---
title: "Creative & Art Direction for Conceptual Photoshoots on Tribe - mytribe"
description: "Need expert creative & art direction? Hire Malavika Jayaram to bring your vision to life with powerful visual storytelling. Specializing in conceptual and editorial photoshoots in Mumbai & Kochi. Book your project on Tribe today!"
canonical: https://mytribe.in/malavikajayaram_/creative-art-direction
last_updated: 2025-09-26
---

# Creative & Art Direction in Mumbai

By [Malavika Jayaram](https://mytribe.in/malavikajayaram_) · I lead the creative process for fashion and editorial shoots, starting with a strong concept and working with a team to turn ideas into images that tell a story.

## Locations

Takes projects across Mumbai and Kochi

### Travels to

- Takes projects across Kochi (Kochi, Kochi, Kerala, India)
- Takes projects across Mumbai Metropolitan Area (Mumbai Metropolitan Area, Mumbai Metropolitan Area, Maharashtra)

## Pricing guide (estimates)

These are indicative prices based on provider's past work. Enquire now to find out final quote.

### Half-Day Portfolio Builder

A 4-5 hour session producing 8 high-end retouched images, ideal for models and niche brands.

Typically ₹28-38K Per Shoot (estimate)

#### Concept & Direction
* Development of one distinct visual theme (e.g., Character Study) with a tailored moodboard.
* Directing client-hired Stylists and HMUA to match the narrative.

#### Shoot Details
* 5 hours of continuous shooting.
* Coverage for up to 3 costume changes/looks.
* Professional digital gear with basic 1-2 source lighting or natural light.

#### Deliverables
* 8 high-end retouched images (skin cleaning, color grading).
* 10 lightly color-corrected images for social media.
* Usage rights for personal portfolios or social media.

### Full-Day Brand Campaign & Lookbook

Full-day 8-10 hour shoot delivering 20 campaign and 30 lookbook images with on-set art direction.

Typically ₹65-85K Per Project (estimate)

#### Pre-Production
* Development of a specific narrative arc or story for the collection.
* Coordination with external teams (Stylists, MUAs) and advice on prop selection.

#### Production Day
* 8 to 10-hour shoot duration.
* Active art direction ensuring brand consistency across all shots.
* Creative lighting setup including colored gels or flash work.

#### Final Assets
* 20 high-end retouched images (Editorial quality).
* 30 color-corrected images for product details.
* Digital commercial usage rights (Web, Social, Ads).

### High-Concept Editorial & Mixed Media

Hybrid digital/film shoot using experimental techniques to produce 12-15 magazine-quality images.

Typically ₹90K-1.2L Per Project (estimate)

#### Strategy & Design
* Deep research into art history or abstract concepts for a unique visual language.
* Hands-on set design consultation and sourcing of niche props.
* Detailed shot-by-shot storyboarding.

#### Experimental Shooting
* Hybrid workflow using high-end Digital and Analog 35mm film (2 rolls included).
* Techniques include motion blur, long exposure, and fisheye perspectives.
* Cinematic lighting design using projectors or chiaroscuro methods.

#### Post-Production
* 12 to 15 magazine-cover quality images with extensive skin texture work.
* Compositing and collage work availability.
* Full editorial exclusivity rights.

## About Creative & Art Direction

### Why I Do What I Do

Creating is at the heart of everything for me. Art direction isn't only about making things look pretty - it's about building a narrative. Each project starts with a concept, whether I'm exploring the idea of aristocracy fading away or how magazine photos shape who we become. If fashion's art, then every image should mean something.

### How I Work

I handle the whole visual journey - from the first wild idea to the final shot. My process is about turning concepts into images people feel. 

- I kick off with story. Sometimes it's "Chemical Reaction," where I use color and shape to show emotions. Other times, it's reimagining "Ophelia" as a symbol of strength. 
- Style-wise, I lean towards experimental and avant-garde fashion imagery. Lighting and color set the mood - sometimes bold, sometimes soft, always intentional. Techniques? I mix it up: motion blur, fisheye, digital, 35mm film. Whatever fits the vibe.
- Collaboration is non-negotiable. I build a team of stylists, makeup, hair, models - sab ka input zaruri hai (everyone's input is essential). No one works solo here.

### Projects I Take

My art direction is for shoots that want a strong story and a concept-driven photoshoot. I work on magazine editorials, brand campaigns, lookbooks, and personal art projects. If you want visuals with a point of view, I’m game.

## Highlights

Browse through Malavika Jayaram's best work.

