---
title: "Design in Detail: Computational Architecture & Concept by SDeG"
description: "Explore SDeG's architectural design process through parametric modeling, structural logic, and spatial narratives. Discover our computational design approach."
canonical: https://mytribe.in/sdeg__/architectural-design/design-in-detail
last_updated: 2025-09-04
---

# Design in Detail: Computational Logic and Process

Tribe Verified · 16 years of computational architectural practice

By [SDeG](https://mytribe.in/sdeg__) · Takes projects across India; Visit Architecture Studio in Kasturi Nagar · ₹550 per Sq. Ft. of Built-up Area (estimate)

Part of [Architectural Design](https://mytribe.in/sdeg__/architectural-design). [View full gallery](https://mytribe.in/sdeg__/architectural-design/gallery)

We believe architecture is a research inquiry. Here is an inside look at the iterative diagrams, computational experiments, and structural strategies that form the foundation of our design practice.

## Photos and videos

- ![Our installation, 'Stradata', is a structure conceived through iterative computation. Made of birch ply, its plastic form is derived from code and data, exploring whether architecture can be immersive and meaningful even in its fragmented parts.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7be3a25c-5353-40e9-9feb-d4411f22bbf2)
- ![A detail of the 'Stradata' installation, showing the intricate waffle structure and the interplay of light and shadow within its cells. The project was designed to be self-supporting and was assembled without glue for sustainability.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7693f7d8-cf74-4518-8320-b3d1030b5cf1)
- !['Stradata' on display, where its curved form invites interaction. The installation is a physical manifestation of our interest in parametric design and how digital processes can lead to new architectural possibilities.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/45f42546-79b6-4a51-94b3-2cfcf02cb391)
- ![The fluid, sculptural forms of 'Stradata' create a dynamic spatial experience for visitors. The installation was designed as a 'cellular device' for both superficial contact and experiential transit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9b4dffb6-4360-46b2-a606-838fdd869292)
- ![The 'Stradata' folly being assembled on site. The project was a collaboration where we used parametric modeling for form derivation and advanced factory production for precise, minimal-wastage fabrication.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5298cd16-ec4a-4a7d-8811-b317013d392d)
- ![A close-up view of the assembled 'Stradata' installation. The project questions the nature of architectural boundaries, exploring how a building's 'edge' can be both an envelope and an enclosure.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7d394ddb-db6c-4b6e-ae2f-f8f54047afee)
- ![An abstract, worm's-eye view of the 'Stradata' installation, highlighting its complex, algorithmically generated geometry. This project represents our studio's academic and experimental pursuits.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d535c5f7-5ec2-45aa-9c84-9bb41ed40e19)
- [Video: This animation illustrates the conceptual development of Villa Aish. It shows how the design was sculpted from a simple mass, carving out volumes to create a balance between privacy and openness on a compact urban plot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6fcf8f57-0af4-4f79-8993-3d081d0b50d5)
- [Video: An animated diagram of the MOSPO office building, revealing its internal organization. The animation highlights the stepped plinth that connects different levels and creates shaded extensions for workspaces, demonstrating the project's core spatial strategy.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4648edf5-5eb0-48fe-a536-a7cf939d2fbc)
- [Video: This conceptual animation for the SMGR Memorial shows the evolution of the floor plan. The design is a journey from tightness (struggle) to release (emancipation), carved into the site's natural contours to merge with the landscape.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5392557a-1a06-429f-a8fe-c5c6bb1810b4)
- [Video: A sectional animation of Villa Vue, illustrating how the living spaces are stacked to maximize panoramic views of the sea. The diagram clearly shows the cantilevered structure and the relationship between the interior lounges and the outdoor landscape.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d445057d-b4a6-4118-af5d-e5cfa87d73f9)
- [Video: This video provides an aerial and contextual view of Villa Vue, showing its location perched on a hill overlooking the Visakhapatnam coastline. It transitions from the site before construction to the completed, dramatic form of the building.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/49d05023-5dd5-445d-b6cc-965f1a3f0ce4)
- [Video: A short, dynamic video of Villa Vue, offering glimpses of its cantilevered form, the expansive lawn on the podium, and the stunning sea views from its balconies. It captures the essence of living in a home designed to embrace its location.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ca95e67c-f637-425f-8b79-9f4122b698d0)
- [Video: This animation breaks down the design of the SOL House into its core components. It shows how the building is conceived as a stack of programmatic blocks, which are then wrapped in a skeletal steel frame to create its final form.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fc5b427e-9582-4028-9bed-bf1cd1fa65a1)
- [Video: An animation showing the evolution of the SOL House's facade. It visualizes how the golden steel frame was layered onto the building's mass to create a distinctive architectural identity and a series of interlocking indoor and outdoor spaces.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7ef33b01-c666-4901-8eac-e0e6f0d880fb)
- ![A sectional axonometric drawing of the SOL House, revealing the relationship between all its interior spaces. This diagram illustrates the multi-level living areas, the vertical circulation, and how each floor connects to the exterior frame.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d39e545a-a784-4424-8a17-e2c03acbad7d)
- ![A duplicate of ID 128, this detailed illustration of the SOL House provides a comprehensive overview of its complex spatial arrangement, from the ground floor living area to the rooftop terrace.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c92e8b61-1b06-492f-8f51-a5416aa50705)
- ![A concept sheet for Villa Aish, explaining the primary spatial narrative derived from the family's lifestyle. This document offers insight into the intellectual framework and design thinking that underpins the project.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f7dab275-0585-48ea-8b1e-4aff87334be7)
- ![A sectional axonometric diagram of our studio building, 113. This illustration shows the vertical organization of the office, with our studio on the upper levels and additional floors for multidisciplinary use.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2ea1475f-f1c4-4c42-88e9-eebc14969346)
- ![A duplicate of ID 67, this diagram clearly communicates the building's relationship to the street and the internal arrangement of its four levels, including the rooftop terrace.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9c931ee3-1c98-48a7-8b27-306b8c73f4f6)
- ![A collage of interior vignettes from our studio, presented as abstract, monochromatic drawings. This image communicates the design intent of creating a neutral environment for creative thinking, punctuated by specific architectural moments.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ff030c59-bad3-4c66-b6e2-b0365755db87)
- ![A duplicate of ID 77, this collection of sketches explores the different spaces within our office, from circulation areas to workspaces, as a series of interconnected volumes and surfaces.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0cf3b1ec-de8e-4b2b-9cfb-787f10af3a4a)
- ![An exploded axonometric diagram of the Kadence Office interior. This drawing deconstructs the project into its constituent parts, showing how different functional zones are organized and connected within the two-level space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/26dcdbc8-7df4-46a4-884f-85651f754559)
- ![An axonometric rendering of the 29-storey mixed-use tower. This view provides a clear understanding of the project's overall massing and the relationship between the tall residential block and the lower commercial and recreational components.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c4596a85-140c-4dd2-b18b-799ad21eadf4)
- ![A duplicate of ID 63, this 3D model view of the mixed-use development allows for a comprehensive assessment of its form, scale, and site layout.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/aaca856e-b9f5-4cd6-a3a9-396936c5c7ac)
- ![A conceptual rendering of the SOL House, illustrating its core idea. The design features a structural grid that pierces through the building's volume and reaches out to the street, creating a bold and graphic architectural statement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0c627e7b-8216-440f-b780-57fe91d3a353)
- ![A single block from the SPKCO office's parametric design process. This simple form is the starting point for the complex, warped facade that defines the building.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/337f2125-6116-4272-a44b-0f3ed1da6a49)
- ![A duplicate of ID 52, this image represents the initial digital massing model in the computational design workflow for the SPKCO office.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c161f051-7ecb-4540-b860-b25ab78207ae)
- ![A graphic illustrating the concept behind 'Stradata'. It depicts the idea of a 'metaphoric collapse under the weight of information', with data flowing into the human mind, which the installation gives physical form to.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4a265209-d168-45e3-9d2f-e3263af9ca80)
- ![A wireframe diagram showing the parametric geometry of the 'Stradata' installation. This image reveals the digital skeleton that was used to generate the fluid and complex shape of the final structure.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/185e016f-521d-4361-b8a5-70143ead4b11)

