--- title: "Styling for Nykd by Nykaa: Commercial Fashion by Nidhi Jeswani" description: "Explore my styling work for the Nykd by Nykaa campaign with Bhumi Pednekar. I specialize in commercial fashion styling, bringing comfort to every shoot." canonical: https://mytribe.in/nidhijeswani/commercial-editorial-styling/the-nykd-by-nykaa-comfort-campaign last_updated: 2025-09-30 --- # Styling the Nykd by Nykaa Comfort Campaign Tribe Verified · Featured styling for Nykd by Nykaa By [Nidhi Jeswani](https://mytribe.in/nidhijeswani) · Available across Mumbai; Travels pan-India for shoots · ₹35K Per 8-hour Shift (estimate) Part of [Commercial & Editorial Styling](https://mytribe.in/nidhijeswani/commercial-editorial-styling). [View full gallery](https://mytribe.in/nidhijeswani/commercial-editorial-styling/gallery) Creating a look that feels like a second skin is often harder than it looks. For this campaign with Bhumi Pednekar, I focused on making lingerie and loungewear feel approachable, effortless, and entirely real. ## Photos and videos - ![In this shot for Nykd by Nykaa, I styled Bhumi in a simple, unbuttoned white shirt over a pink bra. This created a relaxed, approachable look that shows you can truly live in this lingerie, aligning with the campaign's 'crave this comfort' message.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8e3b3740-5bb8-4bc3-a0b5-eb1c6d34a960) - ![Capturing the feeling of 'support that feels like second skin' for Nykd by Nykaa. The styling is minimal, with a neutral open shirt and matching pants, keeping the focus entirely on the product and Bhumi's relaxed expression.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ceb63afb-f05c-4f8b-92ed-46c2251ffd8c) - ![This look showcases the athletic side of the Nykd by Nykaa collection. I paired a vibrant pink sports bra with a comfortable brown tracksuit to create a stylish athleisure look, perfect for demonstrating the product's function and fashion appeal.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dfd256c3-1ca7-4be4-b4d9-6091045f9f17) - [Video: This is the full ad film I styled for Nykd by Nykaa, where we see Bhumi complaining about uncomfortable bras. I created the wardrobe for this slumber party scene to feel authentic and relatable, highlighting the everyday problems the brand solves.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fd74dd58-9bea-4b03-aee4-a25bd5cdcb3a) ## About The Nykd by Nykaa Comfort Campaign When styling for a brand like Nykd, it is not just about picking pretty pieces. I specifically layered Bhumi in unbuttoned white shirts and relaxed loungewear to shift the focus from lingerie to the concept of 'living.' It is that balance of styling for the camera while keeping it authentic enough that the audience thinks, 'I could actually wear that to chill at home.' The goal for this shoot was comfort, but in professional styling, comfort is often the hardest thing to sell visually. You want it to look effortless, but every fold of the fabric needs to be perfect for the monitor. ### The Styling Approach We played with textures, pairing structured white shirts over soft, pink lingerie to build a bridge between high-fashion and everyday relatability. For the athleisure shots, the challenge was keeping the color palette earthy but vibrant enough to pop on screen without losing the 'comfy' vibe. ### Why It Works Commercial styling is a constant negotiation between showing the product and selling the feeling. We were not just shooting bras; we were shooting the feeling of not having to adjust your straps every five minutes. That is why we leaned into the 'slumber party' narrative for the video content. It gave us a reason to make the styling look lived-in and natural, rather than stiff or overly posed. My process here involved: * **Texture layering:** Using breathable fabrics that look good on high-definition video. * **Athleisure cohesion:** Mixing vibrant sports bras with earthy tracksuit tones to create a balanced, modern look. * **On-set continuity:** Ensuring the 'casual' look stayed consistent across every angle, from the slumber party video to the isolated e-commerce shots. ## About Nidhi Jeswani I’m Nidhi, and I spend most of my time behind the scenes making sure every look hits the right note. Whether it is a high-voltage ad shoot or a chilled-out loungewear campaign, I love the process of figuring out the perfect outfit that feels true to the brand and the person wearing it. [See all of Nidhi Jeswani's services](https://mytribe.in/nidhijeswani) ## More from Commercial & Editorial Styling by Nidhi Jeswani - [Featured](https://mytribe.in/nidhijeswani/commercial-editorial-styling/featured) - [Celebrity Ad & Event Styling](https://mytribe.in/nidhijeswani/commercial-editorial-styling/celebrity-ad-event-styling) - [Editorial & Festive Features](https://mytribe.in/nidhijeswani/commercial-editorial-styling/editorial-festive-features) ## More services by Nidhi Jeswani - [Celebrity & Event Styling](https://mytribe.in/nidhijeswani/celebrity-event-styling) - [Personal & Occasion Styling](https://mytribe.in/nidhijeswani/personal-occasion-styling) ## Similar work from other experts - [Contemporary & Resort Wear Styling](https://mytribe.in/vikramsethstylist/commercial-advertising-styling/contemporary-resort-wear) by Vikram Seth · Commercial & Advertising Styling · On-set styling in Delhi; Travels across India for campaigns - [Fashion Styling for Ad Campaigns & Brand Films](https://mytribe.in/rheasstylecloset/fashion-commercial-styling/ad-campaign-styling) by Rhea Jain · Fashion & Commercial Styling · Travels to shoot locations across Mumbai and pan-India - [As Seen On: Campaign & Pro Shoots](https://mytribe.in/eliza__nanda/personal-styling/as-seen-on-campaign-pro-shoots) by Eliza · Personal Styling · Online styling sessions; In-person consultations across Delhi NCR - [Modern Western Styling for Brands and Editorials](https://mytribe.in/rahulsingh_styling/creative-direction-production/modern-western-styling) by Rahul Singh · Creative Direction & Production · Studio in Mehrauli, New Delhi; Takes projects across Delhi NCR and Mumbai - [Fashion Styling, Content & Brand Collaborations](https://mytribe.in/parul.gauba/influencer-marketing-content-creation/fashion-styling-collaborations) by Parul Gauba · Influencer Marketing & Content Creation · Available online; travels across India for brand collaborations - [Commercial Styling for Brands, Films, and Campaigns](https://mytribe.in/madhurisinghhhh/commercial-editorial-styling/brand-commercial-styling) by Madhuri · Commercial & Editorial Styling · Available for shoots across Mumbai, Delhi NCR, and pan-India ## Book To book Nidhi Jeswani, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Nidhi%2C%20I%20saw%20your%20work%20on%20the%20Nykd%20by%20Nykaa%20campaign.%20I%20am%20looking%20for%20a%20stylist%20for%20a%20commercial%20shoot%E2%80%94could%20we%20discuss%20details%3F)