--- title: "Conceptual Installations and Pop-Up Design | FADD Studio" description: "We design immersive conceptual installations and pop-up bars that enhance brand presence. See our experiential retail work and spatial art projects in India." canonical: https://mytribe.in/faddstudio/hospitality-commercial-interior-design/conceptual-installations-pop-ups last_updated: 2025-09-06 --- # Conceptual Installations and Pop-Up Design Tribe Verified · Featured in Architect and Interiors India By [Fadd Studio](https://mytribe.in/faddstudio) · Studio in Richmond Town; Projects across India · ₹350 per sq. ft. (estimate) Part of [Hospitality & Commercial Interior Design](https://mytribe.in/faddstudio/hospitality-commercial-interior-design). [View full gallery](https://mytribe.in/faddstudio/hospitality-commercial-interior-design/gallery) We design temporary environments that disrupt the everyday. Whether creating a sensory-focused retail transition or an immersive pop-up bar, our approach turns fleeting spaces into lasting experiences through texture, light, and geometry. ## Photos and videos - ![I am proud to have my 'Palate Cleanser' installation featured on the cover of Architect and Interiors India. The project, described as 'Non-Conformist,' perfectly captures my goal of disrupting expectations and creating immersive works of art.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/c94762bb-ed16-4d29-9e70-a88fbe23e9a2) - [Video: A video walkthrough of the 'Palate Cleanser' installation. The shifting lights and music, combined with the deceptive texture of the foam cones, create a fully immersive sensory experience designed to reset one's perception.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/ce946cb4-5f8e-4b45-a896-a1a04d2660c0) - ![A view of the 'Palate Cleanser' installation, a transitional space designed to feel like another world. The sharp, silver cones are actually soft foam, playing with the senses and the perception of material.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/68d312a0-aaf3-46d1-a89d-036912289fca) - ![A portrait of us within the 'Palate Cleanser' installation. The mirrored walls create an infinite, crystalline world, showing how a simple passage can be transformed into a memorable art piece.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bef88652-4c10-4c01-a468-96107b9ee6ff) - ![Another portrait within the silver, conical world of the installation. The space is designed to be a sculptural illusion that snaps visitors back into the present moment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/7a2becb3-c9f8-4534-bf13-2b8954957154) - ![Our team standing inside the 'Palate Cleanser' installation. This project was a collaborative effort to create a truly unique and experiential space within a retail environment.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/3ad177cd-5ab7-4960-a4e1-2f47d1d5dcd8) ## About Conceptual Installations & Pop-Ups Our 'Palate Cleanser' installation at the Ventura Gallery in Hyderabad demonstrates how we use material psychology to shift visitor perception. By creating a transition zone using soft foam cones finished in metallic silver, we successfully disrupted the typical retail flow, forcing visitors to pause and reset their senses before exploring the main showroom. Conceptual installations are rarely about decoration. For us, they are spatial interventions designed to alter how a customer interacts with a brand. When we design pop-up bars or gallery transitions, we treat the volume as a blank canvas where lighting, texture, and layout override the traditional retail experience. We analyze the psychological impact of a space. For the Hyderabad project, the goal was to separate two distinct retail zones. We achieved this by installing ceiling-to-floor foam projections that mimic sharp, crystalline structures. Visitors naturally hesitate, touch the surfaces, and realize the material is soft foam, creating a moment of surprise that grounds them in the present. This requires precise coordination between fabrication teams and lighting designers. We use high-CRI lighting to emphasize the texture and metallic finishes, ensuring the installation stands out against the muted backdrop of a showroom. Whether it is a brand activation or a temporary hospitality set, our goal remains consistent: to create a tactile environment that feels like an immersive work of art rather than a standard display. ## About Fadd Studio We are Farah and Dhaval, the team behind FADD Studio. Since 2012, we have been crafting spaces that move beyond the surface, focusing on quiet luxury and intentional design. We do not just build interiors; we create environments that tell a story. [See all of Fadd Studio's services](https://mytribe.in/faddstudio) ## More from Hospitality & Commercial Interior Design by Fadd Studio - [Featured](https://mytribe.in/faddstudio/hospitality-commercial-interior-design/featured) - [Jollygunj, Bangalore: A Calcutta Story](https://mytribe.in/faddstudio/hospitality-commercial-interior-design/jollygunj-bangalore-a-calcutta-story) - [Ventura Gallery, Hyderabad: A Curated Retail Experience](https://mytribe.in/faddstudio/hospitality-commercial-interior-design/ventura-gallery-hyderabad-a-curated-retail-experience) - [GAIA, Chennai: A Tropical House of Shadows](https://mytribe.in/faddstudio/hospitality-commercial-interior-design/gaia-chennai-a-tropical-house-of-shadows) - [Exhibition & Curation Design](https://mytribe.in/faddstudio/hospitality-commercial-interior-design/exhibition-curation-design) - [In The Press](https://mytribe.in/faddstudio/hospitality-commercial-interior-design/in-the-press) - [Our Studio: People & Philosophy](https://mytribe.in/faddstudio/hospitality-commercial-interior-design/our-studio-people-philosophy) ## More services by Fadd Studio - [Luxury Residential Interior Design](https://mytribe.in/faddstudio/luxury-residential-interior-design) - [Exhibition Design & Curation](https://mytribe.in/faddstudio/exhibition-design-curation) ## Similar work from other experts - [Custom Branded Pop-Up and Exhibition Stall Design](https://mytribe.in/thedelhidecorcompany/corporate-commercial-event-design/branded-pop-up-retail-design) by The Decor Company · Corporate & Commercial Event Design · Travels to corporate venues across Delhi NCR and pan-India - [Immersive Exhibition Pavilions and Pop-Up Design](https://mytribe.in/atreyandassociates/experiential-commercial-retail-architecture/pop-ups-pavilions-temporary-worlds) by Arun Sharma · Experiential Commercial & Retail Architecture · Takes projects across India; Visit studio in Punjabi Bagh, Delhi - [Art-as-Exhibition Stall Designs](https://mytribe.in/ajaynirmal_architects/exhibition-pavilion-design/art-as-exhibition) by Ajay Nirmal Architects · Exhibition & Pavilion Design · Projects across India; Visit office in Malviya Nagar - [Our Featured Exhibition and Spatial Design Installations](https://mytribe.in/designdoodle.in/exhibition-installation-design/featured) by Design Doodle · Exhibition & Installation Design · Installations across India; Visit Design Studio in Ghitorni, New Delhi - [Immersive Exhibition & Spatial Design](https://mytribe.in/wari-watai-design-studio/branding-graphic-design/immersive-exhibition-spatial-design) by Wari Watai · Branding & Graphic Design · Available Online & at Studio in Koramangala; Serves clients across India - [Immersive Brand World Designs](https://mytribe.in/doitup.today/corporate-brand-event-styling/immersive-brand-worlds) by Do It Up · Corporate & Brand Event Styling · Travels across India for events; Visit studio in Navi Mumbai ## Book To book Fadd Studio, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I%20saw%20your%20Conceptual%20Installations%20and%20Pop-Ups%20on%20mytribe.%20I%20would%20like%20to%20discuss%20a%20project.)