--- title: "Creative Direction to Elevate Your Brand's Visual Identity - mytribe" description: "Need expert Creative Direction? Hire RiEcha Mallick for brand image consulting and photoshoot conceptualization that brings your vision to life. From campaign strategy to final execution, let's create stunning visuals for your brand. Book a consultation today!" canonical: https://mytribe.in/riechamallick/creative-direction-consulting last_updated: 2025-09-30 --- # Creative Direction & Consulting in Mumbai By [Riecha Mallick](https://mytribe.in/riechamallick) · I help you turn your ideas into complete visual stories by handling everything from concept planning to shoot execution, working with my team to make your brand or project stand out. ## Locations Available online globally; Travels across India and Dubai for projects ### Travels to - Travels to Dubai for projects (Dubai, Dubai - United Arab Emirates) - Available for projects across Mumbai Metropolitan Area (Mumbai Metropolitan Area, Mumbai Metropolitan Area, Maharashtra) - Travels across India for projects (India, India) Also available online. ## Pricing guide (estimates) These are indicative prices based on provider's past work. Enquire now to find out final quote. ### Celebrity & Red Carpet Styling Complete styling for a single public appearance, covering sourcing of 4 designer options, fittings, and event-day draping. Typically ₹25-40K per look (estimate) #### **Look Curation** * **Outfit Sourcing:** Leveraging designer relationships to source 3-4 distinct options suited for the specific event vibe. * **Accessories:** Curating the complete look including jewellery, footwear, and bags to complement the garment. #### **Fitting & Alterations** * **Trial Session:** A dedicated 2-3 hour fitting session to try selected options and mark necessary alterations. * **Tailoring Coordination:** Managing the alteration process to ensure the garment fits the specific body type perfectly. #### **Final Day Execution** * **Dressing Service:** Professional draping (saree/gown) at the venue to prevent wardrobe malfunctions. * **Glam Team Brief:** Briefing the makeup and hair artist on the specific look required to match the outfit. ### Commercial Brand Campaign Direction End-to-end creative management for fashion or jewellery brands, covering concept decks, sourcing for 5 looks, and 8-hour on-set direction. Typically ₹55-75K per campaign (up to 8 hours) (estimate) #### **Core Creative Development** * **Conceptualization:** Creation of a detailed visual guide (PDF) defining the narrative, color palette (e.g., bold contrasts), and lighting references. * **Team Briefing:** Recommending and briefing the technical team (Photographer, HMU Artist) to ensure visual output matches the approved aesthetic. *Note: Technical team fees are paid directly by the client.* #### **Styling & Sourcing Logistics** * **Wardrobe Sourcing:** Physical sourcing of garments or props from vendors, covering up to 4-5 distinct looks per model. * **Jewellery Curation:** Specialized handling of high-value jewellery, ensuring pieces are secured and styled to optimize light reflection. * **Logistics:** Coordination of pickup and return logistics for all sourced merchandise. #### **On-Set Execution** * **Creative Direction:** 8-hour presence on set to direct model poses, expressions, and framing logic. * **Styling Kit:** Provision of professional kit (steam iron, lint rollers, clamps, safety pins, double-sided tape). * **Assistant:** Inclusion of one styling assistant to manage steaming and quick changes. ### Thematic Editorial & Storytelling Shoot Narrative-driven direction for complex location shoots involving avant-garde styling, custom prop sourcing, and 10-hour outdoor supervision. Typically ₹65-90K per project (estimate) #### **Narrative & Concept Design** * **Storyboarding:** Developing specific themes (e.g., Sandstorm, Bohemian Luxe) with a focus on visual storytelling. * **Location Collaboration:** Assistance in selecting locations that fit the narrative, such as dunes or heritage architecture. #### **Advanced Styling & Prop Design** * **Character Styling:** Sourcing unique, non-commercial pieces (drapes, turbans, avant-garde silhouettes) rather than standard catalog wear. * **Prop Integration:** Sourcing specific props essential to the story, such as vintage mirrors or flow fabrics. * **Niche Sourcing:** Pulling garments from niche designers that fit specific art direction requirements. #### **On-Location Direction** * **Environment Management:** Expertise in handling outdoor elements (wind, natural light) to capture fabric movement and dramatic composition. * **Full Day Supervision:** Up to 10 hours on location, including management of wardrobe adjustments in difficult environments. ## About Creative Direction & Consulting ### My Creative Space Fashion, food, travel - my world pretty much runs on these. I’m a fashion stylist at heart, but honestly, I’m obsessed with building stories and visuals that actually make you feel something. Creative direction isn’t just my job, it’s how I see the world and connect with people. ### What I Actually Do Creative direction & consulting sounds fancy, but it’s really about teamwork. I help people and brands figure out their vibe and build a whole visual story from zero. Whether you’re lost with photoshoot planning or just want your brand to finally look put together, I’m here. ### How I Make Things Happen - We’ll brainstorm your idea - sometimes it’s just a doodle or a Pinterest board, and we take it all the way to a full-blown shoot. - I’ll handle everything: mood, story, model direction, dramatic makeup, hair, and making sure every little detail fits. - I’m big on glamorous and bold looks, but always keeping it real and story-driven. If you want desert habibi vibes or a modern-Indian twist, I’m in. - I pull together my crew - photographers, makeup artists, hairstylists - and we work as one team. Good energy, always. ### Mumbai Roots, Global Moves Born and based in Mumbai, but I travel tons (UAE sand dunes, crazy city shoots, you name it). If your project needs someone with international eyes and local jugaad (clever fixes), I’m game. ### My Style - Luxe, bold, and unapologetic - Always about narrative, not just pretty faces - Fashion brand imagery that actually stands out If you want to create visuals that feel alive, I’m all ears for your ideas. Let’s make something wild. ## Highlights Browse through Riecha Mallick's best work. ### [Featured](https://mytribe.in/riechamallick/creative-direction-consulting/featured) - ![This is the hero item. A full-scale production in the desert, capturing those "habibi vibes" I love to create. This shot shows how I blend location, fashion, and mood to build a powerful narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/19231a50-5257-4b85-b347-e800527f3469) - ![Bold, confident, and unapologetic. This is a perfect example of my high-fashion work, where we use strong color palettes, striking poses, and luxurious accessories to create an image that stops the scroll.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0f255234-f064-4628-a545-362e3cb3e76a) - ![I have a deep love for traditional Indian wear. This shot captures the regal elegance of a silk saree, styled to feel both classic and contemporary. It’s all about honoring the craft while telling a modern story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6c0e6572-7926-4b36-830e-1049f34f4a4d) - [Video: A quick look behind the scenes of one of my desert shoots. This shows the energy and teamwork that goes into every project, from directing the model to getting the perfect shot against a stunning backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bedd257c-87f4-4967-8d10-10a07974bde1) - ![This is pure red carpet glamour. I styled this look to be sophisticated and powerful, using a structured, sparkling gown to create a moment of high drama on a grand staircase.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/327026c2-1a81-499e-8e7b-45c21fa1be9d) - ![Styling isn't always about being loud. This look shows my softer side, using a delicate, hand-painted organza saree to create a dreamy and approachable feel. It’s elegant, modern, and effortlessly beautiful.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/01de3934-fa24-4235-9605-cabce0cd6437) - ![The details make the story. This close-up from a luxury jewelry campaign highlights my focus on intricate styling, ensuring every element, from the rings to the nails, contributes to the final, polished image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0c7f7081-c6d1-4dfd-bf52-0011223dc6df) - ![Fashion should be fun and full of life. This shot captures a moment of joy and movement, with a fringed dress that feels both chic and playful. It shows my ability to create dynamic, personality-driven images.