--- title: "Behind the Scenes: Art Direction & Styling Process in India" description: "Explore the creative process and production details behind professional fashion campaigns. See how I manage styling, set design, and team collaboration on set." canonical: https://mytribe.in/gauravbhatiaa/creative-direction-styling/behind-the-scenes-creative-process last_updated: 2025-09-21 --- # Behind the Scenes of Creative Fashion Campaigns Tribe Verified · Professional art direction across Delhi and Mumbai. By [Gaurav Bhatia](https://mytribe.in/gauravbhatiaa) · Travels pan-India for styling and creative direction projects · ₹45K per day (8 hours) (estimate) Part of [Creative Direction & Styling](https://mytribe.in/gauravbhatiaa/creative-direction-styling). [View full gallery](https://mytribe.in/gauravbhatiaa/creative-direction-styling/gallery) A look at the production and styling process behind my commercial and editorial projects. See how a vision comes to life through team collaboration and set direction. ## Photos and videos - ![A behind-the-scenes moment from a jewelry shoot. This shows the collaboration between myself, the photographer, and the model to get the perfect shot against a vibrant red backdrop.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/70a0be16-7057-4914-9d99-574df6f48c16) - ![A candid shot of the model on set, just before the camera rolls. These in-between moments often have a beautiful, natural quality.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/eb4725e1-5368-46b5-95aa-e039bb0b8bbf) - ![The model posing against the red paper background. This BTS shot gives a sense of the studio environment and the lighting setup we used.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d759e087-a371-4f8e-b203-c547575fd0a6) - ![Another portrait from the same BTS series, capturing the model's profile and the elegant silver dress.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/547f8b8a-38a6-42a0-81cc-4ebb6932b4e8) - [Video: A glimpse into my process for a commercial campaign. This shows the lookbook I prepared, with detailed notes and feedback for each outfit, ensuring the client's vision is executed perfectly.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/38687b19-3d01-4b09-a93f-1cd17fa1e2ca) - [Video: On set for a commercial shoot. This clip shows the team at work, including the use of a fan to create movement in the model's clothing.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/92d63720-9efa-480d-864c-0dd7e3a5eb2d) - ![The reality of a location shoot. This image shows some of the equipment and a piece from the wardrobe hanging in the background, ready for the next shot.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a880f499-63ba-4bb3-b06d-dcc347563494) - ![The model on a break between takes. This shot captures the scale of the production, with the large black screen used for lighting control visible in the background.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bba57f72-27bd-4155-9b1e-2bfe499182f0) - ![The shoe wall. A crucial part of any shoot is having a wide variety of options ready. This is a look at the shoe selection for a multi-look campaign.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/22606d0b-256e-47cb-8211-cd6b25a3d5e1) - ![A detail shot from a lookbook shoot, focusing on the styling of the shoes and the custom-painted floor we created for the set.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/784f2567-9d33-4816-b6b6-b4832d22e4eb) - ![A candid moment on set, capturing the model in a beautiful ethnic wear look while the lighting is being adjusted.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/e9f2703c-ab32-485d-9d74-8eb8fc2f1175) - ![A creative detail from a shoot for Esha Arora. We incorporated a fresh Calla Lily into the model's braid, adding an organic and unexpected element to the styling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d3b7ee8d-db1c-456b-90e3-1e3101432ec2) - ![Another hair detail from the same shoot, this time weaving a lily bud into twin braids. These small touches are what elevate a look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/66d5e76b-0477-4600-8c12-30643584edfd) - ![A simple, elegant hair detail. A single lily bud tucked into a classic bun adds a touch of freshness and romance to the overall look.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b808850f-f2d2-4fd9-a5be-72f1b97d61f6) - ![An art installation from a Vogue India x Royal Enfield event. My work often extends beyond styling into broader creative concepts and production.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ff685668-0cc5-49e2-9e53-b181f7c802a2) - ![A custom jacket displayed as an art piece at the same event. This shows how fashion can be presented in a gallery or installation context.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/0a3f7744-d404-4e22-895b-05add1ecb191) - ![A lightbox photograph displayed at the Vogue x Royal Enfield event. This was part of the overall visual story I helped create for the collaboration.