--- title: "Creative Direction & Production for Stunning Fashion Shoots - mytribe" description: "Need end-to-end creative direction & production? Rahul Singh offers expert art direction for brand campaigns, editorials & lookbooks in Delhi & Mumbai. Bring your vision to life from concept to final shot. Hire on Tribe." canonical: https://mytribe.in/rahulsingh_styling/creative-direction-production last_updated: 2025-12-29 --- # Creative Direction & Production in Delhi Ncr By [Rahul Singh](https://mytribe.in/rahulsingh_styling) · I handle everything from concept to final shot for fashion campaigns and editorials, so you get one point of contact for creative direction, styling, and production. ## Locations Studio in Mehrauli, New Delhi; Takes projects across Delhi NCR and Mumbai ### Travels to - Takes projects across Mumbai (Mumbai Metropolitan Area, Mumbai Metropolitan Area, Maharashtra) - Takes projects across Delhi NCR (National Capital Region, National Capital Region) ### Visit at - Studio at HouseofR, Mehrauli, New Delhi (shoots near Qutub Minar, Saket, Vasant Kunj, Chattarpur, Lado Sarai, Hauz Khas) ## Pricing guide (estimates) These are indicative prices based on provider's past work. Enquire now to find out final quote. ### Essential E-Commerce & Social Content Covers 10 to 12 looks per day with a mid-tier photographer and standard hair and makeup, designed for high-volume catalogs. Typically ₹40-75K per shoot (estimate) #### **Core Creative Services** * **Concept & Moodboarding:** Creation of a clean and commercial visual theme suitable for Instagram reels and website listings. * **On-Set Art Direction:** Direction of poses, mood, and flow to ensure garments look saleable. * **Wardrobe Styling:** Styling for up to 10 to 12 looks, including steaming, garment prep, and pairing with accessories. * **Accessory Sourcing:** Provision of standard accessories like statement earrings, belts, hats, and sunglasses. #### **Production & Crew** * **Photography Team:** 1 Professional Fashion Photographer specialized in social media and catalog output. * **Beauty Team:** 1 Hair & Makeup Artist (HMUA) for standard commercial looks. * **Assistant:** 1 Styling Assistant to help with quick changes and garment care. #### **Logistics & Deliverables** * **Images:** Approximately 20 to 30 High-Resolution Retouched Images plus Raw files. * **Casting & Location:** Shortlisting of models and suggestion of locations (Model fees and location rent paid separately). ### Commercial Campaign & Lookbook Includes editorial-grade photography, BTS video content, and detailed prop styling for 8 to 10 hero looks suited for brand campaigns. Typically ₹80K-1.4L per shoot (estimate) #### **Creative Direction & Strategy** * **Narrative Development:** Developing a cohesive brand story and theme. * **Prop Styling:** Sourcing specific props like vases, rugs, or vintage furniture to enhance the frame. * **Styling Curation:** Detailed styling for up to 8 to 10 hero looks, including sourcing high-end jewelry and footwear. #### **Premium Crew Composition** * **Senior Photographer:** Commissioning an editorial-grade photographer for high-dynamic-range imagery. * **Videography Add-on:** Includes a dedicated videographer for BTS and 3 to 4 short Reels or fashion films. * **Glam Team:** Dedicated Senior Makeup Artist AND a separate Hair Stylist for intricate looks. * **Manpower:** 2 Styling/Production Assistants on set. #### **Post-Production & Management** * **Retouching:** High-end magazine-quality skin retouching and color grading for 15 Hero Images. * **Studio Management:** Coordination of studio booking, lighting equipment rental, and catering. * **Model Casting:** Managing the booking of agency-signed models (fees paid by client). ### High-Concept Editorial Production A flagship package featuring custom set design, avant-garde styling, 4K cinematic video, and elite crew for magazine-cover quality visuals. Typically ₹1.5-2.2L per shoot (estimate) #### **Visionary Art Direction** * **Conceptualization:** Vogue-level theme creation and narrative building. * **Set Design & Construction:** Custom set setups, heavy prop usage, or styling massive locations. * **Advanced Styling:** Sourcing avant-garde accessories, headgear, and complementary designer pieces. #### **Elite Production Team** * **Director of Photography:** Top-tier Fashion Photographer with a distinct artistic signature. * **Cinematic Video:** High-production value fashion film (4K, gimbal work, color graded). * **Editorial Beauty Team:** Senior-most artists capable of prosthetics, structural hair, or period-specific makeup. * **Lighting Designer:** Specialized lighting setup using Gobos, gels, and mood lighting to create drama. #### **End-to-End Execution** * **Project Leadership:** Single point of contact handling all vendor negotiations and scheduling. * **Post-Production Suite:** Editorial retouching (magazine cover quality) and video editing with licensed music. * **Usage Rights:** Coordination of creative crew contracts. ## About Creative Direction & Production ### My Approach Fashion is more than just clothes for me - it's about building a whole vibe. I care about the story