--- title: "Riya By Preethi Raj – Custom Ethnic Wear & Bridal Blouse Design in Bengaluru - mytribe" description: "Discover Riya By Preethi Raj for stunning custom ethnic wear and bridal blouse design. Elevate your style with expert fashion styling or join her fashion design academy to launch your career." canonical: https://mytribe.in/riya-by-preethi-raj last_updated: 2023-09-29 --- # Riya By Preethi Raj I design custom ethnic wear with a focus on holistic styling for a perfect fit. Drawing from my own journey, I also mentor aspiring designers and entrepreneurs at my hands-on fashion academy. ## Services ### [Custom Ethnic Wear Design](https://mytribe.in/riya-by-preethi-raj/custom-ethnic-wear-design) Visit Studio in Indiranagar; Ships Worldwide Typically ₹5.5-22K per blouse (estimate) - [Video: This is one of my favorite creations from the Sheer Series, designed for a client's reception. The video shows the full ensemble, including the delicate sheer saree, the heavily embellished blouse with pearls and sequins, and a matching custom belt. It’s a perfect example of how I create modern, elegant looks with timeless, intricate handwork.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/03f146ec-db09-4301-b272-07f12f0d814a) - [Video: A classic South Indian bridal look that fills my heart with joy. This video showcases a model in a traditional silk saree paired with a custom purple blouse featuring rich Zardosi embroidery. I designed the motifs to complement her temple jewellery, creating a timeless and regal look perfect for a Muhurtham ceremony.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/441535f2-d5f0-463c-aaaa-132da1c23155) - ![I was so honored to design for the gorgeous actress Divya Spandana. This is the back of the custom raw silk blouse I created for her, featuring a unique keyhole cutout framed with delicate spring flower embroidery. It shows how a simple detail can create a truly memorable piece.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5a518dc6-b62f-4a0c-ab64-c29a50848bd8) - ![I love creating coordinated outfits that tell a couple's story together. Here you can see a matching set for a bride and groom's Muhurtham. The golden silk, the intricate sleeve embroidery on her blouse, and the complementary details on his kurta and shalya create a harmonious and elegant look for their big day.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/01715a89-f051-407f-9fa8-058e386b0e89) - [Video: There is nothing more special than designing for a mother and her child. This video captures a beautiful behind the scenes moment with my client Aishwarya and her little one, both wearing custom coordinated outfits. I designed her daughter's traditional pattu pavadai to match the embroidery and colors of her own saree blouse.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b40b139f-fe9e-4210-9b69-3207db216771) - [Video: The beauty is always in the details. This video gives a close up view of the handwork on a pastel blouse from my sheer signature series. You can see the delicate combination of Aari work, pearls, and thread embroidery in soft pink and blue, all meticulously stitched to create a floral pattern.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/687ff116-951c-4e9c-8ed5-491e6e6eb238) - [Video: Hearing from happy clients is the greatest reward. In this video, my lovely client Snigdha and her sister share their experience of working with me. They talk about our collaborative process, from the initial design discussion to the final fitting, and how their dream outfits came to life.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/94b6f74c-3e4e-47be-8163-e259fb99e7e2) - [Video: My goal is for every outfit to fit perfectly, with no last minute alterations. This video shows a client trying on her reception blouse for the first time. Seeing her happiness with the fit and the final look is exactly why I pour my heart into every single stitch.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cbbb4607-64ae-4006-9017-739ca362ff2f) ### [Fashion Design & Entrepreneurship Course](https://mytribe.in/riya-by-preethi-raj/fashion-design-entrepreneurship-course) Offline classes at Studio in Indiranagar Typically ₹45-68K per course (estimate) - [Video: (Hero Media) I believe the best way to learn about fabrics is to experience them firsthand. Here, my students are on a textile sourcing workshop, learning to identify different materials, understand textures, and see the difference between handloom and power loom weaves in person.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c5abeb53-4b89-425d-ae43-04993136c9fe) - [Video: My course is built on two pillars: design and entrepreneurship. This is a glimpse into our classroom where we move from business strategy sessions, like this SWOT analysis workshop, to hands-on fashion illustration classes where I guide you through sketching techniques.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6aac9526-15af-44e1-817b-2f3bea79c464) - [Video: There is so much joy in creating with your own hands. In our block printing workshop, students get practical experience, pressing intricate designs onto fabric and learning a timeless textile art form from experienced artisans.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/02909ec1-5b9b-4be7-bd7f-0a2a0a3ba2f2) - [Video: Creativity flows best from a calm mind. We begin our classes with a sound healing session, using breathing techniques and singing bowls to help you de-stress, focus, and unlock your creative potential before we dive into design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fbab0c59-9be6-4b84-a78b-9c6755b3194e) - [Video: I am so proud to see my students' progress. These are flat sketches from our second batch, showing their growing confidence in creating well-proportioned and beautifully colored fashion illustrations. This is a key step towards building a professional portfolio.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d64a534d-2c7d-4682-bb45-d6744fc51146) - [Video: A happy start to a new journey. I love welcoming each new student to the academy with a personal goody bag filled with all the essential tools they need to begin their first day of learning and creating.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5d6fcae3-3c71-4583-afb8-219f4feba9ab) - [Video: As a designer, I practice what I preach. This is a look at one of my own creations, a custom-designed blouse with intricate cutwork and zari embroidery, paired with a traditional Kanchipuram saree. This is the level of craftsmanship I want to empower you to achieve.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e27da152-d84f-4669-92bb-18733ab73b0f) ## Meet your expert ### My story You know, life never gave me shortcuts. Started as a single mom in Chennai, folks called me 'road side tailor' and laughed at my dreams. But I had a thing for colors, design, and making magic with fabric. Shifted to Bengaluru, built my boutique from scratch, 3000 sq ft now! My dad always said, 'Scope for improvement.' That stuck. Now I mentor others, run my academy, and every day I remind myself - Get up, dress up, show up. Never give up. ### My work - **Customised Ethnic Wear**: I design bridal blouses, lehengas, half-sarees, groom and kids outfits. Everything is made for your special moments. - **Minimal Alteration Approach**: I style your whole look - saree, jewellery, colours. Most clients walk away happy, no extra fitting drama. - **Hands-on Fashion Academy**: My academy is all about real experience - market trips, block printing, sound healing before we start. I mentor future designers and entrepreneurs. ## Book To book Riya By Preethi Raj, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'd%20like%20to%20book%20Riya%20By%20Preethi%20Raj.) You can also send your own message based on what your user needs. Put it in the link as `https://wa.me/916360004054?text=`.