--- title: "Mad Hatter's Tea Party: Experiential Design & Installation" description: "Explore our immersive Mad Hatter's Tea Party installation. We combine local craftsmanship with theatrical lighting to build story-driven, experiential interior spaces." canonical: https://mytribe.in/purplebackyard/experiential-commercial-space-design/experiential-installation-a-mad-hatter-s-tea-party last_updated: 2025-08-20 --- # Experiential Installation: The Mad Hatter’s Tea Party Tribe Verified · Designed immersive installations for Design POV. By [Purple Backyard](https://mytribe.in/purplebackyard) · Takes projects across India; Studio in Bandra West, Mumbai · ₹2,500 per sq. ft. (estimate) Part of [Experiential & Commercial Space Design](https://mytribe.in/purplebackyard/experiential-commercial-space-design). [View full gallery](https://mytribe.in/purplebackyard/experiential-commercial-space-design/gallery) We turned a classic tale into an immersive retail booth. A space of quiet elegance, hidden secrets, and whimsical details designed to make you pause. ## Photos and videos - ![A wide view of our Mad Hatter's Tea Party installation, designed to spark curiosity. The space features a unique woven fabric ceiling, a long sculptural table for interaction, and custom globe lighting, all set against a backdrop of hand-illustrated murals that tell a story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/62e363c7-1d69-4976-b67f-254549e80de9) - ![Another perspective of the installation, highlighting the keyhole motif on the wall and the intricate details of the space. The herringbone patterned flooring and the soft, flowing curtains create a sense of movement, guiding visitors through our whimsical yet elegant wonderland.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/95f4c7d1-5499-4c7f-a90f-03d03e6e3fe5) - ![We used theatrical elements like dry ice to create a sense of magic and drama within the installation. This effect, combined with the warm glow of the pendant lights, transformed the space into a memorable, multi-sensory experience for everyone who visited.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e1cb317b-6c4f-499d-8595-845cb5c63019) - ![A close-up moment at the tea party table, which was adorned with a custom-made, all-white ceramic tea set. This detail shows our focus on materiality and craftsmanship, where every object contributes to the overall narrative of the experiential space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bd23f6e3-f95c-4069-9196-df1e0bc0a085) - ![The entrance to our installation, designed to feel like stepping into another world. We used sheer, layered fabrics and a structured wooden frame to create a soft, inviting entryway that hints at the curious and playful design waiting inside.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c44048d4-ba69-4bea-93fc-24798fbd28d2) - ![Here I am inside the completed installation, standing before a mirror that reflects our design philosophy. The space was a blend of quiet elegance and playful chaos, filled with furniture that has personality and corners that hold secrets.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1a3506ed-7f89-419f-ba7e-43d9815dee88) - [Video: I wanted to share the story and philosophy behind our Mad Hatter installation. In this video, I talk about our journey into experiential design and how we aim to create spaces that make you pause, think, and feel. It’s a glimpse into the "why" behind our work and our passion for creating interactive commercial interiors.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/da79fb69-58f1-476c-b4d6-656bf8124901) - [Video: A short, atmospheric video capturing the mood and details of our Mad Hatter's Tea Party installation. From the textures of the furniture to the play of light and shadow, this glimpse shows how we build a complete sensory experience from the ground up.