behind every shoot, not just the final image. Whether it's a moody editorial or a clean, modern campaign, I want every detail to feel intentional and part of a bigger picture. ### What I Do - I handle everything from the first idea to the final shot. That means you don’t have to chase different people for production, styling, or art direction - I manage it all. - My process is pretty hands-on. We’ll start by figuring out the core story or mood you want. For example, I once built a shoot around the theme '.INFERNO.' - the whole thing was about transformation and drama. - Once we have the concept, I take care of the visual world: mood, lighting, set design, and even picking the right hair and makeup artists. - I pull together the right team for each project, whether it’s for a fashion editorial production or a commercial shoot. Teamwork is a big deal for me. ### Types of Projects - Brand campaigns and lookbooks for both Indian ethnic and Western styles - Magazine editorials with a strong visual storytelling for brands - Commercial shoots for labels like Urbanic and Pantaloons If you want your collection or campaign to have a clear, unified look and feel, I’m here to help shape that vision. ## Highlights Browse through Rahul Singh's best work. ### [Featured](https://mytribe.in/rahulsingh_styling/creative-direction-production/featured) - ![This is from my conceptual editorial, '.INFERNO.', a project where I explored transformation through fashion. I directed the entire visual theme, from the avant-garde styling of this bold yellow blazer to the dramatic bubble ponytail, creating a powerful, high-fashion statement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/54aaa3dd-556c-4cc4-a974-3f85f85da2ec) - [Video: For the 'Sakhi' collection by House of R, I managed the full production to create this grand, festive campaign. The goal was to capture a sense of opulent celebration, styling multiple models in a rich, historical setting to tell a story of friendship and heritage.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/78aabdfe-4807-4bd2-80d0-96cb4625e8b6) - ![I had the opportunity to style the acclaimed actor Nawazuddin Siddiqui for this portrait series. My focus was on a minimalist and authentic look, using a simple white shirt to create a timeless and introspective mood that reflects his powerful on-screen presence.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fa8a498b-007c-4dd4-a8dc-5c329416e899) - ![This image is from a commercial campaign I styled and art-directed for the fashion brand Urbanic. The concept was a fresh, romantic garden party, and I used soft floral dresses and natural settings to create a look that is both aspirational and commercially appealing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9d5e74e3-5cbe-4e5d-987b-1f10ff1ec450) - ![A powerful shot from a high-fashion editorial where I handled both the styling and art direction. The focus was on creating a dramatic, modern-ethnic look by layering intricate jewelry and using bold, smoky eye makeup against a rich, red backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fa9613b6-2446-40da-8184-7257452a414e) - ![For the 'Firdaus' collection by Saisha, I styled this elegant navy blue suit. The creative direction focused on clean lines and graceful movement, as seen in the flowing organza dupatta, to produce a sophisticated and modern lookbook image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5511dcb5-73e4-4244-a019-4267a775097f) - [Video: This is a playful campaign video I directed for designer Siddhartha Bansal, built around the concept 'Mannequin After-Hours'. We transformed a store window into a vibrant party scene, showcasing the collection's colorful energy in a unique and engaging way.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dddced11-8d5a-458a-9b30-d59a0ae8c897) ### [High-Concept Editorials](https://mytribe.in/rahulsingh_styling/creative-direction-production/high-concept-editorials) - [Video: This video captures the moody and dramatic atmosphere I created for the ethnic wear brand Kashidaa. Using deep magenta lighting and a floor of rose petals, I directed the shoot to evoke a sense of royal solitude and timeless elegance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7ea4ba74-c155-4fe2-a9f2-ce6c7950dd43) - ![A full-length shot from the Kashidaa campaign, showcasing the complete styled look. The rich pink kaftan is complemented by a traditional choker and a floral hair accessory, set against a dramatic, color-blocked background to create a painterly effect.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c40be325-e7bd-47df-94e8-f467b54cbe00) - ![The back view of the crushed-fabric kaftan from the Kashidaa editorial. This shot was intentionally composed to highlight the garment's texture and drape, emphasizing the quiet luxury and craftsmanship of the piece.