--- title: "Behind the Stitches: My Crochet Journey at Knittedfreshly" description: "Explore the real story behind my small crochet business. From handmade plushies to custom bouquets, see how I craft every piece with love and patience." canonical: https://mytribe.in/knittedfreshly/custom-crochet-products/behind-the-stitches-my-story last_updated: 2026-01-25 --- # Behind the Stitches: My Small Business Journey Tribe Verified · Mumbai-based crochet artist and small business owner By [Knittedfreshly](https://mytribe.in/knittedfreshly) · Ships across India · ₹250 per item (estimate) Part of [Custom Crochet Products](https://mytribe.in/knittedfreshly/custom-crochet-products). [View full gallery](https://mytribe.in/knittedfreshly/custom-crochet-products/gallery) Ever wonder what really goes into running a small crochet brand? Here is a peek into my studio, my struggles, and the magic of making things with my own hands. ## Photos and videos - [Video: Growing a business is truly hard work. In this video, I share a moment of reflection on my journey, the support from my mom, and my gratitude for hitting a 1000-follower milestone.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/027f43b5-45ed-4f26-9c6f-b59e64ec4ab2) - [Video: This is the feeling of pure joy when I receive a positive review from a client. Your kind words make all the late nights and hard work feel completely worth it. It’s a priceless feeling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/097468bf-7775-45d2-999a-4a22f3590d0a) - [Video: Someone asked me why I look so happy, and the answer is simple: my small business is doing better than I ever manifested. This video is a celebration of that happiness and gratitude.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ab84ad86-f03a-4318-8812-5d3837cf1bb2) - [Video: This video captures the anxiety and excitement of my first pop-up stall. The fear of "what if no one buys?" was quickly replaced by the joy of seeing so many happy customers.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d60ae92a-73d9-4963-ae45-72e01e759029) - [Video: This video shows the transformation of my empty table at a pop-up stall into a vibrant display of my crochet creations. It was a whirlwind of emotions and a fantastic learning experience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/feb97897-f2d1-4ad2-86e2-990cccffd6e2) - [Video: I'm sharing 5 costly mistakes to avoid at your next pop-up stall. From payment limitations to forgetting packaging, these are real lessons I learned from my own experience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1bb03807-1f15-40f0-a7f7-4234101502aa) - [Video: Come pack a customer order with me. This video shows the journey of a 'Pookie Bunny' plushie, from being chosen as a birthday gift to being carefully packaged and sent on its way.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7335f12b-602c-4e75-9821-dbc986c8ffde) - [Video: There's something so special about packing orders. This video shows me packing up some sunflower hair clips, knowing they are going to bring a smile to someone's face.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d9ffe213-9f56-416f-887e-d7df73dcd34f) - [Video: Every order, big or small, means the world to me. This video shows me packing up my smallest order, a mini rose bouquet, because every single customer supports my dream.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/06d0e552-c3d0-4aef-997a-5cde095ac5bb) - [Video: Let's pack a Friendship Day hamper together. This video shows the process of putting together a special gift box for a dear friend, complete with a heartfelt note.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d5f305e9-12a6-4c79-abba-c0e834a03238) - [Video: Behind every small business is a family. This video shows my mom helping me pack a bulk order of hampers. Her support is an essential part of my journey.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9b18ee8b-70fa-45d7-87b0-07aec198d4e8) - [Video: At Knittedfreshly, I don't just pack orders, I craft moments of joy. This video shows the care I put into my packaging, because you're not just a customer, you're part of my family.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e6f7dd4b-724b-4364-a6ad-4585a3302c89) - [Video: You love the product, and I love the process. This video shows me crocheting a sunflower, a therapeutic activity that brings me so much peace and joy.