---
title: "Recipe Preservation to Capture Your Family's Food Memories - mytribe"
description: "Turn your family recipes into timeless keepsakes. Nivaala offers beautiful heirloom recipe journals and a voice app for recipe preservation, ensuring your food memories and culinary heritage are never lost. Document your family's kitchen stories today."
canonical: https://mytribe.in/nivaala.co/recipe-preservation-keepsakes
last_updated: 2025-08-30
---

# Recipe Preservation & Keepsakes

By [Nivaala](https://mytribe.in/nivaala.co) · We help you save family recipes as written journals, audio keepsakes, and kids’ food memory books so you don’t lose the details, stories, or voices behind your meals.

Typically ₹1,199-3,500 per item (estimate)

## Locations

Ships across India

### Ships / delivers to

- Ships across India (India, India)

## Pricing guide (estimates)

These are indicative prices based on provider's past work. Enquire now to find out final quote.

### Kid's Culinary Discovery Kit

An interactive, hardbound journal for children aged 5-12 featuring stickers, simplified prompts, and illustrations to document cooking attempts.

Typically ₹1,199-1,499 per kit (estimate)

#### **Journal Build**
* **Format:** Durable hardcover designed for rough handling by children.
* **Paper:** High-opacity standard paper suitable for crayons, pencils, and sketch pens without bleed-through.
* **Visuals:** Vibrant, whimsical illustrations by artist Shawn D'Souza.

#### **Interactive Elements**
* **Prompts:** Simplified fields for cooking partners, occasions, and sensory notes (smell/taste).
* **Stickers:** Themed food sticker sheets (ladoos, pressure cookers, spices) for decoration.
* **Activities:** Sections for specific milestones like 'My First Roti' and educational intros to Indian spices.

### The Heirloom Recipe Journal

A grease-resistant, section-sewn hardbound journal with structured templates to preserve 40 family recipes and their origin stories.

Typically ₹3,245-3,500 per journal (estimate)

#### **Product Specifications**
* **Format:** 8x12 inch Hardbound Journal designed for permanent archiving.
* **Material:** 100-120 GSM Glasso acid-free paper, specifically treated to be grease and splash resistant for kitchen durability.
* **Binding:** Section-sewn lay-flat binding to ensure the book stays open without spine damage during use.
* **Finish:** Premium matte cover with gold/spot UV foiling details.

#### **Recipe Framework**
* **Capacity:** Templated logs for documenting 30 to 40 distinct recipes.
* **Structured Fields:** Dedicated sections for Dish Name, Lineage (Generation tracker), Narrative/Memories, and Technical Details (Prep/Cook time).
* **Instruction Space:** Lined sections for step-by-step methodology.
* **Tools:** Pre-printed Cooking Measurements conversion table (Cups to Grams) tailored for Indian cooking.

#### **Packaging**
* **Protection:** Includes a sturdy outer keepsake box for long-term storage.

### Bespoke Family Cookbook Publishing

A complete custom publishing service turning handwritten notes into 25 professional coffee-table books, including transcription, design, and printing.

Typically ₹1.5-3.5L per project (estimate)

#### **Editorial & Curation**
* **Transcription:** Digitization of 15 to 30 handwritten recipes per project.
* **Standardization:** Conversion of instinctive 'andaaz' measurements into metric units (grams/ml).
* **Narrative:** Professional copy-editing of family anecdotes and recipe origins.

#### **Design & Art**
* **Layout:** Custom magazine-style typography and whitespace management.
* **Visuals:** Restoration of vintage family photos or inclusion of custom spot illustrations.
* **Cover:** Bespoke cover design with family motif and title typography.

#### **Production**
* **Output:** Production of approximately 25 hardbound coffee-table books.
* **Quality:** 130-150 GSM premium art paper with matte/silk finish and professional binding.

#### **Premium Add-ons (High Range)**
* **Photography:** Professional food styling and photography for key dishes.
* **Interviews:** Direct interviews with family members to capture oral history.

## About Recipe Preservation & Keepsakes

Preserving recipes is about holding onto more than just food - it's the memories, the laughter, the 'andaaze se' (by estimation) moments that make up our families. I started Nivaala because I lost my own mother's recipes and the feeling of that loss still stays with me. Too many of us think we'll get around to writing these things down, but life happens and suddenly, those flavours are gone.

### What I Offer

- **Heirloom Recipe Journal:** If you love the feel of pen and paper, this hardbound family recipe memory book is for you. Every page has space for not just ingredients and steps, but also stories and little notes (smudges and all). It's something that gets better with each recipe added, perfect for passing down.
- **Audio Keepsakes with the App:** Some recipes just need to be heard, especially in your Ma's or Nani's voice. Our app lets you save an audio recipe keepsake in just 10 minutes, then turns it into a printable card. You keep both the voice and words, so nothing gets lost.
- **Cook & Keep Journal for Kids:** I wanted kids to have their own space too, so this journal is playful and simple. Prompts help them link food with family and moments, so even the youngest can start their own generational cooking traditions.

It's not just recipes. It's our history, our mistakes, our 'chutki bhar' (pinch of) salt, and the love that goes into every meal.

## Highlights

Browse through Nivaala's best work.

### [Featured](https://mytribe.in/nivaala.co/recipe-preservation-keepsakes/featured)

- ![I believe recipes are heirlooms, just as precious as jewelry or saris. This journal was created to hold them. It’s a space for the ingredients, the 'andaaze se' (by estimation) instructions, and the stories that make a dish more than just food. It’s a place to preserve the love passed down in your kitchen.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a1199658-add9-4071-9826-dc5ae3c16350)
- [Video: I wanted to make saving recipes as simple as having a conversation. This video shows you how our voice app works. Just press record, let your loved one share their recipe naturally, and the app captures their voice, transcribes it, and creates a beautiful, shareable PDF. It's technology finally catching up with tradition.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cb8d11f7-37c7-4d81-ab00-c80060c1a822)
- [Video: I created the 'Cook & Keep' journal for the little hands in our families. Inspired by my nephew, it’s a playful way for children to start their own culinary story, connecting food with memory and building a tradition of their own, one messy, joyful recipe at a time.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f2befc8f-23f6-45e4-a7a0-6ff5eb6057cd)
- [Video: We inherit so much, but the recipes that raised us often fade away. I created this journal because I lost my own mother's recipes. It’s a promise to yourself and to the next generation that your family's flavors, your 'ghar ka khana' (home food), will never be forgotten.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9e807fad-d57b-4bb4-b5db-264881a9877d)
- ![This is my mother, Neena. I started Nivaala because I don't have a single one of her recipes written down. This entire mission is an ode to her and to all the mothers and grandmothers who loved us through their cooking. It’s my way of making sure no one else feels that same loss.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4dcb1aef-1d9a-4504-a2a7-01d67c28ce40)
- [Video: This is what it looks like to cook with memory. I'm making my family's gajar ka achaar, not from a written page, but by listening to the voice of the person who taught me. Our app lets you capture these instructions, so the guidance, the voice, and the love are with you forever.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b2dacc40-1183-4ffb-a235-a3276c3289da)
- ![For twenty years, you've eaten her rajma, but have you ever asked exactly how it's made? This is the moment. This is how we stop our family's culinary history from becoming just a memory. It starts with a simple question and the press of a record button.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e057c430-b93f-4739-bf00-cb989f223347)
- ![My grandmother never measured. My mother never wrote it down. We think we'll remember, but life happens, and the recipes we inherit quietly slip away. This is the heartbreak I'm trying to prevent.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5b8605e2-50e3-423e-b34e-0bb1402cbd04)
- ![This is where the magic happens. In the kitchen, with a pen and an open book, turning whispered instructions and muscle memory into a documented legacy. Every smudge and scribbled note on this page is part of your family's story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d3042616-42a2-4f2f-90bc-77027fd18e84)
- ![This is 'Cook & Keep'. It’s more than a book; it’s an invitation for children to become the keepers of your family's food stories. It’s a space for them to document the magic they see in the kitchen, from who they cook with to the stories behind every meal.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/814777cf-7b72-4097-9fa6-16f7b4d77372)

