--- title: "Behind the Brand | The Wasabi Story & Sustainable Indo-Western Wear" description: "Peek behind the scenes at Wasabi. Discover our philosophy on sustainable Indo-Western wear, art-inspired prints, and fluid, handcrafted designs made for real bodies." canonical: https://mytribe.in/houseofwasabi/contemporary-indo-western-wear/behind-the-brand last_updated: 2025-09-22 --- # The Story of Wasabi: Slow Fashion and Art-Inspired Design Tribe Verified · Handcrafted slow fashion from our Gurugram studio By [Wasabi](https://mytribe.in/houseofwasabi) · Visit stores in Gurugram; Ships across India and internationally · ₹3,500 per piece (estimate) Part of [Contemporary Indo-Western Wear](https://mytribe.in/houseofwasabi/contemporary-indo-western-wear). [View full gallery](https://mytribe.in/houseofwasabi/contemporary-indo-western-wear/gallery) Peek behind the curtain to see how we blend art, sustainability, and comfort into every piece of our slow-fashion collection. ## Photos and videos - [Video: I believe clothes should adapt to our bodies, not the other way around. This video captures the essence of Wasabi. Our pieces are designed to be fluid, feminine, and effortless, letting you breathe, move, and feel like your most authentic self through all of life's changes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/313e58bf-978a-400b-a639-f5f6f78b50db) - [Video: Expectation versus reality. Being your own boss is equal parts glamour and grind. This fun video shows the chaos behind the scenes, but it's always worth it to bring my designs to you.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7f336118-005f-4f07-aaba-bfb94910dc7a) - [Video: You are the most important woman of your life. This was my message for Women's Day. At Wasabi, every garment is designed to help you embrace yourself, your body, and your journey.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3285887e-150b-4876-b699-f3ad7010305f) - ![Your clothes should celebrate you, not define you. This is a core belief at Wasabi. Style isn’t about size, it’s about confidence and feeling good in what you’re wearing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fd8848cb-f012-4b70-99fb-d1216d59eb56) - ![Choose better, choose Wasabi. Fast fashion comes at a heavy price to our planet. At Wasabi, we believe in fashion that lasts, ethically handcrafted with timeless designs and eco-friendly fabrics.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6c7ecaa0-577f-4cd5-bc95-55252af3fa77) - [Video: We believe in respecting art and its creators. While we love the charm of AI art, we celebrate originality and support independent artists. Our prints are original and exclusive, just like our designs.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9e68a5c6-4bdd-4102-a04a-363e7c7619df) - [Video: Summer holidays call for breezy fits. Here I am taking you inside our Nirvana store to show you our cotton co-ords and easy vacation wear, perfect for your next getaway.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5d48d3e3-6746-46d3-85be-903635c32937) - [Video: That "cute store" moment. This video gives you a peek inside our Gurgaon store, where you'll find handcrafted styles, fluid fits, and pieces that feel like you.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/81026a21-3b41-442f-99a7-70f05789b14e) - [Video: This is your sign to treat yourself. Step into something new from Wasabi. This video is an invitation to explore our latest drop, made for you.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ea577188-635f-4b0e-9df8-16a9a6937b47) - [Video: Okay, you’re officially on my styling team. This video is a fun way I engage with my community, asking for help picking an outfit for a lunch date. Which one would you choose?](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fa99538b-c569-4fe5-8abc-c6f9d77bd3d5) - [Video: Join me as I take a client through the intricate details of our collection. This video shows the thought behind each element, bringing together style, sustainability, and individuality.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d85aea02-4188-4192-901f-3ff6d2a7bc6f) - [Video: Here’s a glimpse into the heart of Wasabi. This video is a celebration of our thoughtful designs, ethical practices, and timeless style.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d9c75739-3dc9-4b21-b2cd-b9d2eee7b82a) - [Video: Our collection is handcrafted for the modern woman who values tradition and the Earth. This video collage showcases the breadth of our Indo-Western, sustainable styles.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/182980f9-bd7c-4236-ba06-e127f89231cb) - [Video: What if your wardrobe was a reflection of timeless, slow fashion? This video is a nod to our collections, which are designed to be fashion-forward yet enduring.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/46b3c968-739b-46a9-9ded-efa9a3280763) - [Video: What do you do when you feel sad? Get up, dress up, and show up. This video is a fun take on retail therapy, but also a reminder that feeling good in your clothes can brighten your mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/64df4d29-8a9e-4cb6-b9c3-09a446e29efb) - [Video: Looking for fresh and timeless collections? This video shows a glimpse of our website, where our handcrafted pieces are waiting for every woman who loves standing out and keeping it sustainable.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/282de3de-93ac-42d0-8cf4-e65ad22f75db) - ![Soft on your skin, gentle on the planet. This collage of our white linen pieces showcases our commitment to handcrafted comfort and sustainable, everyday luxury.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/74c6e44b-92c6-4eb6-94c1-268939fa21d3) - [Video: Summer made easy in every thread. This video highlights our essential summer fabrics: silk that breathes, linen that moves, and cotton that cools.