--- title: "Advertising & Commercial Photography Portfolio | Shikhar Shukla" description: "Explore high-impact commercial and advertising photography by Shikhar. From fashion editorials to brand campaigns for clients like Myntra, see how we craft visual stories." canonical: https://mytribe.in/shikharphotographer/commercial-advertising-production/featured last_updated: 2025-09-26 --- # Commercial and Advertising Photography Portfolio Tribe Verified · Trusted by Myntra, Lotus Herbals, Theobroma By [Shikhar Shukla](https://mytribe.in/shikharphotographer) · Shoots across Mumbai; travels pan-India for projects · ₹45K Per 8-Hour Shift (estimate) Part of [Commercial & Advertising Production](https://mytribe.in/shikharphotographer/commercial-advertising-production). [View full gallery](https://mytribe.in/shikharphotographer/commercial-advertising-production/gallery) I don't do cookie-cutter visuals. My work is a mix of high-energy campaigns and cinematic storytelling, designed to stop the scroll and build a brand. ## Photos and videos - [Video: This is what a riot on set looks like. For the Myntra FWD campaign, we created a high-energy social media video that captures the rebellious spirit of Gen-Z fashion, using dynamic shots and fast cuts to build a visual that is impossible to ignore.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/952e1499-690a-46ca-8a27-ec50fb3dc57e) - ![Working with legends like Sunil Chhetri for ACWO's advertising campaign was an incredible experience. This shot was designed for broad commercial appeal, balancing a clean, accessible aesthetic with the powerful presence of a national icon to launch their new tech product.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4bac1dfa-f361-4591-be45-e2e19b67b5e2) - ![This is a key visual from our national campaign for Lotus Herbals. The goal was to create a bold, vibrant beauty shot that feels both sophisticated and modern, using strong color blocking and dramatic lighting to highlight the product's essence for print and digital ads.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ab6ff7db-e99b-43e6-ad7d-8db5dc2c2305) - ![For luxury brand Eske Global, we created a series of clean, elegant studio shots. This image focuses on the product's premium feel, using two models to create a dynamic composition that highlights the texture and craftsmanship of the leather handbag.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/05ff5743-2c6b-4915-8823-9a4e2a38b541) - ![This lifestyle scene for Theobroma shows how I create authentic, inviting moments around a product. We built a relatable kitchen setting to capture the joy of baking, making the brand's merchandise feel like a natural part of a warm, happy home.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b101071d-dd52-4bdb-87f2-65abf4f312df) - ![This frame from a campaign for Amukti Fashion showcases my more artistic and cinematic approach. I use light and movement as a form of dance between the subject and the camera, creating an ethereal image that captures the fluid grace of the fabric and the model's expression.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b74618d9-fa2b-4f5a-a284-435eff22e1e6) - ![Here I am in my element, directing an outdoor lifestyle shoot. My process is hands-on and collaborative, ensuring every detail from lighting with diffusers to composition is perfect, even when working in a dynamic, natural environment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cbd0147c-40d5-40c6-9feb-7747c98650a7) - ![This shot for Myntra FWD uses a low angle and stark lighting to create a powerful, unconventional fashion portrait. It’s about capturing an attitude, not just an outfit, delivering a visual that feels edgy and iconic for a youth-focused brand.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/93eed719-64bd-4643-86c8-6aaaa5e521f6) ## About Featured On my sets, we don’t just capture images and hope for the best. We tether the camera to a monitor so you see the lighting and textures on a big screen in real-time. Whether it is the leather grain on a luxury bag or the movement in a fashion shot, we review every frame together while we are shooting. It means we get the result we need before the crew packs up. Commercial photography is not just about high-resolution files. It is about crafting a narrative that commands attention. Whether I am shooting a national campaign for Lotus Herbals or a Gen-Z focused reel for Myntra FWD, the process remains the same. It is a mix of structure and chaos. I do not work alone. My sets involve a full ecosystem, including makeup artists, stylists, and assistants, because a great image is a team sport. When we shoot, I focus on the dance between the subject and the camera, ensuring the direction is clear but the energy stays raw and authentic. If you are planning a campaign, my approach shifts based on your specific goals. For fashion editorials, we prioritize movement and stylistic edge. For product work, the focus is on lighting, depth, and ensuring the product feels tactile and real. I bring a cinematic lens to advertising, aiming for visuals that feel like a story rather than a standard catalogue. My crew and I are fully equipped to handle end-to-end production, from conceptualizing the mood board to final color grading. If you have a brand identity that needs a visual identity to match, let’s talk about how we can build that story together. ## About Shikhar Shukla I’m Shikhar, and I’ve spent the last decade chasing light across Mumbai’s chaos and quiet mountains. I build teams—stylists, DOPs, producers—who work as a dance to craft visual stories that hit hard. Let’s get to work. [See all of Shikhar Shukla's services](https://mytribe.in/shikharphotographer) ## More from Commercial & Advertising Production by Shikhar Shukla - [Major Brand Campaigns](https://mytribe.in/shikharphotographer/commercial-advertising-production/major-brand-campaigns) - [Product & Lifestyle Photography](https://mytribe.in/shikharphotographer/commercial-advertising-production/product-lifestyle-photography) - [Fashion & Editorial](https://mytribe.in/shikharphotographer/commercial-advertising-production/fashion-editorial) - [Behind The Scenes: The Process](https://mytribe.in/shikharphotographer/commercial-advertising-production/behind-the-scenes-the-process) ## More services by Shikhar Shukla - [Fashion & Editorial Photography](https://mytribe.in/shikharphotographer/fashion-editorial-photography) - [Music Video Direction & Production](https://mytribe.in/shikharphotographer/music-video-direction-production) - [Celebrity & Artist Portrait Photography](https://mytribe.in/shikharphotographer/celebrity-artist-portrait-photography) ## Similar work from other experts - [High-Impact Commercial & Fashion Photography](https://mytribe.in/shreyansdungarwal/commercial-advertising-photography/featured) by Shreyans Dungarwal · Commercial & Advertising Photography · Shoots across Mumbai & travels pan-India - [Professional Fashion and Commercial Photography Showcase](https://mytribe.in/vikyyclicks/commercial-fashion-photography/featured) by VikyyClicks · Commercial & Fashion Photography · Based in Delhi NCR; Travels across India for shoots - [Featured Advertising and Product Photography Portfolio](https://mytribe.in/ashishgurbani/luxury-product-photography/featured) by Ashish Gurbani · Luxury Product Photography · Studio in Pune; Takes projects from across India - [Featured Commercial & Editorial Photography](https://mytribe.in/ruhaankhanportraits/beauty-cosmetics-photography/featured) by Ruhaan Khan · Beauty & Cosmetics Photography · Shoots across Mumbai Metropolitan Area; Studio 1965 at Goregaon - [Commercial and Editorial Photography Portfolio](https://mytribe.in/itspkphotography.in/commercial-advertising-photography/featured) by PK Photography · Commercial & Advertising Photography · Shoots at Andheri West studio or on-location across Mumbai - [Featured Fashion and Editorial Photography](https://mytribe.in/librastudio__/commercial-brand-photography/featured) by Libra · Commercial & Brand Photography · Shoots across Mumbai, Delhi NCR, and Ahmedabad ## Book To book Shikhar Shukla, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Shikhar%2C%20I%20was%20looking%20through%20your%20Featured%20work%20and%20loved%20the%20energy.%20I%20have%20a%20campaign%20project%20I'd%20like%20to%20discuss%E2%80%94are%20you%20available%3F)