### [The Heirloom Recipe Journal](https://mytribe.in/nivaala.co/recipe-preservation-keepsakes/the-heirloom-recipe-journal)

- ![Every family recipe starts on a page like this. It’s a blank canvas for the ingredients, the steps, and the little memories that make a dish special. This is where your next family favorite begins.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7bea12a6-1f85-438b-981b-ef37a427c533)
- ![At Nivaala, we help you document recipes not just as instructions, but as heirlooms. This journal is a space to capture everything, from handwritten notes to voice recordings, making it easier to pass them on.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3db23160-9ede-41e7-8e93-aa41fc950906)
- [Video: There's a special feeling that comes from cooking with a handwritten recipe. You can feel the presence of the person who wrote it. Here, a recipe is brought to life, straight from the page to the pan.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/db1f718f-956f-4123-93aa-ddbd29b1d6b3)
- ![In my kitchen, surrounded by the tools of my trade and the memories of my family. This journal is at the heart of it all, a constant reminder that recipes are stories and love passed down through generations.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2a1be123-4d25-4d46-a997-02dbb506a640)
- ![Our family recipe journal, held against a backdrop of green, symbolizing life and legacy. It’s designed to be a beautiful object that holds something even more beautiful inside: your family's culinary history.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/68325502-8a66-4ca7-90b9-733192aa72ed)
- ![An inside look at our journal, where beautiful illustrations meet thoughtful words. The phrase "just like ma used to make" is the feeling I wanted to capture on every page.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3ae32f6f-c694-4245-afb0-45231075fa23)
- ![Every recipe has a story. This illustrated thali represents the meals that bring us together, the flavors that define our families. Our journal provides the space to capture both the recipe and its story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/54e60f07-1aa9-4800-a637-ca1066f978aa)
- ![A close-up of the journal's layout. We included fields for 'Family Generation', 'Serves', 'Time', and 'Memory' because a recipe is so much more than just ingredients. It’s about context, history, and feeling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/88b6f825-7a84-42ed-b3f1-0c99729f81dd)
- [Video: I started Nivaala after realizing I hadn't documented any of my mom's recipes. This journal is my solution, a way to ensure our family recipes are treated like the precious heirlooms they are.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8f07999d-7db0-4c1e-8358-69aab45b031d)
- ![I remember my grandmother's generosity, always ready to cook for anyone at a moment's notice. This journal is for capturing those recipes, the ones made with love and joy, so you can cherish them for years to come.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3d9eee05-181d-4171-bc50-affc479bba05)
- ![Your family's recipes are as precious as any sari or jewelry you will inherit. Our journal is designed to hold these treasures, making it a perfect gift for the mothers and grandmothers who have loved us through their cooking.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/50f65c2c-dd6c-4c17-9fbe-31b89a0dd29f)
- !["Just like ma used to make." This book is about the love that is written in the language of food. It's a place to capture those recipes before they are lost to time, ensuring they become a treasured part of your family's story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e76afdbd-bf8c-4682-befe-f6738cd1c6fa)
- ![A detailed look at the recipe page. We designed it to be practical and sentimental, with a spot to mark the generation and write down a memory associated with the dish.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7dc79d1b-5b24-44e6-a06b-61e9e5857415)
- ![Our heirloom recipe journal, featuring beautiful cover art that evokes the spirit of a traditional Indian kitchen. It’s a reminder that our recipes are priceless heirlooms waiting to be immortalized.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5ef9c32b-caa1-41b0-b04d-21856419d274)
- ![The blank pages of our journal, waiting for your family's stories. We intentionally left space not just for ingredients, but for memories, because the story is just as important as the instructions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/983eead5-793a-496d-99dd-65050200851a)
- ![Whether we cook to live or live to cook, we all have kitchen stories to share. This journal is a beautiful home for those stories and recipes, a perfect gift to ensure they are preserved.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1845e29e-96d9-4f01-be51-be1795dffe57)
- ![A recipe for 'Roti ki Bhaaji' handwritten in our journal. This is what it's all about: capturing the dishes that tie us to our past, so we can carry them into the future.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4164597c-cef1-4f47-a5ff-d28e0ac3d007)
- ![A recipe for 'Shalgam and Channa' passed down from Nani to Ma, now documented forever. The notes section captures the story, a detail that makes this recipe unique to one family's history.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8dde628a-f76e-4ae7-9ca2-6677ffa396e2)
- [Video: A flip-through of our heirloom recipe journal. It’s more than a book; it’s a vessel for memories, a way to hold onto the taste of a favorite dish and the love of the person who made it.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5f63c302-f9b1-4c5d-b4f3-6a6fb1edf57c)
- [Video: From the opening words on "moments & memories" to the beautiful illustrations and blank pages, this video shows the soul of our recipe journal. It's designed to inspire you to document your family's legacy.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3663dac2-193d-43b5-9aca-0a4356c9ae68)
- ![An illustration of star anise inside our journal. Every detail is thoughtfully included to celebrate the ingredients and artistry of home cooking. Preserving your family recipes is an act of love.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dba7d80f-998c-4ff9-ba70-68aec36f5798)