### [Featured](https://mytribe.in/malavikajayaram_/creative-art-direction/featured)

- ![An avant-garde look from my 'Chemical Reaction' series, where sculptural fashion and flowing fabric visualize the concept of emotions as molecular processes. This image captures the project's use of flamboyant silhouettes to express abstract ideas.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c1fcfd6d-1eeb-47aa-841b-71366ff3dc37)
- ![The cover story for Elle India Beauty, from the 'Becoming Earth' editorial. This shot establishes the core concept of metamorphosis, using organic textures and bold green makeup to explore a primal, plant-like form of beauty.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/41504846-6722-41ab-b75f-bb544746b1f8)
- ![A scene from 'Ophelia Reimagined,' a modern retelling of the classic painting. I used motion blur and a dreamlike color palette to portray Ophelia's emotional depth and resilience, transforming her tragedy into a story of strength.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d0406921-bcb3-4c8d-8a7f-1b8445f0eaee)
- ![An experimental portrait from the 'Peek-a-boo' series, shot with a fisheye lens. This technique distorts perspective to create a surreal, intimate view, challenging conventional fashion photography norms.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/46bdf686-b7db-4a68-aa0e-e182352f773a)
- ![A portrait from the 'Silhouette' project, where I used dramatic, low-key lighting to sculpt the subject's form. The interplay of light and shadow emphasizes the garment's structure and creates a powerful, moody atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4f911956-2d75-49cf-a001-0d5bc10359cb)
- ![A vibrant shot for a Sazo.in brand campaign, set in a natural, outdoor environment. The art direction here focuses on creating a playful, energetic mood that reflects the brand's colorful and whimsical clothing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7b3c71a0-ee30-4f58-9507-53306f86ea28)
- ![From the conceptual series 'from the pages,' this image explores how magazine imagery shapes our self-perception. The styling incorporates magazine cutouts directly onto the garment, serving as a form of cultural commentary.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bd3900db-0f9a-4ad2-9de9-157470971756)
- ![A portrait captured on 35mm film, showcasing a raw and unfiltered aesthetic. The composition, featuring a simple stool and backdrop, highlights the androgynous styling and the unique texture of analogue photography.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fe324bc1-2e07-4881-b75f-439529f8f636)
- ![A clean, elegant shot for the Batoki Art jewelry campaign. The focus is on the product and the model's direct gaze, set against a solid green backdrop to make the gold jewelry stand out.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/599b950a-95f3-4cb6-a523-f539def09651)
- ![An ethereal image from the 'Whispering Veil' project, using light painting to create a ghostly, fluid effect. This technique helps tell a story of delicate beauty and movement, wrapping the model in trails of light.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bd67e9d7-6b41-40cd-8829-3fb338b2dc3b)

### [Conceptual Story: Chemical Reaction](https://mytribe.in/malavikajayaram_/creative-art-direction/conceptual-story-chemical-reaction)

- ![A full-length view of the avant-garde styling in 'Chemical Reaction,' showing the interaction between the structured purple garment and the flowing pink fabric. The composition emphasizes the grand, sculptural nature of the outfit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d230f508-8fde-434c-8a37-4ff343745fe6)
- ![Introducing vibrant color blocking with a flowing tulle skirt to represent a new chemical interaction. The use of motion blur captures the energy and flamboyant silhouette central to the concept.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/acdcde5b-5822-4946-b93c-653e62ba3c46)
- ![A close-up portrait highlighting the abstract makeup and the interplay of colors and textures. The motion effect adds a layer of dynamism, suggesting the constant flux of emotional states.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3f3ee9de-5d09-407c-8833-1686f2e47115)
- ![The narrative culminates with the model enclosed within a laboratory flask, a direct visual metaphor for being a product of chemical reactions. This shot encapsulates the entire conceptual photoshoot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/41dc46d2-f158-46db-97f6-d7bfbd59c7e5)
- ![A detailed shot focusing on the textured, pleated fabric and the model's expressive pose. The lighting creates a soft, ethereal glow that contrasts with the structured garment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/81acffe0-87e6-47d4-9468-adaef7300ab8)
- ![This image showcases the full volume and dramatic shape of the custom garment. The pose and flowing fabrics create a sense of powerful, contained energy.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/10b6953b-36f7-4f75-84f0-ce4a62c1c6eb)
- ![The model is enveloped in layers of neon green tulle, creating a cocoon-like effect. This image plays with volume and transparency to evoke a sense of metamorphosis.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/77a9b75c-26a0-43b9-a328-cf13adbd9d7e)
- ![A composite image that juxtaposes the model with a smoking beaker, reinforcing the scientific theme of the 'Chemical Reaction' editorial. The composition links the human form directly to the chemical process.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b336bcad-514c-45b6-bf05-779e4091c9c2)
- ![This experimental shot uses a slow shutter speed and a prop dropper to visually represent a catalyst being introduced. The blur effect creates a dynamic and chaotic energy.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/22ded4f4-dede-4974-b54e-01bb430fc551)