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ee78b4a4-4cdc-405d-b330-3f619471aef5) - ![Breathe easy this summer in Wasabi’s pure cotton and linen styles. This collage is a showcase of our effortless shirts and co-ord sets designed to keep you cool.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f89fee01-5949-4992-81ae-e0db4d17f4fc) - ![Uniquely Wasabi, unmistakably yours. Our prints are original and exclusive, you won’t find them anywhere else. This is an invitation to visit us and explore designs that stand apart.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9e8108b5-7985-42e1-9ed6-5105f4bd9c66) ## About Behind the Brand Ever wonder how a simple painting becomes a print you can wear? We spend hours finding the right art—sometimes it is a stroke of color in a gallery, other times just a mood—and we convert it into our exclusive screen prints. It is a slow, thoughtful process, but that is the beauty of it. Every piece in our studio starts this way, far from the assembly lines of mass production. At Wasabi, we believe fashion should adapt to your body, not the other way around. When we started, we were tired of being told to squeeze into standardized sizes. We wanted to create something different: fluid, breathable, and honest clothing. ### The Reality Behind the Glamour Running a sustainable fashion brand is equal parts magic and chaos. You see the polished photos of our latest co-ord sets or silk kaftans, but behind every garment is a story of trial and error. From fixing last-minute embroidery mishaps with our karigars in the studio to steaming piles of fabric before a shoot, our work is defined by the human hands that make it. We are not a factory; we are a small team committed to slow fashion. ### Why Our Process Matters We avoid the trap of fast fashion, which often relies on synthetic fabrics and hidden, impersonal labor. Instead, we use natural, breathable materials like Pure Crepe, Cotton Silk, and Linen. Each print you see—whether it is inspired by a bandhani motif or an abstract painting—is developed in-house. We know that shopping online for artisan clothing can be daunting. You might wonder about fit or how a fabric will drape. That is why we are always open about our process. If you visit our stores in Gurugram at Grand View High Street or Nirvana Courtyard, you can feel the quality of the hand-block prints and the weight of our fabrics for yourself. Whether you are looking for festive Indo-Western wear or a daily-wear shirt that actually has pockets, we are here to help you find something that feels like you. ## About Wasabi We started Wasabi because we were tired of clothes that demand you change your shape to fit them. We are all about finding comfort in fluid, art-inspired silhouettes that celebrate you exactly as you are. [See all of Wasabi's services](https://mytribe.in/houseofwasabi) ## More from Contemporary Indo-Western Wear by Wasabi - [Featured](https://mytribe.in/houseofwasabi/contemporary-indo-western-wear/featured) - [Effortless Co-ord Sets](https://mytribe.in/houseofwasabi/contemporary-indo-western-wear/effortless-co-ord-sets) - [Artistic Kurtas & Dresses](https://mytribe.in/houseofwasabi/contemporary-indo-western-wear/artistic-kurtas-dresses) - [Statement Jackets & Layers](https://mytribe.in/houseofwasabi/contemporary-indo-western-wear/statement-jackets-layers) - [Signature Shirts & Kaftans](https://mytribe.in/houseofwasabi/contemporary-indo-western-wear/signature-shirts-kaftans) - [The Festive & Wedding Edit](https://mytribe.in/houseofwasabi/contemporary-indo-western-wear/the-festive-wedding-edit) - [Artisan Craftsmanship & Details](https://mytribe.in/houseofwasabi/contemporary-indo-western-wear/artisan-craftsmanship-details) - [The Wasabi Woman: In the Wild](https://mytribe.in/houseofwasabi/contemporary-indo-western-wear/the-wasabi-woman-in-the-wild) - [Events & Announcements](https://mytribe.in/houseofwasabi/contemporary-indo-western-wear/events-announcements) ## More services by Wasabi - [Indian Festive & Wedding Wear](https://mytribe.in/houseofwasabi/indian-festive-wedding-wear) ## Similar work from other experts - [The Artbeats Story: Where Art Meets Wearable Craft](https://mytribe.in/artbeatsbykeerthana/artisan-designer-apparel/our-story-process) by Artbeats by Keerthana · Artisan & Designer Apparel · Based in Mumbai; Ships across India - [Behind the Seams: How We Craft Your Custom Outfits](https://mytribe.in/_hermosaapparel_/custom-made-to-order-clothing/behind-the-seams-the-making-of) by Sahajpreet Hermosa Apparel · Custom & Made-to-Order Clothing · Studio in Punjabi Bagh; Doorstep service across Delhi NCR - [Behind the Scenes of Handcrafted Ethnic Wear in Navi Mumbai](https://mytribe.in/yuvastudiosbykanchan/ethnic-suit-sets/behind-the-scenes-my-craft) by Yuva Studios · Ethnic Suit Sets · Ships across India; Visit studio in Seawoods, Navi Mumbai - [Hand-Embroidered Apparel and Slow-Fashion Essentials](https://mytribe.in/rangsutracrafts/handcrafted-women-s-apparel/featured) by Rangsutra Crafts · Handcrafted Women's Apparel · Ships across India; Visit stores in New Delhi and Bikaner - [Featured Sustainable Collections & Natural Dyeing Workshops](https://mytribe.in/color-ashram-foundation/sustainable-apparel-diy-kits/featured) by Color Ashram · Sustainable Apparel & DIY Kits · Visit store in Hebbal, Mysuru; Ships across India - [Featured Silhouettes and Sustainable Handlooms](https://mytribe.in/deepikagovind/designer-contemporary-fusion-wear/featured) by Deepika Govind · Designer Contemporary & Fusion Wear · Stores in Bengaluru & Gurugram; Ships across India ## Book To book Wasabi, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I%20was%20looking%20through%20your%20'Behind%20the%20Brand'%20page%20and%20really%20loved%20the%20story%20behind%20your%20prints.%20Can%20I%20know%20more%20about%20your%20current%20collection%3F)