---
title: "Menswear Editorial and Commercial Styling | Gaurav Bhatia"
description: "Professional menswear styling for commercial campaigns and editorial shoots. I provide full art direction, set design, and team coordination in Delhi and Mumbai."
canonical: https://mytribe.in/gauravbhatiaa/creative-direction-styling/menswear-editorial-commercial
last_updated: 2025-09-21
---

# Menswear Editorial and Commercial Fashion Styling

Tribe Verified · Professional campaigns for fashion brands

By [Gaurav Bhatia](https://mytribe.in/gauravbhatiaa) · Travels pan-India for styling and creative direction projects · ₹45K per day (8 hours) (estimate)

Part of [Creative Direction & Styling](https://mytribe.in/gauravbhatiaa/creative-direction-styling). [View full gallery](https://mytribe.in/gauravbhatiaa/creative-direction-styling/gallery)

I create sharp, modern visual narratives for menswear, coordinating the creative direction, wardrobe, and on-set production to build cohesive brand stories.

## Photos and videos

- ![A key shot from a Calvin Klein Jeans campaign I directed. The styling is intentionally simple, using a beret to add a touch of personality while keeping the focus on the iconic logo tank and branded waistband.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b8b9aada-5378-4252-a022-d4417765b240)
- [Video: This campaign video for Calvin Klein brings together multiple models to create a dynamic group narrative. My direction focused on capturing moments of connection and individuality, all within a cohesive black and white aesthetic that is true to the brand's heritage.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/25d4941d-a3f0-4a23-adec-8ad062eb6e05)
- ![A quiet, introspective moment from the Calvin Klein shoot. The styling is minimal to emphasize the model's form and the classic appeal of the CK tank top, creating a timeless and authentic portrait.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/77bc2e12-9f84-4beb-bb49-cf356fdb74c1)
- ![A full-length seated pose that showcases the complete Calvin Klein look, from the tank and jeans to the classic white sneakers. This composition is designed to feel both relaxed and powerful, a key theme in my menswear direction.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6e4584ea-0f61-4c86-ad77-80c2e56d4687)
- ![This shot captures the full silhouette of the styled look for Calvin Klein. The pose is dynamic, conveying a sense of confidence and effortless style that is central to the brand's identity.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bc0c8a00-e0ec-4d04-a1bf-c32e3809b69f)
- ![Here, I introduced a bag to the styling to showcase the brand's accessories. The composition maintains the focus on the model and the core apparel while integrating the product in a natural, editorial way.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/97678326-1aa7-43fe-8559-42b571dfa234)
- ![A shot from a Calvin Klein editorial exploring themes of connection. The styling combines a denim skirt and a sleeveless top, demonstrating a fluid approach to menswear and challenging traditional silhouettes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3715624f-b1d9-435a-9ef3-28ccd5c44fe2)
- ![A powerful black and white portrait of two models for a Calvin Klein editorial. The composition and embrace create a sense of intimacy and strength, showcasing my direction in capturing emotion on camera.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e3487dfe-f477-4c8c-a9dd-3baa6cccd007)
- ![A color version of the dual-model portrait, offering a different mood. The warmth of the skin tones contrasts with the neutral clothing, highlighting the human element within the fashion story.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0a9acfc9-1dbd-4ca2-a639-19983f61cd43)
- ![Another angle from the same series, this pose emphasizes a protective and strong dynamic. The styling remains consistent, allowing the models' interaction to be the primary focus of the narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9690fd93-8b61-4748-953c-aee01572604f)
- ![This composition shows the full look with the denim skirt, providing context to the previous close-ups. It's a clear example of how I build a visual story through a series of related but distinct images.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8a14fdfe-7e4d-445b-b9b4-4cd038dba5d1)
- ![An overhead shot from a Calvin Klein underwear campaign. The concept was to create a clean, almost graphic image using the white sheets as a canvas, focusing entirely on the model and the product.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c75f3a4b-98ba-47dc-bb9d-52c2414a0c4d)
- ![A minimalist, full-body shot for the same campaign. The composition uses negative space to create a sense of calm and intimacy, drawing the viewer's eye to the relaxed form of the model.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/be8d8a1e-ed36-448b-99a3-ec4d4c65b93c)
- ![A slightly different angle of the overhead bed shot, this image offers a more direct and engaging perspective. The styling is stripped back to the essential product, embodying the "My Calvins" concept.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/db471474-f03b-447b-90f3-b4715cb7dff7)
- ![A tighter crop of the overhead shot, focusing on the upper body and the iconic waistband. This composition is designed for high impact on social media and digital platforms.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8d257176-28ef-4e3e-8588-ac3e94933713)
- ![A black and white version of the reclining pose, which changes the mood to something more classic and artistic. This demonstrates how I use post-production choices to enhance the creative direction.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b04760c2-ffd7-4f60-bd90-db3aa03a3041)
- ![A close-up portrait from the bed series, creating a personal and intimate connection with the viewer. The focus is on the model's expression, adding a layer of personality to the campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c7282902-4111-4aca-8e93-c6c1e4e5ae89)
- ![A relaxed, full-body pose from the Calvin Klein series. This black and white shot captures a casual confidence, with the styling focused on a shirtless look paired with jeans and a branded bag.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/48537b70-cf13-42bc-848f-231d1e8c6527)
- ![An artistic, reclining pose that plays with gravity and perspective. This shot is less about the product and more about creating a memorable, high-fashion image within the campaign's aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d40f2568-009f-4cce-a768-73720f593171)