### [Magazine & Publication Features](https://mytribe.in/malavikajayaram_/creative-art-direction/magazine-publication-features)

- ![A close-up from the Elle India 'Becoming Earth' editorial, focusing on the intricate makeup detail. The use of moss, twigs, and textured green pigment transforms the face into a natural landscape.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4438bb08-cb52-406b-b770-758a3ffd4ff4)
- ![A profile shot from the 'Becoming Earth' series, showing how the vine and leaf elements are integrated into the hair and across the body, creating a seamless fusion of human and nature.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/26f2f82b-2e9c-47b6-b973-939073c84deb)
- ![A magazine spread layout from the 'from the pages' project. This image combines portraiture with collage elements, exploring themes of identity and media influence in a visually layered format.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/71c6c676-fb50-4a87-b051-233bce52e39f)
- ![A full-body shot from a series featured in PhotoVogue, captured on 35mm film. The model, styled in Levi's, stands against a draped white sheet, creating a raw, high-contrast image that plays with shadow and form.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a2d467d7-9142-488a-9f19-9099c8930a28)
- ![A detail shot from the '501: Safety Check' project, selected for the Levi's x PhotoVogue global open call. This image highlights the customized denim, showcasing distressing, embellishments, and unique pocket details.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/00e08ff6-65ab-4bcd-af6c-7ab7c7d6d39e)
- ![A detail shot from the 'Becoming Earth' editorial, focusing on the texture of the artificial vines applied to the model's shoulder. This highlights the meticulous detail of the art direction.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1cf18748-4543-46b8-90eb-11307a5e7fab)
- ![An extreme close-up on the eye makeup from the 'Becoming Earth' shoot. This macro shot reveals the texture of the green powder and the delicate placement of root-like elements.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5f4a2573-7633-4029-843b-b0fff8e71bda)
- ![Another portrait from the Elle India series, showcasing the complete look with dramatic lighting. The dark background makes the green elements and the model's features stand out.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/af66933b-0bd7-4135-ab69-93af0ba08c60)
- ![A portrait from the 'from the pages' series where a collage of magazine clippings is attached to the model's jacket. The moody lighting and direct gaze add to the narrative about fashion's influence.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c430beec-ef0b-4bc6-89ba-956f021c2733)
- ![An abstract take from the 'from the pages' series, where the model's face is obscured. The focus shifts entirely to the collage on the yellow jacket, emphasizing the concept of clothes as a canvas for cultural commentary.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bf9c09be-d4b7-49cb-a943-7cfa2dd2e60f)
- ![A full-length shot from 'from the pages,' showing how the conceptual collage element is integrated into a complete outfit. The painterly background adds to the artistic, editorial feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/37e13e92-52df-4ebd-b098-6ce889c58cbd)
- ![A magazine layout presenting two different looks from the 'from the pages' editorial. This demonstrates how the concept translates into a cohesive print story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6caaab05-fcc0-42fb-bf5f-19308c008a3b)
- ![Another double-page spread design, showing a full look next to a close-up detail. This highlights the versatility of the concept and its application in editorial design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/17118270-3d71-404b-a812-7f30b9f746e3)
- ![An experimental layout featuring a pop-art inspired grid, showcasing the repetition and modification of images within a magazine context. This plays with the idea of mass media reproduction.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fea9eca3-e3d0-44dd-a7cd-bbbfb98ca957)
- ![A spread combining two distinct portraits from the series, creating a dialogue between the images. The contrasting colors and compositions make for a dynamic layout.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f964f971-ab36-4d6d-881d-93bce309c8e6)
- ![A close-up detail of a collage element, where a hand holding playing cards is superimposed on a portrait. The vibrant yellow background and grainy texture give it a vintage zine feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ba60e81a-02e7-4376-9e24-cb6444e734be)
- ![A detailed view of a collage featuring text and fashion imagery, with the phrase 'Let Their Clothes Speak.' This directly communicates the core theme of the editorial project.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3ea6e5e5-a6cf-47b7-a207-da460fa325d6)
- ![A high-contrast portrait with a yellow overlay, where a small, collaged image is placed near the model's ear. This shot explores the subtle ways media imagery becomes part of our identity.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4e2214d8-c7ea-4084-b11d-e16f19afb47f)
- ![A profile portrait with a textured, painterly effect. The collaged element near the bottom adds a layer of complexity, blending art, fashion, and media critique.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f3d5aec3-7270-4575-ba10-b726b0d16e6e)

