--- title: "The Pink Box Story | Honest, Eggless Desserts in Delhi" description: "Get to know the team behind Pink Box. We are an eggless bakery in Delhi NCR, sharing our journey of honest baking, quality ingredients, and real kitchen moments." canonical: https://mytribe.in/pinkboxindia/gift-hampers/the-story-of-pink-box last_updated: 2025-09-30 --- # The Real Story Behind Pink Box Tribe Verified · Fresh eggless bakes across Delhi NCR. By [Pink Box](https://mytribe.in/pinkboxindia) · Delivers across Delhi NCR; 8 store locations · ₹350 per hamper (estimate) Part of [Gift Hampers](https://mytribe.in/pinkboxindia/gift-hampers). [View full gallery](https://mytribe.in/pinkboxindia/gift-hampers/gallery) I don't believe in perfect marketing, just honest work. Here is the messy, real side of building our eggless bakery from the ground up in Delhi. ## Photos and videos - [Video: We've always been an eggless bakery, but recently the law changed. Here’s the story of why we had to remove the "100%" tag from our branding, a lesson in compliance for all food business owners.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ea889b32-b249-4048-a18a-3334dd0235fa) - [Video: The reality of being an entrepreneur. You start a business to avoid the 9-to-5, but you end up working 24/7. It's a grind, but I love what I do.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6bdfaf68-7512-4bb7-9bdc-f0d9d8e4a3f9) - [Video: We sometimes get comments that we are expensive. While we joke about it, the truth is we never compromise on quality ingredients and the care that goes into making every dessert.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ed11ad54-7c09-47ba-ba88-96c145302c50) ## About The Story of Pink Box If you've ever wondered why we changed our branding from '100% eggless' to 'Purely Eggless,' it wasn't a change in recipe. It was a lesson in compliance. We hit a snag with FSSAI regulations, and rather than hide it, we shared it. That's how we run things at Pink Box—no shortcuts, no hiding, just being straight with you about what goes into our cakes and our business. Running a bakery in Delhi isn't just about baking cakes. It’s about managing a team, handling logistics across our stores in Connaught Place, Vasant Kunj, and beyond, and honestly, making sure every bite tastes right. People ask why we are selective with designs. It’s simple—we don’t outsource the soul. I taste every new product before it hits the menu. ### Why we share our fails We've had our share of messed up orders. We own them. When something goes wrong, we don't vanish. We fix it. To us, care matters more than being perfect. ### Our "No Cloud Kitchen" Rule We are a physical space. You can walk into our stores, chat with us, and get a handwritten note on your cake. We want that connection. That's why we don't just pack boxes; we make sure every gift hamper feels like it came from a person, not a factory. ### The Price Point We get comments about being expensive. But we prioritize quality ingredients and the hours of care that go into every dessert over cutting corners. When you pay for a Pink Box hamper, you’re paying for the craft, not just the packaging. ## About Pink Box I'm Aman. Pink Box started with my mom and a hungry desire to build something sweet in 2013. We are still figuring it out, one day at a time, but every smile after a bite is why we do this. [See all of Pink Box's services](https://mytribe.in/pinkboxindia) ## More from Gift Hampers by Pink Box - [Featured](https://mytribe.in/pinkboxindia/gift-hampers/featured) - [Diwali Gift Hampers](https://mytribe.in/pinkboxindia/gift-hampers/diwali-gift-hampers) - [Christmas & Holiday Treats](https://mytribe.in/pinkboxindia/gift-hampers/christmas-holiday-treats) - [Celebrations for Mom, Dad & Siblings](https://mytribe.in/pinkboxindia/gift-hampers/celebrations-for-mom-dad-siblings) - [Gifts for Love & Friendship](https://mytribe.in/pinkboxindia/gift-hampers/gifts-for-love-friendship) - [Baby Showers & Kids' Parties](https://mytribe.in/pinkboxindia/gift-hampers/baby-showers-kids-parties) - [A Look Inside Our Kitchen](https://mytribe.in/pinkboxindia/gift-hampers/a-look-inside-our-kitchen) ## More services by Pink Box - [Custom & Themed Cakes](https://mytribe.in/pinkboxindia/custom-themed-cakes) - [Dine-in Cafe & Bakery](https://mytribe.in/pinkboxindia/dine-in-cafe-bakery) - [Eggless Desserts & Bakes](https://mytribe.in/pinkboxindia/eggless-desserts-bakes) ## Similar work from other experts - [My Baking Journey](https://mytribe.in/cookiesandcrumbsbydc/signature-desserts-treats/my-baking-journey) by Devaagya Chawla · Signature Desserts & Treats · Delivers across Delhi NCR; Pickup available from Pitampura - [Our Story and Studio Life](https://mytribe.in/lamoursugar/curated-gift-hampers/our-story-studio) by L'amour Sugar · Curated Gift Hampers · Pick up at Delhi studio, delivers across NCR, and ships pan-India - [Behind the Scenes: My Journey with Bakeofy](https://mytribe.in/bakeofy/custom-celebration-cakes/my-journey-behind-the-bakes) by Bakeofy By Aastha Jain · Custom Celebration Cakes · Delivers across Delhi NCR; Pick up from bakery at Shalimar Bagh - [Our Story: Behind The Bakistry Studio](https://mytribe.in/the.bakistry/gourmet-desserts-bakes/our-story-the-bakistry-studio) by The Bakistry · Gourmet Desserts & Bakes · Delivers across Delhi NCR; Pick up from studios in Noida & Model Town - [A Peek Behind the Scenes at My Noida Bakery](https://mytribe.in/minimoussebakery/baking-decorating-workshops/behind-the-scenes-at-mini-mousse) by Mini Mousse Bakery · Baking & Decorating Workshops · Available online and in-person at studio in Noida - [Behind the Scenes at Vipul Bakes](https://mytribe.in/vipulbakes/artisanal-chocolates-gift-hampers/from-my-kitchen-a-peek-behind-the-scenes) by Vipul Bakes · Artisanal Chocolates & Gift Hampers · Delivers across Delhi NCR; Pick up from Sector 50, Noida ## Book To book Pink Box, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Gift%20Hampers%20by%20Pink%20Box.) You can also send your own message based on what your user needs. Put it in the link as `https://wa.me/916360004054?text=`.