--- title: "Modern Lifestyle & Youth Culture Styling by Shreya | Fashion Stylist" description: "Looking for a modern, youth-focused stylist? Shreya offers expert costume styling for digital ads, tech commercials, and lifestyle campaigns. Let's create your look." canonical: https://mytribe.in/shreyastyless/advertising-commercial-styling/modern-lifestyle-youth-culture last_updated: 2026-02-05 --- # Modern Lifestyle & Youth Culture Styling Tribe Verified · Styled for brands like Lenskart and iQOO. By [Shreya Singh](https://mytribe.in/shreyastyless) · Travels to sets across Delhi NCR, Mumbai, and pan-India · ₹25K Per Shoot Day (estimate) Part of [Advertising & Commercial Styling](https://mytribe.in/shreyastyless/advertising-commercial-styling). [View full gallery](https://mytribe.in/shreyastyless/advertising-commercial-styling/gallery) I build wardrobes that feel real, relatable, and ready for the screen. Whether it is tech-forward commercials or vibrant lifestyle ads, I style looks that resonate with today's youth. ✨ ## Photos and videos - ![A fun group shot from the Lenskart campaign, showcasing a mix of trendy and colorful outfits that I curated to appeal to a young, fashion-forward audience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7ef956e2-107d-4018-b3bb-27d2f072b9df) - ![A quirky close-up from the Lenskart shoot. The styling here was about personality, using a bold purple jacket to complement the playful eyewear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5e4a667b-ce9a-420e-b861-b823435b69b5) - ![This shot from the Lenskart ad captures a cute, casual date vibe. I styled the models in complementary pastel and neon colors to create a visually sweet moment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c3bb56d0-5575-4f13-82ea-da123e332573) - [Video: This is the full brand film for Chumbak, a lifestyle brand known for its colorful and bohemian aesthetic. I styled the entire cast in outfits that reflect a life of joy, using vibrant colors, comfortable fabrics, and eclectic pairings.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e68b0223-dc94-4ca3-a808-0d47181722d0) - ![A still from the Chumbak ad, where I styled the actress in a simple yet chic green linen top, reflecting a relaxed and modern at-home style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c547a0d4-6bd3-422a-8a8a-ae343beebaf6) - ![For this scene in the Chumbak film, I used bright yellow tones and layered kimonos to create a warm, sunny, and bohemian look for the friends getting ready.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ed66a7b3-4298-4cb2-b764-c03855350f56) - ![A kitchen scene from the Chumbak ad, where the styling is all about comfortable, chic loungewear with pieces like a stylish pajama set and a light robe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/12077d7b-9131-4d50-9ec1-0217ddfa8ab7) - ![This look for the Chumbak film was fun and youthful, featuring overalls paired with a mesh top to create a trendy and playful character.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/adf1311c-a994-484c-9e27-b4c263a2f4cc) - ![Another kitchen moment from the Chumbak ad, with the actress styled in a lovely blue pajama set and a practical yet stylish apron.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/66230d81-c671-40b8-8283-b5eb1bfb4112) - ![An evening scene from the Chumbak film, where I styled the women in elegant, jewel-toned dresses and statement gold jewelry for a sophisticated party look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/52412e66-93a5-4bf8-b413-6c9d2c927790) - [Video: This iQOO ad featuring Sreeleela was set in a college environment. I created vibrant, youthful looks with color-blocked jackets and trendy accessories to capture the energy of campus life.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8cc686f6-d769-485f-8caf-4350d3192bc5) - [Video: For this Duroflex mattress ad, I styled the couple in soft, cozy, and relatable home wear. The looks were designed to feel authentic and comfortable, perfect for telling a story about relationships.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6d837e7b-0d30-4aad-a9a5-a22b55196480) - [Video: Another ad from the Duroflex "Tested by Relationships" series. I focused on simple, comfortable loungewear to create a natural and believable scene of a couple at home.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7af98834-747d-48ef-8e8f-55e9bf2b53ff) - [Video: This MakeMyTrip ad is all about planning a holiday with friends. I styled the cast in casual, comfortable, and contemporary outfits that reflect a group of friends relaxing at home.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f8d62978-eed3-4a00-95f8-432b589cf516) - [Video: Another MakeMyTrip ad with a fun, slightly surreal concept. I styled the family in everyday clothes that transition into quirky, imaginative travel costumes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8cf5d748-88ec-4d51-a8b9-fdc9bded724e) - ![A campaign shot for menswear brand Abkasa. I created a retro-cool vibe with a mix of patterned shirts, a neck scarf, and classic trousers.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/26f8c7d3-85d3-4e48-ae7c-a91244467e71) - ![For this look in the Abkasa campaign, I went for a skater-inspired style, pairing a color-blocked shirt with shorts and retro glasses.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5acb8456-4c17-49b7-b5c6-1b17e2966507) - ![This shot from the Abkasa campaign has a cool, arcade-inspired theme. I styled the models in unique shirts with graphic details and classic denim.