---
title: "Creative Direction & Commercial Styling by a Top Brand Stylist - mytribe"
description: "Need expert Creative Direction & Commercial Styling? Hire a top brand stylist in Delhi for full-service campaign styling & photoshoot production. From concept to final visuals, bring your brand's story to life. Book on Tribe."
canonical: https://mytribe.in/parul.gauba/creative-direction-commercial-styling
last_updated: 2025-09-21
---

# Creative Direction & Commercial Styling in Delhi Ncr

By [Parul Gauba](https://mytribe.in/parul.gauba) · I handle everything from concept and styling to production, creating full visual campaigns for brands across fashion, decor, and food.

## Locations

Takes projects across Delhi NCR; travels pan-India for shoots

### Travels to

- Available for shoots across Delhi NCR (Delhi, Delhi, India)
- Travels across India for projects (India, India)

## Pricing guide (estimates)

These are indicative prices based on provider's past work. Enquire now to find out final quote.

### Commercial & E-Commerce Lookbook Styling

Volume-focused styling for up to 12 looks per day tailored for catalogs and online listings.

Typically ₹45-65K Per 8-Hour Shoot Day (estimate)

#### Pre-Production
* Creation of a style guide aligned with seasonal identity.
* Sourcing complementary accessories (jewelry, footwear) to match client garments.
* Virtual or physical fitting to plan shoot flow efficiently.

#### On-Set Execution
* 8-hour shift for Lead Stylist and one Assistant.
* Includes professional styling kit (steamer, pins, clamps, tape).
* Real-time monitoring of fabric falls and creases during tethered shooting.

#### Post-Shoot
* Inventory packing and return of sourced accessories within 48 hours.

### Editorial Creative Direction & Campaign Styling

Concept development, art direction, and styling for 4-6 high-impact hero images.

Typically ₹75K-1.1L Per Campaign Project (estimate)

#### Concept & Vision
* Development of mood board, lighting references, and color palette.
* Art direction for set aesthetic and sourcing of non-fashion props (furniture, rugs).

#### Styling & Wardrobe
* Curation of 4-6 high-impact looks with focus on detail rather than volume.
* Extensive sourcing of wardrobe or accessories from external designers.
* On-set customization including draping and DIY elements.

#### Production
* Lead Stylist plus 2 Assistants for a 12-hour shift.
* Direction of photographer and model on mood and body language to match storyboard.

### Turnkey Shoot Production & Styling

Full-service management including hiring crew, budget control, and creative execution.

Typically ₹1.1-1.6L Per Project (Management Fee Only) (estimate)

#### Project Management
* Selection and booking of Photographer, HMUA, and Models.
* Budget allocation and negotiation with vendors on client behalf.
* Management of studio bookings, catering, and call sheets.

#### Creative Execution
* Includes all services from the Editorial Creative Direction package.
* Supervision of videography team for consistency with still images.

#### Network Access
* Access to provider's network for priority booking of crew.
* Resolution of on-set logistical emergencies.

## About Creative Direction & Commercial Styling

I don't believe in half measures. Every project is a deep dive - if I’m on board, I’m all in. My thing is building a whole visual world around your brand, not just picking outfits. I handle creative direction, styling, and the madness of production, right from the first idea to the final campaign shot.

### How I Work

- I start with the concept - together, we’ll nail the vibe, whether that’s something bold, kitschy, or quietly minimal. This is where the brand’s story starts breathing.
- Next, I bring the look together. That means commercial styling: every outfit, prop, accessory, all chosen to make the product stand out and do the talking.
- And then, the execution. I run the shoot—wrangling the whole team, sorting out studios, managing chaos on set, or even making sure chai arrives on time. Basically, I sweat the details so you don’t have to.

### What I Bring

- Styled for everything from Indian couture and handwoven textiles to Western minimal looks and edgy, gender-fluid campaigns.
- Handled visual storytelling for brands across fashion, jewellery, luxury home decor, and even food (yep, festive laddoo shoots are a thing).
- Comfortable with editorial styling for product shoots or creating entire brand identity photoshoot concepts.

I’m here to help brands create visuals that stick. If your brand needs a story and not just a look, I’m ready to build it with you.

## Highlights

Browse through Parul Gauba's best work.

