---
title: "Creative & Editorial Styling in Delhi by Parul Gauba"
description: "Hire a creative director for editorial styling and brand storytelling. I help fashion and lifestyle brands in Delhi create impactful, narrative-driven campaign imagery."
canonical: https://mytribe.in/parul.gauba/creative-direction-commercial-styling/creative-editorial-storytelling
last_updated: 2025-09-21
---

# Editorial Creative Direction & Visual Storytelling

Tribe Verified · Styling editorial shoots across Delhi NCR.

By [Parul Gauba](https://mytribe.in/parul.gauba) · Takes projects across Delhi NCR; travels pan-India for shoots · ₹45K Per 8-Hour Shoot Day (estimate)

Part of [Creative Direction & Commercial Styling](https://mytribe.in/parul.gauba/creative-direction-commercial-styling). [View full gallery](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/gallery)

I don't just pick outfits. I build visual worlds that tell your brand's story. From mood boards to final frames, let's make your imagery stick.

## Photos and videos

- ![A moody, intimate shot from a fashion shoot for an Indian designer. The styling focused on the texture of the handcrafted dress, and the relaxed pose creates a quiet, contemplative atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9b763ef1-5403-4f00-b2cc-5f86b317943c)
- ![For this creative shoot, I styled a white linen dress with bold, black floral embroidery. The natural, rocky backdrop provides a beautiful contrast to the delicate sequin work, creating an earthy yet glamorous image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3ea76173-84e8-4393-b290-a6072aae5b1e)
- ![An all-white look from a creative fashion shoot. The styling, featuring a structured top with dramatic, ruched off-shoulder sleeves, creates an ethereal and sculptural silhouette against the simple white backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f969e165-ac3f-42a4-8b20-485d4aa31fd3)
- ![A simple yet striking shot from a fashion editorial. I styled this olive green bodycon dress with statement earrings, using direct flash to create a bold, high-contrast look that feels modern and intimate.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d12d092d-fc60-4f10-8e36-508be3a8067e)
- ![This outdoor shoot features a color-blocked dress from a conscious fashion brand. The combination of earthy tones and soft pastels in the dress works beautifully with the natural setting, creating a serene and stylish image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d5554826-268f-4a02-857d-0b3312a6acd5)
- ![A throwback to a summer fashion shoot in New Delhi. I styled this vibrant ombré kaftan against the backdrop of historic ruins, creating a beautiful contrast between the modern, flowing garment and the ancient stone.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dafb8fcb-e585-4b38-9896-b1ddcb84cf7b)
- ![A creative shoot featuring a sequined floral dress. The model's pose and the outdoor setting give this shot a sense of freedom and movement, highlighting the texture of the dress in a dynamic way.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/59393e70-8aa9-49ad-8d8e-1de0476f9d5e)
- ![This triptych captures the 70s rock-and-roll aesthetic of an editorial shoot. I used a bold printed shirt and vintage-style sunglasses to create a distinct character, telling a story through a series of candid, film-like shots.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/760a95f5-ef35-42ca-a6de-dc90f800aab1)
- ![From a calendar shoot in the Bikaner desert. I styled a sheer black kaftan and ankle boots to create a dramatic, nomadic-glam look, using the vast, empty landscape as a powerful backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4c4c60f0-d87d-4ffe-9a7a-d3b2fe1a8437)
- ![A dynamic, high-energy shot from an editorial photoshoot. The model is captured mid-jump in a metallic fringe dress, creating a feeling of celebration and movement that is pure fun.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/756a394e-4e34-4180-bf15-dfa55ba70eac)
- ![New work from a creative shoot with an earthy, natural feel. I styled this tie-dye silk shirt and skirt set from an Indian designer, letting the rich pink and navy tones stand out against the rustic background.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ba2d062d-5fdd-4734-81e2-0f205349acec)
- [Video: This fashion film captures a creative shoot in a natural, outdoor setting. I styled a powder blue gender-fluid suit with statement earrings, focusing on creating a mood of quiet confidence and modern elegance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/db6efea0-1b17-4ee1-b38b-a3b242ab4162)
- ![Another shot from an outdoor editorial, featuring a tie-dye silk set. The movement in the pose highlights the fluidity of the fabric, while the earthy tones of the outfit connect beautifully with the natural surroundings.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/47ba4d9c-47a4-455e-af1c-d8ff7701302a)
- ![A black and white shot from a creative editorial. The focus is on the texture and pattern of this sequined floral dress, with the model's pose creating a sense of quiet introspection against the rocky landscape.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6b6e6463-f10b-4cec-9289-1e55031c1202)
- ![A throwback to a spring-themed fashion shoot. I layered a delicate pearl bralette over a classic pink button-down shirt, creating a look that is feminine, modern, and playful.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d8b263ef-a52a-4f85-a752-939b9b387536)
- [Video: A fashion film from a creative shoot featuring a color-blocked summer dress. The styling is relaxed and effortless, and the video captures the gentle movement of the dress in an outdoor setting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/47f99a1b-ed25-4e43-983b-580b259d8241)
- ![An experimental shot from the archives using a slow shutter speed. I layered a sheer neon orange jacket over a denim skirt and pastel top to create a dreamy, colorful look with a sense of motion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2e9c6760-8fe3-480c-8474-58368c195e9c)
- ![A throwback to a 70s-inspired creative shoot. I styled this patchwork denim-print dress for a relaxed, floor-posed shot that evokes a cool, retro vibe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/65b3054d-9220-4c24-970c-c058f932d772)
- ![A black and white editorial shot taken on a foggy December day. I styled this dramatic lace and tulle gown to create a gothic, romantic mood, with the misty landscape adding to the noir feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a4f7f9c0-2612-426e-bc8e-3fd01b967369)
- ![A vibrant shot from a spring fashion shoot. I styled this bold, red one-shoulder dress with ruffles against a dark, natural backdrop, using a flash to make the color pop and create a dramatic, high-contrast image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c8b8c860-c1a8-4117-9f5b-320d9e76eb79)
- ![A beauty-focused creative shoot exploring texture and color. The combination of a faux fur hood, shimmering pink eyeshadow, and a bold metallic gold lip creates a striking and high-fashion portrait.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e6caea6a-9e61-4fa1-9378-e1d50f7c2162)
- ![A full-length view of a creative styling concept. By layering a pearl bralette over a pink shirt and pairing it with simple white trousers and heels, I created a look that is both chic and unexpected.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ed6c13f1-43a4-438a-ae7a-a7eee658b7be)
- ![A minimal and chic fashion shoot. The simple styling of this olive green slip dress allows the focus to remain on the model's expression and the clean lines of the garment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b0548038-28c2-4386-8486-d7db13c27777)
- ![A detail shot from a moody, black-and-white editorial. The focus is on the delicate lace and sheer tulle of the gown, with the soft, hazy light creating a romantic and mysterious atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2df0ffee-e9d5-41a5-a161-78e7180c9237)