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1f3af379-6c57-4122-92d0-b19d5ff24836) - ![For the menswear brand Cairon, I styled this "Old Money Meets Young" campaign. This shot features two models in contrasting sharp white and black shirts, creating a classic, sophisticated look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/838ad2a5-2ac5-497e-af87-154fb6fb9fa2) - ![A solo shot from the Cairon campaign, where I styled the model in a dark shirt, trousers, and leather gloves for a moody, cinematic feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/840e9d89-a4b4-4d39-8285-751f371daf89) - ![Another look from the Cairon campaign, combining a modern striped shirt with edgy accessories like sunglasses and driving gloves to embody the "young money" aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4359afe6-f337-48fa-b25a-36edb8fa5056) - [Video: This ad for the Times Black credit card required a high-end, luxurious feel. I styled the actor in sophisticated, sharp outfits like this trench coat, perfect for a man who enjoys the finer things in life.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0391d878-c0db-4cea-ac51-de4f443749d2) ## About Modern Lifestyle & Youth Culture For youth-oriented ads, I balance trend-led high-street pieces with comfortable, everyday textures. My process focuses on layering and color-blocking to ensure the character stands out on screen without losing that authentic, lived-in feel. Every campaign has a unique pulse, and my goal is to translate that into fabric and fit. When working on projects for brands like iQOO or Lenskart, the styling isn't just about the clothes; it is about capturing the energy of campus life or a fun day out. I start with a deep dive into the script, followed by mood board creation to ensure the color palette pops against the set design. I believe the magic happens in the details. Whether it is sourcing the right accessories to add personality to a casual look or ensuring the silhouette of a jacket fits the action of the scene, I am hands-on. My standard kit on set includes everything from pins and tapes to a steam iron, ensuring the garments stay camera-ready through multiple takes. I typically work with a two-person team for these projects, allowing me to manage quick changes and keep the talent comfortable. We prioritize sourcing from high-street brands and homegrown labels to keep the aesthetic accessible yet aspirational. If you have a brand vision that needs to feel fresh, punchy, and instantly likeable, let's connect and make it happen. 🖤 ## About Shreya Singh I’m Shreya. I live for the creative rush of bringing a script to life through fabric and fit, whether it is a fast-paced ad for a tech giant or a lifestyle campaign. I am just a dreamer who loves playing dress-up for a living, and I would love to help craft the perfect aesthetic for your next project. [See all of Shreya Singh's services](https://mytribe.in/shreyastyless) ## More from Advertising & Commercial Styling by Shreya Singh - [Featured](https://mytribe.in/shreyastyless/advertising-commercial-styling/featured) - [Celebrity & Influencer Wardrobes](https://mytribe.in/shreyastyless/advertising-commercial-styling/celebrity-influencer-wardrobes) - [Festive & Traditional Narratives](https://mytribe.in/shreyastyless/advertising-commercial-styling/festive-traditional-narratives) - [High-Energy & Action Styling](https://mytribe.in/shreyastyless/advertising-commercial-styling/high-energy-action-styling) - [Beauty & Skincare Campaigns](https://mytribe.in/shreyastyless/advertising-commercial-styling/beauty-skincare-campaigns) - [Relatable Everyday Characters](https://mytribe.in/shreyastyless/advertising-commercial-styling/relatable-everyday-characters) - [Automotive Commercials](https://mytribe.in/shreyastyless/advertising-commercial-styling/automotive-commercials) - [On Set: The Process](https://mytribe.in/shreyastyless/advertising-commercial-styling/on-set-the-process) ## Similar work from other experts - [Youth & Lifestyle Campaign Styling](https://mytribe.in/stylist_jessicajain/styling-for-tv-film-commercials/youth-lifestyle-campaigns) by Jessica Jain · Styling for TV & Film Commercials · Available for shoots across Delhi NCR - [Commercial Styling for Brands, Films, and Campaigns](https://mytribe.in/madhurisinghhhh/commercial-editorial-styling/brand-commercial-styling) by Madhuri · Commercial & Editorial Styling · Available for shoots across Mumbai, Delhi NCR, and pan-India - [Fashion Styling for Ad Campaigns & Brand Films](https://mytribe.in/rheasstylecloset/fashion-commercial-styling/ad-campaign-styling) by Rhea Jain · Fashion & Commercial Styling · Travels to shoot locations across Mumbai and pan-India - [Commercial Styling for Digital and TV Ad Campaigns](https://mytribe.in/stylebykayal/commercial-styling/digital-tv-ad-campaigns) by Kayal · Commercial Styling · Travels across India for shoots; Studio in Santacruz West, Mumbai - [Brand Advertising Campaigns & Commercial Styling](https://mytribe.in/vikramsethstylist/commercial-advertising-styling/brand-advertising-campaigns) by Vikram Seth · Commercial & Advertising Styling · On-set styling in Delhi; Travels across India for campaigns - [Contemporary Menswear Styling for Brands and Shoots](https://mytribe.in/stylingbykhushi/commercial-brand-styling/contemporary-menswear) by Khushi Karwa · Commercial & Brand Styling · Available for shoots in Mumbai, Jaipur, and Delhi NCR ## Book To book Shreya Singh, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hey%20Shreya%2C%20I%20loved%20your%20work%20in%20the%20Modern%20Lifestyle%20%26%20Youth%20Culture%20cluster.%20I%20would%20love%20to%20chat%20about%20styling%20requirements%20for%20an%20upcoming%20ad%20shoot!)