--- title: "Lifestyle and Brand Campaign Photography | Chitra by RK" description: "Transform your brand with authentic lifestyle photography and video campaigns. We build real stories to help your product stand out and connect with your audience." canonical: https://mytribe.in/foodchitra/food-beverage-photography-and-videography/lifestyle-brand-campaigns last_updated: 2025-09-15 --- # Lifestyle and Brand Campaign Photography Tribe Verified · Trusted by brands like Jimmy's and Alt Co. By [Chitra by RK](https://mytribe.in/foodchitra) · Studio in Gurugram; Takes projects across Delhi NCR, Bengaluru, and Mumbai · ₹38K per 9-hour shift (estimate) Part of [Food & Beverage Photography and Videography](https://mytribe.in/foodchitra/food-beverage-photography-and-videography). [View full gallery](https://mytribe.in/foodchitra/food-beverage-photography-and-videography/gallery) I build visual stories that place your products in authentic, relatable settings. By combining lifestyle photography with models and natural environments, I help your brand create an emotional connection with your audience, perfect for social media, ads, and marketing materials. ## Photos and videos - [Video: This full-scale video campaign for Jimmy's Cocktail shows our end-to-end production capability. We handled everything from direction and cinematography to styling and talent, creating a vibrant lifestyle narrative that makes the product the star of the party.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/60f04224-69d1-4d92-be8b-563fc0aa55d3) - ![A lifestyle shot from the Jimmy's Cocktail campaign, capturing a relaxed outdoor party scene. The focus is on the products integrated into a social gathering, making them look like the perfect addition to any get-together.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/53edbecc-935d-430a-b689-e24ec52295d1) - ![A branded graphic from the Jimmy's Cocktail shoot. This image combines a great lifestyle photo with brand messaging, making it a ready-to-use asset for social media or digital ads.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c5e0981f-0727-408c-a2b8-84583834723f) - ![Another moment from the Jimmy's Cocktail party scene. The focus on the can and the prepared drink in the foreground, with the social interaction blurred in the back, perfectly balances product and lifestyle.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b7a7c238-6de4-4801-aee5-7888d31fc338) - ![A close-up of the Jimmy's Cocktail product line on a table during a party. This shot clearly displays the different flavors available while keeping the fun, social atmosphere of the campaign visible.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/67bc45dc-44ff-4758-bcb5-d903c1e2e531) - [Video: A short, punchy video for Real Cheers cocktail mixers. It showcases the product range and the simple "Pour, Mix, Cheers!" action in a bright, colorful, and energetic style perfect for social media.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/40d36af2-70c3-4418-b710-bcac81b34675) - [Video: This video for Real Cheers' Jamuntini mixer sets a "game night" scene. It shows the product as part of a fun, social activity, creating a relatable context for potential customers.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/99fbe709-72a6-4c1e-bef4-6e3912ba03e9) - ![A vibrant and energetic party shot for Tilt Wine. The falling confetti and happy expressions of the models create a celebratory mood, positioning the canned wine as the perfect drink for a fun night out.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d778f52f-21bb-40e5-a3c1-e070bfa4810e) - ![An action shot of Tilt wine being poured into champagne flutes. This image elevates the canned wine by associating it with classic celebration rituals, blending convenience with sophistication.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/00c3e032-cb71-4ebc-b5ce-c52fda6eb22f) - ![A stylish shot of a model with a can of Tilt wine in a car. This image creates a cool, edgy, and aspirational vibe, targeting a young, modern audience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/d4e3a5d8-c63b-4b98-8f74-99df2b61f220) - ![Another shot from the Tilt campaign, capturing a candid moment in the back of a car. This "party on the go" concept highlights the convenience and fun of the product.