### [Featured](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/featured)

- ![This shot captures the pure, chaotic joy I love to create on set. For this lifestyle shoot, we embraced a 'granny-core' theme with cocktails and poker, resulting in vibrant, story-rich visuals that feel alive and authentic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dd3e44d7-b54d-4260-860d-3771d162095d)
- ![For this Indian fashion campaign, I focused on creating a look of modern royalty. The styling pairs a contemporary printed blazer with a metallic, flowing kaftan, showcasing how traditional textiles can be worn with a sharp, elegant edge.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6c7392b8-40b6-4060-ba26-7966990ec173)
- ![A classic, clean shot from a campaign celebrating diversity and inclusivity. My styling for this iconic brand focused on a minimalist, 90s-inspired aesthetic, letting the timeless appeal of denim and classic underwear speak for itself.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ba48d1f4-3b9d-4c62-959c-1c2d56d78535)
- [Video: This video highlights my work in fine jewellery styling. The creative direction focused on capturing the delicate sparkle of diamonds and the graceful movement of the model, creating an ad campaign that feels both luxurious and intimate.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cfede3f8-f285-4c44-b0dd-4fc2610f1816)
- ![Here’s a look at my celebrity styling work with music artist Guru Randhawa. The goal was to create a sharp, monochrome look for a commercial ad film that felt both contemporary and effortlessly cool.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1b1f0002-ed9c-48ef-8f2f-32f5fb19a8bc)
- ![My work often extends to lifestyle and home decor. In this shoot for a luxury carpet brand, I styled the entire scene, from the model's attire to the room's ambiance, to create a narrative of quiet, sophisticated elegance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/066b2516-ef93-46b0-a6cb-e5c1182a8dc0)
- ![This editorial shoot was all about channeling a 70s rockstar energy. I used a metallic silver jacket, animal prints, and vintage-inspired props to build a character and tell a story that's bold, edgy, and full of personality.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bb03eeb9-b952-4098-bc56-3fb21a0fe742)
- ![I love playing with gender-fluid aesthetics, like this summer suit styled for an outdoor creative shoot. The soft powder blue and relaxed tailoring create a look that is powerful, modern, and effortlessly chic against a natural backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/71593fc6-022d-4757-acf8-31f532bb4ca8)

### [Indian & Festive Wear Campaigns](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/indian-festive-wear-campaigns)