- ![A detailed shot focusing on an unconventional way of styling a Calvin Klein top. The addition of a chain earring adds an edgy, editorial element to the overall look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/23c6d391-ab47-4ddc-9893-e72b87f23ce6)
- ![A detail shot focusing on the styling of a denim skirt over Calvin Klein underwear. This highlights my approach of layering and combining unexpected pieces to create a fresh look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1cee43d2-2076-4724-a28d-3ef23288b15a)
- ![A wider view of the denim skirt styling, showing how it pairs with classic loafers and socks. This shot provides a complete look at a more fashion-forward interpretation of the brand.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5a78661a-a749-47e4-934d-0f21fdf34e38)
- ![A torso close-up showing the texture of a denim jacket against the skin and the iconic waistband. This type of detailed shot is crucial for highlighting product quality and brand identity.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6f403d59-4e4a-47a0-b65b-06384e7f5e0d)
- ![The same torso shot in black and white, emphasizing the play of light and shadow on the model's physique and the fabric.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3776e60b-3168-4b20-9a89-a775acce3e2b)
- ![A detail-oriented shot focusing on accessories. The styling incorporates a cross-body bag and chain details on the jeans, showing how I build a complete look from head to toe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f14f646d-2173-42f4-a2ae-ce51de04ec05)
- ![A close-up on the waistline, a signature shot for any underwear campaign. The focus is on the brand logo and the model's physique, creating a powerful commercial image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/55a05ebe-d9d7-4ae9-bc25-3fd613d0ad1f)
- ![A full-body shot featuring a denim-on-denim look for Calvin Klein. The styling is classic and clean, while the pose is relaxed and confident, perfectly capturing the brand's American heritage.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d5b01bca-b7a9-4a72-8e3a-1986559caa3c)
- ![A striking black and white portrait from the same series. The use of glasses and a pearl necklace adds a contemporary, intellectual vibe to the rugged denim look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f74348c2-aa54-4e78-9f9a-671e8fa864b0)
- ![A color portrait that highlights the model's physique and the texture of the denim shirt. The open shirt styling is a classic menswear trope that I've used here to create an appealing and confident image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bd3354d9-3f7e-4abe-b4ac-05ca59c16828)
- ![A dynamic full-length pose in black and white. The lighting creates a dramatic silhouette, showcasing the entire outfit while maintaining an artistic, editorial feel.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/553fa83c-717f-470d-89df-df29007dd14e)
- ![Another full-length black and white shot, this time with the jacket slung over the shoulder. This pose adds a sense of movement and casual elegance to the campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d75bc9e7-ac58-44d5-8a89-15e2c56767d0)
- ![An editorial portrait featuring unconventional styling with orange-tinted glasses and a Calvin Klein branded choker. This shows my ability to push creative boundaries and create unique, memorable images.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8e5a50cc-1386-445c-9be2-c9905742bf19)
- ![An overhead shot that offers a unique perspective on the model and styling. This artistic composition is designed to be visually disruptive and engaging.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/fa64a139-5194-4747-ba4b-f49b4b018c13)
- ![A close-up portrait showcasing the custom choker and a cross necklace. This highlights my attention to detail in accessory styling to build a specific character and mood.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e396b43b-3f6c-4e2a-8f44-1cdf4c85048b)
- ![A shot from the back, focusing on the interplay between the model's physique, the branded choker, and a cross-body bag. This demonstrates how I consider every angle of a look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a89be43b-771a-4008-9bb7-5f11930a2dc9)
- ![A wider shot from the back, providing more context to the pose and styling. The composition is strong and architectural, emphasizing the model's form.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/534191a5-5813-4f74-b2bb-a2ae7d40b4e8)
- ![A full-length shot of two models for a menswear editorial set on the coast. The styling mixes prints and soft tailoring, creating a cohesive story that feels both romantic and modern. This is a key image from the series.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/43a2ff29-82b3-4ec1-93aa-830ca45560b2)
- ![A closer shot of the two models, focusing on the details of their fruit-printed shirts and patterned trousers. The warm, golden hour lighting enhances the nostalgic and gentle mood of the shoot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/4b6ec96c-98d6-4982-bd3b-678f53b7cc10)
- ![A wider environmental shot that places the styled looks within a beautiful coastal landscape. This shows my approach to location scouting and using the environment to enhance the fashion narrative.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a38c1e97-cac5-4243-a0ce-6d6db78cfa86)
- [Video: A fashion film created for a menswear brand, featuring two models in coordinated striped denim looks. The video uses a vintage filter and outdoor setting to tell a story of travel and companionship.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/112f97a0-e94c-403e-b8c8-01dc6ca5a62f)
- ![A bold, colorful shot from a menswear editorial in Goa. The sharp contrast between the all-black outfit with white piping and the vibrant pink wall creates a visually arresting image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dcc81219-90d4-4484-a50b-41fa0ea08413)
- ![An environmental portrait from the same series, placing the model against a rustic Goan building. This demonstrates my ability to use location and architecture to build a world around the fashion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/dfdc3b86-c355-4f18-992c-bae2cfcb6bad)
- [Video: This short film captures the moody, atmospheric vibe of the menswear shoot. The black and white treatment and quick cuts focus on details like tattoos, fabric, and the model's expression.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/69077547-50b5-4d69-ba9e-a60d281029d6)
