--- title: "Honest Eggless Cakes in Delhi | The Story of Pink Box" description: "We've been baking fresh, eggless cakes in Delhi since 2013. From custom bento cakes to wedding tiers, discover our story of quality, honesty, and heart." canonical: https://mytribe.in/pinkboxindia/custom-themed-cakes/our-story-our-promise last_updated: 2025-09-30 --- # Our Story: Baking with Honesty and Heart Tribe Verified · 10 years of fresh, eggless baking By [Pink Box](https://mytribe.in/pinkboxindia) · Delivers across Delhi NCR; 8 store locations · ₹650 Per Cake (approx 4 inch) (estimate) Part of [Custom & Themed Cakes](https://mytribe.in/pinkboxindia/custom-themed-cakes). [View full gallery](https://mytribe.in/pinkboxindia/custom-themed-cakes/gallery) We started Pink Box in 2013 with a simple dream and a lot of trial and error. Here is the real story behind our eggless cakes, our mistakes, and why we do things differently. ## Photos and videos - [Video: Here's the truth: sometimes we have to say no to an order. This video explains why we advise against mixing too many themes into one cake. Our goal is to deliver a polished, beautiful cake you'll love, not a messy one.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4bc4f9c5-f7a0-47bf-b9ac-75e118d33ffc) - [Video: We used to write "100% Eggless" on everything, but we had to change it. This video explains the FSSAI rule change and our commitment to transparency. Our cakes are still purely eggless, but we believe in being honest about our branding.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ea889b32-b249-4048-a18a-3334dd0235fa) - [Video: When I started, I wish I had someone to tell me the truth about running a business. In this new series, I want to be that person for someone else, sharing the real lessons we've learned along the way. It's not just about cake, it's about the journey.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a54ff159-59ab-4c7b-bc89-80402e5bea69) - [Video: We get asked about our prices, and while we joke about it in this reel, the truth is we never compromise on quality. We use fresh ingredients and put a lot of care into every order to make sure you get the best.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ed11ad54-7c09-47ba-ba88-96c145302c50) - ![This graphic tells our story in a nutshell. From starting in 2013 to our expansion, our core promises remain the same: same-day delivery for custom cakes, everything made fresh, and service across Delhi NCR.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/12caff04-2acd-4991-ba7b-afd5d92901cc) - ![Pink Box turns 10! This post celebrates our decade-long journey from a small shop in Hauz Khas to a beloved brand across the city, all while staying true to our commitment to quality and freshness.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/104bb71e-caf0-4cba-9e3d-9efd8fed8115) - ![A throwback to our first anniversary. This picture is a reminder of how far we've come, from a small dream driven by a sweet tooth to a brand that's part of so many of your celebrations.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fcd6cbc3-c2a2-45ef-95b4-8f220cb60231) - [Video: A quick behind-the-scenes look at where the magic happens. From spreading frosting to pouring chocolate ganache and adding sprinkles, this is a glimpse into our kitchen.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7b24e72a-2108-457e-94a2-0b813dc0bc28) - [Video: Watch the mesmerizing process of our butterscotch cake being made, from the smooth frosting to the final slice. This is how we ensure every cake is a layered delight.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/579a41d1-7a17-468f-a875-8b01311ca1c0) - [Video: A satisfying video of our rich chocolate truffle cake being prepared. From the ganache pour to the final slice, you can see the care that goes into each one.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7108bebc-d37b-465a-bc3f-ab7b17c1f4d4) - [Video: The making of our signature Dutch Truffle chocolate cake. This behind-the-scenes video shows the process of achieving that perfect glossy finish and rich chocolatey goodness.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7e53a025-c3d0-4bde-8758-d3b56930fb89) - [Video: It's raining blueberries! Watch us assemble our popular Blueberry Blast cake, layering it with luscious blueberry filling and finishing it with beautiful purple rosettes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/aad41cee-1c46-40d8-9fdd-40092f2386e5) - [Video: From our kitchen to your celebration. This video follows a cake from its final decoration to being packed and handed over for delivery, showing our full process.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ad21528d-2c7d-4954-b319-83885b3781e2) - ![Our signature Pink Box bag, ready for delivery. We offer same-day delivery across Delhi NCR, so you can get your favorite treats right when you crave them.