## About Creative & Editorial Storytelling

If you are worried about logistics, I have it covered. For editorial projects, I do not just show up to style. I coordinate the photographer, the hair and makeup team, and the set logistics, ensuring that what we mood-boarded is exactly what shows up in the final frame. My focus is on the narrative flow of the images, not just the clothes.

### How I Approach Editorial Styling
Editorial shoots are about more than just looking good. They are about creating a narrative that stops a scroll. When I take on an editorial campaign, I start by deep-diving into your brand identity. Are we aiming for a 70s rockstar vibe, or is it a moody, abstract exploration of texture? We define that before a single garment is pulled.

### The Process
*   **Concept Development:** We start here. I plan the color palette, lighting references, and aesthetic direction. This ensures visual consistency across your lookbook or campaign.
*   **Styling & Sourcing:** I source everything—from high-fashion couture to unique accessories—that fits the story. My goal is to make the product the hero without sacrificing the creative vision.
*   **Production & Execution:** This is where the madness happens. Whether we are shooting on location in Delhi or in a studio, I manage the call sheets, the team, and the technical details like fabric falls and body language. 

### Why Storytelling Matters
In a saturated market, your brand needs a voice. Whether it is a gender-fluid campaign or a traditional festive lookbook, the styling should feel intentional. My clients trust me because I do not do half measures. I handle the logistics, so you can focus on the bigger picture. If you are ready to move beyond standard catalog shots and create imagery that leaves an impact, let's chat.

## About Parul Gauba

I’m Parul. My work is inspired by everything from travel finds in Florence to the chaos of a Delhi vinyl hunt. I build visual worlds for brands because I believe every product has a story that deserves to be told with a little bit of attitude and a lot of precision.

[See all of Parul Gauba's services](https://mytribe.in/parul.gauba)

## More from Creative Direction & Commercial Styling by Parul Gauba

- [Featured](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/featured)
- [Indian & Festive Wear Campaigns](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/indian-festive-wear-campaigns)
- [Modern & Contemporary Lookbooks](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/modern-contemporary-lookbooks)
- [Jewellery & Accessory Styling](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/jewellery-accessory-styling)
- [Lifestyle & Commercial Campaigns](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/lifestyle-commercial-campaigns)
- [Behind the Scenes & Events](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/behind-the-scenes-events)
- [Personal Style & Inspirations](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/personal-style-inspirations)

## More services by Parul Gauba

- [Influencer Marketing & Content Creation](https://mytribe.in/parul.gauba/influencer-marketing-content-creation)
- [Event Curation & Management](https://mytribe.in/parul.gauba/event-curation-management)

## Similar work from other experts

- [High-Fashion Editorial Styling and Campaign Direction](https://mytribe.in/stylist_jessicajain/creative-direction-casting/high-fashion-editorial) by Jessica Jain · Creative Direction & Casting · Available for shoots across Delhi NCR
- [High-Concept Editorial Styling](https://mytribe.in/rahulsingh_styling/creative-direction-production/high-concept-editorials) by Rahul Singh · Creative Direction & Production · Studio in Mehrauli, New Delhi; Takes projects across Delhi NCR and Mumbai
- [Editorial and Campaign Styling in Mumbai](https://mytribe.in/mayurinivekar/editorial-celebrity-styling/editorial-campaign-styling) by Mayuri Nivekar · Editorial & Celebrity Styling · Travels across India for shoots and events
- [Creative Direction and Visual Storytelling for Brands](https://mytribe.in/stylebykayal/fashion-brand-consulting/creative-direction-visual-storytelling) by Kayal · Fashion & Brand Consulting · Online consulting available; Travels across India & Studio in Santacruz West, Mumbai
- [Editorial & Campaign Styling for Visual Storytelling](https://mytribe.in/sanjamkaur92/celebrity-editorial-styling/editorial-campaign-looks) by Sanjam Kaur · Celebrity & Editorial Styling · Travels to clients across Mumbai, Delhi NCR, and Dubai
- [Modern Editorial & High-Concept Fashion Styling](https://mytribe.in/stylingbykhushi/commercial-brand-styling/modern-editorial-high-concept-shoots) by Khushi Karwa · Commercial & Brand Styling · Available for shoots in Mumbai, Jaipur, and Delhi NCR

## Book

To book Parul Gauba, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Parul%2C%20I%20saw%20your%20work%20in%20the%20Creative%20%26%20Editorial%20Storytelling%20cluster.%20I%E2%80%99d%20love%20to%20discuss%20styling%20for%20my%20upcoming%20campaign.)