### [The Nivaala Voice App](https://mytribe.in/nivaala.co/recipe-preservation-keepsakes/the-nivaala-voice-app)

- ![A look at the Nivaala app on a phone, surrounded by real kitchen ingredients. It shows how technology can fit seamlessly into the traditional process of cooking and sharing recipes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/75e5c076-8dea-4d4d-afa2-5f9e56675dca)
- ![An illustration showing how the Nivaala app can be used to record a loved one's voice. We created this so that someone you love can taste a family dish again and know exactly where they came from.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/72840914-af0c-46de-b862-cdcee13c5f2d)
- ![Here's why our voice app works: there's no writing or awkwardness. Your grandmother just talks the way she always does, and the app captures her voice, her stories, and her exact words. It's technology honoring oral tradition.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d8a07dfc-4de9-43cb-8656-fee4a6b30c84)
- ![I challenge you to the 10-Minute Recipe Rescue. Document your first family recipe in less than 10 minutes, right now. No more excuses. Your family's culinary heritage is just a recording away from being preserved forever.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2934cf53-e2a0-4de8-adc0-9e3a94a98bfc)
- ![Five steps, ten minutes. That's all it takes to save a recipe forever with our app. Download the app, find someone whose food tastes like home, hit record, and watch their voice become a permanent PDF.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b36791c1-0257-412a-b7e2-c65fad902cff)
- ![From voice to treasure in just 10 minutes. The app captures their exact words, preserves traditional techniques, and creates a beautiful PDF recipe card. You just press record.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3353e4b2-098a-4245-ad69-a28e31d31a5e)
- ![Every day you wait, another family recipe exists only in memory. Another story goes untold. But saving it takes just 10 minutes with our app. What are you waiting for?](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4cd7544e-b8cb-420f-9f1e-195fc3917497)
- ![Recipes are more than food. They're legacy. Our app helps you preserve them with the same care as a wedding sari or an old photograph, capturing the voice and the memory together.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/24fe5938-7e87-4383-a0b3-1c7f28e929b5)
- ![You don't need perfect measurements, just her voice. With our voice app, you can hear your mum guide you through her recipe, with all the 'andaaz se' (by estimation) and stories included.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ada01b12-5acd-40d3-82ed-fb495181d779)
- ![I was so thrilled to see our app featured in Mid-Day. It's wonderful to see people connecting with our mission to preserve heirloom recipes that live in the minds and voices of our mothers and grandmothers.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/41badd10-c6f7-4286-be2b-9e0388decf45)
- ![This is me, holding the app that holds my mission. I started Nivaala from a place of loss, but now it's about building a digital space where families can record, share, and document their culinary legacy together.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fbfce102-dd43-4a5e-913c-dd939ff28af8)
- ![Welcome to your kitchen's living cookbook. Our app is designed to preserve recipes in the voices of those who taught them, complete with private family groups to share your traditions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c59d0e2f-0d17-4a28-9519-e32b7c1d1467)
- ![Recipes just sound better in your ma's voice. We're looking for beta testers to help us perfect our app, a tool designed to preserve the 'andaaz se' measurements and secret tips passed down through generations.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6f9abd85-1fb8-45df-a41b-9cc61929d120)
- ![For generations, recipes have been shared through voice. Our app was created to honor that tradition, capturing the 'chutki bhar' (pinch of) salt and the stories that come with it. Just press the red button to start recording.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a57b66a3-caa8-432a-904d-97368e9d7e3a)
- ![I'm so excited to be launching our voice app. It's a simple way to record recipes naturally, just as they've been shared for generations. We're currently in beta and would love for you to help us build it.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0f06571a-c267-4659-953d-b45b40764db5)

### [Cook & Keep: A Journal for Kids](https://mytribe.in/nivaala.co/recipe-preservation-keepsakes/cook-keep-a-journal-for-kids)

- ![Children ask the questions adults are too proud to ask. They are curious enough to capture the real secrets of the kitchen. This journal is for them.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/65d06004-4359-4e57-a178-60e399e52319)
- ![An illustration showing why every child should document a recipe before they grow up and forget how to ask. Our 'Cook & Keep' journal gives them the perfect space to do just that.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3754421c-d997-4fff-869b-5710aceed8ca)
- ![To you, it's just Tuesday dinner. To them, it's alchemy. Children see magic where we see routine, and their documentation captures a wonder we've forgotten exists.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/21812525-52ff-4149-9fad-99f236682e60)
- ![They remember what we take for granted: the way Grandma hums while chopping, the face you make when a dish is perfect. Adults document ingredients. Children document love.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d968fe4b-58ba-4fd5-b82e-2fe34a28f2a7)
- ![They're not afraid to get it wrong. Their drawings are messy, their spelling is creative, but they're capturing something real: the joy of learning and the permission to experiment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/17bfec21-f1c4-4a33-aa3f-0662a311f0e6)
- ![That crayon-scrawled recipe card will one day matter more than any professional cookbook. With this journal, they create tomorrow's heirlooms today.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bb2c5886-cf1c-48cd-bf1f-1ddf6bec513e)
- ![A look inside the 'Cook & Keep' journal. Simple, meaningful questions like "Who makes this dish in your family?" help children connect a recipe to the people and stories behind it.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f85fde5a-d998-4081-bcbc-e203966ad35e)
- ![An illustration of two kids making besan ladoos. Spilled flour and sticky fingers are all part of the process of making memories in the kitchen.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a22f8baa-a4f0-4d2e-ab4c-237bd48427db)
- ![A table full of food, hands at work, and a recipe being written down by a child. This is how we pass on not just ladoos, but memories and love.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c53ec059-8361-4e54-95bf-9401bea49586)
- ![A sneak peek at the artwork for our 'Cook & Keep' journal. From besan ladoos to recipe notes in little hands, this project is all about food, family, and the memories we're made of.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a70be1ef-6b2b-4ac5-b0a9-d6028a4e5d1f)
- ![A work-in-progress sketch for our kids' journal. It all starts with an idea: to create a space for children to sit at the kitchen table and write down their mum's recipe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a9f10b1b-c533-4de7-9ad1-a16e34367801)
- ![My four-year-old nephew Amartya's handwritten recipe for sourdough bread. This is the beginning of a new generation's culinary legacy, captured with pure love and creative spelling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b71de8ad-bd32-4e6e-94c0-ac1c4447a874)
- ![My nephew Amartya, the inspiration for the 'Cook & Keep' journal, carefully taking down a recipe from his nani. This is what passing down traditions looks like.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8ea95314-5354-4aa3-921a-21b216cf47be)
- [Video: My nephew, the inspiration behind our kids' journal, flipping through 'Memories on a Plate'. It's never too early to start appreciating the stories that our food tells.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d66cd8bf-6ff6-4853-b2d5-0a1ce40a4964)