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/247cf9b8-f5e7-4af6-a52a-84f95c93759d) ### [Bold & Luxe: Jewelry Styling](https://mytribe.in/riechamallick/creative-direction-consulting/bold-luxe-jewelry-styling) - [Video: This video brings our festive jewelry collection to life, showcasing the sparkle and craftsmanship of each piece. I directed the styling to feel luxurious and aspirational, perfect for a high-end campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1c09e5e5-a59a-4798-8f84-e4e955f7288c) - ![A creative shot from a high-fashion jewelry campaign. We used props and a vibrant color story to create a playful yet luxurious image that highlights the stunning pink and purple gemstones.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/154618e6-2b94-47fa-80e9-4b49f02cede7) - ![This image combines a bold yellow turtleneck with a stunning emerald and diamond choker. The contrast makes the jewelry pop, showing how I use color theory in my styling to create memorable visuals.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6f3cd9c1-79c0-41e7-815a-c8575517207c) - ![A close-up shot focusing on the exquisite detail of an emerald and diamond statement ring. My direction here was to create a sense of mystery and luxury, letting the jewelry be the star.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6a6c9fd5-edf7-48f1-b1b0-17c846a8979d) - ![A candid, joyful moment from a classic jewelry shoot. This style captures the feeling of wearing beautiful pieces, focusing on the emotional connection to luxury accessories.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/09309996-1f77-4212-979f-1039d24f9ef2) - ![A powerful portrait for a gold and diamond jewelry campaign. The styling, with the bold red lip and windswept hair, creates a feeling of confident, modern glamour.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/137b343e-3221-43ee-92ab-2637c05e5e1a) - ![This shot captures a sense of movement and drama. The focus is on the model's expression and the elegant gold necklace, creating a dynamic and engaging portrait for the jewelry brand.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/15e47e8c-5d97-44df-acd5-da421fc801f2) - ![A close-up beauty shot where chunky gold accessories take center stage. The styling is modern and edgy, showing how to layer different pieces for a bold, fashion-forward look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/41d0e11a-a531-49d4-9006-0e72871a58d4) - ![A serene and luxurious portrait showcasing a layered sapphire and diamond necklace set. The styling emphasizes elegance, with closed eyes drawing attention to the makeup and the brilliance of the jewels.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4703a08b-86cf-4fa7-ad0d-eb569db1f2ec) - ![This close-up portrait uses motion blur and warm lighting to create an artistic, high-fashion feel. The focus is on the unique gold choker and the model's intense gaze.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/49ec8f85-e5b9-433d-a3cf-78c3e01c4f46) - ![Another angle from our sapphire jewelry shoot, capturing a moment of peaceful elegance. The styling and pose are designed to highlight the full necklace set against the skin.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5930f899-188b-4687-aba9-5aa33f4031e4) - ![A dramatic, moody shot featuring emerald and diamond jewelry against a dark, veiled backdrop. This shows my ability to create a specific atmosphere that enhances the story of the collection.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/62e67e5d-c250-4def-811f-57b7cbd00bb3) - ![A full view of the dramatic styling for a fine jewelry campaign. The combination of multiple rings, a statement bracelet, and earrings against a sheer veil creates a look of opulent mystery.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/73d7d943-a981-46dd-9cb4-8c7b501234b1) - ![A confident and direct portrait from the sapphire collection shoot. The styling here is clean and powerful, letting the intricate, layered necklaces command full attention.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a1a14ddf-790e-4c72-bbd5-7ecea89f6902) - ![An artistic shot with a light trail effect, adding a dynamic and modern twist to a beauty portrait. The styling focuses on a statement gold necklace and glowing makeup.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a1bd1706-26c7-40ec-ae1e-cc01207e7d81) - ![A happy, smiling shot that brings a sense of warmth and accessibility to luxury jewelry. It shows that high-end pieces can be styled in a way that feels personal and joyful.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a91e7783-71ba-4cd2-9691-37e3874777ef) - ![A close-up from our emerald jewelry campaign, focusing on the interplay between the green stones and the model's expression. The styling is rich and captivating.