--- title: "Brand Activations & Festival Stages with Nida | High-Energy DJ Sets" description: "Need a DJ for brand activations or festival stages? I create immersive sonic experiences for brands like Red Bull and Burberry. Let’s make it happen." canonical: https://mytribe.in/nidadadj/event-organization/brand-activations-festival-stages last_updated: 2025-09-21 --- # Brand Activations & Festival Stages Tribe Verified · Collaborated with Red Bull, H&M, Burberry. By [Nida Merchant](https://mytribe.in/nidadadj) · Organizes events across India · ₹1.5L per event (estimate) Part of [Event Organization](https://mytribe.in/nidadadj/event-organization). [View full gallery](https://mytribe.in/nidadadj/event-organization/gallery) I build sonic experiences for brands and festivals that go way beyond just playing tracks. Let’s create a vibe your crowd actually wants to stay in. ## Photos and videos - ![A different angle from the Red Bull Unforeseen event, showing the massive scale of the production. I love the challenge of curating a set for a high-octane brand like this.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0756be9a-134e-4460-8cb6-974705da853a) - [Video: This video gives you a feel for the insane lighting and stage production at the Red Bull event. DJing under a suspended F1 car is definitely a career highlight.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8251eb36-f7cd-47d4-b11c-82589660091b) - ![A fun, candid shot of me backstage at the Red Bull event, pointing to my name on the lineup. It’s always a thrill to be part of these major productions.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e6943813-8c48-4ea6-ba0c-89bd0a0fc7aa) - ![A shot from the H&M x Lollapalooza show, where we created a cool, edgy vibe with red cage-like structures. The environment is just as important as the music.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/87f3e2d4-673b-486a-a075-2c29df7b1967) - ![All smiles during the H&M x Lollapalooza event. It was a great fusion of fashion and music, bringing a cool, underground vibe to a mainstream festival.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/be7ed19b-986e-4b93-8ecb-833a414906dc) - ![Another look from the H&M show. I love playing with different poses and moods that fit the brand's aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dc7a569e-c8f0-48cc-9e92-aa273ac00ecc) - ![A candid moment from the H&M event against a gritty, industrial brick wall. This shows how I can adapt my style and energy to fit a brand's specific look and feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1ba2b334-fe80-4173-b3ef-21d301b06222) - ![A relaxed and happy shot from the H&M show. It’s all about bringing good energy, whether it’s for a huge festival or an intimate party.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/024ee55d-18fa-4c15-bfec-425c9ea36691) - ![DJing for Burberry, I curated a chic and sophisticated set to match the brand's timeless elegance. Here I am raising a glass of champagne during the event.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3ea683c9-54d8-4fa5-a057-18b79bca583a) - ![A candid shot from the Burberry event. The vibe was more relaxed and upscale, showing my versatility in creating different types of atmospheres.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/01f4fd47-100c-4a2e-bfdd-b81f9a32ab92) - ![Posing at the Burberry event. For high-fashion clients, the look and feel are paramount, and I make sure my presence complements the brand's aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fe4fa9dd-347c-4e1e-a831-c63cda1b26b1) - ![All smiles while DJing for the Bershka x NTS Radio collaboration. It was amazing to play for one of my favorite fashion brands and my all-time favorite radio station.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ab7d8c71-8338-4fdc-9307-c2152e0b1fca) - ![A moody shot from the Bershka x NTS Radio event. The graffiti-covered background and industrial setting perfectly matched the cool, street-style vibe of the collaboration.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7c740066-48e9-4f11-a6e9-905cd3172071) - ![A full-length look at my outfit for the Bershka event, surrounded by production cases. It shows the behind-the-scenes reality of the music world.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/564181e2-88a5-427f-97e1-114fd15884f0) - ![Another candid from the Bershka event, showing off the details of my look. My personal style is always a reflection of the music I play.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/89442bfe-a501-48ac-b90d-0357265e57ea) - ![A shot of me and Farhan Rehman playing a back-to-back set for Monkey Shoulder's SYNC event in Calcutta. We brought a mix of soulful, funky, and hard-hitting disco and house.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4d5b33f7-ca9e-412b-8a5a-1f8379b0295d) - ![Curating a stage for the first time at Homegrown Festival was a huge milestone. This shot captures the behind-the-scenes vibe of the festival grounds.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/61bdb478-d32a-46be-910c-53697e0a0eda) - ![A playful moment backstage at Homegrown Festival. Even when I'm working, I always make sure to have fun.