- ![A play of light and shadow against the pink wall. This shot is more about mood and artistry, showing how I direct photographers to capture moments that go beyond a simple documentation of the clothes.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/227c077d-eaab-4c28-bc84-0e766527de01)
- ![A confident pose against a red and white wall. The composition uses strong vertical lines to complement the model's stance, creating a powerful and graphic fashion photograph.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/19c11239-f5c3-4a0a-a5d8-0b40496dcc0c)
- ![A black and white editorial portrait featuring a male model in a fur coat. The lighting is dramatic and moody, creating a sense of luxury and mystery.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1c25ff8b-cc79-4112-9246-05fd84fbf97c)
- ![A full-body minimalist shot from the same editorial. The styling is provocative and bold, focusing on the model's form and creating a high-fashion, artistic statement.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/62340cc8-48b9-4546-ba45-238ef8c6970f)
- ![This shot combines the fur coat with the minimalist styling from the previous image. The composition is powerful and showcases my ability to create daring and unconventional editorial looks.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a7608803-4ce1-4f33-b2e8-f83d0b012f36)
- ![A tight, shadowy portrait that creates an intense and intimate mood. The focus is on the model's gaze and the texture of the fur, demonstrating my skill in directing for emotional impact.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f538467f-e317-47ec-b9c0-ae3d602b25bb)
- ![A close-up profile shot from a men's jewelry editorial. The focus is on the delicate earring, showcasing my ability to style accessories for men in a way that feels modern and sophisticated.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f7a7a653-9022-4bb0-8436-4b8bd347c575)
- ![A surreal and conceptual portrait from the same series, featuring a small red house placed on the model's head. This demonstrates my strength in concept development and creating thought-provoking visuals.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a9916203-9b16-4428-bc72-3861fab972a5)
- ![An archival shot from a menswear editorial, captured on Kodak Portra film. The image has a raw, textured quality, with dramatic lighting highlighting the model's pose and expression.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d238a056-410d-4041-96ba-39d171207b7f)
- ![A soft, dreamlike portrait of two models from an archival shoot. The purple tones and hazy light create a romantic and intimate atmosphere, showcasing a different side of my creative direction.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/9fa31e9a-75ff-469d-bf68-a7a774adee93)
- ![A conceptual shot exploring intimacy and form. The unusual composition, with one model's legs framing the other's face, is a testament to my experimental approach in personal projects and archival work.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e51e56ce-0ae8-4a26-bd31-e8898850f6e8)
- ![An abstract, scanned image focusing on the detail of intertwined hands. This piece is about texture, form, and connection, representing the more artistic and conceptual aspect of my work.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d773839f-a301-4b37-a079-98e985c7cb67)
- ![A torso shot from an archival film shoot, focusing on the embrace between two models. The styling with the pinstripe blazer and the composition create a sensual and narrative-driven image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/78f35441-ad72-4d3c-b45d-b3842116fc2d)
- ![A commercial look styled for a men's accessories brand. The outfit is clean and classic, designed to appeal to a sophisticated customer, showcasing a smart-casual aesthetic.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8fca447f-742a-4e35-ae29-1292e14efe07)
- ![Another look from the same commercial shoot, this time featuring a relaxed, seated pose. The styling with a brown blazer and tan trousers creates a warm, approachable, and aspirational image.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d7dbeb0f-f3c0-41ee-a758-6a1f8a994baf)
- ![A polished and professional look for a men's formalwear and accessories campaign. The styling of the grey suit and black leather bag is aimed at the modern working man.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/50cfa1bc-06a0-47b4-b738-c11507e39307)
- ![This shot focuses on a backpack from the same men's accessories brand. The styling is casual yet refined, showing how the product can be integrated into an everyday, elevated wardrobe.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/1e0a1e27-ab60-4ec6-aea7-49bcfac4deb9)
- ![A shot highlighting a different style of bag, this time a modern leather briefcase. The overall look is professional and confident, tailored for a corporate audience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5d12d136-38fc-454b-aef5-27b773bdc4b9)
- ![A dynamic shot from a commercial campaign for a shoe brand. The styling is casual and youthful, and the walking pose is designed to feel natural and energetic, highlighting the footwear in motion.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/32fd5b63-63b2-4da1-8c5f-930fa0fb7e72)
- ![A relaxed, seated pose from the same shoe campaign. This image showcases a different style of boot, with the styling and setting conveying a sense of modern, effortless cool.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e47769c9-84e9-4700-8a23-d9797f6b0d44)
- ![A commercial shot for Moral Code footwear, identical to 149, showcasing a classic business look. My role was to ensure the styling felt authentic and aspirational for the target consumer.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d1ba1261-ed20-4690-8f4a-aad44d36ff52)
- ![A shot for Moral Code footwear, identical to 150, focusing on a versatile backpack. The styling demonstrates how the accessory fits into a smart-casual, modern lifestyle.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0ca74e60-99b5-4608-ae7b-39a2eaddd1f0)
- ![A shot for Moral Code footwear, identical to 147, highlighting a duffel bag and loafers. The complete look is polished and perfect for travel or a weekend getaway.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/8dcf176f-f606-4b71-98e7-77e01ea3948f)
- ![A moody black and white portrait for a Moral Code campaign. The minimalist setting and dramatic lighting create a sophisticated and high-end feel for the brand.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/056b5419-cb96-48c6-bece-4c3350a30c85)