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/67169cd2-86c9-426e-8a7f-78b6df3828f2) - [Video: This video is a tribute to the hard work that goes into making a small business succeed, and a special thank you to my mom for her unwavering support.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4c849b27-9a53-48b4-96de-421c3ca84d4b) - [Video: This is how I feel when I'm creating your order: pure happiness. Whether I'm at home or on the go, doing what I love every day is a dream come true.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5a679f9c-85a4-4955-a6a3-4edd328aa05a) - [Video: Crocheting is my therapy. This video shows me working on a project in the car on the way to an event. The rhythmic motion of the hook is incredibly calming for my soul.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3c6e7a8a-744b-4d9b-bb9c-ef2355c2af3b) - [Video: People might think crocheting is easy once you're an expert, but the reality is a lot of 'frogging' or undoing stitches. This video is a humorous look at the reality of perfecting a piece.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/2b860778-f74b-4c19-a389-c470bc77430d) - ![One of the life lessons crochet has taught me is that 'slow is powerful.' Some things can't be hurried, and the best results come from taking things one day at a time.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/147950ad-07a9-43cc-bec7-e1620144aef3) - ![Crochet has taught me that 'mistakes are fixable.' In life, just like in crochet, we can always unravel, learn, and start again, often creating something even better.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5db15e00-2393-4e58-9d94-56b661bdb211) - ![A key lesson from my craft is to 'control what you can.' I can't change everything, but I can focus on perfecting my skills and actions, not my circumstances.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/af2a3cfc-081f-40a0-a398-0e584ff6d543) - !['Patience pays off' is the first lesson crochet taught me. Working stitch by stitch to create something beautiful is a reminder that tackling life's challenges one step at a time leads to amazing results.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/db20fc2d-900c-4480-acdd-7a4ed93b04a6) - ![This post shares 5 life lessons that crochet has taught me. Each stitch is a lesson in patience, resilience, and the power of mindful creation.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0399ccf5-41a8-49a6-a128-430e0336e463) - !['Connection makes us stronger.' Just like joining stitches creates a sturdy fabric, connecting with others for support and advice makes our lives richer and more resilient.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3f86a8b9-02ff-42de-862b-ded632c29ed9) - [Video: A funny and relatable video for all small business owners. I will always be my own biggest cheerleader, clapping for myself from my personal account.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/af3019ed-666e-4d83-b91a-d8c72702069b) - [Video: A POV video about finding my page late at night and not being able to stop scrolling. I love creating content that is engaging and inspiring.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/960916c5-1e1a-4a0f-b312-c3e6a515d0d6) - [Video: A humorous take on the small business hustle. I used to wonder who would have the energy to work on a business after a 9-5 job, and now I know: it's me.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1a51ab51-ac79-4841-b5e2-6dd7b2ab3fca) - [Video: A funny reply to customers asking when their order will be ready. The answer is always, "time lagega" (it will take time), because good things can't be rushed.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fc597a6b-7bcf-4565-bbab-d28edc8ed26e) - [Video: A quick showcase of the variety of cute crochet gifts I offer, from plushies and mini bouquets to car hangings. There's something for everyone.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c1cee153-971e-419f-a462-5282d7fa26ba) - [Video: A fun video showing a 'delivery' of my crochet bunnies to an office. It's a playful way to showcase my adorable plushie creations.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fda05ea3-bc5b-4f0e-bf1e-77a9921e62e3) - [Video: This video is a thank you to everyone who supports my dream. From an idea to a reality, every order and every stitch keeps me going on this journey.