- ![For this festive season campaign, I styled a lustrous gold kaftan top with sleek black trousers. The art direction focused on creating a sense of understated luxury, perfect for elegant evening wear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/29e8c149-6896-4961-91b5-4da14c0691f6)
- [Video: This campaign video for a heritage brand highlights the beauty of Jamdani textiles. My styling and production work focused on modern silhouettes, like this collared blouse, to showcase the versatility of traditional weaves.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/62b5e29c-d56c-4fc1-b1cc-269ce1b9af26)
- ![A detail shot from a campaign focused on Indian textiles. I styled this draped indigo skirt with ankle boots to create a contemporary, indo-western look that highlights the intricate prints and unique silhouette of the garment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3178c6da-0588-497d-be45-5c5ddc9550db)
- ![This look from a recent festive campaign showcases modern layering with Indian wear. I paired a draped, layered jacket with a matching set, accessorized with a statement polki necklace to add a touch of traditional grandeur.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/89cb17e1-9ce3-43cb-bfe2-c315886df7a8)
- ![A vibrant blue tunic with silver foil print, styled for a festive lookbook. My focus was on creating a clean, striking image that highlights the rich color and traditional motifs of the garment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b919831e-f2e2-4225-be71-a58f08f7a7d7)
- ![For this look, I styled a black printed jacket over a matching dress to create a sophisticated, layered ensemble. This demonstrates how traditional patterns can be integrated into modern, structured tailoring for a powerful effect.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0b954563-b98f-46a1-ab64-d2e63435bb3c)
- ![This red and white printed dress with an asymmetric hemline was styled for a festive lookbook. I paired it with black boots to give the traditional print an edgy, contemporary feel, showcasing its versatility.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/88e26d79-fd87-4842-b312-8994c01ad3e3)
- ![A soft pink ensemble featuring a draped jacket and matching trousers. My styling for this shoot focused on creating an ethereal, graceful look that highlights the delicate fabric and subtle print work.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f80a27b5-993d-4b60-818e-cd7b628b5f06)
- ![This look combines a structured white jacket with printed paneling and a sleek leather skirt. It’s an example of my art direction for festive campaigns, blending classic tailoring with traditional Indian textile details.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/94d8c372-f1d0-4ee0-8e0e-efd28c9b2eab)
- ![A classic menswear look I styled for an Indian couture campaign. The all-black ensemble, featuring an embroidered bandhgala jacket, is a testament to timeless elegance in men's festive fashion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dcf1dbb7-04fc-48bf-963a-ca1a5c1487df)
- ![For this Indian wedding couture shoot, I styled a shimmering black and gold lehenga set. The focus was on creating a glamorous and modern look for a bridesmaid or wedding guest, blending sequins with contemporary silhouettes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ee095b0f-b665-4744-bc5b-b3a736b49db9)
- ![Here, I styled a classic white shirt and jeans with a long, metallic-accented vest. This shows how a single heritage piece can be used to elevate a simple, everyday outfit into a chic, indo-western look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/70fbcc5a-1592-4498-a175-9cf148d377ee)
- ![This is a menswear look I styled for a wedding couture campaign. The intricate embroidery on this blush pink sherwani is the hero, showcasing luxury craftsmanship in men's Indian formal wear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2070ec84-f5dd-4a52-a515-4db30f662900)
- ![A printed blazer styled with a simple turtleneck and jeans for a festive campaign. This look was about showing the versatility of a statement Indian textile piece, making it wearable for both formal and semi-formal occasions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f50e2727-4de3-4e8e-85de-42d63a61fe6f)
- ![Styling a printed heritage blazer with a crisp white shirt for a campaign shoot. My goal was to create a polished and powerful look that feels both classic and contemporary, suitable for a modern working woman.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b5c4451d-5446-491b-9fd5-b923ed361a75)
- ![This pastel blue kurta set was styled for a summer destination wedding theme. The relaxed silhouette and subtle sequin detailing create a look that is both comfortable and elegant for men's festive wear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f638dc97-d861-45bf-be00-dc66ef0350ef)
- ![I styled this all-black, embellished suit for a men's couture campaign. The military-inspired details and sharp tailoring create a powerful and formal look, perfect for a groom or special occasion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6dd4900f-5c04-4964-9aa5-b83eedcfe0e0)
- ![A beautiful printed kaftan styled for a resort wear collection. The easy, flowing silhouette makes it a versatile piece, and my styling aimed to highlight its effortless elegance for a festive holiday look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d4cdc452-6b71-49a0-92e6-7e924b787376)
- ![Directing this shot for an Indian couture brand, I focused on creating a dramatic and moody portrait. The styling highlights the intricate embellishments on the shoulder of this dark, elegant ensemble.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/88e5ca8e-fd41-4b93-803e-6bef965e7462)
- ![An all-black look styled for a festive campaign, featuring a draped shawl secured with a statement brooch. This showcases how accessories can transform a simple dress into a sophisticated and elegant outfit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4c549396-5bba-4450-ba46-70c248ee9d6d)

### [Modern & Contemporary Lookbooks](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/modern-contemporary-lookbooks)