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f030b24b-ea83-4242-b1ce-041e15904cb8) ## About Experiential Installation: A Mad Hatter's Tea Party Every detail here was built by local Mumbai artisans, from the hand-woven fabric ceilings to the custom ceramic tea sets. We used theatrical elements like dry ice and warm globe lighting to shift the mood from a standard showroom booth to an interactive space that invites you to linger and explore the details. When we were asked to create a booth for the Design POV show, we didn't want to just build walls. We wanted to build a narrative. We looked back at pop culture staples like Alice in Wonderland and asked how we could filter that through a Purple Backyard lens. The result was this Mad Hatter’s Tea Party installation. ### The Art of Experiential Design We treat temporary installations like permanent homes. Whether it is for a brand event, a pop-up, or a retail environment, we focus on tactile storytelling. Our team collaborated with local karigars to fabricate custom furniture and display units that were not just props, but functional art pieces. ### Building the Mood * **Lighting & Atmosphere:** We moved away from harsh commercial floods. Instead, we used warm globe pendants and strategic spot lighting to create intimacy. The addition of theatrical mist effects was not just for show; it added a layer of depth, creating the illusion of a space that was breathing. * **Texture & Materiality:** We paired raw elements like distressed wood and textured veneers with soft, layered curtains. The flooring featured a herringbone pattern that guided foot traffic, while our signature woven fabric ceiling softened the acoustics of the busy exhibition hall. If you are looking for an installation that commands attention without shouting, we should talk. We handle everything from the initial spatial concept and technical drawings to the overnight turnkey execution that makes these pop-up projects possible. ## About Purple Backyard At Purple Backyard, we believe a space is just a story waiting for its furniture. My team and I build homes and installations that feel lived-in, using local crafts to add that raw, human touch. We aren't here to build museums; we are here to build places where you want to sit down and stay a while. [See all of Purple Backyard's services](https://mytribe.in/purplebackyard) ## More from Experiential & Commercial Space Design by Purple Backyard - [Featured](https://mytribe.in/purplebackyard/experiential-commercial-space-design/featured) - [Our Studio: The Purple Backyard Ghar](https://mytribe.in/purplebackyard/experiential-commercial-space-design/our-studio-the-purple-backyard-ghar) - [In The Press: Awards & Features](https://mytribe.in/purplebackyard/experiential-commercial-space-design/in-the-press-awards-features) ## More services by Purple Backyard - [Furniture & Object Design (PB Home)](https://mytribe.in/purplebackyard/furniture-object-design-pb-home) - [Residential Interior Design](https://mytribe.in/purplebackyard/residential-interior-design) ## Similar work from other experts - [Immersive Exhibition & Spatial Design](https://mytribe.in/wari-watai-design-studio/branding-graphic-design/immersive-exhibition-spatial-design) by Wari Watai · Branding & Graphic Design · Available Online & at Studio in Koramangala; Serves clients across India - [Our Featured Exhibition and Spatial Design Installations](https://mytribe.in/designdoodle.in/exhibition-installation-design/featured) by Design Doodle · Exhibition & Installation Design · Installations across India; Visit Design Studio in Ghitorni, New Delhi - [Conceptual Installations and Pop-Up Design](https://mytribe.in/faddstudio/hospitality-commercial-interior-design/conceptual-installations-pop-ups) by Fadd Studio · Hospitality & Commercial Interior Design · Studio in Richmond Town; Projects across India - [Narrative-Driven Exhibition and Event Design](https://mytribe.in/design_untitled/art-curation-integration/exhibition-event-curation) by Untitled Design · Art Curation & Integration · Takes projects across India; Visit studio in South Extension II, New Delhi - [Immersive Exhibition Booth Design and Spatial Planning](https://mytribe.in/studio.ruh/event-exhibition-design/immersive-exhibition-booths) by Studio Ruh · Event & Exhibition Design · Based in Halasuru; Takes projects across Bengaluru & India - [Custom Branded Pop-Up and Exhibition Stall Design](https://mytribe.in/thedelhidecorcompany/corporate-commercial-event-design/branded-pop-up-retail-design) by The Decor Company · Corporate & Commercial Event Design · Travels to corporate venues across Delhi NCR and pan-India ## Book To book Purple Backyard, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I%20saw%20your%20Mad%20Hatter's%20Tea%20Party%20installation%20on%20mytribe.%20I'm%20looking%20to%20create%20an%20experiential%20space%20for%20an%20upcoming%20project.%20Can%20we%20chat%3F)