### [Brand Campaigns & Lookbooks](https://mytribe.in/malavikajayaram_/creative-art-direction/brand-campaigns-lookbooks)

- ![A profile shot for the Batoki Art jewelry campaign, featuring a delicate moon-shaped ear cuff and layered gold necklace. The soft pink background and gentle lighting create a romantic, feminine mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/801d3e27-be83-4e7b-98d7-1eec6e84090a)
- ![A diptych for the Sazo.in lookbook, showcasing two colorful, graphic-printed outfits for men. The outdoor setting and relaxed poses reflect the brand's playful and comfortable aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b4df6dc3-fa72-4355-b134-b35dcc93e79b)
- ![A dramatic shot for a silver jewelry campaign, inspired by Mumbai's fashion scene. The close-up focuses on the intricate details of the stacked bracelets, ring, and earrings against a bold pink background.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f30d3508-2d3e-4d73-af7d-6d395416ceb7)
- ![A dynamic group shot for Sazo.in, using motion blur on the foreground model to create a sense of energy and movement. This captures the lively spirit of the brand's collection.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fbb17a12-cab9-4361-981c-cbc0f6ef2320)
- ![A joyful moment from the Batoki Art campaign, capturing a natural smile. This image connects the handmade jewelry with feelings of happiness and self-expression.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bb69405f-f6d7-4054-930d-4cd3dcb05775)
- ![A portrait showcasing a different set of Batoki Art jewelry, including long, circular earrings. The striped top and green background provide a contrasting graphic element to the elegant gold pieces.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b30c7484-3b01-4de1-be86-34c66f5c4694)
- ![A beauty-focused shot for Batoki Art, where large white lilies are used as a prop. The flowers complement the organic shapes of the gold jewelry and add a touch of natural elegance.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b98991bc-dc45-4d25-8c0e-cbb5a9adfdfc)
- ![A detailed close-up of the earrings and body chain from the Batoki Art campaign. This angle highlights the craftsmanship and unique design of the jewelry pieces.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c3b99239-f4f1-44df-9f35-191d3bfc43e1)
- ![A view of the backless dress and delicate body chain from the Batoki Art lookbook. This shot emphasizes how the jewelry can be styled with elegant eveningwear.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/54273e99-4010-48ee-a24e-fe04111cdb47)
- ![A shot for Batoki Art featuring a silver choker against a vibrant red dress. The use of foreground foliage adds depth and a sense of intimacy to this Valentine's campaign image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/45afd7a4-dd6f-4547-a279-5c42d16139ce)
- ![A full-length look from the Batoki Art campaign, showing the model in a striking red dress. The simple, powerful pose and soft pink gradient background keep the focus on the overall style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/637fcc94-7b9c-4c73-a49b-20f4dc8c118a)
- ![An artistic close-up of the silver choker, framed by out-of-focus flowers. This composition creates a soft, romantic feel while still highlighting the jewelry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cd95a0aa-314c-4439-ad00-89e4990c750d)

### [Conceptual Story: Ophelia Reimagined](https://mytribe.in/malavikajayaram_/creative-art-direction/conceptual-story-ophelia-reimagined)

- ![A full-length portrait of Ophelia against a solid blue background. The custom garment, adorned with flowers, is clearly visible, showcasing the intricate styling and the model's graceful pose.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/13673854-25ac-4a18-88bc-eaef1a8745c7)
- ![An ethereal portrait from the 'Ophelia' series, using colored gels and motion to create a painterly effect. The floral garment and soft lighting evoke the tragedy and beauty of the character.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2cc26bb3-dd0d-4ded-977f-965238020fa9)
- ![A dynamic shot using long exposure and light trails to create a ghostly, underwater feeling. This image captures the fluid movement and emotional depth of the 'Ophelia' narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b91340e8-53b1-433d-99ec-aabcfa02b11f)
- ![Ophelia stands on a rock, reminiscent of classical statues. This pose, combined with the flowing tulle and floral bodysuit, portrays her as a figure of enduring strength and beauty.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/171cc958-2f33-48ed-887d-807c1a5fbe65)
- ![The model poses with flowing tulle forming a heart shape, adding a touch of romance and symbolism to the tragedy. The solid blue background emphasizes the form and color of the styling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a3f1ba3b-33dd-45c5-9801-567338e01bda)
- ![A black and white version from the 'Ophelia' series, stripping away the color to focus on form, light, and emotion. The motion blur of the fabric creates a soft, dreamlike quality.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0076342e-efbe-428f-9f7c-59ae945f7a69)
- ![A portrait where the model is bathed in green light, suggesting an underwater environment. The expression and lighting convey a sense of serene melancholy.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5bb1646a-bb40-4c28-8e34-008d85a0d669)
- ![A multiple exposure image that creates a sense of fractured identity and movement. This technique visually represents Ophelia's complex emotional state.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3413551b-b37e-4029-815a-ab6f387e5157)
- ![This image uses a slow shutter speed to capture the model's movement, with the flowing fabric creating a colorful, abstract blur. It conveys a sense of dance-like grace.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/692450bc-8e47-4637-9deb-f60bc4b387b2)
- ![The model is partially obscured by a translucent veil of fabric, creating a mysterious and ethereal mood. The soft, diffused lighting enhances the dreamlike quality of the scene.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c9a3eefb-8bb5-4401-96f9-830d5849b60b)
- ![A powerful silhouette against a deep blue background. This shot focuses on the form of the body and the floral arrangement, creating a dramatic and artistic composition.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/56e0c14d-6030-4f70-8792-99009ca65e1e)