- ![This shot is from a fashion campaign with a bold, modern vibe. I styled this brown belted romper with a chunky gold chain to create a look that is strong, confident, and perfectly captures a summer mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/589e79d7-6337-454b-aab0-0fa87de11005)
- ![An all-white pantsuit with voluminous sleeves and a tie-waist detail. For this shoot, I aimed for a look that was sharp and architectural, showcasing modern tailoring and a clean, minimalist aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a0df3937-9ba0-47fe-bf72-dd04009adfca)
- ![For this lookbook, I styled a cropped black shirt with embellished cuffs and high-waisted trousers. The addition of ankle-tie boots gives the sharp silhouette an edgy, modern twist.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9d41112e-426c-4d33-ac30-e5f1178cb7a9)
- ![Lookbook styling for a shoe label, where I paired chunky white platform boots with a plaid skirt and a grey blazer. The pose and composition create a rebellious, preppy-punk aesthetic that is both playful and edgy.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2fbfc26f-9f86-47e9-9b20-c1e1d28e1b1b)
- ![A close-up from a fashion campaign, focusing on an embroidered bralette with chain straps. The styling is minimal to let the intricate beadwork and unique design of the top stand out against the warm, colored light.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/10e9c44b-9537-4202-965f-8dad12ab21fc)
- ![Styling for a shoe lookbook, featuring studded slide sandals. I paired them with a relaxed, monochrome green pantsuit to create a chic, gender-fluid look that feels both comfortable and fashion-forward.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/482b9639-ac35-4839-b106-9a2988911844)
- ![This shot from a menswear lookbook features a jacket with a graphic print panel against a vibrant blue background. The styling is edgy and modern, highlighting the unique design details of the garment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f72e5fdb-472b-4b0c-90e3-c22c62968c7f)
- ![For this shoe lookbook, I paired white block-heel boots with a flowing mint green dress. The dynamic pose and contrasting styles create a fresh, playful image that is perfect for a spring or summer campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7184647e-c567-4f82-b5cb-31c8dbbd5d8c)
- ![A powerful shot from a fashion campaign, where I styled a studded brown romper with a plunging neckline. The dramatic shadow and confident pose emphasize the bold, modern design of the outfit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/76bfa0c6-5d4b-40ee-897e-e343a0ee82f9)
- ![A close-up from a menswear campaign with a cool, moody vibe. The focus is on the printed shirt and sunglasses, with the dramatic blue lighting adding to the overall editorial feel of the shot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ff476065-28e8-4146-a560-dac096b57b2e)
- ![This look from a contemporary designer's shoot features a sheer, printed co-ord set. I styled it with chunky white boots to ground the whimsical, 60s-inspired pop-art print and create a modern, playful look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c6f5dc11-ed26-4f19-864d-f123f8bfcc01)
- ![Part of a campaign celebrating diversity, this shot features a simple, classic look. I styled an open white shirt with iconic Calvin Klein jeans and underwear for a timeless and relaxed feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c3fe74bd-c068-45a7-b88e-c748c306cd0b)
- ![Styling for a shoe brand's lookbook, featuring buckled black combat boots. I paired them with wide-leg grey trousers and a one-shoulder top to create a look that is both tough and chic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/16686328-ec72-4403-b93f-3b3d02b0ba8c)
- ![From a spring summer lookbook, this shot captures a blazer with abstract sequin embroidery. The cool-toned, dual-color lighting enhances the futuristic and edgy feel of the design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dfcf9eba-1cab-4264-b7d0-a6cb92018917)
- ![For this shoe lookbook, I created a tough yet chic look by styling a gold-tone leather harness over a simple black shirt dress. The focus is on the gladiator sandals, which complete the edgy, modern warrior aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/334306a2-5630-430e-bf8a-d8a22513f96c)

### [Jewellery & Accessory Styling](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/jewellery-accessory-styling)

- ![In this jewellery campaign, I styled a magnificent emerald and polki bib necklace with a simple pink halter top. This allows the intricate, multi-layered design of the traditional Indian jewellery to be the undisputed star of the shot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2ebdfa42-c07c-4340-812c-aebf30330e68)
- ![For this fine jewellery shoot, I paired statement diamond and emerald earrings with a powder blue brocade blazer. The styling creates a modern, powerful look while drawing attention to the exquisite craftsmanship of the accessories.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d6402ffb-5e67-4256-9120-ebef0ec57cab)
- ![A throwback to a jewellery campaign where I combined a vibrant pink silk shawl with a stunning polki necklace and earrings. The rich colors and textures create a luxurious backdrop that makes the fine jewellery pop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/013ba5a4-6343-491d-9ae5-5ce71f7f4683)
- ![This shot from a diamond jewellery campaign features a cascading lariat necklace and matching earrings. I styled it with a sequined blue gown to create a glamorous, red-carpet-ready look that emphasizes the brilliance of the stones.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9f44d946-cc66-4047-b92b-9c1ae901325c)

### [Lifestyle & Commercial Campaigns](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/lifestyle-commercial-campaigns)