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/013878df-90fe-42fe-bf53-e02a745d24be) - ![From a high-fashion editorial, this image uses dramatic red backlighting to create a powerful silhouette. I styled this sequined one-shoulder lehenga with a feather detail to blend modern glamour with traditional Indian design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7a657c78-9038-478a-b99d-c66577bf04d9) - ![A close-up beauty shot from the same editorial, focusing on the synergy between the styling and makeup. The wet-look hair, smoky eyes, and layered pearl headbands were all part of my art direction to create a fierce and contemporary bridal look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/767078cb-0c95-4552-a2bd-d0a36e955228) - ![For the 'White Rose' collection, I created a romantic and poetic visual story. This portrait captures a dreamy, vintage mood with a sheer pussy-bow blouse, a classic boater hat, and soft, natural lighting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5003f33e-4d38-4e62-abb2-cbf21775baf2) - ![This image from the 'White Rose' editorial shows the full look in a rustic garden setting. I styled this tiered white dress with a contrasting belt and vintage-inspired heels to tell a story of timeless romance and elegance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/209f1552-b8c8-47b0-9fce-7a263d78c4be) - ![A wider shot from the 'White Rose' campaign, featuring two models to showcase the collection's versatility. The styling contrasts an all-white layered outfit with an earth-toned ensemble, creating a harmonious visual narrative in a serene, natural landscape.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bb57d1da-ddee-4b10-aa21-9626fa4b43e6) ### [Grand & Festive Campaigns](https://mytribe.in/rahulsingh_styling/creative-direction-production/grand-festive-campaigns) - [Video: This campaign video for House of R was shot in a lavish, heritage-inspired location to evoke a sense of royal grandeur. I directed the styling and mood to capture the opulence of their Anarkali and Sharara suits, focusing on flowing fabrics and intricate embroidery.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/04481a06-0cf7-4ba9-8c27-7503934fea3d) - ![For this bridal campaign with Rambhajo's jewelers, I styled a complete regal look. The art direction focused on creating an image of timeless bridal opulence, pairing a heavily embroidered lehenga with layers of exquisite emerald and polki jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0115441e-4b2d-4eff-9d43-f6b0098fea91) ### [Ethnic Wear Lookbooks](https://mytribe.in/rahulsingh_styling/creative-direction-production/ethnic-wear-lookbooks) - ![A clean, full-length lookbook image styled for Saisha's 'Firdaus' collection. The focus is on the sharp silhouette of this red kaftan set, with minimal props and a neutral background to make the intricate embroidery and vibrant color stand out.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/defacab4-2e0f-48b6-9989-7b02b1cd6795) - ![A detail-oriented shot from the Saisha lookbook, highlighting the delicate hand-embroidery on the neckline of the red kaftan. The pose and composition are directed to showcase the garment's craftsmanship and luxurious feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c6a9dc9f-f57b-469f-a9ae-0808e873f4d1) - ![This full-length shot from the Saisha 'Firdaus' lookbook features a mustard yellow kurta set. I styled it with an embroidered organza dupatta and statement earrings to present a complete, ready-to-wear festive look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/be69c605-7077-4192-9fb3-9edb597fa875) - ![A close-up from the Saisha shoot, focusing on the details. This shot highlights the intricate embroidery on the yoke of the kurta and shows how I pair statement jewelry, like these large silver-tone earrings, to complete the ethnic look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e71e2587-0562-4266-89cb-23a4edd6162c) - ![The back view of the yellow kurta set, styled to show the garment's fit and flow. Capturing these angles is a key part of my lookbook service, giving customers a complete view of the product.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fe19145c-911d-42fc-b045-b7d2d6e40fc2) - [Video: A dynamic behind-the-scenes style video from the Saisha campaign. I directed this to give a glimpse into the collection's variety, showing different outfits in motion to highlight their flow and wearability.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/18dcd96f-14c3-4fca-9b93-62cb601b26b0) - [Video: This video showcases the white-on-white ensembles from a Saisha collection. My art direction focused on an ethereal and serene mood, using soft lighting and subtle movements to emphasize the delicate textures and beadwork.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b9795222-754e-4fa9-8c0a-5ee3ae12b3bf) - ![For Ose Label, I styled this contemporary Indian outfit, featuring a floral peplum top and a draped skirt. The lookbook shot uses a simple, color-gradient background to emphasize the modern silhouette and intricate detailing of the ensemble.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/14b46a21-574d-4b7c-b250-e41300f984f5) ### [Modern Western Styling](https://mytribe.in/rahulsingh_styling/creative-direction-production/modern-western-styling) - [Video: This is a commercial video I styled for Pantaloons, showcasing the versatility of their collection. The quick transition from a floral dress to a matching co-ord set was directed to create a fun and engaging piece of content for their social media.