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bb889c0a-bd31-49ba-8911-d7d6e9f4024d) - ![An illustration that captures the sweet and delightful world of Pink Box, filled with all things delicious, from cakes and cupcakes to chocolate and cheesecakes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c0147816-2884-4b18-95b1-7633330aed24) ## About Our Story & Our Promise When you reach out, don't expect a scripted, robotic response. If I think your idea for a cake might end up looking messy—like trying to cram four different themes onto one tier—I will tell you straight up. It’s not about losing the order; it’s about making sure the cake that arrives at your doorstep is something we’re both proud of, not a Pinterest disaster. Back in 2013, Pink Box started in Hauz Khas with just my mom and me. We didn't have a fancy 'chef school' origin story, just a lot of hunger to make something sweet and real. Over the last decade, we've expanded across Delhi NCR, from Connaught Place to Vasant Kunj and Gurugram, but our core hasn't changed. We are 100% eggless, but we’re more focused on being 100% transparent. You might have seen our videos about why we had to change our branding to stay compliant with FSSAI rules—we believe you deserve to know exactly what’s happening in the kitchen, not just what looks good on a menu. Whether it’s our signature Dutch Truffle, a quick bento cake for a last-minute craving, or a multi-tiered wedding cake, we bake it fresh on the day of delivery. We aren't a soulless corporation. We are a team that makes mistakes, acknowledges them, and fixes them. We don't automate the soul out of our baking, and I still personally taste-test every new product. If you’re looking for a cake that comes with a bit of heart, zero corporate fluff, and a team that actually cares about your celebration, let's talk. ## About Pink Box I'm Aman. Pink Box started with my mom in 2013, and it's still just us, trying to figure out how to make your celebrations a little sweeter, one honest, eggless cake at a time. We're not perfect, but we care. [See all of Pink Box's services](https://mytribe.in/pinkboxindia) ## More from Custom & Themed Cakes by Pink Box - [Featured](https://mytribe.in/pinkboxindia/custom-themed-cakes/featured) - [Bento Cakes: Small Cakes, Big Messages](https://mytribe.in/pinkboxindia/custom-themed-cakes/bento-cakes-small-cakes-big-messages) - [For the Little Ones: Kids' Themed Cakes](https://mytribe.in/pinkboxindia/custom-themed-cakes/for-the-little-ones-kids-themed-cakes) - [Elegant Celebrations: Floral & Minimalist Cakes](https://mytribe.in/pinkboxindia/custom-themed-cakes/elegant-celebrations-floral-minimalist-cakes) - [Your Passion on a Plate: Hobby & Pop Culture Cakes](https://mytribe.in/pinkboxindia/custom-themed-cakes/your-passion-on-a-plate-hobby-pop-culture-cakes) - [Cakes for Every Festival](https://mytribe.in/pinkboxindia/custom-themed-cakes/cakes-for-every-festival) - [Cupcakes & Small Bites](https://mytribe.in/pinkboxindia/custom-themed-cakes/cupcakes-small-bites) ## More services by Pink Box - [Dine-in Cafe & Bakery](https://mytribe.in/pinkboxindia/dine-in-cafe-bakery) - [Eggless Desserts & Bakes](https://mytribe.in/pinkboxindia/eggless-desserts-bakes) - [Gift Hampers](https://mytribe.in/pinkboxindia/gift-hampers) ## Similar work from other experts - [The Story and Craft Behind Every Bakistry Cake](https://mytribe.in/the.bakistry/custom-designer-cakes/our-story-promise-of-perfection) by The Bakistry · Custom & Designer Cakes · Delivers across Delhi NCR; Pick up from studios in Noida & Model Town - [Our Journey: Two Sisters & Nine Years of Baking](https://mytribe.in/lamoursugar/bespoke-design-tasting-experience/our-story-the-team) by L'amour Sugar · Bespoke Design & Tasting Experience · In-person tasting and consultation at the studio in Gujranwala Town, Delhi - [Custom Cakes for Every Celebration](https://mytribe.in/trufflemuffle/custom-celebration-cakes/a-few-more-sweet-creations) by Drishtii Anandd · Custom Celebration Cakes · Delivered across Delhi NCR - [Behind the Scenes: My Journey with Bakeofy](https://mytribe.in/bakeofy/custom-celebration-cakes/my-journey-behind-the-bakes) by Bakeofy By Aastha Jain · Custom Celebration Cakes · Delivers across Delhi NCR; Pick up from bakery at Shalimar Bagh - [Our Kitchen, Our Story: 25 Years of Baking](https://mytribe.in/otikcakeshop/gourmet-desserts-bakes/our-story-behind-the-bakes) by OTIK Cake Shop · Gourmet Desserts & Bakes · Delivers across Delhi NCR; Visit stores in Rajouri Garden, Model Town, and Noida - [My Baking Journey: The Heart Behind Cookies and Crumbs](https://mytribe.in/cookiesandcrumbsbydc/custom-eggless-cakes/my-baking-journey-client-love) by Devaagya Chawla · Custom Eggless Cakes · Delivers across Delhi NCR; Pickup available from Pitampura ## Book To book Pink Box, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Aman%2C%20I%20saw%20your%20story%20on%20mytribe%20and%20I'd%20like%20to%20discuss%20a%20custom%20cake%20order.%20Is%20it%20possible%20to%20get%20something%20delivered%20today%3F)