--- title: "The Story of JhaJi Store: Authentic Mithila Pickles from Bihar" description: "Discover the journey of JhaJi Store. From our Darbhanga kitchen to your home, we bring you traditional, handmade Bihari pickles and chutneys crafted with love." canonical: https://mytribe.in/jhajistore/artisanal-bihari-chutneys/the-story-of-jhaji-from-our-kitchen-to-yours last_updated: 2025-09-16 --- # The Story of JhaJi: From Our Kitchen to Yours Tribe Verified · Empowering 70+ women in Mithilanchal By [JhaJi](https://mytribe.in/jhajistore) · Ships across India; Fast delivery in Delhi-NCR & Bengaluru; Store pickup in Darbhanga · ₹225 Per 250g Jar (estimate) Part of [Artisanal Bihari Chutneys](https://mytribe.in/jhajistore/artisanal-bihari-chutneys). [View full gallery](https://mytribe.in/jhajistore/artisanal-bihari-chutneys/gallery) From a small courtyard in Darbhanga to tables across India, our journey is built on traditional recipes, local ingredients, and the dedication of women from our village. ## Photos and videos - [Video: Our journey started from our home's aangan (courtyard). After appearing on Shark Tank India, the love we received from all over the country was overwhelming. With the support of Namita and Vineeta, we established our Annapoorna Kitchen Factory, where today over 70 women work with us to bring you the taste of home.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/81a84d6d-dac5-43de-b613-686df4a49565) - [Video: For years, I was a housewife, and there was always a feeling that I should do something for myself. The appreciation I received for my pickles gave me the confidence to start JhaJi Store. It is the story of our nanad-bhabhi jodi from Darbhanga, bringing our family's recipes to you.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4d61a64f-9223-4f78-bae6-23750cd60001) - [Video: From starting in my home to speaking at the World Food India Industry Round Table Meet, the journey has been incredible. My goal is simple: "Roti, Kapda, Makaan, aur ek chhota sa Dukaan" for every home. I want to turn the seed of JhaJi Store into a strong tree that empowers women and takes Mithila's flavors to the world.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4fa4290c-52a0-4318-af37-29f23a5e588c) - [Video: My message to everyone, especially the women of Bihar, is to find the skill you have and give it your 100%. Whether it's making pickles or ladoos, perfect your craft and create a business from your home. This is how we can change our society, one household at a time.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ce44ba72-65d5-412d-ae6c-7de30661877b) ## About The Story of JhaJi: From Our Kitchen to Yours When we first started in our Darbhanga courtyard, our only goal was to bring the authentic taste of Mithila to homes missing that specific 'ghar ka swaad'. Today, those same recipes—handmade by 70 women in our Annapoorna kitchen—reach 10,000+ zip codes, proving that tradition has a place in every modern kitchen. ### From Backyard to Annapoorna Our journey didn't begin in a factory. It started in our own home, with simple, sun-dried recipes passed down by our grandmothers. What began as a small attempt to share the flavors of our childhood during the pandemic grew faster than we ever imagined. As demand increased, so did our responsibility. We transitioned from our backyard to the Annapoorna kitchen, a space where authenticity meets scale. ### More Than Just Pickles For us, food is an emotion. Every jar of our Lal Mirch Bharua or Tomato Garlic Chutney carries the local produce of Mithila. We work directly with local farmers in Darbhanga to ensure every ingredient is fresh and seasonal. We avoid machines to keep the texture chunky and real—just like it is made on a silbatta. There are no preservatives and no shortcuts, just pure mustard oil and patience. ### Empowering Mithila Perhaps the part of our story we are most proud of is our team. Today, over 70 women from our village work with us, turning their traditional skills into a livelihood. By preserving these recipes, we are also preserving a way of life. When you open a jar of JhaJi, you are not just getting a condiment; you are supporting a community that is keeping the heritage of Bihar alive, one jar at a time. ## About JhaJi We are Kalpana and Uma, the sister-in-law duo behind JhaJi Store. Everything here started with our desire to keep our family recipes alive and create real work for the women in our village. [See all of JhaJi's services](https://mytribe.in/jhajistore) ## More from Artisanal Bihari Chutneys by JhaJi - [Featured](https://mytribe.in/jhajistore/artisanal-bihari-chutneys/featured) - [Ghar Jaisa Swaad: Our Handmade Process](https://mytribe.in/jhajistore/artisanal-bihari-chutneys/ghar-jaisa-swaad-our-handmade-process) - [Our New Tomato Chutney: A Family Recipe](https://mytribe.in/jhajistore/artisanal-bihari-chutneys/our-new-tomato-chutney-a-family-recipe) - [Achaar & Chutney in Your Kitchen](https://mytribe.in/jhajistore/artisanal-bihari-chutneys/achaar-chutney-in-your-kitchen) - [From Our Customers' Homes](https://mytribe.in/jhajistore/artisanal-bihari-chutneys/from-our-customers-homes) - [Our Team & Our Vision](https://mytribe.in/jhajistore/artisanal-bihari-chutneys/our-team-our-vision) - [Announcements & Updates](https://mytribe.in/jhajistore/artisanal-bihari-chutneys/announcements-updates) ## More services by JhaJi - [Traditional Mithila Dessert Mixes](https://mytribe.in/jhajistore/traditional-mithila-dessert-mixes) - [Artisanal Mithila Pickles (Achar)](https://mytribe.in/jhajistore/artisanal-mithila-pickles-achar) ## Similar work from other experts - [The Heart of Homemade Love](https://mytribe.in/homemade.love.india/homemade-indian-pickles/the-heart-of-homemade-love) by Homemade Love · Homemade Indian Pickles · Ships across India; Dispatches from New Delhi - [Our Journey of Bringing Dadi's Recipes to Your Home](https://mytribe.in/khatmitthi/artisanal-indian-pickles/the-heart-of-khat-mitthi-our-story) by Khat-Mitthi · Artisanal Indian Pickles · Ships across India; Store pickup in Sector 76, Noida - [The Homepick Story: Our Journey Behind Authentic Indian Pickles](https://mytribe.in/homepickfoods/gourmet-gift-hampers/the-homepick-story-behind-the-jars) by Homepick · Gourmet Gift Hampers · Ships across India; Store in Vikhroli West, Mumbai - [Wekins Homemade: The Story Behind Our Pickles](https://mytribe.in/wekins_homemade_pickles/traditional-pickles-achaar/our-story-from-our-kitchen-to-yours) by Wekins Homemade · Traditional Pickles (Achaar) · Ships across India; Pick up available at Ashok Vihar, New Delhi - [Our Kitchen Favorites: Authentic Pickles and Jams](https://mytribe.in/niwalabymallika/artisanal-pickles-jams-chutneys/featured) by Niwala by Mallika · Artisanal Pickles, Jams & Chutneys · Ships across India; Pick up available from Sector 78, Noida - [Authentic Homemade Pickles Crafted with Love](https://mytribe.in/daadinaani/indian-pickles-achar/featured) by Daadi Naani Homemade · Indian Pickles & Achar · Ships across India & Canada; Store pickup at Rajouri Garden, New Delhi ## Book To book JhaJi, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Namaste!%20I%20read%20the%20JhaJi%20story%20and%20would%20love%20to%20try%20the%20authentic%20Mithila%20pickles.%20How%20can%20I%20order%3F)