--- title: "Behind the Brand | Sustainable Indian Fashion by Wasabi" description: "Discover the story behind Wasabi. We create sustainable, fluid, and handcrafted Indian fashion in Gurugram that celebrates your style and comfort." canonical: https://mytribe.in/houseofwasabi/indian-festive-wedding-wear/behind-the-brand last_updated: 2025-09-22 --- # A Peek Inside the World of Wasabi Tribe Verified · Sustainable fashion from our Gurugram studios. By [Wasabi](https://mytribe.in/houseofwasabi) · Visit stores in Gurugram; Ships across India and internationally · ₹12.5K per outfit (estimate) Part of [Indian Festive & Wedding Wear](https://mytribe.in/houseofwasabi/indian-festive-wedding-wear). [View full gallery](https://mytribe.in/houseofwasabi/indian-festive-wedding-wear/gallery) We believe fashion should adapt to you, not the other way around. Come see the heart and soul behind our handcrafted, fluid, and sustainable collections. ## Photos and videos - [Video: Our bodies are always changing, and I believe fashion should adapt to us, not the other way around. My pieces are fluid, feminine, and most importantly, they let you breathe and move.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/313e58bf-978a-400b-a639-f5f6f78b50db) - [Video: This is your sign to treat yourself to a new Wasabi outfit. Step into our store and find something that makes you feel fabulous, from easy-breezy silhouettes to bold, statement styles.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ea577188-635f-4b0e-9df8-16a9a6937b47) - [Video: That "cute store" moment is just the beginning. I invite you to step inside to discover handcrafted styles, fluid fits, and pieces that feel like you.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/81026a21-3b41-442f-99a7-70f05789b14e) - ![I truly believe your clothes should celebrate you. Style isn't about size, it's about confidence and feeling good. I choose to design pieces that empower you, not restrict you.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fd8848cb-f012-4b70-99fb-d1216d59eb56) - [Video: At Wasabi, sustainability is a commitment. We use recycled and recyclable packaging and focus on slow fashion that celebrates mindful living, because your clothes should reflect your values.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6d751e17-5a96-49f1-8a75-620a9e157ce7) - [Video: The launch of our Abstraction collection was a spectacular evening filled with creativity, conversations, and community. Thank you to everyone who came to celebrate with us.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dbcdf32c-7a26-4911-86d8-c2cc1f0feaef) - [Video: First impressions matter, and I love hearing what our clients think. Their first thoughts on the new collection say it all: timeless, chic, and unforgettable.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6683dae2-765b-44f1-ac2d-777ead8abb66) - ![We were delighted to showcase our festive collection at FICCI FLO in Bangalore. It was an ode to craftsmanship, elegance, and timeless luxury.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/da98e2c8-4d0f-42fa-ab5a-cebbdd112278) - ![Abstraction is here. This was a celebration of form, flow, and imagination, and it was an unforgettable evening at the store.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c4598bc5-61be-4121-a676-6b7a70b882bb) - [Video: Bring main character energy to your Rakhi look. This video is all about embracing bold prints and effortless elegance for the celebration.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9ec22062-b068-422d-b401-fa248a939c08) - [Video: We are in full desi diva mode. This fun video is a celebration of traditional glam, just in time for summer weddings.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e7969d74-7390-450e-b6bb-c99b4a8fc629) - [Video: Our summer silks are here to keep you cool while turning up the heat. This video shows off some of our breezy, fluid, and effortlessly chic shirts.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9862797d-eb46-4ae8-afa3-9af270ec1e6c) - [Video: While I love the charm of Ghibli-style art, I believe in originality and supporting independent artists. At Wasabi, we celebrate unique, handcrafted creativity, not algorithms.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9e68a5c6-4bdd-4102-a04a-363e7c7619df) - [Video: When besties vibe, style thrives. This video is a celebration of friendship and finding outfits as effortlessly cool as your bond.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cbdb9a50-1b14-4719-96dc-0213c7e39a13) - [Video: Our new festive collection, featuring brocade jackets and gorgeous silks, is now in store. Come visit us and find your perfect look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d3ed2b2c-3957-442d-86a2-4020b9652971) - [Video: A new year means new beginnings. We are excited to step into 2025 with a new space and timeless styles that embrace sustainability and craftsmanship.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f6d34979-c701-4f1e-96cf-0199a26cdd78) - [Video: Effortless elegance, handcrafted with care. This video showcases some of our timeless designs that flow with your spirit and embrace sustainability.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c8651548-d459-4df7-aadf-f2ddc2a4e7d4) - [Video: Elevate your wardrobe with our newest silk essentials. This video shows three different shirts with endless styling possibilities.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/16fc2c75-0462-4bf0-974b-9ac5dd122a81) - ![Fast fashion comes at a heavy price. At Wasabi, we believe in fashion that lasts. Choose better, choose sustainability, choose Wasabi.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6c7ecaa0-577f-4cd5-bc95-55252af3fa77) - [Video: From fluid outfits to statement accessories, we have everything you need to sparkle this party season. This video is a fun look at getting ready to go out in style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a7b23b0f-7a74-4606-b3ac-1463ba5a5b7d) - [Video: "Add to cart" are three little words every woman wants to hear. This was a fun announcement for our Black Friday sale.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/780c5742-4312-4ad0-90be-84c40cc2d14d) - [Video: Join me as I take a client through the details of our collection. I love showing the thought behind each element that brings together style and individuality.