- ![A shot from a high-energy lifestyle campaign I styled for a patisserie. We created a "granny-core" themed poker night, using bold prints, colorful accessories, and playful props to capture a feeling of fun and joyful chaos.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4945ea10-2dd8-496c-b6db-affc165e210e)
- [Video: This is from a festive campaign I styled for Haldiram's, a beloved Indian food brand. The project involved costume styling to evoke the spirit of the Teej festival, creating a warm and celebratory atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/403ac94d-c932-44da-968e-81297a8aaf63)
- ![Fashion styling for a luxury home decor brand. I created a serene and sophisticated mood, styling the model in an elegant olive green dress that complements the texture of the carpet and the overall aesthetic of the space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ee58a02d-cf48-4311-b733-d51a05e76e4e)
- ![Another look from a commercial shoot for a luxury home brand. I styled the model in a flowing yellow summer dress to create a sense of ease and comfort within the beautifully designed bedroom, making the entire lifestyle feel aspirational.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e85a09ae-00f9-4a1d-a842-0f6a4338fa01)

### [Creative & Editorial Storytelling](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/creative-editorial-storytelling)

- ![A moody, intimate shot from a fashion shoot for an Indian designer. The styling focused on the texture of the handcrafted dress, and the relaxed pose creates a quiet, contemplative atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9b763ef1-5403-4f00-b2cc-5f86b317943c)
- ![For this creative shoot, I styled a white linen dress with bold, black floral embroidery. The natural, rocky backdrop provides a beautiful contrast to the delicate sequin work, creating an earthy yet glamorous image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3ea76173-84e8-4393-b290-a6072aae5b1e)
- ![An all-white look from a creative fashion shoot. The styling, featuring a structured top with dramatic, ruched off-shoulder sleeves, creates an ethereal and sculptural silhouette against the simple white backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f969e165-ac3f-42a4-8b20-485d4aa31fd3)
- ![A simple yet striking shot from a fashion editorial. I styled this olive green bodycon dress with statement earrings, using direct flash to create a bold, high-contrast look that feels modern and intimate.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d12d092d-fc60-4f10-8e36-508be3a8067e)
- ![This outdoor shoot features a color-blocked dress from a conscious fashion brand. The combination of earthy tones and soft pastels in the dress works beautifully with the natural setting, creating a serene and stylish image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d5554826-268f-4a02-857d-0b3312a6acd5)
- ![A throwback to a summer fashion shoot in New Delhi. I styled this vibrant ombré kaftan against the backdrop of historic ruins, creating a beautiful contrast between the modern, flowing garment and the ancient stone.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dafb8fcb-e585-4b38-9896-b1ddcb84cf7b)
- ![A creative shoot featuring a sequined floral dress. The model's pose and the outdoor setting give this shot a sense of freedom and movement, highlighting the texture of the dress in a dynamic way.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/59393e70-8aa9-49ad-8d8e-1de0476f9d5e)
- ![This triptych captures the 70s rock-and-roll aesthetic of an editorial shoot. I used a bold printed shirt and vintage-style sunglasses to create a distinct character, telling a story through a series of candid, film-like shots.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/760a95f5-ef35-42ca-a6de-dc90f800aab1)
- ![From a calendar shoot in the Bikaner desert. I styled a sheer black kaftan and ankle boots to create a dramatic, nomadic-glam look, using the vast, empty landscape as a powerful backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4c4c60f0-d87d-4ffe-9a7a-d3b2fe1a8437)
- ![A dynamic, high-energy shot from an editorial photoshoot. The model is captured mid-jump in a metallic fringe dress, creating a feeling of celebration and movement that is pure fun.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/756a394e-4e34-4180-bf15-dfa55ba70eac)
- ![New work from a creative shoot with an earthy, natural feel. I styled this tie-dye silk shirt and skirt set from an Indian designer, letting the rich pink and navy tones stand out against the rustic background.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ba2d062d-5fdd-4734-81e2-0f205349acec)
- [Video: This fashion film captures a creative shoot in a natural, outdoor setting. I styled a powder blue gender-fluid suit with statement earrings, focusing on creating a mood of quiet confidence and modern elegance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/db6efea0-1b17-4ee1-b38b-a3b242ab4162)
- ![Another shot from an outdoor editorial, featuring a tie-dye silk set. The movement in the pose highlights the fluidity of the fabric, while the earthy tones of the outfit connect beautifully with the natural surroundings.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/47ba4d9c-47a4-455e-af1c-d8ff7701302a)
- ![A black and white shot from a creative editorial. The focus is on the texture and pattern of this sequined floral dress, with the model's pose creating a sense of quiet introspection against the rocky landscape.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6b6e6463-f10b-4cec-9289-1e55031c1202)
- ![A throwback to a spring-themed fashion shoot. I layered a delicate pearl bralette over a classic pink button-down shirt, creating a look that is feminine, modern, and playful.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d8b263ef-a52a-4f85-a752-939b9b387536)
- [Video: A fashion film from a creative shoot featuring a color-blocked summer dress. The styling is relaxed and effortless, and the video captures the gentle movement of the dress in an outdoor setting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/47f99a1b-ed25-4e43-983b-580b259d8241)
- ![An experimental shot from the archives using a slow shutter speed. I layered a sheer neon orange jacket over a denim skirt and pastel top to create a dreamy, colorful look with a sense of motion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2e9c6760-8fe3-480c-8474-58368c195e9c)
- ![A throwback to a 70s-inspired creative shoot. I styled this patchwork denim-print dress for a relaxed, floor-posed shot that evokes a cool, retro vibe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/65b3054d-9220-4c24-970c-c058f932d772)
- ![A black and white editorial shot taken on a foggy December day. I styled this dramatic lace and tulle gown to create a gothic, romantic mood, with the misty landscape adding to the noir feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a4f7f9c0-2612-426e-bc8e-3fd01b967369)
- ![A vibrant shot from a spring fashion shoot. I styled this bold, red one-shoulder dress with ruffles against a dark, natural backdrop, using a flash to make the color pop and create a dramatic, high-contrast image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c8b8c860-c1a8-4117-9f5b-320d9e76eb79)
- ![A beauty-focused creative shoot exploring texture and color. The combination of a faux fur hood, shimmering pink eyeshadow, and a bold metallic gold lip creates a striking and high-fashion portrait.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e6caea6a-9e61-4fa1-9378-e1d50f7c2162)
- ![A full-length view of a creative styling concept. By layering a pearl bralette over a pink shirt and pairing it with simple white trousers and heels, I created a look that is both chic and unexpected.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ed6c13f1-43a4-438a-ae7a-a7eee658b7be)
- ![A minimal and chic fashion shoot. The simple styling of this olive green slip dress allows the focus to remain on the model's expression and the clean lines of the garment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b0548038-28c2-4386-8486-d7db13c27777)
- ![A detail shot from a moody, black-and-white editorial. The focus is on the delicate lace and sheer tulle of the gown, with the soft, hazy light creating a romantic and mysterious atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2df0ffee-e9d5-41a5-a161-78e7180c9237)

