--- title: "Brand Identity Design to Build Your Complete Visual Identity - mytribe" description: "Struggling to stand out? Get a complete Brand Identity Design from top experts on Tribe. We create your logo, visual identity, and packaging to tell your unique brand story. Hire a designer in India and build a brand that connects with your audience." canonical: https://mytribe.in/les_works/brand-identity-design last_updated: 2026-02-10 --- # Brand Identity Design in Mumbai By [Les Works](https://mytribe.in/les_works) · We design your brand’s complete visual identity including logo, packaging, brand guide, and marketing materials, and make sure your digital and print assets look the same. ## Locations Available online; Based in Mumbai, works with clients across India ### Travels to - Works with clients across India (India, India) ### Visit at - Based in Mumbai Metropolitan Area (Mumbai Metropolitan Area, Mumbai Metropolitan Area, Maharashtra) Also available online. ## Pricing guide (estimates) These are indicative prices based on provider's past work. Enquire now to find out final quote. ### Essential Logo & Visual Basics Includes primary logo with 2-3 conceptual routes, secondary marks, color palette, and typography system. Typically ₹28-38K per project (estimate) #### Core Identity Design * **Primary Logo:** Creation of 2-3 initial distinct conceptual routes (minimalist/typographic styles). * **Refinement:** Up to 2 rounds of iterations on the chosen concept. * **Secondary Assets:** Sub-mark or favicon creation for social media and website headers. #### Visual Language & Deliverables * **Color Story:** Curation of primary and secondary palettes with Hex, RGB, and CMYK codes. * **Typography:** Selection of header and body fonts to complement the design. * **Master Files:** High-resolution exports in AI, EPS, PNG, and JPG formats. ### Full Brand Identity & Collaterals Adds brand usage guidelines, stationery suite, and design for 2 marketing collaterals like carry bags or tags. Typically ₹60-85K per project (estimate) #### Comprehensive Foundation * Includes all services from the **Essential Logo & Visual Basics** plan. #### Brand Guidelines (The Bible) * **Usage Rules:** Digital document defining logo clear space and violations. * **Visual Hierarchy:** Typography pairing and photography mood board direction. * **Graphic Elements:** Patterns and motifs derived from the primary logo. #### Collateral & Digital * **Stationery:** Design for business cards, letterheads, and envelopes. * **Marketing Material:** Choice of 2 items (Carry bag, store invite, or tag/sticker design). * **Social Setup:** Profile optimization and 3 editable Instagram templates. ### Identity, Packaging & Vendor Coordination Covers full identity plus technical packaging design for 2 SKUs, unboxing experience, and print vendor coordination. Typically ₹95K-1.3L per project (estimate) #### Full Brand Ecosystem * Includes all services from the **Full Brand Identity & Collaterals** plan. #### Technical Packaging * **Product Design:** Structural and graphic design for up to 2 SKUs (e.g., bottle label and outer box). * **Technical Setup:** Creation of precise dielines for printing. * **Unboxing:** Design of internal elements like tissue patterns or insert cards. #### Production & Launch * **3D Visualization:** Realistic mockups of products for marketing use. * **Social Pack:** 6 custom templates and 4 highlight covers. * **Vendor Liaison:** Coordination with printers for paper quality, foil stamping, and special finishes. ## About Brand Identity Design We build brands that feel real, not just pretty. For us, your brand’s identity is more than a logo - it’s the vibe people get before you even say a word. ### What We Actually Do - We create a full visual world for your brand, not just a logo slapped on everything. - Our work covers everything from custom logo and packaging design to digital brand assets and even motion graphics. - You get a toolkit: logo, brand style guide creation, colour palette, typography, packaging, marketing stuff (brochures, invites, bags), and custom illustrations if you want your brand to stand out. - We’ve done minimalist packaging for AU'DELA’s body lotion and designed those elegant bags for KO.KA - so we get both subtle and bold. ### How We Work With You - We’re big on collaboration. If you come with a mood board, a theme, or just a feeling you want, that helps us a lot. - Our in-house team takes your ideas and turns them into something that feels like you. - We handle both digital and print, so what you see on screen is what you get in your hands. No surprises. ### What To Expect - We’re honest - sometimes the process takes a bit if you’re not sure what you want, but we’ll guide you. - Whether you’re starting fresh or rebranding, we make sure your brand’s story is clear and memorable. ## Highlights Browse through Les Works's best work. ### [Featured](https://mytribe.in/les_works/brand-identity-design/featured) - [Video: Welcome to our design world. We believe in telling stories through visuals, creating brand identities that feel authentic and memorable. This reel offers a glimpse into our philosophy and the range of services we provide, from brand strategy to packaging and digital art.