## About Design in Detail

We often use parametric modeling not just to generate complex forms, but to solve practical construction problems. For our 'Stradata' installation, we derived the structure entirely from code, allowing us to build a self-supporting, glue-free geometry. This project confirmed that computational complexity, when applied with specific intent, actually creates material efficiency rather than waste.

### Our Analytical Approach

Architecture is rarely a linear path. We operate at the intersection of urbanism, academia, and practice, where digital tools function as extensions of our design intent. Our process begins with finding the 'seed'—the core potential of a site or a brief—and growing it through iterative loops.

### Computational Methods

We treat code as a design tool. Whether it is a private villa or a public memorial, our team uses parametric algorithms to simulate shadows, optimize structural cantilevers, or map human movement. This data-driven approach allows us to move beyond superficial aesthetics and achieve structural honesty. By utilizing computational geometry early in the design phase, we can test and refine our massing strategies before finalizing the Good for Construction (GFC) documentation.

### Experimental Follies

Projects like 'Stradata' serve as our laboratory. These are not merely artistic installations but explorations into construction methodologies. By treating architecture as a 'cellular device,' we test assembly techniques, material reuse, and geometric stability. These insights directly inform our larger work, such as the facade engineering for our institutional projects or the structural coordination required for complex villa overhangs.

### Integrating Narrative

Every detail serves a function. From the sectional animations of our residential projects to the massing strategies of our corporate buildings, our goal is to translate abstract concepts into tangible spaces that enhance the user's experience. We view the integration of landscape, structure, and interior space as a singular, unified act of design.

## About SDeG

We are a collective of architects and researchers working from our studio in Kasturi Nagar. We approach every project as a research inquiry, where architecture is shaped by logic, context, and a deep, iterative process.

[See all of SDeG's services](https://mytribe.in/sdeg__)

## More from Architectural Design by SDeG

- [Featured](https://mytribe.in/sdeg__/architectural-design/featured)
- [Bespoke Residential Villas](https://mytribe.in/sdeg__/architectural-design/bespoke-residential-villas)
- [Dynamic Workplaces](https://mytribe.in/sdeg__/architectural-design/dynamic-workplaces)
- [Community & Public Architecture](https://mytribe.in/sdeg__/architectural-design/community-public-architecture)
- [Our Studio & Recognition](https://mytribe.in/sdeg__/architectural-design/our-studio-recognition)

## More services by SDeG

- [Interior Design](https://mytribe.in/sdeg__/interior-design)
- [Urban Design & Master Planning](https://mytribe.in/sdeg__/urban-design-master-planning)

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