--- title: "Commercial & Editorial Styling by a Top Celebrity Stylist in Mumbai - mytribe" description: "Need expert Commercial & Editorial Styling? Prache, a top celebrity stylist in Mumbai, offers 20+ years of experience in styling for films, ad campaigns, and fashion shows. Bring your creative vision to life with a professional fashion consultant. Hire on Tribe." canonical: https://mytribe.in/prachethestylist/commercial-editorial-styling last_updated: 2026-02-06 --- # Commercial & Editorial Styling in Mumbai By [Prache](https://mytribe.in/prachethestylist) · I plan and manage all styling for ads, films, and editorials, from sourcing outfits to coordinating shoots, with clear budgets and hands-on execution for each project. ## Locations On-set styling across India ### Travels to - On-set styling in Mumbai (Mumbai Metropolitan Area, Mumbai Metropolitan Area, Maharashtra) - Travels for shoots across India (India, India) ## Pricing guide (estimates) These are indicative prices based on provider's past work. Enquire now to find out final quote. ### Red Carpet & Gala Styling Complete curation of a single high-profile look including designer sourcing, 3 backup options, and on-site dressing support. Typically ₹25-45K Per Look (estimate) #### **Concept & Curation** * **Visual Strategy:** One-on-one consultation to determine the narrative of the look based on the specific event theme. * **Body Type Analysis:** Expert assessment to highlight focal points and camouflage insecurities. * **Look Design:** Conceptualization of 1 complete Head-to-Toe look (Clothing, Accessories, Footwear). #### **Sourcing & Logistics** * **Designer Access:** Leveraging a 20-year network to source outfits from designers or PR agencies (rent/buy costs are separate). * **The Rule of 3:** Sourcing up to 3 distinct options for the final look to ensure a backup is always available. * **Logistics Management:** Handling of all pick-ups and drops via runners across the city. #### **Execution & On-Site Support** * **Fittings:** A dedicated trial session to check fit, hem lengths, and innerwear requirements. * **Dressing Assistance:** On-day support to steam the outfit, handle complex draping (saree/Indo-western), and ensure zero wardrobe malfunctions. * **Returns:** Handling the dry-cleaning and return of sourced designer items to respective agencies. ### Fashion Lookbook & Catalog Styling High-volume styling service for brand collections delivering 10-15 distinct looks per 8-hour shift with expert draping. Typically ₹35-55K Per 8-Hour Shift (estimate) #### **Conceptualization** * **Mood Boarding:** Creating a visual direction to align with the brand's new collection theme. * **Accessory Curation:** Sourcing complementary accessories (jewelry, shoes, bags) to elevate the primary garments. #### **On-Set Execution** * **Volume Handling:** Styling up to 12-15 changes/looks within a single shift. * **Draping Expertise:** Specialized draping services (Saree/Indo-western) ensuring pleats and falls are camera-perfect to minimize retouching. * **Team Support:** Includes 2 Assistants to handle steaming, ironing, and organizing clothes for rapid changes. #### **Technical Styling** * **Pose Direction:** Collaborating with the photographer to guide the model on movement that best displays the garment. * **Styling Kit:** Usage of professional clamps, clips, and double tape to ensure garments fit models of varying sizes perfectly. ### Commercial TVC & Digital Ad Styling End-to-end wardrobe management for ad campaigns including 2 pre-production days, sourcing, and on-set supervision for continuity. Typically ₹65-95K Per Project (3 Days) (estimate) #### **Pre-Production & Direction** * **Director's Vision Sync:** Decoding storyboards and brand guidelines to create character-specific looks. * **Budgeting:** Detailed breakdown of costume costs vs. styling fees (Actuals vs. Service Fee). * **Sourcing Expedition:** 2 days of dedicated sourcing from high-street, malls, or designer stores. * **Look Approvals:** Sharing mood boards and sourced item images with the Director/Producer for sign-off. #### **Wardrobe Management** * **Volume:** Styling for up to 2 Main Leads plus 2 Secondary Artists. * **Options:** Providing 3 wardrobe options per character to allow the Director choice on set. * **Accessories:** Curation of jewelry, footwear, and props to match the character arc. #### **Shoot Day Execution (10-12 Hours)** * **On-Set Stylist:** Lead stylist plus 1 Assistant present on set to manage continuity. * **Crisis Management:** Instant fixing (hemming, pinning, taping) to ensure clothes look perfect in frame. * **Post-Shoot Logistics:** Managing returns of returnable items and handover of purchased items to the production house. ## About Commercial & Editorial Styling ### How I See Styling Fashion’s more than just clothes for me - it’s a whole language. After 20 years in this wild industry, I’ve learned that every ad, film, or magazine spread is a story waiting to be told. My job? I’m the translator, turning ideas into