### [Experimental & Avant-Garde](https://mytribe.in/malavikajayaram_/creative-art-direction/experimental-avant-garde)

- ![A full-length shot from the 'Peek-a-boo' series, set in a gritty, industrial-looking location. The harsh lighting and dark shadows create a mysterious, noir atmosphere.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b57949f1-179f-4da8-bc8d-0093c96520f2)
- ![An inverted image from a collaborative fashion editorial, creating a disorienting and surreal effect. The focus on the textured denim dress and the unusual composition is purely avant-garde.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5649901f-1883-4f01-9d5e-6d453cf273a3)
- ![A shot from 'The Last of Them,' a project about decaying aristocracy. The model poses on an escalator, blending futuristic fashion with a mundane urban environment to create a striking contrast.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/709e39fc-06cf-4ef2-8d0a-0446152e10d2)
- ![An experimental portrait using a slow shutter speed and light streaks to create a fractured, energetic effect. The styling with leather gloves and layered jewelry adds to the edgy, high-fashion feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/279feaad-fbb7-4a09-bfa1-6b338e7e0af7)
- ![A close-up from 'Whispering Veil,' focusing on the custom pearl headpiece. The green light and the model's expression create an intimate and slightly haunting mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/acb53344-7989-4503-a867-99277f79c301)
- ![Another fisheye portrait where the model interacts with a textured handbag. The distorted perspective brings the viewer into the model's personal space.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ba216ce0-f8bf-47c1-bc5b-e4931840dcc5)
- ![A high-contrast shot against a blue tiled wall, using hard light to create deep shadows. The model's dark makeup and leather top contribute to the edgy, urban aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/da3aa578-2a0d-4370-878a-eda083eaa1d6)
- ![A detail shot focusing on the vintage camera as a prop, tying into the 'Peek-a-boo' theme. The textures of the plaid skirt, leather top, and gridded gloves are prominent.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3f8d5343-fe55-437b-8a0e-a17f9ffc92dd)
- ![An image using motion blur from passing car lights to add a dynamic element to a dark, atmospheric scene. This technique enhances the feeling of a fleeting, candid moment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e2b64931-39ea-4e57-b06c-e7fa20b701f7)
- ![A fisheye portrait of a model in a tailored suit, subverting traditional corporate attire. The wide-angle distortion gives the formal wear an unconventional, playful twist.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a8e96fc7-0804-46f6-b7b2-e91a0f2173e7)
- ![The model holds a book, adding a narrative layer to this experimental portrait. The glasses and serious expression play with the 'geek chic' trope through an avant-garde lens.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dec089e2-1a9e-4240-823e-8aec337c237b)
- ![This shot incorporates headphones and a braided hair tie, adding modern and whimsical elements to the tailored look. The fisheye perspective continues to create a unique visual experience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6f8c3120-93e0-451b-8fc9-67b5893cfbfb)
- ![A variation of the suited look, with the model presenting the book towards the camera. The composition draws the viewer's eye to the props and the distorted hands.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1508434c-f830-4f78-9896-c39e7771c67f)
- ![A moody, low-light shot with a strong shadow against a tiled wall. The harsh lighting from the side creates a sense of suspense and drama.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3c4309f7-96ff-484b-9b98-914847abb158)
- ![The model wears bold orange sunglasses, adding a pop of color to the dark, grungy setting. The pose is confident and confrontational, fitting the avant-garde theme.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b86f8f19-68f1-4a59-9556-7b747570c1de)
- ![This image is bathed in a cool, teal-colored light, giving the scene a futuristic or dystopian feel. The model stands on a metal bin, adding to the industrial aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e4eaa192-619b-4289-b623-a59b0ed295fb)
- ![A minimalist shot in a dark hallway, where the model is almost a silhouette. The single light source and prominent shadow create a feeling of isolation and mystery.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/33dea39d-bbf8-454c-be92-a65446bc7b07)
- ![A creative portrait using a blue corrugated tube to frame the model's face. This use of an unconventional prop is a hallmark of experimental art direction.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ce9a91dd-1f6f-407a-a5ce-2bba6b48dc3e)
- ![A similar setup with the blue tube, but with a different pose and expression. The combination of the shiny black jacket, animal print shirt, and orange glasses creates a bold, eclectic look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/22896a80-ccdc-4015-b943-850722af47c5)
- ![An intense close-up within the fisheye frame, where the model looks directly at the viewer. The distorted perspective makes the gaze even more powerful.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/09f88b02-c79c-452e-b78a-64167c8b2a21)
- ![A black and white version of an experimental portrait, focusing on texture and form. The absence of color highlights the sparkle on the model's face, the curls of her hair, and the sheen of the leather glove.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9a8a86a2-5c69-4d06-aafb-570bb4e0717e)
- ![A detail-oriented shot focusing on the lower half of an outfit. The image highlights the layering of fishnet stockings, red socks, and unique heels, showcasing creative styling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9158cd67-3b32-487e-9425-54b4c628a2c4)
- ![A high-fashion portrait from a collaborative editorial, featuring a textured denim dress and dramatic makeup. The pose and intense lighting create a moody, couture feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/47be8d1b-9043-41ec-9d73-9cfeff2c9769)
- ![A dynamic pose from the same editorial, showing the model adjusting her headpiece. The lighting highlights the texture of the dress and the metallic sheen of the necklace.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/70af5e0f-4c0d-4a9c-9d10-e0bfe15f5145)
- ![A full-length shot that captures the dramatic silhouette of the frayed denim gown. The pose is statuesque and powerful, fitting the avant-garde nature of the design.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/44fc1558-86ed-44dd-bb4f-cdd66963d130)
- ![Another image from 'The Last of Them,' using blue lighting and a low angle to create a futuristic mood. The reflective material of the garment catches the light in an interesting way.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ba1ccc5f-12ef-4e67-a58d-ae1775afe8bb)
- ![A close-up portrait from the escalator series, focusing on the iridescent fabric and futuristic makeup. The cool blue and purple tones dominate the image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b456aaa0-e961-489a-bf4d-55c50615b24a)
- ![A direct and intimate portrait from 'Whispering Veil.' The model's face is framed by the pearl-studded veil, and the high-contrast green lighting adds a surreal quality.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/eefabded-fa65-4bc6-95a6-c9c6280777d0)
- ![A full-body shot from 'Whispering Veil' using motion blur to create a soft, ghostly silhouette. The image feels fluid and dreamlike.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8dd6d441-582c-4417-baf0-8746c9a8979c)
- ![An abstract portrait using light painting and long exposure. The green light trails obscure and illuminate the face, creating a mysterious and energetic image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/abdc3185-6594-4e72-b90f-9cafa0528719)

