--- title: "The Story of Salt by Flavia: Our Honest Journey in Colaba" description: "Read the real story behind Salt by Flavia. From our Goregaon roots to our Colaba micro-bakery, discover why we switched to small-batch, single-serve desserts." canonical: https://mytribe.in/saltbyflavia/artisanal-bakes-treats/our-story-why-we-re-salty last_updated: 2026-01-25 --- # The Real Story Behind Salt by Flavia Tribe Verified · Five years of small-batch baking By [Salt by Flavia](https://mytribe.in/saltbyflavia) · Delivers across Mumbai; Pick up from bakery in Cuffe Parade · ₹120 per cookie (estimate) Part of [Artisanal Bakes & Treats](https://mytribe.in/saltbyflavia/artisanal-bakes-treats). [View full gallery](https://mytribe.in/saltbyflavia/artisanal-bakes-treats/gallery) We did not just rebrand; we grew up. Here is the messy, real, and honest story of why Salt looks and tastes different today. ## Photos and videos - [Video: Why Salt? It's not just a name, it's our philosophy. In this video, I explain how that little pop of salt makes everything, even dessert, so much better.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/716bbc1b-a317-4759-8bac-b75bed768b95) - [Video: Why did we tear everything down and start from scratch? In this video, I get real about why Salt needed a glow up to match how I've grown and how our tastes have changed.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/61a7c536-3588-47eb-a84b-2915785b0db7) - [Video: Coming soon: a fresh menu, but the same chaos. A little teaser for our rebrand, promising things are about to get saltier than ever.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/07961fe8-95ab-4e8c-8c25-fae8d8e26487) - ![New look, new menu, same bad influence. A playful portrait to announce that big changes were coming soon.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b302b272-6397-4eae-85f7-d4577a8ba2a5) - ![Still delicious, but with a little extra bite. Another teaser image for our rebrand, hinting at a bolder, more confident direction.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8d4e251e-9ef7-402b-8c12-0655614f8a02) - ![We care about freshness. Baking in smaller batches means our desserts are made closer to delivery time, not stored or frozen. This reduces waste and means every dessert is intentional.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/392fe092-0d76-4308-bebb-463d882589ed) - ![We use better ingredients. Unlike mass-production bakeries, we value quality over quantity. That means real chocolate, fresh fruit, and no artificial flavorings.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/02993567-6ca6-436a-bc23-aaec58ad64cc) - ![There's a lot of labor involved. Small-batch means more hands-on work, from measuring ingredients to decorating cakes and even delivering them ourselves. It means more care.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/73e348c5-1e1e-407c-8049-8aacb7ced747) - ![We're self-funded. There are no investors behind us, which means every dessert has to make sense creatively and financially. It keeps us honest and accountable.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3d0ed315-508b-4140-a979-3ca17c99954a) - ![We pay our vendors on time. We believe in paying people fairly and promptly, from our ingredient suppliers to our packaging vendors. Good baking starts with good relationships.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ce4eeda5-bce7-422c-ad89-adb3c84167df) - ![A throwback to 2016 when I had my first small kitchen in Goregaon. The work was so different, but I had so much confidence even then.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a31186ad-85de-41be-9d35-d61be24fd923) - [Video: A look back at baby me, who would be so proud of where we are today. Running a bakery is exhausting, but it's a dream come true.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d893cc4d-8910-4c7c-b5f7-2547097d7380) - [Video: She doesn't know it yet, but this girl from 2021 is going to go from baking at home to setting up a full-fledged business and feeding all of Bombay. What a journey.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/68ff187b-dc3c-4c52-aff0-0da90f707d3e) - ![It's been a while since I felt a spark for work, but I've cleared the slate and I'm ready. I'm listening to your feedback to make Salt even better.