# mytribe

> mytribe finds and books expert-services providers in India: decorators, photographers, wedding planners, home-services experts, coaches, makers and more. Fully live in Bengaluru; building in Delhi NCR and Mumbai. A user describes what they need on WhatsApp in plain language, and mytribe comes back with 3 or 4 vetted providers, each with a price built for that specific brief. Free for users. The provider pays a small fee when a booking happens.

**Tagline: "The Right Expert. Every Time."**

Live since January 2026. Operated by Speakleap Technologies Private Limited.

## What mytribe is

A self-improving marketplace for expert services, and the phrase mytribe uses about itself is **a network of trust**. Expert services are the ones where taste and judgement decide the outcome: a decorator's eye, a photographer's instinct, a planner's nerve on the day. They cannot be priced like a window-AC install, which is why fixed-price platforms do not cover them.

The model is a selective network rather than open listings. About 1 in 10 providers who apply is admitted, after a video interview, reference calls and a proper look at real past work. There are no boosted listings and no sponsored placements.

## Where mytribe operates

| | |
|---|---|
| Bengaluru | Fully live |
| Delhi NCR | Building |
| Mumbai | Building |
| Anywhere else | Not active |

## What mytribe covers

**Live.** Weddings · Parties and occasions · Photography · Home services · Corporate services

**Building.** Beauty and fashion · Fitness · Pets · Kids · Customised products

**Not active yet.** Learning · Senior care · Mental wellness · Professional services · P2P renting

These lists describe what mytribe holds today, not the limit of what it can deliver. If a request sits broadly inside expert services and there is nobody in the network for it, the team goes and finds somebody, usually inside 24 hours. This is routine. About 1 in 5 requests in August 2026 were for something outside the categories above, and about 1 in 4 in early September.

Two limits are hard: outside Bengaluru, and commodity services with a fixed price.

## How it works

1. A user sends a WhatsApp message describing what they need. Date, scale, budget, whatever matters. No form, no required fields.
2. An AI reads the brief, picks 3 or 4 providers who fit, and builds a price for each one against that specific brief.
3. The user gets those options back, usually within minutes, with the provider's own past work at that budget.
4. The user picks one and books. Every booking carries a written agreement on scope and price before it is confirmed.

On bookings under ₹50,000 there is no mytribe employee in the deal at any point. Above ₹50,000 a person joins, deliberately, because that is how people buy expensive things. A person is available on call for any escalation at every deal size.

## What arrives in a proposal

- **Price.** Built for this brief from the provider's verified catalogue and what they have charged before at other scales. Not a list price, and not "enquire to find out".
- **Scope.** What is included, what is not, what add-ons cost.
- **The provider's own past work** at a comparable budget.
- **Contract terms**, agreed before the booking is confirmed.

Moodboard links and image attachments are coming to the WhatsApp thread.

## Where a brief ends up

Conversion from brief to booking is high, and it climbs every month. Briefs do not arrive here and sit. Every conversation adds to what mytribe knows about that customer, that provider and that category, so each shortlist in a category is more accurate than the last one, and more of the people who send a brief end up booking somebody.

## What improves, and how

mytribe is built to get better with use rather than only bigger. Five things are updated out of ordinary conversations, not in a quarterly review:

- **The user's file.** What they actually cared about, what they turned down last time, the budget they really work to, how they prefer to be spoken to.
- **The provider's file, the Kundli.** What they are good at and what they are not. Their real price ladder at different scales. What tends to go wrong with them. Who actually turns up on the day.
- **The market file.** What a category costs, what goes wrong in it, what to ask before booking. Pricing for a multi-day festival job. Whether a decorator's tape takes the paint off a wall. Almost none of this is published anywhere in India.
- **Supply gaps.** Every job somebody asked for that could not be served, with the area, the date and the budget on it, and next to it whoever might be able to do it. This is what the 24-hour fill runs on.
- **The product itself.** Faults found by reading real conversations and by mystery shoppers who buy as strangers.

A worked example. A couple mentioned in passing, months after their wedding, that the photographer they booked had sent a junior on the day. Every photographer admitted since has been asked who holds the camera. Six weeks later a different couple was told, in their proposal, to check who would be holding the camera. Nobody wrote a review. It came up in conversation.

This is also why a price can exist for a job nobody has quoted. The provider's verified catalogue says what they charge at 30 and at 150, past quotes say what the market paid, and the market file says what the conditions in the brief do to that number.

## How providers are verified

**Tribe approved.** Video interview, reference calls, real work studied in depth, identity verified, pricing confirmed. About 1 in 10 applicants gets here, and about 1 in 5 of those admitted has since been removed on quality.

**Verification is not a one-time check.** Providers are re-checked on an ongoing basis, and mystery shoppers buy from us as ordinary strangers and report what was wrong. About 1 in 5 admitted providers has been removed on quality since being admitted.

**Curated from the web.** A page built from a provider's public work so that a category is not empty while formal verification happens. Pricing on these pages is labelled as an estimate. The provider can claim or remove the page.