### [Our Story: Why We Preserve](https://mytribe.in/nivaala.co/recipe-preservation-keepsakes/our-story-why-we-preserve)

- ![Your dadi's secret garam masala, that stained recipe diary, the dal that tastes like home. These are the heirlooms that truly matter, the ones that nourish body and soul.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5f9c6a36-c21e-41c3-b9d0-7dda73afe0fa)
- ![We inherit jewelry and saris, but we often forget the intangible inheritance of a recipe. I started Nivaala to remind people that mortality is real, and we must keep the memory of our loved ones alive through their food.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4d1e7d8e-d896-459f-974f-1b57bcc9c934)
- ![I lost most of my mother's and nani's recipes when they passed away. We all make the mistake of taking 'ghar ka khaana' (home food) for granted. It is only when we lose access to it that we realize its worth.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/490763b9-3f99-4083-9190-c773265ead33)
- ![When did we stop asking, "How do you make that?" Our rasoi (kitchen) is becoming silent, and the stories are fading. It's time to start asking again.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1d486eab-7caa-4ccf-b44a-eef461862c00)
- ![The recipes that raised us are disappearing. They exist in our mothers' muscle memory, but for how long? Let's turn our kitchen memories into documented legacies.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/44c4b904-ccfe-49f0-a48f-b842e1a58d84)
- ![What family recipe lives only in your memory? That special tadka your Nani made, the pickle recipe no one wrote down. At Nivaala, we believe 'ghar ka khaana' is your greatest inheritance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/45d32263-c4d3-461f-80ba-b05559947d6a)
- ![These hands know stories Google never will. The way Nani's fingers knew exactly how much turmeric to add. This isn't just cooking. This is ancestry in action.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c6ef5e19-e225-4eb6-a0f4-b2663712d79e)
- ![At Nivaala, recipes aren't just instructions, they're heirlooms. Every family blend documented like precious jewelry, every story wrapped in a recipe, preserved for generations.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cd44d1af-fe97-40ac-a146-52a8a74f35f8)
- ![Your kitchen stories deserve to live forever. We help families document the recipes that raised you, because some legacies are measured in teaspoons, not treasures.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1af78f1f-e4dc-4a53-ac5d-9d312b83fc84)
- [Video: A small win, but a big deal for me. 143 recipes have been recorded on our app. That's 143 memories that would have disappeared but are now preserved. This is everything to me.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/54bb9b39-1f14-4c3a-9d64-5ba9fa6d7ad8)
- ![Inheritance isn't just money. Sometimes, it's the smell of your nani's tadka, the way your ma packed your dabba. That, too, is inheritance. And it deserves to be preserved.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6f04816f-d89c-4933-8543-75c1bafa6302)
- ![It's not just ingredients we lose. It's the sounds of the kitchen: the pressure cooker whistle, the crackling of mustard seeds, the specific way your nani called out when it was time to eat.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4ab236de-1025-4f98-97cd-4d6e19a07e1c)
- ![We lose the "eye test" measurements. The pinch, the splash, the "just enough until it smells right." If you don't write it down, it's gone.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/09ab9db2-0a55-494b-895c-0f5b28685162)
- ![We lose the real way it was made. Not the YouTube version or the 30-minute hack, but the way your family actually made it, slowly, with care.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6e36a794-5b21-4184-9ff0-37b17d953f84)
- ![This illustration shows a kitchen scene with a recipe being written down. It's a visual reminder of the seven things that will disappear if you don't document your family recipes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ed348a28-1b68-4757-8b47-99849ae69c52)
- ![We lose the stories behind the dish. Why it was made only on Sundays, who loved it most, why it was cooked differently in summer versus winter.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b684aac9-7863-461c-a0a5-c1b05c3d9f53)
- ![We lose the smell that meant home. You know the one. The aroma that hit you before you even took off your shoes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f7c16a21-52af-482e-9b25-3ed51b2a5f1f)
- [Video: My nani never used a recipe book; she measured with her hands. My sister scribbled a recipe on the back of an electricity bill. Maybe this is what love looks like: a recipe passed down in a kitchen that never needed words.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a4c99cfc-3d6b-4374-8e26-323fa9252197)
- ![We thought we'd remember the recipes. We saw them being made hundreds of times. But we didn't write them down, and now the memory is fading.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8473f9fe-190d-4ec5-a977-1de413352065)
- ![This text conversation is one we've all had. Asking for a recipe, promising to save it, and then losing it. Don't let your family's culinary knowledge disappear into forgotten screenshots.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/634b2db9-7b83-42a1-8343-eabe3fd8ad2c)
- ![How long does it take to lose a family recipe forever? One missed conversation. How long does it take to save it? Just 10 minutes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9fae25cc-41de-46ed-9d26-28ed4e7a3fac)
- ![Food is identity. The way your family makes dal is different from every other family. These aren't just recipes; they're your family's fingerprint on the world.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ec5b6fab-08ae-4332-b5e5-121e05536845)
- ![What happens when the person who makes the best dal in your family is no longer around to teach you? Your recipes aren't just food instructions, they're your inheritance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fbeeb327-e595-4081-99a4-1d6966635cc5)
- ![Every family recipe carries stories of celebration and comfort, love measured in pinches and handfuls, and heritage that connects you to your roots. Your recipes are living history.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f5ddad4e-3f86-486b-b57c-d4afe0b24819)
- ![But here's the heartbreak: recipes live only in memory. Techniques are demonstrated, never written. When our elders leave us, their kitchen wisdom often goes with them.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e44749a1-c17e-4221-ae45-d9d7c6d05052)
- ![Why should you document your family recipes? This illustration of a traditional kitchen with a handwritten recipe book is a powerful reminder of the heritage we must preserve.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6d7e8406-7b37-4487-9e41-99b0cc2a128c)
- ![Just like you inherit your mother's silk sarees and your grandmother's gold jewelry, you also inherit something even more precious: the taste of home.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a71db89b-8178-41de-9c4f-29597d91141d)
- ![We believe recipes are more than instructions. They are stories, memories, and love passed down through generations. It's time we started treating them that way.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cd269e23-7e09-4b61-bf52-5c80a2c2bed4)
- [Video: I was watching a show and a character said, "As long as I have their food, I'll never really lose them." That's the core of why I do this. When the recipes are remembered, so are the people we love.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7049a586-2415-46dd-ac01-d75310504085)
- [Video: I don't have a lot of my mom's recipes written down. We grow up eating this incredible 'khana' (food) but no one stops to record it. That's why I built Nivaala, to give you a way to keep it alive.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8ecb5a0d-ad76-4ca6-a1ae-5dcfb2e99966)
- !["I'm making your recipe, maa. And no, I still don't know how much is 'just a little.'" This is the conversation that connects generations, and the reason we must preserve these recipes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2a3c6315-eb3d-40bb-a37d-b42b214c3882)
- [Video: Your nani's rasam, your dad's Sunday anda curry. They were never written down, just remembered. At Nivaala, we believe recipes are family history, and we're here to make sure they don't disappear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3c8f25f0-456e-4b43-b892-4aca6da111aa)
- ![A 'nivaala', or morsel, is never just food. It's an expression of love, a shared moment, a memory. This simple bite represents every meal cooked with care and every story told around the kitchen.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2e026f82-18fc-41f9-b268-450c772b584c)
- ![This year has been challenging, but Nivaala has become my tribute to my parents and the values they instilled in me. It's a mission rooted in family, memory, and legacy.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/60360a1f-f28c-42f4-9480-eca9ba7a1581)
- [Video: There's beauty in old family recipes, passed down from generation to generation. This video, showing spices being ground in a traditional mortar and pestle, captures the timeless connection to our heritage.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9e201024-2d60-4c5a-9ed6-ff558cae9983)
- ![A handwritten recipe for Red Chilly Chutney from 1998. How do you capture the smell of aloo puri or the taste of Diwali mithai? You write it down, before it gets lost to time.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/65060fd3-e05c-47e0-8550-8aa065ca8aff)

### [Bespoke Family Cookbooks (Andaaz)](https://mytribe.in/nivaala.co/recipe-preservation-keepsakes/bespoke-family-cookbooks-andaaz)

