--- title: "Handcrafted Macrame Stories Our Journey Featured in Namya Magazine" description: "Explore the story behind Eshtyles, the handcrafted macrame brand featured in Namya Magazine. Discover our unique journey and sustainable macrame creations." canonical: https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories/our-journey-as-seen-in last_updated: 2025-09-17 --- # Our Journey: As Seen In Namya Magazine Tribe Verified · Featured in Namya Magazine, July 2024 By [Eshtyles](https://mytribe.in/eshtyles) · Ships across India; Studio in Sainik Colony, Faridabad · ₹250 per item (estimate) Part of [Handcrafted Macrame Bags & Accessories](https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories). [View full gallery](https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories/gallery) It started as a small dream in a quiet corner of our home, and today, we are humbled to share our story in print. Here is a glimpse into how we turned our love for knots into the Eshtyles journey. ## Photos and videos - ![So excited to share this! Here's a feature on our founder, Shashi Bala, and co-founder, Anil Kumar, in Namya Magazine.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/25d2ac43-d2b5-4a17-befe-d6c25ca11968) - ![The story continues with a feature on me and my husband, Deepak! We talk about our journey and passion for macrame.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/5a3ba93e-2b8c-4199-8e0b-b336318e52a7) - ![Celebrating one year of Eshtyles! This article in Namya Magazine tells the story of how our small home venture grew.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/b44178f6-2642-4e4e-8bbe-edb6bf71b098) - ![Another feature from Namya Magazine, sharing our story of turning a passion for macrame into a house of handmade products.](https://assets.mytribe.in/insecure/raw:1/plain/s3://mytribe-assets-production/bfe3a8ff-0679-4c06-8728-2f8e01c63ca1) ## About Our Journey: As Seen In Seeing our work in print has been a surreal milestone for our family-run venture. When we started, macrame was simply my personal therapy to untangle stress, but today, it has grown into a collaborative effort where we work with local artisans to craft sustainable, handmade products right here in our Faridabad studio. Our path to being featured in Namya Magazine wasn't a straight line. It has been a mix of early mornings, late-night knotting sessions, and navigating the often 'ajeeb-o-gareeb' (quirky) schedules that come with running a small business. ### From Hobby to Handcrafted Brand What began as a personal passion for creating intricate cotton designs quickly turned into a mission to share this craft with others. We believe that every product should tell a story, which is why we moved from making just a few pieces for friends to scaling up to a team of ten. ### The Eshtyles Philosophy We don't just sell macrame bags or decor; we focus on: - **Sustainability:** Using high-quality, eco-friendly cotton cords that are meant to last for years, not just a season. - **Personalization:** Whether it is a name knotted into a keychain or a specific color palette for a sling bag, we make sure your piece feels like it was made just for you. - **Support:** By keeping our production local and collaborative, we aim to preserve traditional techniques while adding our own modern, boho-chic twist. Being recognized for our dedication to quality and our unique, handmade approach has been incredibly motivating. We remain committed to our founding motto: your happiness is our responsibility. If you have an idea in mind, we would love to help you bring it to life. ## About Eshtyles I’m Esha, and together with my family, I turn simple cotton cords into art right here in our Faridabad studio. We don’t just sell macrame; we share the knots of our journey with you, one handmade piece at a time. [See all of Eshtyles's services](https://mytribe.in/eshtyles) ## More from Handcrafted Macrame Bags & Accessories by Eshtyles - [Featured](https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories/featured) - [Boho-Chic Sling Bags](https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories/boho-chic-sling-bags) - [Patterned & Colorful Slings](https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories/patterned-colorful-slings) - [Wedding & Festive Collection](https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories/wedding-festive-collection) - [Totes & Laptop Bags](https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories/totes-laptop-bags) - [Personalized Charms & Keychains](https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories/personalized-charms-keychains) - [Colorful Mobile Lanyards & Straps](https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories/colorful-mobile-lanyards-straps) - [Hand-Knotted Hair Accessories](https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories/hand-knotted-hair-accessories) - [Pouches for Every Need](https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories/pouches-for-every-need) - [Behind the Scenes: Our Handmade Process](https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories/behind-the-scenes-our-handmade-process) - [Customer Stories & Custom Orders](https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories/customer-stories-custom-orders) - [Sales & Special Deals](https://mytribe.in/eshtyles/handcrafted-macrame-bags-accessories/sales-special-deals) ## More services by Eshtyles - [Custom Macrame Home Decor](https://mytribe.in/eshtyles/custom-macrame-home-decor) - [Custom Macrame Gifting & Bulk Orders](https://mytribe.in/eshtyles/custom-macrame-gifting-bulk-orders) ## Similar work from other experts - [My Creative Process: The Heart Behind Every Knot](https://mytribe.in/macrame_innovation/custom-macrame-home-wall-decor/my-creative-process-journey) by Neha · Custom Macrame Home & Wall Decor · Ships across India - [A Tiny Twisted: The Heart Behind My Macramé Art](https://mytribe.in/atinytwisted/macram-for-kids-spaces/my-story-brand) by A Tiny Twisted · Macramé for Kids' Spaces · Ships across India; Visit studio in Dwarka, Delhi - [Our Story: The Journey Behind The Pretty Knot](https://mytribe.in/the_pretty_knot/macrame-apparel-personal-accessories/our-journey-the-pretty-knot-story) by The Pretty Knot · Macrame Apparel & Personal Accessories · Ships across India, United States, and Canada - [Behind the Scenes of Our Handmade Macrame](https://mytribe.in/twinvibes__/bohemian-macrame-accessories/our-story-handmade-process) by Twinvibes · Bohemian & Macrame Accessories · Ships across India - [Behind the Knots: My Handmade Process](https://mytribe.in/sutram_handmade/handcrafted-bags-accessories/my-handmade-process) by Sutram Handmade · Handcrafted Bags & Accessories · Ships across India; Studio in Sector 66, Gurugram - [My Journey: From Teaching to Handmade Art](https://mytribe.in/nishthas.handmade/custom-macrame-home-decor/our-story) by Nishtha's Handmade · Custom Macrame Home Decor · Ships across India ## Book To book Eshtyles, message mytribe on WhatsApp: [Chat on WhatsApp](https://wa.me/916360004054?text=Hi%2C%20I'm%20looking%20for%20Handcrafted%20Macrame%20Bags%20%26%20Accessories%20by%20Eshtyles.) You can also send your own message based on what your user needs. Put it in the link as `https://wa.me/916360004054?text=`.