--- title: "Live Sneaker Customization for Brand Events in Mumbai" description: "Hire Ridhii for live sneaker customization events and brand collaborations. From Adidas to TUMI, I bring your brand to life with custom hand-painted kicks." canonical: https://mytribe.in/ridhiimakkar/wearable-art-fashion-customization/brand-collabs-live-events last_updated: 2025-09-19 --- # Live Sneaker Customization for Events and Brands Tribe Verified · Collaborated with Adidas, TUMI, and Diageo. By [Ridhii Makkar](https://mytribe.in/ridhiimakkar) · Ships across India · ₹4,500 Per Pair (Artwork Fee) (estimate) Part of [Wearable Art & Fashion Customization](https://mytribe.in/ridhiimakkar/wearable-art-fashion-customization). [View full gallery](https://mytribe.in/ridhiimakkar/wearable-art-fashion-customization/gallery) Painting sneakers in my studio is one thing, but doing it live at an event with a crowd watching? That is a whole different adrenaline rush. I love bringing that energy to brand activations. ## Photos and videos - [Video: My collaboration with Adidas in Pune was a wild ride. I was invited for a custom sneaker activation and ended up painting over 30 pairs in under 24 hours for the launch of a new sports shoe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/99db0af7-755f-40e5-a979-23f8b405d4fa) - ![My first luxury brand collaboration! I worked with TUMI to create hand-painted luggage tags inspired by Indian cities for their store preview at Jio World Drive. They were all claimed within 30 minutes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/48a9c29d-cdf5-4b43-b512-1f0fc05ddd26) - ![Here I am after a big project for Diageo. I was commissioned to paint 22 pairs of Nike Air Force 1s, and it was an amazing experience working on such a large batch order.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9726a773-e3b8-4a15-960c-194d1a0d84d0) - [Video: At the Adidas event, I started with some custom Sambas, hoping the idea would catch on. This pair features a classic leopard print design that was a big hit with customers.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e3f95b1f-50f3-492e-9c82-2aea86fdc9dd) - [Video: This is what batch painting 22 pairs of shoes at once looks like. For the Diageo project, I had to be super efficient to get them all done on time, painting each layer on all the shoes simultaneously.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c67622b5-3e4b-4d86-8b98-6d10e46067ba) - ![Florals were a very popular request among the customers at the Adidas live painting event. I created several different floral designs on various Adidas models like the Superstar and Forum.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7a8bc9e2-cca3-4ce8-845a-6ae9fddcd9fc) - [Video: A blast from the past. During the Adidas event, a customer requested one of my very first designs from when I started customizing: a green dragon on a pair of Adidas Superstars.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/53352895-7b52-47ef-b6c9-f96586f5887d) - ![This is what you missed while I was busy with the Diageo project. I created a custom swirl design inside the Nike swoosh, paired with bright neon laces for a standout look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6a9112e1-304c-4771-a6a3-bb8a6c5ced09) - ![I painted so many different designs at the Adidas event. This collage shows a few of them, including a red bandana print, a simple bow design, and the leopard print Superstars.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2943a839-a7d6-451f-8911-ee36ba7bb705) - [Video: Even a simple-looking design can be tough to execute perfectly, especially when you have to replicate it on 22 pairs of shoes. This swirl pattern required a steady hand and a lot of patience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/76146fda-7403-44d0-b19c-cab4f550d022) - [Video: The Adidas activation coincided with the launch of their new Adizero SL sports shoe. I had the chance to customize several pairs with a cool paisley bandana print.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/42ad8351-de6d-4377-8fc1-3135f15b7d3b) - [Video: One of the best parts of live customization events is seeing the customers' reactions. These two were so happy with their matching personalized Adidas sneakers.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/08ca3eb1-7a8a-4c11-9010-1510d1b4c610) - ![This is pretty much what my life looked like during the Diageo project: surrounded by boxes of brand new Nike Air Force 1s, ready to be painted.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b1cde02a-bcc7-4227-83b6-c46fd232299a) - ![I was so honored to be invited by Mithibai College's Kshitij festival to be a judge for their "Sole Expressions" sneaker art competition. It's amazing to see the creativity on the other side of the table.