looks that actually say something. ### What I Do I handle everything from celebrity wardrobe curation to editorial shoot coordination. My team and I work on: - Red carpet looks for artists like Priyanka Chopra and Sonali Kulkarni - Full wardrobe design for film casts and ad campaigns (think Bournvita, Kalpataru Estate) - Fashion campaign styling for shows, including international launches like Bisou Bisou ### My Process There’s a method to the madness: - Start with the director or brand’s vision - Source outfits and accessories from my network of designers and PR folks - Run detailed trials and fittings with the talent - On shoot day, I’m there making sure every detail fits the story - even the nail colour I keep budgets transparent, breaking down styling charges and actuals for production houses. You’ll see costs for outfits, accessories, and all the logistics. ### Teamwork Styling’s never a solo gig. I work with assistants, interns, photographers, makeup artists, and PR agencies. It’s all about getting the right crew together. ### What Matters Most At the end, it’s about connection and respect. As we say, Tilgul ghya goad goad bola (Eat this sweet and speak sweetly). That’s how I like to work. ## Highlights Browse through Prache's best work. ### [Featured](https://mytribe.in/prachethestylist/commercial-editorial-styling/featured) - [Video: I like to think of myself as a therapist, but for your closet. In this video, I share my approach to styling, which goes far beyond just clothes. It's about understanding the person, whether you're a new mom, a business owner, or a celebrity, and translating your story into a language of fashion that feels authentic and empowering.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/acb9173d-8c78-4e74-b0f9-90980755f305) - ![This was a milestone moment, styling Priyanka Chopra for the international launch of Bisou Bisou in India. For this runway look, we chose a bold, one-shoulder peplum top with sheer paneling to create a powerful and modern silhouette. It’s a perfect example of how I collaborate with top artists to create iconic, high-impact fashion statements for major events.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/460ec202-d283-49ab-8059-9250e2509574) - [Video: There is a method to the madness, and this behind the scenes look at a commercial shoot for Puro shows exactly that. My process involves everything from initial referencing and sourcing to confirming the smallest details, like the model's nail color, to ensure the final visuals are flawless. It highlights the teamwork and meticulous planning that goes into every 30 second ad.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/431b1aa5-e821-4889-b6a8-974255da6342) - ![Styling the wonderfully talented Sonali Kulkarni is always a joy. For this look, we chose a beautiful green linen saree from Anavila, paired with earthy silver jewelry from Sangeeta Boochra. The goal was to create a look that felt both elegant and grounded, reflecting her natural grace.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/713b72c4-7d70-4ba2-8de4-c6a005bdbdfa) - [Video: A question I get asked all the time is how to budget for a styling project. In this short tutorial, I break down my entire calculation process, from estimating for costumes and accessories to accounting for hidden costs like travel and options. This is the kind of practical, transparent financial planning I provide for all my commercial and film projects.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/157c39a9-75c5-43b6-aa58-693e5ff1aa55) - [Video: As a personal shopper, I'm always on the lookout for the best places for my clients. Here’s a glimpse inside the grand Pernia’s Pop-Up Studio, a one-stop destination for anyone navigating wedding wardrobes or festive finds. I help clients find everything from jewelry to Indo-Western outfits, making the shopping experience efficient and enjoyable.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6c92807d-11ee-4db1-825a-9287799a3b61) - ![This photoshoot with Amruta Khanvilkar captures the timeless feeling of summer. The flowing, tropical print robe and the soft window light create a serene and elegant mood. This is an example of editorial styling where the outfit, setting, and model come together to tell a beautiful visual story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8ebe3ed9-e17c-4f27-a94f-2c9be3c1096c) - [Video: Men's styling requires a keen eye for fit and simplicity. Here, actor Vaibhav Tatwawadi wears a crisp, all white ethnic ensemble. The look is clean and sophisticated, featuring a well-structured bundi jacket over a classic kurta, proving that you can never go wrong with monochrome.