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b8624bc7-22b1-474e-8610-04393fb3f725) - ![A lifestyle shot for Alt Co. protein drink in a yoga and wellness setting. This image clearly communicates the product's benefits by placing it in the context of a healthy, active lifestyle.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/15c504a0-0831-4dd0-b294-0135a1446139) - ![A refreshing pour of Alt Co. soy milk in a lush, green outdoor setting. This shot reinforces the brand's "plant-powered" message by visually connecting it with nature.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/be3af87d-226e-493c-9100-495bc7bc461c) - ![Alt Co.'s plant-based milks styled in a natural, garden environment. The composition feels organic and healthy, perfectly aligning with the brand's identity.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b0db9074-68c6-4cba-af72-c37dea5b7769) - ![A person carrying a basket of Alt Co. almond and oat drinks. This "farmer's market" vibe creates a wholesome and aspirational image for the brand.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7618e0da-708f-442e-b6c3-599a43247834) - ![Alt Co. oat milk positioned as the perfect work-from-home companion. This relatable lifestyle scene shows how the product fits into the daily lives of its target audience.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/a19d7d71-6fb6-4027-8109-e999be5b85b1) - ![A shot of Alt Co. soy milk in a car at night. This image suggests the product is a convenient option for people on the move, perfect for a late-night drive or commute.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/da73b2c0-80bd-4e5b-80cf-4f8d27d630b0) - ![Alt Co. protein drinks lined up on a balcony railing with a natural green background. This simple lifestyle shot feels serene and connects the product with a moment of peaceful reflection.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/34dfbb03-9161-4e1c-bf57-83e94de4ca7c) - ![A person preparing an Alt Co. protein shake in a relaxed, outdoor setting. This image demonstrates the product's ease of use in a healthy, natural context.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/53601cce-19eb-45fc-8240-78d0b329d8c7) - ![Showcasing the full range of Alt Co. protein powders. The outdoor, natural background reinforces the plant-based ingredients and healthy lifestyle association.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/f5e6ef0f-25ee-463e-82fc-6382e829b819) - ![A flatlay of Alt Co. protein powder surrounded by workout gear. This composition directly targets the fitness community, positioning the product as an essential part of a workout routine.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c87e3a88-a7a0-4495-8181-22712ff7bfcf) - ![A playful, sporty flatlay for Alt Co. chocolates. The badminton rackets and shuttlecocks create a fun, active context, suggesting these are a great post-activity treat.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/6cab663e-70a1-4351-9b65-05f05aa55275) - ![A beautiful picnic flatlay for Alt Co. chocolates. The wicker basket, fresh oranges, and sunny lighting create a wholesome and joyful scene, perfect for brand storytelling.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/89a78ae9-c3af-4078-b61b-85e3cbabad97) - [Video: A lifestyle video for Araana Home, capturing the joy of a picnic with friends. The video focuses on candid moments of laughter and sharing food, with the brand's products facilitating the beautiful setup.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/cb6565b0-2b89-4ea1-b17c-31440f0e8c3e) ## About Lifestyle & Brand Campaigns When I shoot a lifestyle campaign, the biggest challenge is making the setting feel natural enough that the consumer stops scrolling. Whether it is an energetic backyard party for Jimmy's Cocktail or a wellness morning routine for Alt Co, we do not just place a product on a table. We build a scene where the product is the life of the party or the essential part of the daily routine. Lifestyle photography is about more than showing what a product looks like. It is about showing what it feels like to use it. A sterile white-background shot has its place for e-commerce, but a brand campaign needs a pulse. That is why my approach involves full production support. We bring in professional models, stylists, and assistants to create a narrative that hits the right vibe for your target demographic. ### Our Process We handle the entire production pipeline. It starts with a concept session where we define your brand's voice. Are we