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b161687d-f9e2-4792-a289-9e4e53734093) - ![A powerful and confident pose from the emerald and diamond shoot. The combination of the yellow turtleneck and layered green jewelry creates a visually stunning and memorable look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c21ca2f5-a106-4ecb-8692-cfd6418b2200) - ![A detailed shot focusing on the wrist, showcasing a magnificent emerald bracelet and a multi-stone ring. This type of shot is crucial for highlighting the craftsmanship of specific pieces.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c59be068-8ccf-4a61-b755-99b94cc30283) - ![A soft and intimate beauty portrait. The styling is minimal to draw attention to the model's features and the delicate gold rings, creating a natural and elegant look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c7fff5c9-db5d-45ed-98ef-f21dec89db42) - ![An edgy and provocative close-up from our emerald pendant campaign. This kind of creative direction helps a brand stand out by creating a bold and unforgettable image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e595f0c0-e764-4f07-9b63-698919dba3a6) - ![A pensive and dramatic portrait. The model's pose and the dark veil create a moody atmosphere that makes the diamond and emerald jewelry appear even more brilliant.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ec516f4a-62d5-41fd-b1ef-db8a76c8118e) ### [Desert Narratives & Global Shoots](https://mytribe.in/riechamallick/creative-direction-consulting/desert-narratives-global-shoots) - ![A stunning shot from a desert editorial, where the textured, earth-toned gown blends beautifully with the natural rock formations. This is an example of location-based storytelling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/13fb9fa1-0384-47ad-b41c-67fc309b8e81) - ![A full-length view of the couture gown against the dramatic desert landscape. My direction here was to create a powerful, almost mythical image that feels both high-fashion and organic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/25e3f355-c201-4ef9-91c3-574c7445bc24) - ![This look captures a bohemian desert vibe. I styled this maroon jumpsuit with heavy silver tribal jewelry to create a story of a modern wanderer against a beautiful sunset.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2e6320d8-61c0-4ac8-b972-d15dd5c2d689) - ![A dynamic pose from our bohemian desert series. The flowing outfit and the expansive landscape come together to create a feeling of freedom and adventure.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/31dcd183-5df6-4ce3-b057-e73699bb8c4a) - ![A serene, seated portrait that captures the peaceful yet powerful mood of the desert at dusk. The styling with layered silver accessories completes the narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3525e105-42d6-483b-9e4a-f9661b461fbc) - ![A shot from our "habibi vibes" series, featuring a vibrant, flowing kaftan and a traditional head wrap. The styling and pose evoke a sense of looking towards the horizon, full of hope and adventure.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7233f485-7d4d-4ca6-87bf-1d4b8349ddbe) - ![A duplicate of image 7, this shot captures the model in a textured gown against a rocky desert backdrop, showcasing my work in on-location fashion editorials.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/87c212f7-7f43-47d4-b28a-3b9875ac0cf9) - ![A duplicate of image 7, this image highlights the blend of high fashion and natural landscapes, a signature of my destination shoot creative direction.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a39301c7-4c50-435c-bb92-81babd4903f0) - ![A truly memorable shot from our desert story, featuring a camel. Incorporating elements like this is part of my creative direction to build a complete and authentic visual world.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c954f6c2-e079-4b89-a12b-a8df2621ca05) - ![A duplicate of image 15, this image shows the full scope of a dramatic desert fashion shoot, where the gown's texture mimics the surrounding environment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e60de7d9-2e32-4eee-bdf5-06e21364f9fa) - ![A duplicate of image 17, this portrait captures the essence of our desert shoot, with styling that includes a flowing maroon outfit and bold, ethnic-inspired jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e83f6eb4-7ad5-4c0f-b7bd-f597f754c8f7) - ![A playful and majestic pose from the kaftan series in the desert. This shot tells a story of confidence and connection with the vast, beautiful landscape.