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d7f26d5f-837b-43a6-8195-a0de7c786f6f) - ![My look for the Homegrown Festival, where I curated the disco and house stage. The outfit reflects the sunny, daytime festival vibe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b48f0a21-98f3-4474-86a9-7aa7c958696d) - ![With my fellow disco connoisseurs, Farhan Rehman and Shasha, who played on the stage I curated at Homegrown Festival. It's all about supporting and collaborating with other artists.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/45d523ce-b36c-4f61-9a11-18177c995c6a) - ![Posing in front of the Homegrown Festival branding. It was an amazing experience to not just play, but also shape a part of the festival's musical journey.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/de4a22c0-da1d-43a0-b83f-0850b25d80e0) ## About Brand Activations & Festival Stages My process for brand events is all about sonic identity. I do not just show up and plug in. We work together to align the track selection with your brand’s aesthetic, whether that is high-energy festival chaos like my Red Bull Unforeseen set or a chic, sophisticated sound for luxury launches. When you bring me on for a brand activation or a festival stage, we are not just talking about a setlist. We are building a mood. I have worked with everyone from Red Bull and Boiler Room to H&M and Burberry, and the common thread is that the music has to talk to the brand story. ### How We Work Together I like to get clear on the vibe early. Do you want gritty, underground energy like the Bershka x NTS show, or something polished and upscale like my Burberry sets? Once we nail the aesthetic, I curate the music to match. I bring the same technical standards to a launch party that I do to a festival stage, provided the tech rider (CDJ 3000s, solid PA) is sorted. ### Why The Details Matter My events are as much about the visual and social impact as the sound. For my brand partners, I don’t just play; I offer social amplification through my channels to ensure the energy hits your audience beyond the event itself. Whether it is a 90-minute headline set or a full-day curation, I am there to make sure the flow, the drops, and the transitions keep the dancefloor alive. If you have a specific vision, let’s talk logistics and make it real. ## About Nida Merchant I'm Nida, and I live to build spaces where the music feels like a direct reflection of the room. Whether it is a massive festival stage or an intimate brand launch, I bring the disco, house, and a whole lot of energy. Let’s cut the noise and make something real happen together. [See all of Nida Merchant's services](https://mytribe.in/nidadadj) ## More from Event Organization by Nida Merchant - [Featured](https://mytribe.in/nidadadj/event-organization/featured) - [ParaDisco: My Signature Party](https://mytribe.in/nidadadj/event-organization/paradisco-my-signature-party) - [On The Road: Tours & Gigs](https://mytribe.in/nidadadj/event-organization/on-the-road-tours-gigs) - [Behind the Vibe: The Making Of](https://mytribe.in/nidadadj/event-organization/behind-the-vibe-the-making-of) - [Press, Talks & Features](https://mytribe.in/nidadadj/event-organization/press-talks-features) - [The Look: Style & Creative Direction](https://mytribe.in/nidadadj/event-organization/the-look-style-creative-direction) - [Additional Work & Inspirations](https://mytribe.in/nidadadj/event-organization/additional-work-inspirations) ## More services by Nida Merchant - [DJ Performance](https://mytribe.in/nidadadj/dj-performance) - [Music Production](https://mytribe.in/nidadadj/music-production) ## Similar work from other experts - [Brand Collaborations and Private Event DJ Sets](https://mytribe.in/anushkainmusic/live-dj-performance/brand-collaborations-private-events) by Anushka Menon · Live DJ Performance · Performs across Mumbai and travels pan-India for events - [DJ Collaborations & Brand Features](https://mytribe.in/suggahunnyy/dj-services/collaborations-features) by Desiree S · DJ Services · Travels to venues across Mumbai and all over India - [Brand Collaborations & Special Sets](https://mytribe.in/nashjrofficial/music-event-curation-production/brand-collaborations-special-sets) by Nash · Music Event Curation & Production · Available for event production across Delhi and pan-India - [Sound Design for Brand and Fashion Events](https://mytribe.in/shrikeshchoksi/dj-services/brand-fashion-events) by Shrikesh Choksi · DJ Services · Performs across Mumbai and travels pan-India for events - [Fashion & Brand Collaborations: Setting the Runway Vibe](https://mytribe.in/_lushlata_/music-event-curation-production/fashion-brand-collaborations) by Lush Lata · Music Event Curation & Production · Curates events across New Delhi and travels across India - [Curating Sonic Identities for Brands and Art Exhibitions](https://mytribe.in/djmocity/music-event-curation-management/brand-art-collaborations) by DJ MoCity · Music Event Curation & Management · Travels across India, UAE, and Riyadh for events ## Book To book Nida Merchant, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hey%20Nida!%20Loved%20your%20work%20on%20the%20festival%20stages%20and%20brand%20activations.%20Thinking%20of%20booking%20you%20for%20an%20upcoming%20event%E2%80%94are%20you%20free%3F)