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0f747e91-f226-46a8-8dd3-006ace426330) - [Video: A little work-in-progress video. Can you guess what I'm making with all these jute-colored crochet circles?](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9870c071-cd2a-4005-8932-4f0efa132bbc) - [Video: If you're looking for custom crochet items like forever flowers, tops, or toys, you've come to the right place. This video is an invitation to follow my page and support my small business.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8fd77e45-1314-4e04-ba53-2085448202a5) ## About Behind the Stitches: My Story You might see the pretty reels, but the reality is a lot of trial, error, and late-night stitching. Since every piece is handmade from scratch, I usually need 12-20 days to get it perfect for you. It’s not fast fashion, but I promise it's worth the wait when you finally hold it. Running Knittedfreshly started with just a hook, some yarn, and a lot of 'what if no one buys?' anxiety. It has not always been easy. There are days of tangled yarn and sore fingers, and days where I doubt if the hustle is worth it. Then, I get a message like 'the plushie is perfect,' and suddenly, all that thakaan (tiredness) vanishes. That connection is why I do this. Whether it’s packing a 'Positive Potato' or customising a bouquet, I pour my heart into it because you aren’t just a customer—you’re part of this dream. I’m honest about the process because I want you to know the value of what you’re buying. It’s slow, it’s intentional, and it’s made right here in Mumbai. Every order, from the smallest keychain to a full bouquet, is a step closer to making this dream a reality. Thanks for being here, for the follows, and for trusting me with your gifts. ## About Knittedfreshly I’m Chetana, and I create handmade crochet art in Mumbai. I’m all about sharing the raw, unfiltered journey of building this little dream, one stitch at a time. [See all of Knittedfreshly's services](https://mytribe.in/knittedfreshly) ## More from Custom Crochet Products by Knittedfreshly - [Featured](https://mytribe.in/knittedfreshly/custom-crochet-products/featured) - [Everlasting Flower Bouquets](https://mytribe.in/knittedfreshly/custom-crochet-products/everlasting-flower-bouquets) - [Cuddly Crochet Friends & Amigurumi](https://mytribe.in/knittedfreshly/custom-crochet-products/cuddly-crochet-friends-amigurumi) - [For Your Little Ones (Baby-Safe & Adorable)](https://mytribe.in/knittedfreshly/custom-crochet-products/for-your-little-ones-baby-safe-adorable) - [Wearable Crochet: Apparel & Bags](https://mytribe.in/knittedfreshly/custom-crochet-products/wearable-crochet-apparel-bags) - [Stylish Crochet Accessories](https://mytribe.in/knittedfreshly/custom-crochet-products/stylish-crochet-accessories) - [Decor for Your Space (Home, Desk & Car)](https://mytribe.in/knittedfreshly/custom-crochet-products/decor-for-your-space-home-desk-car) ## More services by Knittedfreshly - [Crochet Classes & Workshops](https://mytribe.in/knittedfreshly/crochet-classes-workshops) ## Similar work from other experts - [Behind the Stitches: The Art of Handmade Crochet](https://mytribe.in/stitchesbysam._/crochet-plushies-home-decor/behind-the-stitches-my-handmade-journey) by Stitches by Sam · Crochet Plushies & Home Decor · Ships across India - [Behind the Scenes of My Handmade Crochet Life](https://mytribe.in/lovecrochetverymuch/crochet-workshops-learning-kits/behind-the-scenes) by Love Crochet Very Much · Crochet Workshops & Learning Kits · Workshops in Shivaji Nagar & across Bengaluru; Online kits available - [Behind the Seams: My Crochet Journey](https://mytribe.in/croshcrush/custom-crochet-toys-plushies/behind-the-seams-my-journey) by Croshcrush · Custom Crochet Toys & Plushies · Ships across India - [Our Story: The Heart Behind Buddy Handmades](https://mytribe.in/thebuddyhandmades/custom-crochet-decor-gifts/my-story-behind-the-scenes) by Buddy Handmades · Custom Crochet Decor & Gifts · Ships across India, US, UAE, Australia, and Switzerland - [The Story Behind The Stitches: My Handmade Crochet Journey](https://mytribe.in/theloopstory/custom-crochet-products-gifts/the-story-behind-the-stitches) by The Loop Story · Custom Crochet Products & Gifts · Ships across India - [My Crochet Creative Journey](https://mytribe.in/thecomfycuddles/custom-crochet-plushies-toys/my-creative-journey) by The Comfy Cuddles · Custom Crochet Plushies & Toys · Ships across India ## Book To book Knittedfreshly, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hey%20Chetana!%20I%20loved%20your%20behind-the-scenes%20story.%20I%20have%20an%20idea%20for%20a%20custom%20crochet%20piece%2C%20can%20we%20discuss%3F)