going for a high-energy party scene, or a calm, grounded morning atmosphere? Once we define the mood, my team, including stylists and art directors, handles the rest. We manage casting, prop sourcing, and lighting setups to ensure that the environment feels genuine and not forced. ### Why It Works When people see products in real-world contexts, they stop viewing them as commodities and start seeing them as part of their own lives. We have seen this work time and again with brands like Tilt Wine and Alt Co. By capturing candid moments of interaction, we create content that performs well on social media because it does not feel like a blatant ad. It feels like a moment you want to be a part of. ### Capabilities We offer a full-service production setup. Whether you need a series of high-quality lifestyle stills for your next ad campaign or a mix of photography and video content, we have the gear and the crew to get it done. From studio sets to outdoor location shoots across Delhi NCR, Gurugram, and Bengaluru, we create visuals that actually sell your story. ## About Chitra by RK I am Raghav, and I lead the team at Chitra by RK. For us, a campaign is not successful until it actually helps your brand grow. That is why we take a full production approach, bringing in our own stylists and directors to make sure your visuals look real and drive results. [See all of Chitra by RK's services](https://mytribe.in/foodchitra) ## More from Food & Beverage Photography and Videography by Chitra by RK - [Featured](https://mytribe.in/foodchitra/food-beverage-photography-and-videography/featured) - [Dynamic Food & Beverage Videos](https://mytribe.in/foodchitra/food-beverage-photography-and-videography/dynamic-food-beverage-videos) - [Rich Indian Cuisine](https://mytribe.in/foodchitra/food-beverage-photography-and-videography/rich-indian-cuisine) - [Artisanal Bakery & Desserts](https://mytribe.in/foodchitra/food-beverage-photography-and-videography/artisanal-bakery-desserts) - [Beverage Photography](https://mytribe.in/foodchitra/food-beverage-photography-and-videography/beverage-photography) - [Packaged Goods & E-commerce](https://mytribe.in/foodchitra/food-beverage-photography-and-videography/packaged-goods-e-commerce) - [Cafe & Pizzeria Menu](https://mytribe.in/foodchitra/food-beverage-photography-and-videography/cafe-pizzeria-menu) - [Studio & Creative Concepts](https://mytribe.in/foodchitra/food-beverage-photography-and-videography/studio-creative-concepts) ## More services by Chitra by RK - [Beauty & Skincare Product Photography and Videography](https://mytribe.in/foodchitra/beauty-skincare-product-photography-and-videography) - [Product Photography & Videography](https://mytribe.in/foodchitra/product-photography-videography) ## Similar work from other experts - [Lifestyle and Outdoor Narrative Photography](https://mytribe.in/librastudio__/commercial-brand-photography/lifestyle-outdoor-narratives) by Libra · Commercial & Brand Photography · Shoots across Mumbai, Delhi NCR, and Ahmedabad - [Modern Commercial Photography Campaigns](https://mytribe.in/pritiza7/product-lifestyle-photography/modern-commercial-campaigns) by Pritiza Barua · Product & Lifestyle Photography · Shoots across NCR; Travels pan-India - [Professional Brand & Commercial Photography](https://mytribe.in/miteshsphotography/celebrity-portrait-photography/brand-commercial-campaigns) by Mitesh Punjabi · Celebrity & Portrait Photography · Shoots in Mumbai & Jaipur; Travels across India for projects - [Brand & Commercial Shoots That Tell Your Story](https://mytribe.in/indirathakurphotography/portrait-commercial-photography/brand-commercial-shoots) by Indira Thakur · Portrait & Commercial Photography · Home studio in Tilak Nagar, Mumbai; Travels across India for shoots - [Authentic Lifestyle Campaigns for Your Brand](https://mytribe.in/karanflix/product-photography/lifestyle-campaigns) by Karan · Product Photography · Studio and outdoor shoots in Delhi NCR - [Lifestyle Product Photography in Mumbai](https://mytribe.in/aroundtheworldinaplate/product-photography/products-in-real-life) by Mahek K · Product Photography · Available for projects across India ## Book To book Chitra by RK, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hey%20Raghav%2C%20I%20am%20looking%20for%20a%20creative%20lifestyle%20campaign%20shoot%20for%20my%20brand.%20Would%20love%20to%20chat%20about%20your%20process%20and%20pricing!)