---
title: "Festive & Traditional Costume Styling for Indian Ad Campaigns"
description: "Need authentic festive costume styling? I create vibrant, culturally rich wardrobes for Indian commercial films and festive ad campaigns. Let’s talk."
canonical: https://mytribe.in/shreyastyless/advertising-commercial-styling/festive-traditional-narratives
last_updated: 2026-02-05
---

# Festive & Traditional Costume Styling

Tribe Verified · Trusted by brands like Honda, StarSports.

By [Shreya Singh](https://mytribe.in/shreyastyless) · Travels to sets across Delhi NCR, Mumbai, and pan-India · ₹25K Per Shoot Day (estimate)

Part of [Advertising & Commercial Styling](https://mytribe.in/shreyastyless/advertising-commercial-styling). [View full gallery](https://mytribe.in/shreyastyless/advertising-commercial-styling/gallery)

Creating authentic, vibrant wardrobes for festive campaigns that bring regional Indian traditions and high-energy celebrations to life on screen.

## Photos and videos

- [Video: This is the complete wedding film for Blinkit and Havells, where I managed the wardrobe for the entire cast. The styling ranged from traditional bridal and groom attire to quirky, rock-inspired looks for the guests.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/41f01718-fd31-4239-a0a1-7b57814b3d1e)
- ![A close-up of the bride's look from the Blinkit x Havells wedding film. I chose a beautiful dusty pink lehenga with intricate embroidery and paired it with elegant jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9c56d05b-d9fa-4ca8-80df-da634e604a1a)
- ![To add a fun twist to the wedding film, I styled these guests in full rocker gear, contrasting with the traditional setting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c2aae906-58de-474b-b613-d7189e040cd5)
- ![A fun moment from the baraat scene, where I styled one of the guests in a printed kurta with a floral safa and cool sunglasses for a modern festive look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b41c5767-ed28-4504-a3ae-df25ae5c4b81)
- ![The bride dancing with her friends, showcasing the different festive outfits I curated, including a stunning mint green lehenga for the bridesmaid.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f6ebc8d5-cb0d-487a-9126-b9b98b63e65b)
- ![A shot of the wedding guests, where I blended traditional Indian attire like kurtas and turbans with modern touches to create a vibrant scene.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1d677a48-4bf7-4e87-a643-1ebb1a841504)
- [Video: This was a super fun project styling for a Starsports IPL ad set during a Rajasthani wedding. I designed and sourced a wide range of traditional Rajasthani attire for a large cast to create an authentic and colorful celebration.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/505a2401-2aa2-4e74-af11-5e42fc77ef55)
- ![A joyful still from the Starsports IPL ad, where I styled the photographer character in a vibrant floral print shirt, fitting the festive wedding theme.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0baf90d0-030c-46f4-a62a-aee3cc364ece)
- ![Creating a realistic and humorous moment in the Starsports ad by styling this couple in traditional Rajasthani attire, complete with a ghunghat for the woman.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6dd4e117-ea1b-4df9-8c42-e5d976b30434)
- ![A heartwarming shot of the grandmother from the IPL ad, styled in a traditional saree and borla, looking on with love.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1f2fad72-ec5f-4681-861c-8dbc2b2e2117)
- ![The bride's entry scene, where her traditional red lehenga and jewelry, which I styled, are central to the emotional moment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b04283c0-f809-4942-acba-65085a9917c7)
- ![Capturing the excitement of the wedding guests watching the match. I styled the cast in authentic, everyday traditional wear to make the scene feel real.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7d3baee0-9139-45d7-b1e2-ee4552155da3)
- ![The bride and groom, styled in classic Rajasthani wedding attire, complete with a sherwani, safa, and an intricately detailed lehenga.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8e9ce577-95a0-4229-bb8b-7a9eb78c7fe7)
- [Video: For this Honda festive campaign, I curated looks for multiple Indian festivals. This video showcases a family celebrating Ganesh Chaturthi in traditional Maharashtrian outfits, including kurtas and a Nauvari-style saree.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/77fe0485-4417-4f4e-8298-da38db52b63d)
- ![A scene from the Honda ad celebrating Navratri. I styled the cast in vibrant, traditional Gujarati attire like Kedia tops and Ghagra Cholis with authentic jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f6123a11-077d-4bd1-8967-59436a2a8ffb)
- ![The full group shot from the Navratri scene, showcasing the colorful and detailed traditional outfits I put together for the festive night.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b5e697ef-608f-4204-9b10-3a4e4e22e7dc)
- ![For the Durga Puja segment of the Honda ad, I styled the couple in elegant Bengali traditional wear, featuring a classic maroon kurta and a beautiful saree.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7a65dcbd-912e-419d-9504-c96604ec25ff)
- ![A fun in-car shot of the friends heading to a Garba night, showing off the festive mirror-work jackets and jewelry I styled.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7b59b32b-750c-4bcd-b5e8-ec5601a5122c)
- ![Dancers at the Durga Puja celebration, styled in traditional white and red Bengali sarees, creating a visually stunning and authentic scene.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1d08bacd-a01a-4e2f-857c-1e00ec73632c)
- ![This scene from the Honda ad captures an Onam celebration, for which I styled the family in elegant cream and gold Keralite traditional wear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e82ec817-e951-42cb-9fba-ed658dcdb46e)
- [Video: This Blinkit Diwali ad with Vishnu and Govind Kaushal was all about capturing the chaos and love of gift-giving. I styled the family in comfortable yet festive kurtas and Indian wear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2b3e28e2-0287-47d6-bf18-7e0494984d04)
- [Video: For this Blinkit Karwa Chauth ad, I styled the women in beautiful, traditional outfits like sarees and suits, complete with henna and festive jewelry, to create an authentic and warm atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d5d32436-96dd-42f9-8ddf-9f64db838bda)
- [Video: This Casio ad for Rakshabandhan tells a sweet story between a brother and sister. I styled them in bright, festive Indian wear to capture the celebratory spirit of the occasion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ab599461-d698-4f84-a362-7456eb26ab2d)
- [Video: A fun Rakhi ad for Big Basket, where I styled the cast in simple, elegant Indian wear suitable for a family celebration at home.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f9d16189-1c2e-48f6-b4fe-12b92192fc04)
- [Video: More looks from the Big Basket Rakhi campaign, featuring a sister in a lovely printed jacket and her younger brother in a simple green kurta.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ebcdb901-2e3e-40a8-bda0-be2969949a95)