### [Behind the Scenes & Events](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/behind-the-scenes-events)

- [Video: Here I am talking about a fantastic shoot I worked on, which was featured in a luxury hotel's magazine. It's always rewarding to see the final product and share the story behind the culture and heritage that inspired it.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1e70ccad-a75a-4eae-a316-2ac7d313430f)
- [Video: A behind-the-scenes glimpse from a fun and energetic denim campaign I styled. This shows the process on set, from setting up shots to directing models, capturing the collaborative energy that brings a shoot to life.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c81afc46-2724-41c3-a371-4dd9f94a483c)
- ![Here I am at a personalized styling event I hosted for a brand's new store launch in Gurgaon. I had a great time working one-on-one with guests, helping them find pieces that worked for their personal style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5ad8c90f-888f-450e-9a42-803affec7b2b)
- ![A shot from an event I hosted for two amazing, women-led sustainable design brands. Part of my work involves creating spaces for people to discover and connect with homegrown designers who are doing incredible things in fashion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e1dbb746-2b77-461f-bf87-fc1973a1d7b2)
- ![Another view of the beautiful jewellery and clothing on display at an event I hosted. I love curating and showcasing handcrafted, sustainable designs from Indian brands I admire.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b412f3fa-286c-47b4-b457-acb4328fb40c)
- [Video: A quick tour of the handcrafted bags and garments at a sustainable designer event I hosted. It's all about celebrating the details, the craftsmanship, and the stories behind each piece.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e3a6b01f-177b-4171-8cd6-43eb88491fbe)

### [Personal Style & Inspirations](https://mytribe.in/parul.gauba/creative-direction-commercial-styling/personal-style-inspirations)