### [Analogue & 35mm Film](https://mytribe.in/malavikajayaram_/creative-art-direction/analogue-35mm-film)

- ![A diptych on 35mm film, showing a model against a vibrant blue backdrop. The film's grain and color saturation give the image a vintage, candid feel, highlighting the styling of the pinstripe blazer and bold yellow belt.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6d6d9cad-9765-4dfa-a892-445a62a849ca)
- ![A soft-focus, black and white portrait of 'Henna,' shot on film. The dreamy, slightly blurred effect and the subtle light circles create an intimate and timeless quality.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/687919c1-26d3-4445-bf0a-11ccaa33300c)
- ![A shot from a 35mm film series, presented as a contact sheet layout. The raw, unpolished feel of the outdoor setup with a simple white backdrop emphasizes the model's pose and the lace top.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/90f3caae-0dd3-403c-906a-89c3010939db)
- ![Another look from the same film series, this time with the model wearing a denim skirt and a bold red belt. The direct gaze and the natural light give the portrait a strong, confident presence.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c30b3dbe-1386-4b05-895e-8ee9c5003d3e)
- ![A close-up portrait from the blue backdrop series, captured on film. The model's direct eye contact and the rich colors of the orange shirt and yellow belt are prominent.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e83f9ba7-4cdb-4835-a8fa-08bd4365985e)
- ![This film shot features an edgier look with a deconstructed denim top and leather pants. The composition, resembling a contact sheet, gives a behind-the-scenes, process-oriented feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5391db68-c66d-47b2-975c-02b291a913fa)
- ![A full-length view of the experimental denim and leather outfit. The harsh shadows and the grain of the 35mm film add to the gritty, rebellious aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/620c37b9-364d-4f3a-9f7b-b92d95a4a9c5)
- ![A candid-style portrait from the same series, where the model appears to be in a moment of reflection. The film captures the subtle nuances of light and shadow.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0cad332d-ab1a-4e91-aee8-1f4d78de848c)
- ![The model holds wooden blocks, adding a strange, sculptural element to this film portrait. The image feels both posed and spontaneous, a quality often found in analogue photography.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d098736f-96a3-4969-9e0c-a96d91a5cb5e)
- ![A black and white film photograph from the 'Henna' series. The composition uses a tree branch to cast a strong shadow, creating a moody and atmospheric scene.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/aadaedd5-62c3-40ba-b297-279564d63225)
- ![A blurry, abstract portrait of 'Henna' on film. The lack of sharp focus and the play of shadows create an enigmatic and purely artistic image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/589f92f4-385c-4d06-8fd1-828b6a4cd64b)
- ![An experimental film shot using double exposure or a reflection. The ghostly second image of the model adds a layer of complexity and a dreamlike narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ac99f714-609b-4b4e-bdb4-084e2da57e2f)