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/efbf5b93-1bd4-4fce-8cc3-33b0f234c822) ### [Modern & Traditional Indian Wear](https://mytribe.in/riechamallick/creative-direction-consulting/modern-traditional-indian-wear) - [Video: This video captures the vibrant energy of a modern Indian look. I used a colorful, embellished outfit and bold accessories to create a visual story that feels both traditional and fiercely contemporary.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c9857f22-5087-4f76-8c73-a49ed25f653f) - ![A bright and cheerful look featuring a pink and green floral saree. The styling is fresh and youthful, perfect for daytime events or a modern take on ethnic wear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1099d79f-dda6-4ef2-8869-2e35af7fd867) - ![Another shot from the floral saree series, showing a slightly different pose. The styling is consistent, focusing on a happy, approachable aesthetic for contemporary Indian fashion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1a394ba1-1bf2-447b-9a4f-82ebe6bf1a5d) - ![A beautiful portrait in a light teal silk saree, paired with a stunning multi-layered traditional necklace. This styling balances classic elegance with a soft, modern feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1cbbb21b-dd48-4aff-b41b-589bd33dba56) - ![A duplicate of image 1, this is a beautiful example of soft, romantic styling with a hand-painted floral organza saree, perfect for creating a dreamy and elegant mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/464ab317-c4e1-4398-988d-043e49ab84de) - ![A duplicate of image 1, this shot showcases the delicate details of the floral saree and the model's happy expression, a key part of my people-focused creative direction.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/58582086-e8c9-4680-b446-859e0545d6d7) - ![A full look from the teal silk saree series, showing the beautiful drape of the fabric. The addition of a silver bracelet completes the traditional yet understated look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5a8dcf6b-538d-4afa-9bf4-a821363fba67) - ![A playful, candid moment captured in the pink floral organza saree. I love directing these "in-between" moments to show the personality behind the fashion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5d5015b9-10e5-4ba0-a72e-11c1a0347be3) - ![A full-length shot showcasing the elegance of the light teal silk saree. The styling is clean and sophisticated, letting the rich texture of the fabric and the statement jewelry shine.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6c015abb-3ccb-45d2-9930-8e21ab86c320) - ![A lovely over-the-shoulder shot from the pink floral saree look. This angle highlights the beautiful back detail of the blouse and the model's soft, natural hair and makeup.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6c76637d-a7a3-4a0c-84fa-a5640114d1de) - ![A seated portrait in the teal silk saree. The styling here feels intimate and graceful, highlighting the intricate jewelry and the soft smile of the model.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8aa55fed-b11e-4519-9777-3a6526213836) - ![A duplicate of image 36, this portrait captures a sweet, natural moment, showcasing the back of the blouse and the gentle styling of the hair.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/92d7f297-0040-448d-9844-3a8e4bb89a68) - ![A close-up portrait from our traditional silk saree shoot. The warm, golden tones of the saree are complemented by the intricate gold jewelry and the model's elegant pose.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/993015e2-c47d-4c78-a810-ae5a438d2ae1) - ![This shot highlights the beauty of traditional hairstyling with fresh flowers, paired with a shimmering golden-orange saree and classic temple jewelry. It’s a celebration of heritage.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a1e9fe68-49f0-4fe0-86a9-a672c530bfbb) - ![A candid and happy shot from the pink floral saree series. The natural light and relaxed pose create a feeling of effortless beauty and charm.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ab811bfe-a9b3-446c-9c9c-94d47de07275) - ![A full-length shot of the pink organza saree by a window. The natural light beautifully illuminates the sheer fabric and delicate floral painting, creating a soft and ethereal mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/aed8c269-9f12-44b8-944d-1213c66efb7a) - ![Another elegant portrait from the traditional silk saree shoot. The focus is on the model's graceful expression and the exquisite details of the jewelry and saree border.