## About Menswear: Editorial & Commercial

My approach to menswear focuses on the technical aspects of fit, such as garment pinning and steaming to maintain a clean silhouette, alongside creative direction on set. I work closely with photographers to adjust lighting and composition, ensuring that both the clothing and the model's stance convey the intended mood.

My process for menswear campaigns begins with a clear creative concept. I define the moodboard, color palette, and poses, ensuring every element aligns with the brand identity. Whether it is an outdoor shoot or a studio environment, I manage the full production team, including hair, makeup, and photography, to keep the flow consistent.

For commercial lookbooks, the focus shifts to technical precision, such as managing garment steaming and pinning to ensure every look is catalog-ready. Editorial projects offer more creative freedom, where I often incorporate avant-garde elements or unique props to build a stronger, more emotional narrative. I work across Delhi, Mumbai, and pan-India locations, serving as the bridge between the initial concept and the final high-impact image. My goal is to handle the logistics and team direction so you can focus on the campaign's broader goals.

## About Gaurav Bhatia

I approach every menswear project as a collaborative story, coordinating with photographers, models, and my styling assistants to create a cohesive image. My focus is on the look and the art, ensuring the final result reflects the brand's vision.

[See all of Gaurav Bhatia's services](https://mytribe.in/gauravbhatiaa)

## More from Creative Direction & Styling by Gaurav Bhatia

- [Featured](https://mytribe.in/gauravbhatiaa/creative-direction-styling/featured)
- [Womenswear: High Fashion & Lookbooks](https://mytribe.in/gauravbhatiaa/creative-direction-styling/womenswear-high-fashion-lookbooks)
- [Jewelry & Accessory Styling](https://mytribe.in/gauravbhatiaa/creative-direction-styling/jewelry-accessory-styling)
- [Commercial Campaign Direction](https://mytribe.in/gauravbhatiaa/creative-direction-styling/commercial-campaign-direction)
- [On Location: Environmental Narratives](https://mytribe.in/gauravbhatiaa/creative-direction-styling/on-location-environmental-narratives)
- [Behind the Scenes & Creative Process](https://mytribe.in/gauravbhatiaa/creative-direction-styling/behind-the-scenes-creative-process)
- [Personal Style & Event Appearances](https://mytribe.in/gauravbhatiaa/creative-direction-styling/personal-style-event-appearances)

## Similar work from other experts

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- [Contemporary Menswear Styling for Brands and Shoots](https://mytribe.in/stylingbykhushi/commercial-brand-styling/contemporary-menswear) by Khushi Karwa · Commercial & Brand Styling · Available for shoots in Mumbai, Jaipur, and Delhi NCR
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## Book

To book Gaurav Bhatia, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Gaurav%2C%20I%20am%20interested%20in%20booking%20you%20for%20a%20menswear%20project.%20Could%20you%20share%20your%20availability%20for%20a%20shoot%3F)