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4b5fadbb-ff38-4fbd-a432-2924e7f79081) ## About Brand Collabs & Live Events Live painting is all about the hustle. Whether it is a store launch or a brand activation, I work fast to deliver quality art on the spot. I have done everything from painting 22 Nike Air Force 1s for Diageo to custom TUMI luggage tags that sold out in under 30 minutes, so I know how to manage volume without cutting corners. ### The High-Energy Hustle People ask if live customization is stressful. Honestly? It is exactly the kind of chaos I thrive in. When I partner with brands like Adidas or Diageo, I am not just painting; I am creating an experience. ### What I Bring to Your Event - **Speed & Precision:** You saw the Adidas event—30+ pairs in under 24 hours. I have specific techniques for batch painting that keep the art consistent, even when the clock is ticking. - **Crowd Engagement:** It is not just about the final product. I love interacting with your guests, walking them through the process, and making them feel part of the creation. It turns a standard product launch into a memory they get to wear home. - **Logistics & Setup:** I come prepared. Whether you need custom luggage tags, sneaker swoosh painting, or intricate character art on the spot, I manage the setup to keep things running smooth. ### Let's Collaborate I have worked with luxury labels and global sportswear giants. Whether it is a private store preview or a large mall activation, I adapt the design to fit the vibe of your event. If you want to elevate your brand presence and offer something truly unique, let us chat. ## About Ridhii Makkar Hi, I'm Ridhii. Live events are where my art really comes alive. It is high pressure and high energy, and I would not have it any other way. [See all of Ridhii Makkar's services](https://mytribe.in/ridhiimakkar) ## More from Wearable Art & Fashion Customization by Ridhii Makkar - [Featured](https://mytribe.in/ridhiimakkar/wearable-art-fashion-customization/featured) - [My Signature Coffee-Dye Kicks](https://mytribe.in/ridhiimakkar/wearable-art-fashion-customization/my-signature-coffee-dye-kicks) - [For the Motorheads: F1 & Car Themes](https://mytribe.in/ridhiimakkar/wearable-art-fashion-customization/for-the-motorheads-f1-car-themes) - [Icons on Your Feet: Pop Culture & Characters](https://mytribe.in/ridhiimakkar/wearable-art-fashion-customization/icons-on-your-feet-pop-culture-characters) - [Masterpieces Reimagined: Fine Art on Footwear](https://mytribe.in/ridhiimakkar/wearable-art-fashion-customization/masterpieces-reimagined-fine-art-on-footwear) - [Wear Your Wanderlust: Travel & Cityscapes](https://mytribe.in/ridhiimakkar/wearable-art-fashion-customization/wear-your-wanderlust-travel-cityscapes) - [Heritage & Handcraft: Indian-Inspired Art](https://mytribe.in/ridhiimakkar/wearable-art-fashion-customization/heritage-handcraft-indian-inspired-art) - [Beyond the Sneaker: Custom Bags & Accessories](https://mytribe.in/ridhiimakkar/wearable-art-fashion-customization/beyond-the-sneaker-custom-bags-accessories) - [Bold Statements: Florals, Patterns & Bling](https://mytribe.in/ridhiimakkar/wearable-art-fashion-customization/bold-statements-florals-patterns-bling) - [The Artist's Corner: My Process & Musings](https://mytribe.in/ridhiimakkar/wearable-art-fashion-customization/the-artist-s-corner-my-process-musings) - [Client Stories & Couple Sets](https://mytribe.in/ridhiimakkar/wearable-art-fashion-customization/client-stories-couple-sets) ## More services by Ridhii Makkar - [Art & Customization Workshops](https://mytribe.in/ridhiimakkar/art-customization-workshops) - [Live Art for Events & Brand Activations](https://mytribe.in/ridhiimakkar/live-art-for-events-brand-activations) ## Similar work from other experts - [Custom Sneaker Brand Collabs & Live Events](https://mytribe.in/unhingedcustoms/custom-sneaker-art/brand-collabs-live-events) by Unhinged Customs · Custom Sneaker Art · Based in Hyderabad; ships across India - [Brand Collabs & Live Customization Events](https://mytribe.in/melsmake/custom-painted-apparel-accessories/brand-collabs-live-events) by Mel's Make · Custom Painted Apparel & Accessories · Takes custom apparel orders across India - [Live Sneaker Customization and Art for Brand Events](https://mytribe.in/themoodbox.in/art-workshops-live-events/live-customization-for-brands) by The Mood Box · Art Workshops & Live Events · Hosts workshops in Mumbai; Travels across India for live events - [Live Sneaker Customization and Collaborative Art Events](https://mytribe.in/knickgasm/live-art-brand-activations/the-live-art-experience) by Knickgasm · Live Art & Brand Activations · Travels for events across India; Studio in Ghatkopar West, Mumbai - [Brand Collaborations and Creative Event Activations](https://mytribe.in/paintbarin/corporate-events-team-building/big-names-big-fun-brand-collaborations) by Paint Bar · Corporate Events & Team Building · Studio at Residency Road; Travels across Bengaluru, Mumbai, Delhi NCR & India - [Live Graffiti Art & Celebrity Collaborations](https://mytribe.in/stanlee_graffiti/mural-wall-art/collabs-live-art) by Stanlee Jr. · Mural & Wall Art · Takes projects in Indore and travels across India ## Book To book Ridhii Makkar, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hey%20Ridhii!%20I%20saw%20your%20work%20on%20the%20Brand%20Collabs%20%26%20Live%20Events%20page%20and%20would%20love%20to%20discuss%20a%20booking%20for%20an%20upcoming%20event.)