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f0edf675-4339-465c-938c-9422025fafa6) ### [Celebrity & Red Carpet Styling](https://mytribe.in/prachethestylist/commercial-editorial-styling/celebrity-red-carpet-styling) - ![A closer look at the leather and sheer peplum top I styled for Priyanka Chopra. Her confidence on the ramp truly brought the outfit to life. Working with her taught me so much about the importance of detail and having a collaborative spirit to achieve the perfect look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ce2dacd3-8a1f-47be-8638-4e08018bde26) - ![Here is Priyanka Chopra at the press wall after the Bisou Bisou fashion show. The edgy yet chic outfit was perfect for the occasion, and her poise in front of the cameras shows why she is a global icon. It was a pleasure to be part of the team that created this memorable look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/782b649b-83a7-4354-886a-26a7d1cc5a97) - ![Another portrait of Sonali Kulkarni in the elegant green Anavila saree. The focus here is on her expressive posture and the beautiful drape of the fabric. This shot highlights how the right styling can empower an artist to connect with the camera so effortlessly.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d87e5389-650d-44ff-bfb2-65152689a31b) - [Video: A quiet, graceful moment with a celebrated actress, styled in a simple yet stunning yellow saree. The color brings out her radiance, proving that sometimes the most impactful looks are the most understated. It’s about finding the perfect harmony between the person and the garment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0ee41d82-a846-4767-80ba-6b83f0fee838) - ![Styling is not just for the red carpet, it's for life's adventures too. I had the fun opportunity to style this travel look for Mini Mathur on her trip to Egypt. This flowing red dress was perfect for the dramatic desert landscape, creating a beautiful contrast against the ancient pyramids.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4e3a072d-0957-4d0a-95ba-68e7787fe5e9) - [Video: This is a collection of images from a high fashion editorial shoot I styled. The theme was a blend of opulent Indian wear with modern, edgy footwear. My role was to create a visual narrative that felt both traditional and contemporary, pushing creative boundaries to tell a compelling story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4d36ed7d-6133-40e9-a9a5-beb0c4d82b71) ### [Behind the Scenes: The Styling Process](https://mytribe.in/prachethestylist/commercial-editorial-styling/behind-the-scenes-the-styling-process) - [Video: Behind every perfect shot is a dedicated team. This video gives you a peek into the styling process for a shoot with my favorite muse, Sonali Kulkarni. From the makeup chair to the studio floor, my team and I are there to manage every detail, ensuring the final look is exactly as we envisioned.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/eed78e89-76b3-4a66-bb12-5488d1167ca1) - [Video: Part of my job is staying connected with the latest in fashion. Here I am at the launch of the Shanti Banaras store in Mumbai, a beautiful destination for ethnic and Indo-western wear. Attending these events helps me discover new brands and source unique pieces for my clients.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/994e5675-5ec5-4e59-a2fe-e3d654cb92a3) - [Video: This quick video is a snapshot of the different hats I wear as a stylist. You'll see me in action during a personal shopping session, on the set of an editorial shoot, and mentoring my team. It’s a glimpse into the dynamic and multifaceted world of fashion styling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1e529f8a-98a2-4ca8-8d55-d1037a6b4ff9) ### [Mentoring the Next Generation](https://mytribe.in/prachethestylist/commercial-editorial-styling/mentoring-the-next-generation) - [Video: This is Bhakti, who started as an intern and is now a successful freelance stylist. In this video, she talks about her journey, from learning professionalism on movie sets to joining me on a personal shopping trip to Tokyo. Her story shows the real world growth that comes from hands on experience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3ea5596e-54ab-4e3f-9ed0-521137660491) - [Video: Meet Savani, another one of my talented former interns. She shares her experience working on a large scale wardrobe management project in Bangalore and how the internship helped her grow financially. It makes me proud to see my interns build successful careers for themselves.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/16504349-072a-46c8-ae76-7a4908bafe7f) - [Video: An internship with me is a deep dive into the industry. This testimonial from a former intern highlights the variety of projects she worked on, including ad shoots for brands like Bournvita and celebrity styling for Sonali Kulkarni. My goal is to provide a learning environment that is both professional and supportive.