- ![I am always a fan of a color theme, as you can see from this chartreuse-on-chartreuse moment. My personal style is often about playing with color, and it heavily influences my creative work.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/80936743-3348-464a-b5bb-682a9464fd14)
- ![Accessories are a key part of my personal style. Here is a detail shot of some of my favorite statement rings and a stack of brass bangles, perfect for adding a boho touch to a summer look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/11e25062-6734-447d-b910-33aabf3e25ea)
- ![A candid shot of me wearing these gorgeous 'Nandi' danglers from a favorite homegrown jewellery designer. I believe in championing Indian designers, and statement earrings are a signature part of my look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/da4c38fe-50a8-431b-98b0-849dad0fa666)
- ![A closer look at my outfit and favorite statement earrings from a local designer. My personal style often mixes bold, printed tops with unique, handcrafted Indian jewellery.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d24e3eb7-182c-46fa-a1a6-ac545eb60a9e)
- ![Throwing it back to this beautiful printed dress from a conscious fashion label I love. I paired it with statement earrings and a vintage clutch, a typical combination for my personal event style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7668a7d7-3d4c-4c63-9eff-bc9dbd338dcf)
- ![Art is a huge source of inspiration for me. This powerful watercolor and ink artwork by Mithu Sen was one of my favorite pieces from the India Art Fair, and its conceptual nature fuels my own creative thinking.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5ca54a49-de0f-49a4-b21c-a20a5e7af480)
- ![This is my quintessential Couture Week look. I love mixing high and low, pairing a designer cape and top with wide-leg pants for a look that's chic, comfortable, and perfect for running between shows.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1384d9ef-7c48-4abc-b0de-130e07ee34fb)
- ![Kicking off the couture season in an all-black look. I paired a statement tassel jacket from an Indian designer with a classic little black dress, adding a pop of color with my heels.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/605504c8-fd4a-4702-87fc-379b44b9bd33)
- ![A few prints from MoMA that I've collected over the years. Impressionist art, with its focus on light and color, often serves as a reference and inspiration for my mood boards and creative direction.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/05af3f71-adce-4753-9db7-83e7b6dc1e3a)
- ![A photo from my archives of marigolds being prepped for a shoot. The vibrant colors and textures found in everyday life, especially during festive seasons in India, are a constant source of inspiration for my prop styling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/55b1d8c6-c994-4915-93a5-dea54431dbd9)
- ![My love for modernism and Mondrian is on full display with this color-blocked dress. I styled this vintage find with a classic navy blazer, showing how I love to layer and play with bold, graphic patterns.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/85440d42-febb-4d0c-8c5a-8233b9335ee3)
- ![A stunning archival python overcoat I saw at the Gucci Garden in Florence. Traveling and visiting fashion museums is a huge part of my creative process, providing endless inspiration from the history of design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/43512f21-ea7d-49fd-ba5c-e821410d46a8)

## Meet your expert

[Parul Gauba](https://mytribe.in/parul.gauba)

### My story

Hey, I’m Parul. My life’s kinda like a bunch of postcards from places I love - Prague’s icy winds, Florence’s truffle air, or just a mad vinyl hunt in Delhi. I’m a cocktail nerd, big on food that tells a story (give me tacos and tres leches on a Sunday, I’m happy). My friends call my style ‘dopamine dressing’ - I’m all for color, prints, and breaking the rules. Most days, I’m vibing with the mirror. On off days, I just blame the mirror. Simple.

### My work

- **Styling, Art Direction & Production**: I style campaign shoots, lookbooks, and more. Love Indian textiles, heritage crafts, and wild festive looks. From concept to coordination, I handle it all.
- **Brand Consulting & Content**: I help lifestyle brands (fashion, luxury, F&B) tell their story. Need a buzz for a new menu or a cool experiential night out in Delhi? I’m your person.
- **Guestlisting & Hosting**: I bring my foodie tribe and the right crowd to new spots, handling guestlists and hosting for events with great food and vibes.

## More services from Parul Gauba

- [Influencer Marketing & Content Creation](https://mytribe.in/parul.gauba/influencer-marketing-content-creation) · ₹7-30K per campaign (1 reel + 1 story or 1 post + 1 story) (estimate)
- [Event Curation & Management](https://mytribe.in/parul.gauba/event-curation-management) · ₹40K-1.5L per event (estimate)

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## Book

To book Parul Gauba, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Creative%20Direction%20%26%20Commercial%20Styling%20by%20Parul%20Gauba.)