- ![At Andaaz, our bespoke publishing service, we work closely with families to preserve their beloved recipes and history. This illustration captures the essence of what we do: gathering the ingredients of your family's story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c8b5b03d-d70e-4c91-accf-f60b7555f0cb)
- ![We were honored to work with Anusha Khan to create this beautiful cookbook for her mother Leela's landmark birthday. It's filled with heirloom recipes, photos, and poignant stories.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/92983163-0801-401e-8b4b-c8ae1ead6b66)
- ![An artist's food journal, written in Marathi, capturing the memory of fish dishes. This is the spirit of Andaaz: preserving not just the recipe, but the story and emotion behind it.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/91e116e2-5094-43f0-80ef-c588a8dd0166)
- ![A journal entry about making a brinjal dish, complete with illustrations. Our bespoke service helps you turn these personal notes into a polished, professional family cookbook.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a46dc697-757d-43c5-81c8-6a63c11ac1cb)
- ![More beautiful food journaling, this time about different ways to prepare 'vangi' (brinjal). We believe every family has a book like this waiting to be created.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1f65c847-da87-4163-a0e5-9ec7b961db37)
- ![A memory of 'aaji' (grandmother) bringing fish from the market. Our Andaaz service helps you honor these people and their stories by creating a family cookbook that will last for generations.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2009ed22-992a-483e-bf71-b6585933bce2)
- ![I once scribbled down recipes in a work diary and almost lost them. Our Andaaz festive offer makes it easy to collect 10 precious recipes in a beautiful silk-bound book in just a few weeks.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a09f07a4-e2b5-43fd-b19c-8613431fe3a7)
- ![Our bespoke Andaaz cookbooks, shown here with family jewelry. Both are precious heirlooms, one holding monetary value, the other holding the priceless value of memory and taste.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/540ca186-2352-4dd5-b214-3dc9adc6e1b6)
- ![Andaaz: A bespoke family cookbook publishing service. We help preserve your recipes and memories for generations.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/01d7469e-a970-4d0c-a659-5749a22fd725)
- ![From one generation to the next, family recipes preserve stories and memories, one dish at a time. This is the philosophy behind our Andaaz publishing service.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f4fb9e93-2e6a-457f-acd7-319e7da86c2b)
- ![The next generation holding his family's custom-published cookbook. This is why we do what we do: to ensure these stories and recipes are passed down.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/53955c76-c643-4817-8783-cc23f39ff6f7)
- ![We were so happy to create this celebratory red cookbook for the Mathur family. We documented recipes and memories from Nupur, the mother, to create a precious keepsake for her family.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b1fd8600-6a62-4bc4-b444-74e935770bbf)
- ![Andaaz: our bespoke family cookbook publishing service. We help you preserve your recipes and memories for generations to come.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5c364174-a9f3-4e24-addb-d658d36e55b8)
- ![This beautiful illustration of mangoes and spices captures the vibrancy of the recipes we help preserve. Passing down recipes is passing down culture.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6c2c4868-d2eb-435d-b639-850bc4beafb4)
- ![As Padma Lakshmi says, cooking together is a way of passing down family lore. Our Andaaz service helps you formalize that process, creating a book of your family's unique lore.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8a025b6e-28fa-4c76-9219-6fd13b6cc779)
- ![A classic Indian kitchen scene, with a radio and handwritten notes. This is the atmosphere we aim to capture in our bespoke family cookbooks. Happy Diwali from Andaaz.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cf4f6461-0ce6-4529-a59c-a0f419e01479)

### [From Our Community's Kitchens](https://mytribe.in/nivaala.co/recipe-preservation-keepsakes/from-our-community-s-kitchens)