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/49a6ff40-8823-42d2-89f9-14567fd431b0) ### [Industry Insights & Expert Advice](https://mytribe.in/prachethestylist/commercial-editorial-styling/industry-insights-expert-advice) - [Video: Ever wondered how stylists get those amazing outfits for celebrities? In this clip from my interview on Radio One, I explain the process of sourcing through PR agencies and designers. I also share some tips for aspiring stylists on how to start building their network in the industry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/74c68832-d71b-4a0f-8d92-9603d1831d94) - [Video: The world of celebrity styling often runs on a barter system, not cash. Here, I explain the ecosystem of collaborations where designers lend outfits in exchange for exposure. It's a win win arrangement that allows celebrities to have a constant stream of new looks and gives designers valuable visibility.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3dab15b3-d3f5-496c-b06c-1a51d98b517a) - [Video: That "perfect" celebrity photo you see on Instagram is the result of a huge team effort. It takes a stylist, photographer, makeup artist, and many others working together to create that magic. In this clip, I talk about the hard work and collaboration that happens behind the scenes to produce a single flawless image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c74cf836-3000-44b2-a62d-ecf45c40ae5f) ## Meet your expert [Prache](https://mytribe.in/prachethestylist) ### My story Style honestly started at home for me. My mom, total music-colour nerd, taught me how colours change your mood, like wearing yellow on a rainy day. I went to Milan, did the personal shopping thing, but for me, style is about living it—flowers, sounds, touch, everything. I’m not flawless—my weight jumps, I mess up outfits, but I work with real bodies and real feelings. Tried aerial silk lately, nearly chickened out! Still learning, always. ### My work - **Wardrobe Consultant & Personal Shopper**: I style for celebs, ads, film, honeymoons, and full family wardrobe management. - **Wardrobe Therapy Sessions**: Your closet holds memories. We declutter together, clearing emotional baggage, not just clothes. - **Focal Point Styling**: Forget hiding flaws. We highlight what you love—eyes, hands, whatever—and build your look around it. - **Hands-On Fashion Workshops**: I teach styling basics, branding, invoices, and client management. Internships are real work, not coffee runs. - **Honeymoon Wardrobe Planning**: I help plan fun, themed looks for honeymoons—role-play, accessories, the works. Mystery and excitement! ## More services from Prache - [Honeymoon & Intimate Styling](https://mytribe.in/prachethestylist/honeymoon-intimate-styling) · ₹7-35K per package (estimate) - [Wardrobe Consultation & Management](https://mytribe.in/prachethestylist/wardrobe-consultation-management) · ₹3-30K per session (estimate) - [Personal Styling & Shopping](https://mytribe.in/prachethestylist/personal-styling-shopping) · ₹5-25K per session (estimate) - [Styling Education & Mentorship](https://mytribe.in/prachethestylist/styling-education-mentorship) · ₹2-15K per workshop/masterclass (estimate) ## Experts similar to Prache on mytribe - [Commercial & Editorial Styling by Sakshi Chitalia](https://mytribe.in/sakshichitalia/commercial-editorial-styling) · ₹12-40K per day (estimate) · Mumbai Metropolitan Area - [Commercial & Editorial Styling by Mitali Ambekar](https://mytribe.in/mitsamby/commercial-editorial-styling) · ₹18-55K per day (estimate) · Mumbai Metropolitan Area - [Editorial & Celebrity Styling by Mayuri Nivekar](https://mytribe.in/mayurinivekar/editorial-celebrity-styling) · ₹25-75K per look (estimate) · Mumbai Metropolitan Area - [Advertising & Commercial Styling by Shreya Singh](https://mytribe.in/shreyastyless/advertising-commercial-styling) · ₹18-80K per day (estimate) · National Capital Region - [Fashion & Commercial Styling by Rhea Jain](https://mytribe.in/rheasstylecloset/fashion-commercial-styling) · ₹12-35K per day (estimate) · Mumbai Metropolitan Area - [Fashion Styling by Riecha Mallick](https://mytribe.in/riechamallick/fashion-styling) · ₹12-50K per look (estimate) · Mumbai Metropolitan Area - [Commercial & Editorial Styling by Nidhi Jeswani](https://mytribe.in/nidhijeswani/commercial-editorial-styling) · ₹20-80K per day (estimate) · Mumbai Metropolitan Area - [Production Styling & Costume Design by Harshstyle](https://mytribe.in/harshajpundkar/production-styling-costume-design) · ₹15K-1.5L per project (estimate) · Mumbai Metropolitan Area - [Commercial & Editorial Makeup and Hair by Priyanka Sagar](https://mytribe.in/prismbypriyanka1/commercial-editorial-makeup-and-hair) · ₹8-18K per day (estimate) · Mumbai Metropolitan Area - [Fashion & Commercial Makeup by Pooja Choudhary](https://mytribe.in/_makeupbypc/fashion-commercial-makeup) · ₹5-12K per session (estimate) · Mumbai Metropolitan Area - [Editorial & High-Fashion Makeup by Priyanka Parkhe](https://mytribe.in/makeupbypriyaparkhe/editorial-high-fashion-makeup) · ₹8-25K per look/session (estimate) · Mumbai Metropolitan Area - [Commercial & Celebrity Makeup by Priyanka Ashar](https://mytribe.in/makeup_by_ashar/commercial-celebrity-makeup) · ₹12-40K per session (estimate) · Mumbai Metropolitan Area ## Book To book Prache, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Commercial%20%26%20Editorial%20Styling%20by%20Prache.)