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c02c1ab3-9794-4d2c-b709-6b0537d68167) - ![A full-length shot of the teal silk saree against a dark background, making the color pop. The styling is poised and elegant, showcasing a complete, head-to-toe look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cab19e0c-d4f1-4df9-b6c6-c9d579188724) - ![A duplicate of image 1, this shot perfectly captures the light and airy feel of the organza saree, a key part of the visual story we created for this look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cdc056d0-ed85-48c6-b764-7da48a9a5e58) - ![A heartwarming shot where the model makes a heart gesture. This adds a layer of personality and connection, making the fashion feel more relatable and human.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d96b38cd-cdbf-42dd-aace-dfbe3fdf1c0e) - ![A duplicate of image 58, this portrait captures a moment of quiet reflection, showcasing the soft styling and natural beauty of the look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e5556bb7-07f7-4567-95c3-f4ccfd4224ce) - ![A duplicate of image 5, this image shows a classic portrait pose in a vibrant floral saree, representing a fresh and modern approach to ethnic fashion styling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f265553a-e2b7-4200-8ada-1d8a5e76821d) ### [Red Carpet & Evening Glam](https://mytribe.in/riechamallick/creative-direction-consulting/red-carpet-evening-glam) - ![A striking full-length shot of a red tulle gown. The styling is clean and modern, using natural light from a window to create a soft yet dramatic effect.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/26dcf5b7-f796-4995-87bd-0742d5a22f55) - ![A joyful, twirling shot in the red tulle dress. My direction was to capture movement and happiness, showing how a great outfit can make you feel incredible.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3066275c-6bff-424a-b3ff-ce976ffc8d1f) - ![A powerful and chic look featuring a red satin pantsuit. The monochromatic styling is bold and confident, perfect for a modern woman who isn't afraid to stand out.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/49862951-5217-4102-8756-9d10051ea874) - ![A duplicate of image 16, this image showcases a dramatic red gown styled for a high-fashion editorial, emphasizing silhouette and color.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6c8098a2-3361-43ec-8faf-c53f440c2636) - ![A side profile of the red tulle gown, highlighting its delicate layers and romantic silhouette. The styling is soft and elegant, focusing on form and texture.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/70eac013-f6e8-4217-933a-4f8d16240aeb) - ![A confident pose in the red satin pantsuit. This over-the-shoulder look is powerful and alluring, showcasing the sleek fit and luxurious fabric.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7a7507eb-f9b2-4c92-b10d-033b96454d40) - ![A candid, happy moment from an awards night. This shot in the green sequin gown captures the excitement of the event, showing a real "titli" or butterfly moment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8c636c6d-b8e5-44bf-947d-e09cf20b2ea5) - ![A full-length shot of a stunning yellow one-shoulder dress with fringe details. The styling is modern and sophisticated, set against a moody, ambient background.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/94ee1c86-0b12-47bf-ae9a-df4ba82a71cb) - ![A beautiful, contemplative close-up from the yellow dress shoot. The soft lighting and thoughtful pose create an intimate and glamorous portrait.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/98c3c887-6297-418b-8662-e127983eb9c8) - ![A close-up shot focusing on the jewelry paired with the red strapless gown. The styling highlights delicate diamond accessories that complement the bold dress.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a3448c87-a77c-40a8-b7bc-81f0e9b81070) - ![A powerful and dynamic pose in a sleek black dress. The styling is elevated with bold gold accessories, creating a look that is both strong and sophisticated.