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/762b8a98-acdc-4760-9f92-aa144ecf60f3) - ![Just letting you all know that our December order sheet is open, the Christmas menu is coming soon, and we are ready for you!](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/19e8324e-db61-40ca-9804-2d4eacf290db) ## About Our Story & Why We're 'Salty' I decided to tear down my old menu because decision fatigue is a real problem. Nobody wants a massive cake sitting in their fridge for days. I shifted to single-serve portions so you get exactly what you crave, fresh, without the guilt or the leftovers. Back in 2016, I was a one-woman show in a Goregaon kitchen with a lot of ambition and a turtle tattoo for luck. Five years later, Salt has evolved. We moved to Colaba, rebranded, and cut the fluff. I stopped trying to please everyone with a massive menu and started focusing on what actually works: single-serve, small-batch desserts. Why the change? Because quality is non-negotiable. When I bake in smaller batches, I control the process from the flour to the final ganache. We do not store or freeze anything. We use real couverture chocolate, fresh fruit, and butter. It means the texture might not be perfect, and the look might be rustic, but that is the cost of real food. We are self-funded and we pay our vendors on time. This is not just a business, it is a daily, labour-intensive act of defiance against mass-produced, artificial bakes. If I would not feed it to my family, I will not sell it to you. That is the Salt philosophy. We are still the same passionate bakery, just with a little more bite and a menu that hits the spot every single time. ## About Salt by Flavia I started this bakery in a tiny Goregaon kitchen with nothing but a turtle tattoo for luck and a stubborn refusal to use fake ingredients. Today, I run Salt out of Colaba, and while the location and the menu have changed, the passion remains exactly the same. [See all of Salt by Flavia's services](https://mytribe.in/saltbyflavia) ## More from Artisanal Bakes & Treats by Salt by Flavia - [Featured](https://mytribe.in/saltbyflavia/artisanal-bakes-treats/featured) - [Our Signature: The Frank](https://mytribe.in/saltbyflavia/artisanal-bakes-treats/our-signature-the-frank) - [Dessert Tubs for One](https://mytribe.in/saltbyflavia/artisanal-bakes-treats/dessert-tubs-for-one) - [Cakes, Slices & More](https://mytribe.in/saltbyflavia/artisanal-bakes-treats/cakes-slices-more) - [The Savoury Side](https://mytribe.in/saltbyflavia/artisanal-bakes-treats/the-savoury-side) - [Cookies & Chai-Time Treats](https://mytribe.in/saltbyflavia/artisanal-bakes-treats/cookies-chai-time-treats) - [The Real Deal: Behind the Scenes](https://mytribe.in/saltbyflavia/artisanal-bakes-treats/the-real-deal-behind-the-scenes) - [Gifting & Pop-Ups](https://mytribe.in/saltbyflavia/artisanal-bakes-treats/gifting-pop-ups) ## More services by Salt by Flavia - [Seasonal & Holiday Specials](https://mytribe.in/saltbyflavia/seasonal-holiday-specials) - [Custom Celebration Cakes](https://mytribe.in/saltbyflavia/custom-celebration-cakes) ## Similar work from other experts - [Our From-Scratch Promise: Baking Without Shortcuts](https://mytribe.in/indulgecustomcakes/gourmet-savory-bakes/our-from-scratch-promise) by Indulge Custom Bakes · Gourmet Savory Bakes · Delivers across Mumbai Metropolitan Area; Store pickup in Mulund West - [Inside Our Kitchen: Artisanal Desserts in Mumbai](https://mytribe.in/brownsaltbakery/gourmet-desserts-packaged-goods/behind-the-scenes-at-brownsalt) by Brownsalt Bakery · Gourmet Desserts & Packaged Goods · Fresh desserts delivered across Mumbai; Packaged goods shipped Pan-India - [Our Journey and How We Bake at Bakeemyday](https://mytribe.in/bakeemyday/curated-gift-boxes-hampers/our-story-process) by Bakemyday By Henal Bhuta · Curated Gift Boxes & Hampers · Delivers across Mumbai; Pick up available at Wadala West & Goregaon East - [A Note From Me, Bunty](https://mytribe.in/delcakes.in/dessert-gifting-hampers/a-note-from-me-bunty) by Deliciae by Bunty Mahajan · Dessert Gifting & Hampers · Delivery in Mumbai & Bengaluru; Kunafa chocolates ship across India - [Behind the Scenes of Our Kitchen](https://mytribe.in/thebetterbinge/gourmet-healthy-desserts-gift-hampers/behind-the-binge) by TheBetterBinge · Gourmet Healthy Desserts & Gift Hampers · Delivers across Mumbai Metropolitan Area; Pick up from Khar West - [Behind the Bakes: My Midnight Baking Journey in Mumbai](https://mytribe.in/theminervy/gourmet-desserts-treats/behind-the-bakes-my-story) by Minervy by Riya More · Gourmet Desserts & Treats · Delivers across Dombivli and the Mumbai Metropolitan Area ## Book To book Salt by Flavia, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hey%20Flavia%2C%20I%20was%20reading%20your%20story%20on%20the%20Salt%20page%20and%20I%20am%20craving%20some%20treats.%20Is%20the%20order%20sheet%20open%3F)