## About Festive & Traditional Narratives

When I style a festive campaign, the biggest challenge is not just making the scene look grand, but ensuring the costumes feel authentic to the region and hold up under long shooting hours. I have to balance the visual demand for vibrant, traditional attire—like Rajasthani bridal wear or Maharashtrian festive sarees—with the practical needs of the actors, who might be dancing or running for twelve hours straight. Getting that weight, fabric movement, and cultural nuance right is where the real work happens.

### Bringing Traditions to Life

Festive storytelling in advertising requires a deep understanding of local aesthetics. Whether I am curating looks for a StarSports IPL ad set in Rajasthan or a Honda festive campaign celebrating Ganesh Chaturthi, my process is rooted in research and sourcing.

I don't just pull random traditional clothes. I work to ensure every element—from the specific style of a turban to the choice of jewelry—feels grounded in the setting of the ad. If the script demands a specific cultural backdrop, I spend time sourcing items that honor those traditions while ensuring they photograph beautifully under studio lights.

### The Technical Side of Styling

Commercial styling is often misunderstood as just 'playing dress-up'. In reality, it involves strict technical management. Here is what I focus on during production:

*   **Continuity:** On high-production sets, consistency is key. My team and I monitor every take to ensure that accessories, pins, and garment draping remain exactly the same throughout the shoot.
*   **Performance Comfort:** Actors need to perform, dance, and emote. I select fabrics and cuts that allow for movement, avoiding stiff materials that might restrict the talent or look awkward on camera.
*   **Team Logistics:** For large-scale projects like wedding films or automotive commercials, I bring in my team, including assistant stylists and dressmen, to manage quick changes, steam ironing, and last-minute fixes between shots.

My goal is to handle the wardrobe logistics so the director and the talent can focus on the performance. If you have a festive narrative that needs a cohesive, culturally accurate look, I am here to help build those characters from the ground up.

## About Shreya Singh

Festive styling is where I get to deep-dive into the rich details of Indian tradition. I love working on projects that require that perfect blend of cultural authenticity and modern, polished aesthetics for the camera.

[See all of Shreya Singh's services](https://mytribe.in/shreyastyless)

## More from Advertising & Commercial Styling by Shreya Singh

- [Featured](https://mytribe.in/shreyastyless/advertising-commercial-styling/featured)
- [Celebrity & Influencer Wardrobes](https://mytribe.in/shreyastyless/advertising-commercial-styling/celebrity-influencer-wardrobes)
- [High-Energy & Action Styling](https://mytribe.in/shreyastyless/advertising-commercial-styling/high-energy-action-styling)
- [Modern Lifestyle & Youth Culture](https://mytribe.in/shreyastyless/advertising-commercial-styling/modern-lifestyle-youth-culture)
- [Beauty & Skincare Campaigns](https://mytribe.in/shreyastyless/advertising-commercial-styling/beauty-skincare-campaigns)
- [Relatable Everyday Characters](https://mytribe.in/shreyastyless/advertising-commercial-styling/relatable-everyday-characters)
- [Automotive Commercials](https://mytribe.in/shreyastyless/advertising-commercial-styling/automotive-commercials)
- [On Set: The Process](https://mytribe.in/shreyastyless/advertising-commercial-styling/on-set-the-process)

## Similar work from other experts

- [Festive & Traditional Styling for Brand Campaigns](https://mytribe.in/stylingbykhushi/commercial-brand-styling/festive-traditional-ensembles) by Khushi Karwa · Commercial & Brand Styling · Available for shoots in Mumbai, Jaipur, and Delhi NCR
- [Indian & Festive Wear Campaign Styling](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/indian-festive-wear-campaigns) by Parul Gauba · Creative Direction & Commercial Styling · Takes projects across Delhi NCR; travels pan-India for shoots
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- [Indian Festive & Wedding Styling for Modern Looks](https://mytribe.in/ria_ebrahimpurkar/fashion-styling-creative-direction/indian-festive-wedding-ensembles) by Ria Ebrahimpurkar · Fashion Styling & Creative Direction · Travels for shoots across Mumbai and pan-India
- [Festive & Occasion Wear Styling](https://mytribe.in/sanjamkaur92/ethnic-fusion-wear-styling/festive-occasion-wear) by Sanjam Kaur · Ethnic & Fusion Wear Styling · Travels to clients across Mumbai, Delhi NCR, and Dubai
- [Ethnic & Festive Couture Photography](https://mytribe.in/atulguptaaaaaa/brand-campaign-production/ethnic-festive-couture) by Atul Gupta · Brand Campaign Production · Takes projects across Delhi NCR; travels pan-India

## Book

To book Shreya Singh, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Shreya!%20I%20saw%20your%20work%20on%20the%20Festive%20%26%20Traditional%20Narratives%20cluster%20and%20would%20love%20to%20chat%20about%20styling%20requirements%20for%20our%20upcoming%20campaign.)