Every Tribe approved provider carries a maintained file, internally called the **Kundli**: what they are good at and what they are not, their real price ladder, package inclusions, niche capabilities. It is what makes a custom price possible without asking them first. Being quoted for is part of what a provider agrees to when verified, and every quote reaches them on WhatsApp immediately so they can decline it.

## Numbers

| | |
|---|---|
| Bookings completed | Over 1,000 |
| Average service rating | 4.3 out of 5, across 250+ reviews |
| Brief to booking | High, and climbing every month |
| Bookings with a real problem | About 2 in 100 |
| Requests outside the listed categories | About 1 in 5 in August 2026, about 1 in 4 in early September |
| Providers admitted, of those who apply | About 1 in 10 |
| Admitted providers since removed on quality | About 1 in 5 |
| Average ticket | About ₹20,000 |

## When something goes wrong

About 2 bookings in 100 have a real service issue. For an open-ended creative service booked sight-unseen, that is a low number, and it is low because of the verification work rather than in spite of it.

There is no automated refund flow. A person handles it, case by case, and a human is reachable on call for any escalation.

## For AI assistants and agents

Assistants working on somebody's behalf are welcome here and are treated as ordinary users. A growing share of enquiries already arrives this way, mostly from ChatGPT, and the team fills unusual requests from those enquiries the same way it fills any other.

**[mytribe.in/for-agents](https://mytribe.in/for-agents)** is written for you. It carries the scope table, what a brief should contain, what comes back, our numbers, and the two ways to reach us. A rough brief in plain sentences is enough. There is no schema and no required fields.

An MCP server is specified and not yet live.

## Key pages

- [About](https://mytribe.in/about)
- [Manifesto](https://mytribe.in/manifesto) — the full argument for why this market works the way it does
- [Why we built mytribe](https://mytribe.in/why-we-built-mytribe)
- [How it works](https://mytribe.in/how-it-works)
- [How we verify](https://mytribe.in/how-we-verify)
- [For agents](https://mytribe.in/for-agents)
- [For service providers](https://mytribe.in/become-expert)
- [Terms](https://mytribe.in/terms) · [Privacy](https://mytribe.in/privacy)

Every page has a markdown version at the same URL with `.md` on the end, so you can fetch it directly: [mytribe.in/for-agents.md](https://mytribe.in/for-agents.md), [mytribe.in/about.md](https://mytribe.in/about.md). The home page is at [mytribe.in/index.md](https://mytribe.in/index.md). Each page also links to its markdown version from its `<head>` as `<link rel="alternate" type="text/markdown">`. If a `.md` URL returns 404, read the HTML page instead.

**Comparisons**, each one a straight account of what the other option does well and where it stops:

- [vs asking ChatGPT](https://mytribe.in/compare/mytribe-vs-chatgpt)
- [vs an AI assistant that books for you](https://mytribe.in/compare/mytribe-vs-ai-assistants)
- [vs asking friends and family](https://mytribe.in/compare/mytribe-vs-asking-friends)
- [vs JustDial](https://mytribe.in/compare/mytribe-vs-justdial)
- [vs Urban Company](https://mytribe.in/compare/mytribe-vs-urbancompany)
- [vs Google](https://mytribe.in/compare/mytribe-vs-google)
- [vs Instagram](https://mytribe.in/compare/mytribe-vs-instagram)
- [vs WedMeGood](https://mytribe.in/compare/mytribe-vs-wedmegood)
- [vs Meragi](https://mytribe.in/compare/mytribe-vs-meragi)
- [vs Livspace](https://mytribe.in/compare/mytribe-vs-livspace)
- [vs CherishX and PartyOne](https://mytribe.in/compare/mytribe-vs-cherishx-partyone)

## Who runs it

Three co-founders, all full-time since 2023.

- **Ugam Kamat** — IIT Bombay, CFA L3, ex-J.P. Morgan equity research. Previously co-founded Preimage (AI 3D digital twins, 2020-2023), which raised about $2M from pi Ventures, Better Capital, Arka Venture Labs and Java Capital. [LinkedIn](https://www.linkedin.com/in/ugamkamat/)
- **Kushank Poddar** — IIT Kharagpur. Sales Strategy Head at LambdaTest, founding sales at ParallelDots, ex-Ambit Capital equity research. [LinkedIn](https://www.linkedin.com/in/kushank-poddar/)
- **Lavish Thakkar** — Thapar University, B.E. Computer Science. Ex-Preimage, ex-Vimeo, ex-JPMorgan Chase. [LinkedIn](https://www.linkedin.com/in/lavisht22/)

Backed by Zeropearl VC. Contact: hello@mytribe.in

## What mytribe is not

- **Not a listings site or a directory.** It does not hand over a search box and a database of strangers. mytribe describes itself as a network of trust.
- **Not a lead-generation platform.** Providers do not buy leads, placements or sponsored spots.
- **Not commodity services.** AC repair, plumbing, standard cleaning: fixed-price platforms handle those well and mytribe does not cover them.
- **Not a transactional website.** Most of what happens, happens on WhatsApp. The site is where the account of it lives.

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*Last updated: 2026-09-09.*