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2b84dd04-6e1f-4242-a4dd-def045dc223d) - ![Part of a summer campaign for Urbanic, this shot captures a relaxed picnic scene. I styled this lilac floral dress with a simple straw hat and minimal jewelry to create a fresh, romantic, and commercially friendly image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1d45f950-0cd5-4f7c-a28e-7a14e13c0b71) - ![Another look from the Urbanic garden picnic campaign. I styled this blue floral dress, featuring a side slit and puff sleeves, with a wide-brimmed straw hat to create an effortlessly chic and summery vibe that resonates with their target audience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f73ae6f9-ed9c-4b26-92a4-e98db6fbdcd6) - ![This shot from the Urbanic campaign showcases a floral dress against a lush garden backdrop. The styling is light and cheerful, designed to highlight the dress's features like the puff sleeves and tie-front detail in a natural, appealing setting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/84aad764-fef9-4a23-a13f-3ad90bb4920e) ### [Celebrity Styling](https://mytribe.in/rahulsingh_styling/creative-direction-production/celebrity-styling) - ![I had the opportunity to style the acclaimed actor Nawazuddin Siddiqui for this portrait series. My focus was on a minimalist and authentic look, using a simple white shirt to create a timeless and introspective mood that reflects his powerful on-screen presence.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fa8a498b-007c-4dd4-a8dc-5c329416e899) ## Meet your expert [Rahul Singh](https://mytribe.in/rahulsingh_styling) ### My story Hey, I’m Rahul. I split my time between Delhi and Mumbai, always catching the vibe of each city. Clothes for me? Not just outfits, but stories. House of R started out of this itch to make luxury ethnic wear that feels grand and personal, not just fancy fabric. Whether I’m on a magazine set or sketching for my label, I just want to create a moment you remember. It’s all about the art, always. ### My work - **What I Do**: I handle everything from celebrity wedding styling, editorial shoots, events, to fashion consultancy and full production. - **My Style**: Big on details, always aiming for that dapper, high-fashion look that stands out. - **Versatility**: Minimalist editorial looks, opulent Indian wear, unisex and traditional - I mix it up, depends on the story. - **Team Effort**: No solo hero here. Shoots are always a team game - photographers, makeup, hair, everyone brings something. ## More services from Rahul Singh - [Special Occasion & Celebrity Styling](https://mytribe.in/rahulsingh_styling/special-occasion-celebrity-styling) · ₹15K-1L per look (estimate) - [Campaign & Editorial Styling](https://mytribe.in/rahulsingh_styling/campaign-editorial-styling) · ₹35K-1.2L per shoot (1 day, up to 8 hours) (estimate) - [Fashion Brand Consulting](https://mytribe.in/rahulsingh_styling/fashion-brand-consulting) · ₹30K-2L per project (estimate) ## Experts similar to Rahul Singh on mytribe - [Creative Direction & Consulting by Riecha Mallick](https://mytribe.in/riechamallick/creative-direction-consulting) · ₹30-80K per day (estimate) · Mumbai Metropolitan Area - [Creative Direction & Styling by Sanchit G. Sonawane](https://mytribe.in/sanchit_g_photography/creative-direction-styling) · ₹4-13K per product/concept (estimate) · Sanchit G. Photography | Ecommerce Product Photographer in Nashik - [Commercial & Editorial Styling by Devam Pandey](https://mytribe.in/devampandeyofficial/commercial-editorial-styling) · ₹20K-1L per shoot day (estimate) · National Capital Region - [Creative Direction & Styling by Raminder](https://mytribe.in/humanofdecor/creative-direction-and-styling) · ₹12-45K per day (estimate) · Delhi - [Food Styling & Art Direction by Inicio Pixel Studios](https://mytribe.in/thewickedsoul/food-styling-art-direction) · ₹12-30K per shoot day (estimate) · Mumbai Metropolitan Area - [Creative Direction & Commercial Styling by Parul Gauba](https://mytribe.in/parul.gauba/creative-direction-commercial-styling) · ₹25-80K per day (estimate) · Delhi - [Fashion & Editorial Photography by Ruhaan Khan](https://mytribe.in/ruhaankhanportraits/fashion-editorial-photography) · ₹12-60K per shoot (estimate) · Mumbai Metropolitan Area - [Creative Direction & Styling by Gaurav Bhatia](https://mytribe.in/gauravbhatiaa/creative-direction-styling) · ₹30K-1L per day (estimate) · New Delhi - [Commercial & Brand Styling by Khushi Karwa](https://mytribe.in/stylingbykhushi/commercial-brand-styling) · ₹12-35K per day (estimate) · Mumbai Metropolitan Area - [Creative Direction & Casting by Jessica Jain](https://mytribe.in/stylist_jessicajain/creative-direction-casting) · ₹20-60K per project (estimate) · Delhi NCR - [Creative Direction & Fashion Photography by Victoria Krundysheva](https://mytribe.in/victoriakrundysheva/creative-direction-fashion-photography) · ₹80K-4L per shoot day (estimate) · India ## Book To book Rahul Singh, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Creative%20Direction%20%26%20Production%20by%20Rahul%20Singh.)