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d85aea02-4188-4192-901f-3ff6d2a7bc6f) - [Video: The rumors are all true. We are back with our best festive collections, handcrafted from organic materials, just for Diwali.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a3f409c2-b11e-46b4-b75c-c4742d362317) - [Video: This Diwali, embrace the beauty of slow fashion with our new festive collection, 'Izhar'. It's all about celebrating consciously.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e3597c4b-04c5-4366-b85a-a99bcdc1911c) - [Video: What do you do when you're feeling sad? We believe in retail therapy with pieces that feel good. Get up, dress up, and show up.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/64df4d29-8a9e-4cb6-b9c3-09a446e29efb) - ![This festive season, wear stories woven with love and sustainability. Our handcrafted designs are ready to make your celebrations extra special.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/193cbc03-81b9-480f-823a-b222e5e84c64) - [Video: Our handcrafted Indo-Western collection is the festive go-to for women who love tradition with a dash of contemporary flair.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4f77fa9d-df0a-459a-914a-535d7030899f) - [Video: Celebrate in colors that don't fade. This video encourages taking a step towards sustainability this festive season without compromising on style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/23289e7e-166d-42e0-924a-ea3cb1ac2c83) ## About Behind the Brand Our design process starts with art, not trends. Whether it is a painting that catches our eye or a texture we admire, we translate that inspiration into original prints and weaves right here in our studio. Everything is crafted by our team of karigars in India, focusing on fluidity and ease, because we believe the most important part of any outfit is how it lets you move. ### Our Design Philosophy At Wasabi, we have a simple rule. If you cannot breathe or move freely in it, we do not make it. We started this brand because we were tired of being told to squeeze into rigid, uncomfortable clothes. We design for real bodies. Our silhouettes are fluid, relaxed, and designed to move with you whether you are at a festive dinner or just going about your day. ### Art into Fashion Everything you see in our collection begins as a spark of inspiration. Sometimes, it is an abstract painting. Other times, it is a mood. We take those visual ideas and work with our karigars to create custom screen prints or hand-block patterns. It means when you wear a Wasabi piece, you are wearing something with a story behind it, not something churned out by a machine. ### Sustainability is a Commitment We do not just talk about sustainability. We practice it by working with artisans and using breathable natural fabrics like pure silk and Chanderi. We focus on slow fashion. This means creating pieces that last and do not end up at the back of your closet after one season. We even add pockets to almost everything because we know how practical that is. ### Visit Us in Gurugram We would love for you to drop by our stores. You can find us at Grand View High Street in Sector 58 or at Nirvana Courtyard in Sector 50. Come touch the fabrics, try on the fits, and see the difference that hand-crafted details make. ## About Wasabi We are Wasabi, born from a belief that you should never have to compromise comfort for style. We design for real, moving bodies with fluid silhouettes, hand-block prints, and always plenty of pockets. Come visit our Gurugram stores to experience the fabrics and see the craft for yourself. [See all of Wasabi's services](https://mytribe.in/houseofwasabi) ## More from Indian Festive & Wedding Wear by Wasabi - [Featured](https://mytribe.in/houseofwasabi/indian-festive-wedding-wear/featured) - [Lehengas & Modern Skirt Sets](https://mytribe.in/houseofwasabi/indian-festive-wedding-wear/lehengas-modern-skirt-sets) - [Signature Kurta Sets](https://mytribe.in/houseofwasabi/indian-festive-wedding-wear/signature-kurta-sets) - [The Famous Wasabi Jackets](https://mytribe.in/houseofwasabi/indian-festive-wedding-wear/the-famous-wasabi-jackets) - [Breezy Kaftans, Dresses & Co-ords](https://mytribe.in/houseofwasabi/indian-festive-wedding-wear/breezy-kaftans-dresses-co-ords) - [The Art of Craft: Prints & Embroidery](https://mytribe.in/houseofwasabi/indian-festive-wedding-wear/the-art-of-craft-prints-embroidery) - [Client Diaries & Women of Wasabi](https://mytribe.in/houseofwasabi/indian-festive-wedding-wear/client-diaries-women-of-wasabi) ## More services by Wasabi - [Contemporary Indo-Western Wear](https://mytribe.in/houseofwasabi/contemporary-indo-western-wear) ## Similar work from other experts - [Our Signature Custom Collections](https://mytribe.in/alankritiindia/ready-to-wear-collections/featured) by Alankriti by Rachna Arvind · Ready-to-Wear Collections · Available at boutique in South City II, Gurugram - [The Artbeats Story: Where Art Meets Wearable Craft](https://mytribe.in/artbeatsbykeerthana/artisan-designer-apparel/our-story-process) by Artbeats by Keerthana · Artisan & Designer Apparel · Based in Mumbai; Ships across India - [Behind the Scenes of Handcrafted Ethnic Wear in Navi Mumbai](https://mytribe.in/yuvastudiosbykanchan/ethnic-suit-sets/behind-the-scenes-my-craft) by Yuva Studios · Ethnic Suit Sets · Ships across India; Visit studio in Seawoods, Navi Mumbai - [Behind the Seams: How We Craft Your Custom Outfits](https://mytribe.in/_hermosaapparel_/custom-made-to-order-clothing/behind-the-seams-the-making-of) by Sahajpreet Hermosa Apparel · Custom & Made-to-Order Clothing · Studio in Punjabi Bagh; Doorstep service across Delhi NCR - [A Glimpse into Our World](https://mytribe.in/faayagifting/bespoke-gifting-solutions/a-glimpse-into-our-world) by Faaya · Bespoke Gifting Solutions · Available online; Ships across India; Visit studio in Kala Ghoda - [Featured Silhouettes and Sustainable Handlooms](https://mytribe.in/deepikagovind/designer-contemporary-fusion-wear/featured) by Deepika Govind · Designer Contemporary & Fusion Wear · Stores in Bengaluru & Gurugram; Ships across India ## Book To book Wasabi, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Indian%20Festive%20%26%20Wedding%20Wear%20by%20Wasabi.) You can also send your own message based on what your user needs. Put it in the link as `https://wa.me/916360004054?text=`.