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a5609987-049b-4124-a652-2c93c7777860) - ![A close-up portrait in the red satin suit. The focus is on the model's confident expression and smoky eye makeup, which completes the glamorous evening look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a9809fd6-a493-499f-ae9c-a91cc2976fb2) - ![A beautiful shot of the red tulle gown styled with a matching cape. This adds an extra layer of drama and elegance to the overall look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c09115f8-be74-470b-9c65-de54b4d7ed6e) - ![A relaxed yet poised seated pose in the red satin pantsuit. This shows the versatility of the outfit, looking just as chic in a candid moment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cd058d73-781f-4b4d-a778-9cc8dbe2661f) - ![A duplicate of image 45, this candid shot captures the joy and glamour of wearing a stunning evening gown at a special event.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cdc6c1f9-6a80-47e6-aa71-3ca81f2adfd9) - ![Another angle of the "titli moment," showing the beautiful movement and sparkle of the green gown. My styling aims to create looks that not only look good but feel amazing to wear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d4d0fa02-87bc-40f6-babb-f9ffa7ee511a) - ![A duplicate of image 20, this shot on the grand staircase perfectly captures the essence of red carpet glamour and high-impact event styling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dbe9e09f-2c60-4731-8e1c-40cda73c06c9) - ![A seated portrait in the red satin pantsuit, exuding confidence and modern elegance. The styling is sharp and polished from head to toe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e901ea97-dae3-46b7-8e88-aea9414a5ff9) - ![A close-up, seated portrait in the sparkling green gown. This intimate shot captures a moment of quiet confidence amidst the glamour of the event.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e905d898-aece-4b95-b2a6-b6feaffcfd73) - ![A duplicate of image 48, this close-up portrait showcases the soft, glamorous makeup and simple gold jewelry that perfectly complements the yellow evening dress.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f5f2aaad-2b5f-4045-b6d1-265d05da75f8) - ![A fun, dynamic shot of the yellow fringe dress in motion. I love styling looks that have great movement, as they create fantastic energy in photos.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f6c4ac13-9be0-4969-83be-bdd26314a37b) ### [Edgy & Contemporary Studio Work](https://mytribe.in/riechamallick/creative-direction-consulting/edgy-contemporary-studio-work) - ![An edgy, high-fashion take on denim. The wet hair look, undone jacket, and intense expression are all part of the creative direction to create a raw and powerful image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/51552832-816e-4500-89d8-6a5e52a2a1a0) - ![A duplicate of image 27, this shot captures a bold and modern denim look. The styling is intentionally undone to create a sense of raw, effortless cool.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c2efa147-3c17-413f-ae1d-b10912e8e2a9) - ![A striking portrait featuring a model with a pixie cut and bold blue smokey eyes. The styling is minimal, focusing on the denim jacket and the powerful, direct gaze.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d364c05f-7fa4-4750-8627-922bd7d843c8) - ![A minimalist and confident shot. The styling is simple, with the denim jacket worn off the shoulder to create a strong line and highlight the model's bare back and sharp haircut.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fe8e1192-db39-40f5-a337-a9f90cdd1199) ## Meet your expert [Riecha Mallick](https://mytribe.in/riechamallick) ### My story My passport’s probably more used than my phone, honestly. I’m RiEcha, always hopping from Mumbai to somewhere else, chasing magic and good food. My friends, old and new, keep me grounded – we’ve survived every fashion disaster together! Life’s wild, my bucket list’s nuts, but I’m just rolling with it, grateful for every laugh, every airport run, and every meal that makes me go 'wow'. ### My work - **Fashion Styling, Creative Consulting, Education**: I style, consult, and teach—mostly in Mumbai but I travel for destination fashion styling too. - **Creative Concept Looks**: Styling’s my art. I love creating dreamy moments, from red carpet styling to sandstorm shoots. - **Team Collaboration in Fashion**: I work closely with photographers, makeup artists, and designers. The magic’s always in the teamwork. - **Bold Accessories Styling**: Accessories are your armour. I help you experiment with looks that let your sparkle do the talking. ## More services from Riecha Mallick - [Fashion Styling](https://mytribe.in/riechamallick/fashion-styling) · ₹12-50K per look (estimate) ## Book To book Riecha Mallick, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Creative%20Direction%20%26%20Consulting%20by%20Riecha%20Mallick.)