### [Character & Mood Studies](https://mytribe.in/malavikajayaram_/creative-art-direction/character-mood-studies)

- ![A powerful portrait from the 'ANAINA' series. The model's direct, intense gaze, combined with the voluminous hair and bold lip color, creates a captivating and confident character.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7b624f76-9f9d-4d3e-9da7-c9484ecb9e5f)
- ![A full-length shot from 'My Flatmate's Wardrobe,' showcasing an eclectic outfit with layered plaid skirts. The pose is dynamic and confident, celebrating unique personal style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3700dc8d-c8f8-4e23-a1e5-ac40787bad5f)
- ![A portrait from the 'Levels of Power' series, featuring a model in a black hat and suit against a smoky red background. The dramatic lighting and commanding pose evoke a sense of authority and mystery.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2a8917b7-6a31-48b6-8282-3b15a1aa114f)
- ![A full-body shot from the 'Silhouette' project, where the model is shrouded in darkness. The lighting carves out the shape of the striped suit and fringed top, focusing entirely on form.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2514f27d-f613-45e1-8453-c7aee2c33085)
- ![An experimental styling shot where two shirts are draped to create a dress. The image captures a moment of creative improvisation and movement in a simple, intimate setting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1a81d59e-60d9-479e-afd5-861a56c672e4)
- ![Another portrait from 'Silhouette,' with the model turned slightly towards the light. This angle reveals more of the face while maintaining the dramatic, high-contrast mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/06f0d334-ebba-44d1-9dc7-d71f63c06494)
- ![The model stands on a wooden pallet in this shot from 'Silhouette.' The elevation adds a theatrical element, enhancing the dramatic effect of the single light source.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/686feb60-6c82-4d7b-bdef-13fd013643d3)
- ![A close-up portrait from 'Silhouette,' where the deep shadows obscure parts of the face. This creates an intense, enigmatic mood, drawing focus to the eyes and the texture of the jacket.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/84984318-c729-4bb7-b82b-af966fc1e7a3)
- ![A silhouette shot from 'Levels of Power,' where the model tips her hat. The red background glows behind her, creating a powerful and cinematic image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/621e9eea-6dc1-4c67-908b-d2cb781b911b)
- ![A profile shot from 'Levels of Power,' highlighting the model's strong jawline and the unique shape of the handbag. The smoky red atmosphere adds to the noir feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0945fbf8-fe9a-4d2b-bd13-6844bc03d208)
- ![A portrait from the 'ANAINA' series against a neutral canvas backdrop. The styling is simple, allowing the model's voluminous hair and confident expression to be the main focus.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dc5449f3-ddd8-4d25-afd5-8f08583c4660)
- ![A close-up beauty shot of 'ANAINA,' showcasing glittery eye makeup and a metallic lip. The image highlights the collaboration between art direction and makeup artistry.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ac5881d9-9180-4db0-9519-a04b460fb355)
- ![A full-length shot of 'ANAINA' in a color-blocked outfit. The pose is strong and statuesque, emphasizing the long lines of the skirt and the bold colors.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/df71d5be-1865-43c8-bbfd-d6f09f3a1e6e)
- ![A diptych from the 'ANAINA' series, pairing a striking beauty portrait with a full-body shot. This format tells a more complete story of the character's style and mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ce666c0b-8c7c-440a-afab-6dd3dc221262)
- ![An experimental diptych combining a seated pose with an abstract, reflective image. This pairing creates a surreal and artistic interpretation of the character.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/30e9209e-222f-4fa3-890d-6fac0a2b2506)
- ![Another abstract diptych, juxtaposing a close-up portrait with a distorted, colorful reflection. This explores the character's inner world in a non-literal way.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/596a25ce-4886-42f0-8c3e-18ba3fab3070)
- ![A powerful stance from the 'ANAINA' series, with the model wearing a custom-draped garment. The lighting and pose create a look that is both regal and contemporary.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9fffd79b-b086-419b-999c-126b8c19555c)
- ![A creative shot focusing on the chunky leather boots, with the model seated on a silver-draped platform. This highlights key fashion details within the character study.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0b7f6a15-c424-4965-bcbb-363324b2a055)
- ![A profile shot of 'ANAINA,' showcasing her voluminous ponytail. The soft lighting and neutral background create a timeless and elegant portrait.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7ea241d7-4952-402d-9888-cb4635560d5b)
- ![A quiet, contemplative portrait of 'ANAINA.' The soft side lighting beautifully illuminates her features and creates a gentle, thoughtful mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f3a2b5f9-a0cf-484c-9011-70faf394717d)
- ![A playful, seated pose from 'My Flatmate's Wardrobe.' The mix of plaid patterns and chunky shoes captures a spunky, eclectic spirit.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8d178752-3f93-41f4-b166-44b009e74764)
- ![A close-up with a prop, adding a quirky element to the portrait. The image celebrates the small, personal details that define individual style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a3c28bb3-da57-4327-98a1-eec5683ed6d3)
- ![A dynamic, high-energy pose that captures the fun and freedom of personal expression. The motion blur adds to the spontaneous feel of the shot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/944e9c24-2feb-4de1-b46e-669376f5dfbd)
- ![An image using motion and blur to create a feeling of movement and energy. The focus is on the overall shape and feeling of the outfit rather than sharp details.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d50c6513-bc77-4471-a08b-58ec8f577b0f)
- ![A darker, more dramatic look from 'My Flatmate's Wardrobe.' The model holds a large pink fabric flower, contrasting with the black leather and dark background.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/52b4b1a6-a3ab-425d-8c48-391092f46299)
- ![A black and white shot from the same series, emphasizing the dramatic shapes of the headpiece and the flowing fabric. The high contrast creates a timeless, sculptural feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/711bc28b-f866-47bf-b1c6-2497bd18e1c1)
- ![A close-up portrait with dramatic lighting. The model's hands, adorned with gold bangles, frame her face, creating an intimate and powerful composition.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d34fda60-713e-43d6-8adc-232af0f9eb6d)
- ![An abstract and colorful interpretation of the 'two shirts' experiment, using prism effects or multiple exposures. This transforms a simple styling idea into a piece of visual art.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a3a99570-c4be-4ae6-9b0b-8c4c6588220d)
- ![A seated pose from the 'two shirts' series, showing the draped dress in a moment of quiet. The natural light from the window creates a soft, contemplative mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/44ed3ddf-2087-4b33-8183-e507d5e7780f)