- !["I feel so grateful that my mom wrote all her recipes in her diary..." This comment from Priyanka is why we started. Our mission is built on shared stories like this.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c0395fed-6c39-48f8-9575-1ec9db7a2bc5)
- !["This is exactly why I want to document my family's recipes... Your post gives me that push!" We love hearing that our work inspires you to take action.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3d10f55e-1771-4b7d-875d-0c8e0ce3fff0)
- !["I've definitely noted down the authentic saoji masala and goda masala recipe..." Every documented recipe, whether for a dish or a specific masala, is a win for preservation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dfdd2efc-4372-46b1-bf5b-74934d5605d1)
- !["Never thought of writing down the recipes though. But I guess I might start now." This is the shift we hope to inspire. It starts with one recipe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9e94cc25-f440-4147-95b9-888ba7cdf779)
- !["Cried reading this post... it's the taste of her food that still lingers." This heartbreaking and beautiful comment captures the deep emotional connection we have to the food of those we've lost.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8dc1a754-f132-4aa6-985b-ab6fad7e1613)
- !["Everyone's concerned about the endangered and extinct species but no ones talking about 'save the recipes'." A powerful point from our community. Recipes are an endangered part of our culture.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2d1c70d4-54ce-430c-bff1-e5815426cbcb)
- ![From Jaisalmer, Rajasthan, this recipe for Cheli ke Dhokle has been passed down for seven generations. It's a beautiful story of resourcefulness, connecting a family to its past.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3dcd4c84-fe73-4a35-8ed9-0b03f8384b90)
- ![This second-generation Malvani Chicken Rassa recipe is a staple Sunday dish, linking a mother and daughter-in-law through a shared love for this comforting curry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3a7d3491-e1b2-468b-93df-13a1c6dd335d)
- [Video: We asked people about their favorite food memories of their Nani or Dadi. From puran polis to coconut ladoos, the stories are a beautiful reminder of how love tastes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/82d028ed-5469-418f-97fa-da5b60d230a9)
- ![This Poorni recipe, a type of moong dal kachori, traveled with my family through Partition, from Pakistan to Delhi. It's a taste of our history and a connection to our roots.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7a50c676-6416-4a2f-aa84-596fadd3befa)
- ![This photo shows four generations of my family, including me as the youngest. We all know how to make Poorni, a recipe that has been a bridge connecting our past to our present.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/38db3055-2148-4158-b0b6-6cb65c036d96)
- ![Smita Hedge shares the story of her uncle, Balu Kaka, who broke class barriers in their ancestral home by tasting and recreating a delicious chicken curry, turning it into a family favorite.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/34992982-87fa-46fa-8344-2b2c0998905b)
- ![Sangeeta Khanna shares her family's third-generation recipe for Khas Khas ka Halwa, made with just three ingredients to let the natural flavor of the poppy seeds shine.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c94e2323-2d07-444b-a4f9-7aa80cd728c3)
- ![Priya Deshingkar tells the story of how her family's Maharashtrian recipes for Chholiye Pohe and Makyacha Kees traveled from Kolhapur to Delhi to the UK, adapting with each move.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f160cfc5-8396-4ab4-9d53-2842cf812730)
- ![Deepa Ravi shares her family's recipe for Avial from Palakkad, recalling her grandfather, a math teacher, who would chop the vegetables with the precision of a Vernier caliper.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d8b81952-eac2-473e-b37a-4275c39c4d37)
- ![Archit Agarwal shares his Amma's recipe for Shakkar Paare, explaining how her cooking is guided by 'andaaza' (estimation), a sense he has learned to translate for those who need structured recipes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/12f6e26d-6170-4901-b84c-6dd73e5bd8ea)
- ![Archit's Amma (paternal grandmother) in her kitchen. Her cooking relies on senses rather than precise measurements, a beautiful example of intuitive, generational knowledge.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3aff599b-a078-4bca-aea7-e669fdf44015)
- ![Alka Keswani shares the story of Beeh Patata (Lotus Stem and Potato Curry), a mandatory pre-wedding meal for Sindhi families in Ulhasnagar until the 1970s.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0dbbdc7a-f469-4949-b1b5-b1f4467e1d99)
- ![A look at our Food Atlas on a phone. We're on a mission to document hyperlocal family recipes from 4000 cities and villages across India.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/76bfef0b-48c7-40f6-bb5f-1fc7a0f906a0)
- ![Aparna Mudiganti Parinam shares her Amma's Andhra recipe for 'ava pettina pulusu', a sharp, mustard-flavored stew that she acquired a taste for as she grew older.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bb8baf70-e6d9-45c3-87b1-cbd22155f228)
- ![From Assam, Gitika Saikia inherited this recipe for Fiddlehead Fern Pork from her mother-in-law. It's a dish rooted in tribal cuisine, blending simplicity with rich, earthy flavors.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7c1ada32-5088-4486-a5ad-8f37b58f9b35)
- ![An illustration of fiddlehead ferns, the key ingredient in a cherished recipe Gitika received as a gift when she married into her husband's family.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/35457eae-1bdc-4f4c-8be9-036bd457acf1)
- ![Nitika Kuthiala shares her memory of Aam Chacha, a tangy raw mango dish from Kangra, which she would eat 'chaat chaat ke' (licking it clean) after school.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/93980263-4d74-4e2c-90ca-9bac8c991224)
- ![Chef Reetu Uday Kugaji shares her Punjabi mom's recipe for Masalewala Gud, a jaggery-based treat that was served with warm milk in winters and as a kulfi in summers.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/22dd240a-d50e-46ad-8237-de40d1eac37a)
- ![Ankita Gupta Dujari shares her family's tradition of breaking their Karwa Chauth fast with Fara, a simple yet soulful dish made from lentils and spices.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/40b0215f-8d8b-4a17-9a67-ffc79502522b)
- ![Vernika Awal shares her family's recipe for stuffed karela, their 'musafir khaana' (travel food), a tradition that stands out from the usual aloo dishes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6ed000a2-76d5-4469-bc5e-40b2bfdbc77e)
- ![An illustration of Vernika Awal's mother, who perfected the slow-cooked family recipe for stuffed karela, a dish that connects their family to their roots in Rawalpindi.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/15f65a85-6403-41a5-ab40-f55cf3bbd3b5)
- ![Our Food Atlas, shown on a phone, is an interactive map to discover regional recipes. It's a way to showcase India's incredible food diversity and inspire you to preserve your own family's traditions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f5f1c136-f4dc-461b-b829-405b0ebb14d1)
- ![During our Rajasthan Micro Cuisine Project, we met Th. Aruna Kumari of Mahansar Village, who shared the secrets of her family's heirloom liquor and other culinary traditions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/682e78db-6934-4e3f-bcc0-7583f63db6d7)
- ![A glimpse into a family's handwritten recipe book, with a recipe for 'Cheese Alu Mosaru' from 1962. These pages are precious heirlooms.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c72b4833-abcd-43e5-a96e-afbbe1017352)
- ![A recipe for 'cake doughnuts' from April 1962. It's amazing to see how recipes, and handwriting, travel through time.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/df7386fb-290c-42fb-8983-cdbb3d0d0a56)
- !['Paneer Chatpatta' from May 1962. This is more than a recipe; it's a snapshot of a family's kitchen from over 60 years ago.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e66a77bb-797b-4711-9a04-730dbafda8d6)
- ![A recipe for 'yeast doughnuts' right next to the one for cake doughnuts. You can see the evolution of a family's baking experiments.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ed15d26c-9188-40fb-b3c2-82c357d8c12c)
- ![A beautifully decorated, hand-drawn recipe for a butter pound cake. This shows how much love and care can go into the act of documenting a recipe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f42af056-39db-4ff9-88f8-093161a032ac)
- !['Butter Biscuits' from March 1962. These simple, handwritten notes are a direct link to the past, a story told in a bite.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/99a2d45a-71b7-420e-bd96-0a321ed751d0)

### [Collaborations & Special Projects](https://mytribe.in/nivaala.co/recipe-preservation-keepsakes/collaborations-special-projects)