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/36b0b1c6-6955-440b-9cdf-2accfbc5e2c9) - ![A look at the bold and elegant carry bags we designed for KO.KA. We focused on a rich color palette and clean typography to create a premium feel that represents the brand's quality and makes a strong statement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/eccdf044-63fc-4a19-a910-3365150db2fd) - ![This grand opening invitation for KO.KA showcases our approach to print design. We combine modern layouts with carefully selected brand elements to create marketing materials that capture attention and clearly communicate key information.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3524a0f3-8258-4507-85ba-7b5d5ad591b2) - [Video: From save-the-dates to thank you cards, we design cohesive wedding stationery suites. This reel highlights some of our favorite projects, featuring custom illustrations, unique shapes, and beautiful printing techniques that make each piece special.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/294a603a-ceef-4f26-9de5-5c265c1ae0e8) - ![Demonstrating brand versatility with this kraft paper bag for KO.KA. We adapt our designs to different materials and contexts, ensuring the brand identity remains strong whether it is on a premium or an eco-friendly product.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c2560947-a868-41b4-9dcd-97c2257fc8f5) ### [Brand Identity & Packaging: The KO.KA Story](https://mytribe.in/les_works/brand-identity-design/brand-identity-packaging-the-ko-ka-story) - ![The final premium carry bags for KO.KA, featuring their new logo and brand typography. The deep red and elegant ribbon handles were chosen to create a luxurious unboxing experience for their customers.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/eccdf044-63fc-4a19-a910-3365150db2fd) - ![The official grand opening invite for KO.KA. We designed this piece to be the first public introduction to the new brand identity, using a clean, modern layout that feels both professional and inviting.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3524a0f3-8258-4507-85ba-7b5d5ad591b2) - ![To offer a more rustic and earthy option, we also designed a version of the KO.KA carry bag using kraft paper. This demonstrates how a strong brand identity can be adapted across different materials while maintaining its core character.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c2560947-a868-41b4-9dcd-97c2257fc8f5) - ![The foundation of the KO.KA brand identity. We developed a set of custom icons and patterns that draw from the brand's story, creating a unique visual language that can be used across all their assets, from digital to print.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5b3f5b75-0c56-4082-a530-e6b9ff9305fb) ### [Wedding & Event Stationery](https://mytribe.in/les_works/brand-identity-design/wedding-event-stationery) - [Video: A showcase of our wedding invitation and stationery work. We love collaborating with couples to bring their vision to life, using custom illustrations, unique paper shapes, elegant typography, and high-quality printing to create keepsakes for their special day.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/294a603a-ceef-4f26-9de5-5c265c1ae0e8) ## Meet your expert [Les Works](https://mytribe.in/les_works) ### My story We’re Les Works, a small Mumbai studio with big love for wedding stories. For us, the invite is not just a card, it’s the first page of your shaadi (wedding) book. We once used a groom’s own painting for his invite - that’s our jam, making every bit personal. From city skylines to quirky doodles, we get a kick out of weaving real stories into paper. Being part of your celebration, even in a tiny way, is what keeps us going. ### My work - **Our Creative Services**: We design and print custom illustrated wedding invitations, full wedding stationery suites, brand identities, packaging, event graphics, websites, digital art, and offer design consulting. - **Invites that Tell Your Story**: We believe in storytelling wedding invitations - your card should feel like your own 'Lagnotsav' (wedding festival) kickoff. - **How We Work**: We love collaborating! Bring your Pinterest inspo, colour themes, or decor - we’ll mix it all in. Early heads-up always helps. - **Complete Wedding Stationery**: Not just invites! We do save-the-dates, e-invites, thank you cards, itineraries, luggage tags, and more for a personalised touch. ## More services from Les Works - [Wedding Design & Stationery](https://mytribe.in/les_works/wedding-design-stationery) · ₹30K-2L per wedding project (estimate) ## Book To book Les Works, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Brand%20Identity%20Design%20by%20Les%20Works.)