## Meet your expert

[Malavika Jayaram](https://mytribe.in/malavikajayaram_)

### My story

Hey, I’m Malavika. I split my time between Mumbai and Kochi, always chasing that next idea. For me, photography isn’t just about looking good – it’s about saying something, making you feel. I’m all about exploring stories, like how old glamour fades or how magazines shape us. Learned a lot at FAD International, surrounded by creative minds. Love the teamwork, from stylists to models. Seeing our vision in Elle India or PhotoVogue? That’s the real thrill.

### My work

- **Fashion Photography & Art Direction**: I shoot conceptual fashion images and direct editorial projects for brands, designers, and magazines.
- **Conceptual Shoots & Dramatic Lighting**: My style leans artistic, using dramatic lighting and storytelling through silhouettes and emotion.
- **35mm Film Fashion Shoots**: Sometimes I use 35mm film to get that raw, textured vibe in my images.
- **Collaborative Creative Process**: I work with stylists, makeup artists, and models – all about building a strong team vision.
- **Best Fit for Artistic Editorials**: I vibe best with creatives who want bold, editorial-style photos built on strong concepts.

## More services from Malavika Jayaram

- [Fashion & Editorial Photography](https://mytribe.in/malavikajayaram_/fashion-editorial-photography) · ₹18-80K per shoot (estimate)

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## Book

To book Malavika Jayaram, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Creative%20%26%20Art%20Direction%20by%20Malavika%20Jayaram.)