7ed71ac5)
- ![I styled this actor as a formal and slightly intimidating hotel manager to represent the confusing jargon of the financial world.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e70f3cb9-e095-4684-b3ba-b0aecec6e0b6)
- ![A sharp, professional look for the bartender character in the Dezerv ad, complete with a vest, tie, and custom pin.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/113fde1d-0f38-4a7c-b83b-7485ab375aa5)
- ![The tennis player character getting bombarded with balls, a visual metaphor for market noise. The retro sportswear adds to the quirky humor.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7963bd7e-8fef-40f9-b4be-7b2323200bfa)
- ![A diner looking confused by a menu, another metaphor used in the Dezerv ad. I styled him in a smart-casual blazer and shirt.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e63e1718-8ce4-49a4-820f-edc8e397a83e)
- ![A shot of the couple in the car from the Dezerv ad. I styled them in elegant evening wear, representing people who have their finances figured out.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8ac2afc4-d9d1-4b7e-8592-a01090a4369b)
- [Video: This Tata Mutual Fund ad uses a meditation class as a metaphor for balanced investing. I styled the entire class in serene, all-white and beige yoga wear to create a peaceful and calm atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/002f2c23-ccf1-4446-8cbf-033928633621)
- [Video: For this Tata Mutual Fund ad, the theme was "Go Multi." I styled a diverse group of people at a family gathering in a mix of smart-casual and traditional Indian wear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bbf01285-bd9a-40b8-93a6-094e60e2bc77)
- [Video: Another Tata Mutual Fund ad with a tennis theme. I styled the players in classic, clean tennis whites to represent different types of investment caps in a clear, visual way.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7392f0fb-b9f3-4e11-b922-999694c5f8d5)
- [Video: This Tata Play ad was about unity through television. I styled a diverse cast of characters, from a bodybuilder to a drag queen to women in traditional sarees, to show how entertainment brings everyone together.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/98a10dae-726f-4c51-9ddf-861c6f942e79)
- ![A fun and unexpected pairing from the Tata Play ad. I styled a bodybuilder in workout gear and a drag queen in a fabulous pink dress and boa.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7c14c464-758d-4533-801f-312a65ca74b1)
- ![The heartwarming conclusion of their story, where the two characters find common ground. The contrasting styles make the moment even more powerful.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/818b87fc-8d2a-42ec-a4bd-70f2da915282)
- ![A tough-looking biker character from the Tata Play ad, styled in all-black athletic wear with tattoos and edgy accessories.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9128147b-468a-40ff-b5e7-4d513c8a8a3b)
- ![A punk-rock fan and a woman in traditional Rajasthani attire find a connection. I used contrasting styles, like a plaid shirt and silver jewelry, to highlight their different backgrounds.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cc36308c-84ad-4951-871f-364d935a4dd9)
- ![For this scene, I styled two women in beautiful, distinct traditional sarees, one from Bengal and one from Kerala, to represent the diversity of India.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/094678f6-c099-4d71-89d3-a775e4fdcc70)

## About Relatable Everyday Characters

When I style for an everyday character, I am not just picking clothes, I am building a backstory. For a scene like a school student or a stressed mom, I look for things that show life, maybe a slightly worn-in fabric, a specific color palette that does not scream 'new,' or a mismatched collar. These small, imperfect details are what make the screen feel like real life, not a set.

Building a character for a commercial is a delicate balance. If a look is too 'perfect,' the audience disengages because it does not feel true to the story. My process starts by diving into the script’s emotional core. Whether it is a bustling barbershop scene for Swiggy or a heartfelt classroom moment for Zomato, my goal is invisibility—the clothes should fit the character so well that the viewer does not even notice I was there.

I source from everywhere—local markets, high-street brands, and sometimes even vintage finds if it gets the texture right. For Zomato’s Feeding India campaign, I focused on school uniforms that looked lived-in, ensuring the children felt authentic in their setting. For the Urban Company ad, I picked casual home clothes that visually communicated the exhaustion and reliability of a busy mother.

### How I keep it real:

*   **Fabric Choices:** I avoid stiff, synthetic fabrics that look too crisp on camera. I prioritize cottons and linens that drape naturally.
*   **Layering:** Real people often wear layers or accessories that accumulate over the day. I add these touches to bring depth to a character.
*   **Color Palettes:** I lean into muted, earthy tones for everyday scenarios rather than high-contrast, loud colors that distract from the narrative.

My team and I handle everything from sourcing to on-set management, so you can focus on the camera and the performance. Let’s create characters that your audience can connect with immediately.

## About Shreya Singh

Hey! I am Shreya, a stylist who loves the magic of turning actors into characters. I am just as happy raiding local markets for the perfect 'worn-in' shirt as I am sourcing for big campaigns. Let’s make something real together. 🖤

[See all of Shreya Singh's services](https://mytribe.in/shreyastyless)

## More from Advertising & Commercial Styling by Shreya Singh

- [Featured](https://mytribe.in/shreyastyless/advertising-commercial-styling/featured)
- [Celebrity & Influencer Wardrobes](https://mytribe.in/shreyastyless/advertising-commercial-styling/celebrity-influencer-wardrobes)
- [Festive & Traditional Narratives](https://mytribe.in/shreyastyless/advertising-commercial-styling/festive-traditional-narratives)
- [High-Energy & Action Styling](https://mytribe.in/shreyastyless/advertising-commercial-styling/high-energy-action-styling)
- [Modern Lifestyle & Youth Culture](https://mytribe.in/shreyastyless/advertising-commercial-styling/modern-lifestyle-youth-culture)
- [Beauty & Skincare Campaigns](https://mytribe.in/shreyastyless/advertising-commercial-styling/beauty-skincare-campaigns)
- [Automotive Commercials](https://mytribe.in/shreyastyless/advertising-commercial-styling/automotive-commercials)
- [On Set: The Process](https://mytribe.in/shreyastyless/advertising-commercial-styling/on-set-the-process)

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## Book

To book Shreya Singh, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hey%20Shreya!%20Loved%20your%20relatable%20everyday%20character%20styling%20work.%20Wanted%20to%20chat%20about%20a%20project.)