--- title: "House of Masaba: A Sculptural Couture-scape in Mehrauli" description: "Experience the House of Masaba flagship, a masterpiece of retail design. See how we blend Indian maximalism with modern sculptural architecture." canonical: https://mytribe.in/renesa.architects/experiential-spatial-branding/house-of-masaba-a-sculptural-couture-scape last_updated: 2025-09-25 --- # House of Masaba: A Sculptural Couture-scape Tribe Verified · Award-winning design studio based in Delhi By [Renesa](https://mytribe.in/renesa.architects) · Takes projects across India; Visit studio in Vasant Vihar, New Delhi · ₹750 Per Sq Ft (estimate) Part of [Experiential & Spatial Branding](https://mytribe.in/renesa.architects/experiential-spatial-branding). [View full gallery](https://mytribe.in/renesa.architects/experiential-spatial-branding/gallery) We translated the House of Masaba brand identity into a fluid, sculptural space. This flagship is a dialogue between Indian maximalism and modernism, where curved walls and terracotta hues create an environment that feels like a gallery and a sanctum. ## Photos and videos - ![The entrance, where the brand's signature tribal bust and a curving, vibrant red wall immediately immerse the visitor in the world of Masaba. The forms are soft and sculptural, a direct nod to the flow of fabric.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/496dcbc2-44c3-4d47-9176-3e4c51e7f2c1) - ![A close-up of the iconic black tribal bust, set against a pod-like enclosure. This is a key element of the brand's visual identity, integrated directly into the architectural narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f776e077-b3cc-4a0e-9950-5c2cada9309e) - ![A fluted, sculptural column anchors a curving walkway. The entire space is finished in a tactile lime plaster, creating a soft, continuous surface that feels both ancient and contemporary.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2a6127db-75d4-4432-9272-eed76f8cc891) - ![A single garment is displayed like a piece of art against the curving, earthen-toned walls. The architecture acts as a quiet, respectful stage for the couture.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9cee311b-9f51-48ac-85e8-67a531641c5b) - ![A bridal lehenga hangs in a dedicated niche, the rich red of the garment complementing the warm, earthy tones of the walls.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c155c87c-243b-48c0-953b-0a02a902d564) - ![The space is a journey through a series of reveals and enclosures. Here, animal sculptures stand guard along a winding path, adding a touch of playful surrealism.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1cff06cd-6d2d-4b76-926f-7ac457810275) - ![A private consultation nook, where traditional Indian furniture and rich red textiles create a sense of heritage and luxury.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9f28333a-895d-4c44-a503-caf8874a7ca9) - ![A view into the consultation area, framed by a magnificent, antique carved wooden doorway. This is a dialogue between past and present, craft and couture.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7e230cba-f4ec-4ae1-9d99-e7b3367a482b) - ![A vignette showing a traditional console table and mirror, set against the backdrop of the store's curving, sculptural walls.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1b225a39-aa44-42d0-858c-ef5070c09034) - ![A view of a display area, where the organic forms of the walls and a classic armchair create a soft, inviting atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e6fbdc66-445a-4e97-a019-24359a287255) - ![The path through the store is a winding discovery, with garments revealed in niches and alcoves.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7713a653-16be-4c12-a1a1-54b2c3da9b35) - ![An arched opening reveals a space washed in deep red, a sacred inner sanctum for the most special pieces.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bf406ef7-2ce2-4321-8506-da740cf2029d) - ![A mannequin draped in a golden bridal outfit is framed by a dramatic red arch, creating a powerful and reverent focal point.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/664ab943-1a22-4121-b260-edc4bafbab36) ## About House of Masaba: A Sculptural Couture-scape Architecture here is an exercise in sculptural fluidity. We eschewed standard rectilinear construction to create pod-like enclosures finished in tactile, hand-applied lime plaster. This material choice serves a dual purpose: it offers the softness of draped fabric, mirroring the couture on display, and establishes a muted, earthen backdrop that ensures the vibrant, maximalist pieces remain the focal point of the narrative. The House of Masaba flagship in Mehrauli is not merely a retail store. It is a meticulously crafted spatial dialogue. Our design philosophy was to move away from the traditional, rigid storefront model and instead develop a 'couture-scape.' By utilizing sweeping, curved walls, we created a journey of discovery. Every alcove and reveal is intentional, guiding the visitor through a series of sensory vignettes rather than a static display. We balanced the project's inherent maximalism with significant structural restraint. The use of terracotta-hued lime plaster acts as a unifying thread, tying together the diverse elements of traditional Indian furniture, brass detailing, and contemporary minimal lines. This specific choice of lime plaster provides a depth of texture that paints cannot replicate, changing under the shifting light of the day. For brands seeking similar experiential environments, our approach focuses on three pillars: 1. Architectural Identity: We define the 'soul' of the space before drawing a single line. For Masaba, this meant translating the brand's rule-breaking spirit into physical, sculptural forms. 2. Sensorial Zoning: The transition from the high-energy entrance to the quiet, introspective consultation nook is engineered to influence the shopper's psychological state. 3. Material Integrity: We prioritize honest materials like natural stone, wood, and lime plaster to build environments that resonate with the visitor long after they depart. Whether you are conceptualizing a boutique, a speakeasy, or a lifestyle concept store, our process is collaborative. We engage with artists and lighting specialists to ensure that your space performs as a narrative, not just a container for products. ## About Renesa I lead the design process at RENESA, where I believe a space is a living memory, not just walls. We do not chase trends. We hunt for the spark between your brand's soul and the built environment. If you want a space that breathes and lingers in the mind, let us begin that conversation. 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