--- title: "Authentic PR and Brand Storytelling Approach by Sunnie" description: "Discover my heart-working approach to public relations. From brand storytelling to crisis communication, I help you build a presence that connects. Let's work." canonical: https://mytribe.in/litbox/public-relations-pr/featured last_updated: 2025-09-15 --- # Authentic PR and Brand Storytelling Tribe Verified · Authentic PR that puts heart first By [Sunnie](https://mytribe.in/litbox) · Available online · ₹20K Per Month (estimate) Part of [Public Relations (PR)](https://mytribe.in/litbox/public-relations-pr). [View full gallery](https://mytribe.in/litbox/public-relations-pr/gallery) This is a glimpse into my process. No spin, no fluff, just digging into your brand's core to find the story that actually lands. ## Photos and videos - ![This is a glimpse into my process. I believe great PR comes from being hands-on and detail-obsessed, digging deep into your brand's story to find what truly matters.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/991d41a4-c990-4239-9817-15fad43339cd) ## About Featured I don't just draft releases and hit send. My process starts with a 60 to 90 minute deep dive session where we strip away the jargon to figure out what your brand actually stands for. Whether you are launching a product or managing your reputation, we spend the time getting the narrative right before I pitch a single journalist. Great PR happens when you stop trying to sound loud and start trying to sound real. My work centers on finding the specific angle that makes people care about your story. When we partner together, I handle the messy parts of the process so you can stay focused on running your business. My approach is split into three levels of engagement, depending on where your brand is right now: ### The Essentials If you are just starting out, we focus on digital PR and defining your brand voice. This includes creating a solid press kit and manual pitching to online news portals. It is not about volume, it is about getting your name in the right places. ### Scaling Up For brands looking to grow, I handle influencer seeding and mainstream media outreach. This involves bi-weekly sync calls and reactive PR, where we jump on trending industry topics to keep you relevant. ### Reputation & Crisis Sometimes things go sideways. I provide full-stack crisis management and leadership branding, including ghostwriting for your LinkedIn profile. I am available around the clock if a crisis hits, ensuring your brand stands strong through any hits it might take. I am not about templates or automated mass-emailing. I believe in the effort of a good chai-fuelled brainstorming session and finding creative ways to get the job done. If you want a partner who will fuss over your launch draft until it feels honest, we will get along just fine. ## About Sunnie I'm Sunnie, and I’m the guy who obsessively checks every detail of your press kit until it feels right. I believe PR is about building real connections, not just spinning stories for headlines. Let’s strip back the noise and find the actual pulse of your brand. [See all of Sunnie's services](https://mytribe.in/litbox) ## More from Public Relations (PR) by Sunnie - [My Approach: Hands-On & Heart-Felt](https://mytribe.in/litbox/public-relations-pr/my-approach-hands-on-heart-felt) ## Similar work from other experts - [Exploring the Art of Writing and Self-Expression](https://mytribe.in/ruby-naaz/write-to-express-workshops/featured) by Ruby Naaz · Write to Express Workshops · Online sessions and workshops in Bengaluru - [A Portfolio of My Brand Collaborations and Lifestyle Projects](https://mytribe.in/parul.gauba/influencer-marketing-content-creation/featured) by Parul Gauba · Influencer Marketing & Content Creation · Available online; travels across India for brand collaborations - [Featured Influencer Campaigns & Content Showcase](https://mytribe.in/bhavna_jaiswal_official/influencer-marketing/featured) by Bhavna Jaiswal · Influencer Marketing · Online collaborations across India; On-location shoots in NCR and Mumbai - [Writing Coaching from a Published Romance Author](https://mytribe.in/swatihegdeauthor/fiction-writing-coaching/featured) by Swati Hegde · Fiction Writing Coaching · Available online globally - [My Photography and Content Creation Portfolio](https://mytribe.in/mayurchandranee/social-media-content-management/featured) by Mayur Chandranee · Social Media Content & Management · Available online; Content shoots at studio in Bommanahalli and across Bengaluru - [My Style and Presence Approach](https://mytribe.in/upyourkoshient/professional-presence-soft-skills-training/featured) by Koshika · Professional Presence & Soft Skills Training · Available online worldwide; Travels to clients in Mumbai, NCR, Lucknow & Dehradun ## Book To book Sunnie, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Sunnie%2C%20I%20saw%20your%20Featured%20cluster%20on%20mytribe%20and%20I%20would%20love%20to%20chat%20about%20my%20brand's%20storytelling.)