- ![An illustration from 'Memories on a Plate', our collaborative book with The Alipore Post. It shows how food memories, like a father's love language of half-boiled eggs, are woven into our lives.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4350c860-2216-4264-9e43-b2a661790c71)
- !["This banana blossom recipe is our family heirloom..." A quote from Imdad Barbhuyan in 'Memories on a Plate', showing how a single dish can soothe a homesick heart.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/edb0fee0-ce8d-4bd4-a3d9-355636730707)
- ![A close-up of an illustrated recipe from 'Memories on a Plate'. We wanted to capture the beauty and detail of handwritten recipes in this special anthology.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/09317a7e-7ad4-4e96-9d1f-8ce70d8cb44f)
- !["Papa, the 'food wizard' of our family..." A quote from Shubhshree Mathur in our book, telling the story of how her father prepared her palate for new tastes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6753da20-c34c-4ca7-a69c-d5bed409b6c8)
- ![A hand holding our book 'Memories on a Plate', open to a vibrant illustration. This project transforms personal food remembrances into a beautiful culinary anthology.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9530578b-b8cc-4c29-af35-4e57fcb97534)
- !["Every recipe of my Amuma is imbued with this energy—How to make this dish the quickest way..." A quote from Oorja Makkad in our book, capturing the practical magic of a grandmother's cooking.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3144709b-17c6-4004-8fd6-941c88fefe04)
- !["No one who cooks, cooks alone." This quote by Laurie Colwin perfectly captures the spirit of 'Memories on a Plate', a book that surrounds you with generations of cooks.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2ac2baf0-f567-4862-a6f9-b3d4b3892092)
- ![Our journey with The Alipore Post for 'Memories on a Plate' began with a simple postcard exchange during lockdown. It grew into a collection of over 100 food memories from families across the world.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4003e425-8606-4b55-996e-0c00ca558a44)
- [Video: A video showing a flip-through of 'Memories on a Plate'. I didn't learn to cook growing up, but I was surrounded by the love of food. This book is about capturing that essence.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6e906caa-10a4-4638-b110-ac02466b8aad)
- ![A quote from our book 'Memories on a Plate' about how we didn't want it to look like a typical cookbook with garish photos. We wanted it to feel real and encourage amateur cooks.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7d12cc8a-433a-47b1-91ca-7eca913efc63)
- ![A story from our book about how the discovery of a great-grandmother's hefty cookbook sparked a love of experimenting with recipes in the next generation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/07db530b-5e76-469f-aeb3-e8fd160b1012)
- !["Every time I want to raise those serotonin levels... I whip out my mum's old handwritten recipe book." A beautiful sentiment from a contributor to 'Memories on a Plate'.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/141e6389-f6f4-4c0e-b2ed-93c92ce71390)
- !["I often think about the day I'll inherit those yellowed, oil-stained scribbles... not as a guide or a manual, but as memory and legacy." A quote from our book that gets to the heart of why we preserve.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/54529894-7ffc-414e-a5ad-7c2010bcac08)
- !["The idea of cooking lessons has always felt bizarre to me... the skill of cooking is also something that is cooked in our kitchens." A contributor's thoughts from 'Memories on a Plate'.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6620f210-2747-4182-b313-b6f62a34e511)
- !["How can one recipe, made of 26 letters and a set of full and half numbers, hold the ineffable and the visceral?" A poetic question from a contributor to our anthology.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e46b7ac7-e4fd-4e29-8b3a-edaf72bf005c)
- ![My father reading 'Memories on a Plate' in a park. It's beautiful to see how books travel across generations and find homes in different nooks and corners.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/881c3539-eb5d-4ecc-b4de-2c35802b56a5)
- ![We're down to the last few copies of 'Memories on a Plate'. This book, a true labor of love, is finding its way into cozy corners and new homes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/367cfdd1-c180-4145-babd-a622c2311f9d)
- ![The cover of 'Memories on a Plate', our collaborative anthology with The Alipore Post. We are so grateful for the overwhelming response to our first print edition.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d20c7c1f-cf35-487e-9fca-38ee9dd4a75e)
- ![A look inside 'Memories on a Plate', showing a recipe for a cashew curry. This book is a gathering of poems, recipes, remembrances, and flavors from the Indian Kitchen.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/edebc133-cd2c-416a-b5f5-3fe7fe96f1b3)
- ![Another beautiful spread from 'Memories on a Plate', featuring a photo essay on Banana Blossom. The book is a hardbound homage brimming with words and affectionate illustrations.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9db012ec-8a0f-48fd-8bae-b9b22bd0aae9)
- ![The cover of 'Memories on a Plate', a beautifully produced, hardbound book that has become a genuine keepsake for those who love food and stories.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/04e420be-eb6b-4ff4-b795-f5a81ec354ee)
- ![A stunning photo essay from inside 'Memories on a Plate'. Every page is a testament to the art and soul of the Indian kitchen.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2aa712f5-0c85-4a61-a98d-19a990f96c7b)
- ![A poem titled 'Preserved Kitchens' from our anthology. This book brings together so many different forms of storytelling to celebrate our culinary heritage.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/96db463a-0ddc-4c47-8458-705bbaed170d)
- [Video: A behind-the-scenes look at an illustration being created for our Rajasthan Micro Cuisines project with The Kindness Meal. It's based on a traveler's journey collecting ingredients and stories.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/49c7e1b4-0aa4-492f-8027-4902f42c21d0)
- ![An illustration for our Rajasthan Micro Cuisine Project, a special collaboration to rediscover the hyper-local cuisines, cooking methods, and ingredients of this vibrant land.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1e62d056-8c25-4801-aadb-19d68a6c4b74)
- ![An illustration by Vinay Ganesh from our book, 'Memories on a Plate'. We've spent months collecting 100 memories from Indian kitchens, told through essays, recipes, poetry, and art.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/321a1236-3168-432d-90d8-7f3efbb0651f)
- ![For our Legacy Kitchen series, we collaborated with Chef Anuroopa to create this raw mango mustard chutney. It's a third-generation pre-partition recipe, freshly made in small batches.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/43e0a56d-853d-4043-8a67-70f895abb64b)
- ![The raw mangoes used in our Aam Kasundi collaboration. This project is about taking a generational recipe and bringing it to a wider audience, celebrating its heritage.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1b58d5de-2cf4-4682-a863-41b868c8a56e)
- ![The beautiful, fresh spices and ingredients that go into our Aam Kasundi. This collaboration with Jaipur Modern Kitchen is a labor of love.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/eecfc5f3-ec97-4a20-a00d-0696b4df0839)
- [Video: Legacy Kitchen is an ode to those who have loved us through their cooking. This video introduces our collaboration with Chef Anuroopa to recreate her grandmother's recipe of Aam Kasundi.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/52d81b3b-0ca4-49dc-89bb-707064866979)
- [Video: Our Legacy Kitchen series, in partnership with Jaipur Modern, brings generational recipes to life using freshly sourced local ingredients. It's about building community through food and storytelling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0f4863eb-4288-45b6-900e-9fd6411f8ac3)
- [Video: Chef Anuroopa shares the story of her family's Aam Kasundi, a recipe that has traveled with her from East Bengal to Rajasthan, adapting and evolving along the way.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b074f935-e546-41fd-a187-7d276bba1ba7)
- ![A meal for every book. We are proud to partner with Khaana Chahiye, so that with each pre-order of 'Memories on a Plate', a meal is provided to someone in need.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d4c9a5a1-59b1-49d2-b4f5-a9d30256ff84)
- ![Chef Anuroopa, our partner for the Legacy Kitchen project, preparing a dish with our collaborative Aam Kasundi. Her special menu at Jaipur Modern Kitchen is a flavor adventure.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cc59ec3c-219a-4a5a-ad6e-3f4436926ff7)
- ![A cup of coffee, a cozy corner, and our book 'Memories on a Plate'. The perfect recipe for a soulful experience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/72869191-79c4-45ca-b1d0-9aa6463db839)
- ![What happens when a chef and two entrepreneurs passionate about food come together? A lot of fun, and a delicious new product. Here we are, playing with the raw mangoes for our Kasundi.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/46999fa4-e95e-4ae0-9673-d08da6084ee4)
- ![Behind the scenes, filming an interview with Chef Anuroopa for our Legacy Kitchen project. We wanted to capture the emotion and story behind her family's recipe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dcce1ccd-8360-4d83-b510-f5009bb895d9)
- !['Memories on a Plate' explores the power of nostalgia. It's a peek into our kitchens and hearts, an ode to those who have fed and nourished us.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/48bb7e38-9aba-46a8-b990-03ae3b880b67)
- ![We are delighted to partner with Khaana Chahiye. For every copy of 'Memories on a Plate' sold, we donate a meal to their 'Zero Hunger' initiative in Mumbai.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9473db2c-ff23-49c3-8632-f2ef58903da5)
- ![In 'Memories on a Plate', we explored adding QR codes to link to audio memories, adding another sensory layer to the food stories.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/37f9ea59-84c9-462e-8869-1d8088766573)

### [Gifts That Tell a Story](https://mytribe.in/nivaala.co/recipe-preservation-keepsakes/gifts-that-tell-a-story)

- ![This Diwali, gift something that lasts for generations. Our Heirloom Recipe Keeper is a gift that becomes more precious with every recipe documented inside. We are now taking bulk and corporate gifting orders.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fa8a0d31-eff5-4815-86f3-698a1aaa2709)
- ![We are collecting stories and recipes of ladoos from every corner of the country. What's the special ladoo in your home? This festive season, think about the gift of a documented recipe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/485d6394-1180-4237-bccb-e9645c438647)
- ![This book is about love, written in the language of food. Our heirloom recipe journal makes a perfect Mother's Day gift, a way to ask your mom to document your favorite recipes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c7454ea7-ed81-439a-93e6-42c6cc601348)
- ![A close-up of our journal's page, a perfect canvas for your mother or grandmother to write down the recipes you've always loved. A gift that will be treasured for a lifetime.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c1cc5343-c293-4d23-91a7-0717716efaf5)
- ![Our heirloom recipe journal, wrapped in a festive red box, ready for Christmas gifting. It's a gift that immortalizes family recipes for generations to come.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b6f9f630-e069-4823-baea-646a976a7bba)
- ![Our journals stacked and ready for the festive season. Gift your family and friends this special journal to document their family recipes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9c30041d-7b9c-4143-8592-81296515550e)
- [Video: Food is nourishment, but it is also culture, community, and celebration. This video, showing the making of festive sweets, captures the spirit of Diwali. Happy Diwali from our kitchen to yours.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1c76395c-17cc-4f6d-ac53-98f8e3910e0e)