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7bb69af3-93e1-4669-a7fc-c4aaab4021bb) ## About Behind the Scenes & Creative Process Great photography relies on preparation. On every shoot, I manage the visual flow by coordinating directly with photographers, makeup artists, and my styling assistants. This gallery shows the actual process of setting up scenes, from wardrobe care and set design to directing the model, so you understand the effort that ensures the final image hits the mark. ### The Production Reality What you see in a finished campaign is the result of hours of work that happens before and during the shoot. My approach to art direction is centered on maintaining visual alignment across the entire set. This means I am not just picking clothes; I am managing the interaction between the lighting, the prop setup, and the model's movement. ### My Collaborative Process Every project is a team effort. You will see in these images that I work closely with photographers, hair and makeup artists, and production assistants to execute the brief. Whether we are shooting a lookbook in a studio or an editorial on location, the goal is to make the environment work for the narrative. ### What to Expect on Set - **Wardrobe Logistics:** I handle everything from steaming and ironing garments to taping and fitting, ensuring every piece looks sharp on camera. - **Set Design & Props:** I source props and arrange sets to create the specific mood required for the brand identity. - **Team Management:** I direct the photographer and the support staff to ensure the shoot remains on schedule while maintaining the quality of every frame. By viewing these behind-the-scenes moments, you get a clear picture of how I transform a concept into a finalized campaign that works for your brand. ## About Gaurav Bhatia I'm Gaurav, an Art Director and Stylist based in Delhi and Mumbai. I don't work in isolation; every project is a team effort. My focus is on translating a client's vision into a high-impact visual narrative through disciplined creative direction. [See all of Gaurav Bhatia's services](https://mytribe.in/gauravbhatiaa) ## More from Creative Direction & Styling by Gaurav Bhatia - [Featured](https://mytribe.in/gauravbhatiaa/creative-direction-styling/featured) - [Menswear: Editorial & Commercial](https://mytribe.in/gauravbhatiaa/creative-direction-styling/menswear-editorial-commercial) - [Womenswear: High Fashion & Lookbooks](https://mytribe.in/gauravbhatiaa/creative-direction-styling/womenswear-high-fashion-lookbooks) - [Jewelry & Accessory Styling](https://mytribe.in/gauravbhatiaa/creative-direction-styling/jewelry-accessory-styling) - [Commercial Campaign Direction](https://mytribe.in/gauravbhatiaa/creative-direction-styling/commercial-campaign-direction) - [On Location: Environmental Narratives](https://mytribe.in/gauravbhatiaa/creative-direction-styling/on-location-environmental-narratives) - [Personal Style & Event Appearances](https://mytribe.in/gauravbhatiaa/creative-direction-styling/personal-style-event-appearances) ## Similar work from other experts - [Behind the Scenes of Professional Fashion Styling](https://mytribe.in/stylist_jessicajain/fashion-commercial-styling/behind-the-scenes-my-creative-process) by Jessica Jain · Fashion & Commercial Styling · Available for shoots across Delhi NCR - [Behind the Scenes: The Professional Styling Process](https://mytribe.in/mitsamby/commercial-editorial-styling/behind-the-scenes-the-creative-process) by Mitali Ambekar · Commercial & Editorial Styling · Based in Mumbai, travels across India for shoots - [Behind the Scenes: My Editorial & Campaign Process](https://mytribe.in/vikramsethstylist/wedding-trousseau-styling/behind-the-scenes) by Vikram Seth · Wedding & Trousseau Styling · Online consultations; Travels pan-India for destination weddings - [Behind The Lens: My Fashion Photography Workflow](https://mytribe.in/shreyansdungarwal/fashion-editorial-photography/the-process-behind-the-lens) by Shreyans Dungarwal · Fashion & Editorial Photography · Shoots across Mumbai & travels pan-India - [Behind The Scenes: The Process of Cinematic Styling](https://mytribe.in/devanshi.15/brand-campaign-creative-direction-styling/behind-the-scenes) by Devanshi Tuli · Brand Campaign Creative Direction & Styling · Takes campaigns in Delhi NCR, Mumbai, and across India - [Behind the Scenes of Fashion Shoots](https://mytribe.in/atulguptaaaaaa/fashion-commercial-photography/behind-the-scenes) by Atul Gupta · Fashion & Commercial Photography · Shoots across Delhi NCR; travels pan-India for projects ## Book To book Gaurav Bhatia, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%20Gaurav%2C%20I%20saw%20your%20work%20on%20the%20Behind%20the%20Scenes%20cluster.%20I'd%20like%20to%20discuss%20a%20potential%20collaboration%20for%20a%20project.)