### [In the Press](https://mytribe.in/nivaala.co/recipe-preservation-keepsakes/in-the-press)

- ![I was thrilled to be featured in this HT Brunch cover story about preserving our culinary heritage. It's wonderful to be alongside other voices who share this passion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bcee3a39-0e6e-47af-a001-1f484bbb22bc)
- ![A page from the HT Brunch feature, discussing how there's no single "authentic" recipe, but many versions that are all part of a family's heritage.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c65a5c9f-0812-4978-82d6-c674154aa7bf)
- ![The HT Brunch article beautifully explains my personal story and how the loss of my mum's recipes led me to create Nivaala and our voice app.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7fc869de-e0f3-4578-b430-e2f5763d008f)
- ![Another snippet from the HT Brunch feature, highlighting the reasons we're losing recipes and why it's so important to record them now.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2c6907bd-6923-4556-aec0-038cf10b1d50)
- ![The HT Brunch feature also highlighted other amazing food historians and recipe keepers. It's a collective effort to save our culinary traditions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6d6bdb2f-8fd3-4cbb-a452-4d6c4935c873)
- ![A feature in Verve Magazine that delves into my journey with Nivaala, from a personal project to a mission to document our diverse food history.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/744d8db3-c1ca-43ae-ab01-245a40c58567)
- ![I was so stoked to be featured in Outlook Traveller's 'Celebrating People' series. It's amazing to see what started as a passion project become my life's mission.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2a533e27-677d-4f45-9392-ead9a38fd08d)
- ![I'm super stoked for this feature in The Hindu, which beautifully captured the essence of Nivaala and our mission to preserve heirloom recipes through journals, zines, and our publishing service.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6e10d3e8-59d7-4120-8b53-b699bcabce07)

### [Musings on Food & Memory](https://mytribe.in/nivaala.co/recipe-preservation-keepsakes/musings-on-food-memory)

- ![Love is peeling pistachios for someone without them having to ask. It's the small, quiet acts of service that often happen around food.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e19109c7-35fb-401f-97c1-aa5092e06c41)
- !["Take this bowl of blackberries from the garden. The sun has made them warm. I picked them just for you." A beautiful quote from Ross Gay that captures the poetry of giving food.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ce98270c-e807-4ab9-90cc-2b5db385fc80)
- !["My grandmother's hands, with her gold bangles jangling. Deftly grinding in sweeping motions..." The sounds and sights of the kitchen are as much a part of the memory as the taste.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4b889b9a-f6dd-4e22-b7ae-f71cf62316a9)
- !["In a parallel universe... we sit across from each other at the kitchen table and go over the grocery list." The simple, domestic rituals are often the ones we long for the most.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/04d87cd0-1349-453e-bdde-1fcfb9ed2076)
- !["I want someone to come into the kitchen and be hungry for me." A powerful line about the deep connection between food, desire, and love.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/20340b39-82ad-475c-af4c-0284220ebffd)
- !["The place I like best in this world is the kitchen." A sentiment from Banana Yoshimoto that many of us share. The kitchen is the heart of the home.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/afaf1863-4067-44b6-bc39-151c4bc3117b)
- !["How do I confess my love to you? I don't have any oranges to peel." Another beautiful expression of how acts of service through food have become a language of love.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ab9c5b0a-dfc7-42ab-8f82-8983312eee17)
- !["Love doesn't just sit there, like a stone, it has to be made, like bread; remade all the time, made new." Ursula K. Le Guin on how love, like food, requires constant effort and care.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f56031d1-1f1f-419e-9dac-34347ab9f9b5)
- !["Some foods are so comforting, so nourishing of body and soul, that to eat them is to be home again after a long journey." Food is the taste of home.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/14835ae1-e772-43df-bbdf-ee53051644c9)
- !["Tumse mil ke mere dil ka pet bhar jaata hai." (Meeting you fills the stomach of my heart). A beautiful Hinglish expression of how love can feel as satisfying as a good meal.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/78dc7768-0305-4343-8b9f-518977ecc720)
- ![Food and love go hand in hand. The simple act of peeling an orange for someone is a profound gesture of care.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fa8d6130-8cf1-4122-a589-8dd23050c7ca)
- !["I had learned to find equal meaning in the repeated rituals of domestic life." Joan Didion on the beauty of setting the table, of the small things that make a house a home.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a13a5dc5-b31f-4076-aafe-5ac3176d38ee)
- !["Warm puris, moist aloo bhaji... All seem keen to feed six hearts our hands reach out and leave just enough in the bowls to feed one more man." A poem about the abundance and generosity of Indian cooking.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/939a2dfc-e9a5-4174-9e61-a968a364ae3a)

## Meet your expert

[Nivaala](https://mytribe.in/nivaala.co)

### My story

Not gonna lie, Nivaala is basically my way of holding onto my mum, Neena. Lost her before I could ask for her recipes. Now all I’ve got is her voice, scribbles in old diaries, and honestly, that’s sometimes enough. Cooking with my nephew, I realised food is how we remember, how we stay connected. My great-grandma’s Poorni kachori recipe made it across borders. That’s what I’m trying to save – memories, not just for me, but for all of us.

### My work

- **Recipe Preservation Services**: We help you save your family’s food memories, whether it’s old recipes or new ones, so they don’t get lost.
- **Voice App for Recipes**: Record recipes in your maa’s (mom’s) voice, andaaza and all. The app transcribes and makes a keepsake PDF.
- **Heirloom Recipe Journals**: Love pen and paper? Our journals let you write recipes, notes, even for kids. Start your own food story.
- **Community of Food Memories**: Through Food Atlas and Memories on a Plate, we collect and share family recipes from across India.
- **Why We Do It**: Family recipes are inheritance. We want preserving them to be as normal as making chai.

## More services from Nivaala

- [Food Storytelling & Publishing](https://mytribe.in/nivaala.co/food-storytelling-publishing) · ₹65K-2.3L per project (estimate)
- [Corporate & Bulk Gifting](https://mytribe.in/nivaala.co/corporate-bulk-gifting) · ₹950-3,600 per item (estimate)

## Book

To book Nivaala, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Recipe%20Preservation%20%26%20Keepsakes%20by%20Nivaala.)

You can also send your own message based on what your user needs. Put it in the link as `https://wa.me/916360004054?text=<your message, url-encoded>`.
